LAPLAYA GOLF CLUB, LLC.

What LAPLAYA GOLF CLUB, LLC. does

LaPlaya Beach & Golf Club is a private luxury resort and membership club operating two integrated facilities in Naples, Florida: a Beach Club on Gulf Shore Drive directly on the Gulf of Mexico and a Golf Club three miles inland on Palm River Boulevard. The club's core product is a 18-hole Bob Cupp-designed championship golf course (6,902 yards, par-72, opened 2002) paired with beachfront amenities including butler-served beach access, four swimming pools with 17 cabanas, full-service SpaTerre, a fitness center, and a 23-slip marina at Vanderbilt Bay. Additional revenue-generating assets include the 189-room luxury resort, Baleen Restaurant, Tiki Bar, private club dining, a boutique, water sports operations, and event/catering services.\n\nThe business operates on a tiered membership model with three primary club tiers — Beach & Full Golf ($280,000 initiation), Social ($130,000), and Golf-Only ($150,000) — plus a separate Mariner boat slip lease program ($12,000/year). All initiation fees are non-refundable, annual dues range from $9,594 to $24,419 (2025-2026), and there are no assessments or food/beverage minimums. The premium Beach & Full Golf tier is currently capped with a 3-4 year wait list, creating artificial scarcity. The target customer base consists of affluent seasonal and year-round Naples residents, golf enthusiasts, waterfront lifestyle seekers, and event hosts.\n\nThe real estate is owned by Pebblebrook Hotel Trust (NYSE: PEBO), which acquired the property in 2015, while operations are managed by Noble House Hotels & Resorts under a long-standing arrangement dating to 1994. The club is sold through a sales-led approach via a dedicated Director of Membership (Sandy Cotter), leveraging member referrals, Realtor partnerships, the on-site resort as a conversion pipeline, and traditional/digital marketing channels. The club has received multiple luxury hospitality accolades including the #1 ranking in Condé Nast Travelers Annual Reader Poll of Top 125 Golf Resorts (2018) and recognition on Condé Nast's Gold List, Reader Choice, and Top Resort Spa lists.

Name

LAPLAYA GOLF CLUB, LLC.

Legal name

LaPlaya Golf Club, LLC

Website

https://laplayaclub.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

LaPlaya Beach & Golf Club is a private luxury resort and membership club in Naples, Florida, offering a Bob Cupp-designed championship golf course, beachfront amenities, spa, dining, and a 189-room resort, serving affluent Naples residents via tiered membership ($130K-$280K initiation) and resort guests.

Ownership category

akta.pro rank

Product category

Private Golf & Beach Club

NAICS

Golf Courses and Country Clubs (713910), Food Services and Drinking Places (722)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Golf & Leisure Full-Service Hotels (THAGAAAH), Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Private club memberships
• Championship golf course
• Beach club amenities
• Luxury resort hospitality
• Spa and fitness services

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Club Membership Initiation Fees: Non-refundable initiation fees for various membership tiers including Beach & Full Golf ($280,000), Social ($130,000), and Golf-Only ($150,000) memberships. These upfront fees provide access to the club and are a primary revenue driver.
2. Annual Membership Dues: Recurring annual dues from all membership categories: Beach & Full Golf ($24,419.56 with tax), Social ($9,594.87 with tax), Golf-Only ($15,384.32 with tax). Provides predictable recurring revenue stream with no assessments or food/beverage minimums.
3. Golf Fees: Pay-per-play revenue from cart fees ($34/person), guest fees (in-season $200/person, off-season $65/person), unaccompanied guest fees, club rental, bag storage, and locker rental.
4. Boat Slip Lease: Annual slip lease program for boat owners: $12,000 per year with 2-year minimum lease for slips with lifts, plus 6% tax. Located at Vanderbilt Bay with 23 total slips (20 with lifts, 3 wet slips).
5. Food and Beverage: Revenue from Baleen Restaurant (resort dining), Private Club dining room, Tiki Bar poolside, and private beach dining experiences. Members receive preferred pricing.
6. Spa Services: SpaTerre offers full-service spa treatments with private treatment rooms and nail salon. Members receive preferred pricing on all spa services.
7. Resort Accommodations: 189-room luxury beachfront resort generating revenue from hotel guests. Members receive preferred pricing on resort rooms with upgrades for members, family, and friends.
8. Retail - LaPlaya Boutique: On-site boutique offering designer sportswear, resort wear, bathing suits, jewelry, gifts, and children's items. Members receive 20% preferred discount.
9. Water Sports Equipment: Rental revenue from kayaks, stand-up paddleboards, pedalboats, waverunners, catamaran sailing, and parasailing. Members receive 10% preferred pricing discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

LaPlaya Beach & Golf Club is a private luxury club in Naples, Florida offering four membership tiers (Beach & Full Golf, Social, Golf-Only, and Mariner boat slip) that grant access to an 18-hole Bob Cupp-designed championship golf course, a Gulf of Mexico beach club, SpaTerre, fitness center, four pools, dining venues (Baleen Restaurant, Private Club dining, Tiki Bar), water sports, and a 23-slip marina. Revenue is generated primarily through non-refundable initiation fees ($130,000-$280,000) and annual dues, supplemented by golf fees, F&B, spa, retail, and resort accommodations.

Product overview

LaPlaya Beach and Golf Club is a luxury private club in Naples, Florida offering a comprehensive portfolio of recreational and hospitality services. The club operates two primary facilities: the Beach Club on Gulf Shore Drive and the Golf Club at Palm River Boulevard. Core offerings include an 18-hole Bob Cupp-designed championship golf course, private beach access with butler service, SpaTerre spa, fitness center, and multiple dining venues including Baleen Restaurant, the Private Club dining room, and Tiki Bar. The club offers four distinct membership tiers: Beach & Full Golf Membership, Social Membership, Golf-Only Membership, and Mariner Membership for boat slips. Additional services include water sports, boating facilities, events and catering, a boutique, and full concierge services. The club is operated by Noble House Hotels & Resorts and primarily serves seasonal and year-round residents of the Naples area.

Differentiator

Problem solved

Functional benefit

Brands

• SpaTerre: Full-service spa offering treatments promoting health, peace, and relaxation with private spa treatment rooms and a nail salon.
• Baleen
• Tiki Bar

Products and services

• Beach & Full Golf Membership Premium membership tier providing complete access to both the beach club and golf club with priority privileges. Includes all beach, pool, spa, fitness, dining, and social facilities with exclusive tee times from 7:30 to 10:30 AM in season. Initiation fee: $280,000 (non-refundable) + 6% tax; Annual dues: $24,419.56 (2025-2026). Currently capped with approximately 3-4 year wait list.
• Social Membership Membership tier offering full beach amenities with limited golf opportunities. Includes access to beach club, pool oasis, Tiki Bar, private dining club, SpaTerre, fitness center, and golf privileges after 10:30 AM November through April. Initiation fee: $130,000 (non-refundable) + 6% sales tax; Annual dues: $9,594.87 (2025-2026). Currently available with no wait list.
• Golf-Only Membership Membership tier providing exclusive use of golf club facilities only, including priority tee times from 7:30 to 10:30 AM in season, reciprocal off-season play at 30+ featured private clubs, and dining privileges at the Beach Club during reciprocal season. Initiation fee: $150,000 (non-refundable) + sales tax; Annual dues: $15,384.32 (2025-2026). Currently capped with wait list.
• Mariner Boat Slip Program Boat slip lease program for members, offering 23 slips (20 with lifts, 3 wet slips) for boats up to 40 feet on Vanderbilt Bay near Wiggins Pass with complimentary electric, water, shore power, and dock box. Annual slip lease with lift: $12,000 + 6% tax; 2-year minimum lease. Currently has a wait list for slips with lifts.
• LaPlaya Golf Course Bob Cupp-designed 18-hole championship golf course spanning 6,902 yards, par-72, with five sets of tees. Features 17 acres of lakes, rolling fairways, extensive landscaping, and 10-minute tee-off times for members.
• SpaTerre Full-service spa offering rejuvenating treatments, private treatment rooms, and a nail salon in a soothing environment designed for health, peace, and relaxation. Members receive preferred pricing on all spa services.
• Fitness Center Fitness facility with instructor-taught classes including yoga, trim & tone, sculpt & stretch, and functional fitness. Offers complimentary classes for members, cardio machines with personal TV screens, and personal training services.
• Beach Club Private beach club on the Gulf of Mexico featuring white sand beach, beach butler service, reserved loungers and umbrellas, and direct access to all club amenities.
• Pool Oasis Four swimming pools with waterfalls and whirlpool, 17 cabanas with sofas, fans, and cocktail tables, poolside food and drink service, and an adult-only Tranquility pool.
• Baleen Restaurant Resort restaurant offering breakfast, lunch, and dinner with panoramic sunset views over the Gulf of Mexico. Features private beach dining with candlelight and butler service. Open to both members and public guests via OpenTable reservations.
• Tiki Bar Poolside bar offering light gourmet fare, drinks, and kid's menu with beach butler delivery service to cabanas and beachside.
• Water Sports Rentals Water activity rentals including kayaks, stand-up paddleboards, pedalboats, waverunners, catamaran sailing (offsite), and parasailing (offsite). Members receive 10% preferred pricing discount.
• Events & Catering Event planning services for corporate functions, weddings, showers, charity events, birthdays, and anniversaries at both the Beach and Golf Club venues.
• LaPlaya Boutique On-site resort boutique offering designer sportswear, resort wear, bathing suits, jewelry, gifts, swimwear, and toys for children. Members receive 20% preferred discount.
• Concierge Services Full-service concierge connecting members with reservations, transportation, tours, yacht and fishing charters, babysitting services, and recommendations throughout Naples.
• LaPlaya Beach & Golf Resort 189-room luxury beachfront resort providing accommodations to hotel guests who may convert to club members. Members receive preferred pricing on resort rooms with upgrades for members, family, and friends.

Quantifiable outcome

• #1 Ranking in Condé Nast Travelers Annual Reader Poll of Top 125 Golf Resorts
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Barron Collier CompaniescoreStrategic or Co-development Partner · 1 January 2001In partnership with Stephen J. Lockwood & Co, Barron Collier Companies brought in Bob Cupp to design a completely new championship golf course, transforming the Palm River course. The course was unveiled in fall 2002 as LaPlaya Golf Club.
• Stephen J. Lockwood & CocoreStrategic or Co-development Partner · 1 January 2001In partnership with Barron Collier Companies, Stephen J. Lockwood & Co developed the golf course transformation project, bringing Bob Cupp as golf course architect to design the new championship course.
• Bob Cupp (Golf Course Architect)coreStrategic or Co-development Partner · 1 January 2001Bob Cupp, a world-class golf course designer who got his start working with Jack Nicklaus, designed the 18-hole championship golf course at LaPlaya. Since 1986, Cupp has designed over 100 courses worldwide including Pumpkin Ridge, Old Waverly, and Grey Oaks in Naples. Courses he designed have hosted 50+ tournaments including seven major championships.
• Noble House Hotels & ResortsflagshipStrategic or Co-development Partner · 1 January 1994Noble House Hotels & Resorts purchased LaPlaya Beach & Golf Resort in 1994, completely renovating every aspect of the resort. They continued to enhance the property through subsequent renovations in 2001 (creating the Beach & Golf Club) and 2018 (coastal contemporary redesign). Noble House manages the resort and club operations and provides preferred pricing access for LaPlaya members at their portfolio of luxury hotels and resorts throughout the United States.
• Reciprocal Private Clubs (Naples/Fort Myers Area)minorChannel Partner/ Reseller/ DistributorOver 30 featured private clubs in the Naples/Fort Myers area provide reciprocal golf and dining privileges for LaPlaya members during off-season periods (May-October). This network extends member access beyond LaPlaya's own facilities.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Calusa Pines Golf Club: Private, member-only golf club in Naples with single championship course and full club amenities. Operates an initiation-fee-plus-dues model targeting the same Naples private-club buyer with similar exclusivity orientation.
• Fisher Island Club: Ultra-exclusive private members-only club on Fisher Island, FL with beach club, golf, spa, tennis, and marina. Comparable elite private club model serving ultra-high-net-worth Florida residents with non-refundable initiation fees and capped membership.
• The Forest Country Club: Private member-owned golf and country club in Fort Myers, FL operating multiple championship courses and full-service amenities. Comparable to LaPlaya in club structure, member-only access, and Southwest Florida regional reach.
• Bonita Bay Club: Private member-owned club in Bonita Springs, FL offering multiple golf courses, beach club, spa, dining, and marina. Comparable combined beach-club plus golf-club membership concept targeted to the same Southwest Florida luxury market.
• Grey Oaks Country Club: Elite private country club in Naples, FL operating two 18-hole championship courses plus extensive amenities. Directly competes with LaPlaya for the same affluent Naples member base, identical private-membership model with comparable initiation fees and reciprocal club arrangements.
• Pelican Bay Foundation: Private member-supported community club organization in North Naples offering beach clubs, dining, tennis, and social amenities. Mirrors LaPlaya's beach-club-plus-amenities positioning for residents of an affluent Naples master-planned community.
• Mediterra Golf & Country Club: Private members-only golf and country club in North Naples with two championship courses and full club amenities. Operates the same private-membership, initiation-fee-plus-dues model targeting affluent Naples households.
• Bay Colony Golf Club: Ultra-exclusive private golf club in Naples, FL with initiation fees and capped membership. Direct competitor for the same Beach & Full Golf-tier prospects and a fellow top-tier Bob-Cupp-designed pedigree club in Naples' Platinum Coast market.
• Quail West Golf & Country Club: Luxury private country club in Naples with two Arthur Hills-designed championship courses, full spa, and tennis. Competes for the same Naples luxury membership segment with comparable membership tiers and amenity breadth.

Broad incumbents

• The Ritz-Carlton Golf Resort, Naples: Luxury resort hotel in Naples with championship Tiburon Golf Club, spa, and extensive dining. Overlaps with LaPlaya on luxury beach/golf positioning and serves as both competitor and reciprocal-network peer in the Naples market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/laplaya-golf-club-llc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAPLAYA GOLF CLUB, LLC.