LAP Motorsports USA

What LAP Motorsports USA does

LAP Motorsports USA is a motorcycle and scooter sales-and-service business that, following its merger with Moto Bello Orange County (MBOC), operates as California's exclusive factory-authorized Piaggio Motoplex service center. The combined entity is headquartered at 1805 Placentia Ave, Costa Mesa, CA, with a secondary Los Angeles location, and serves consumers and enthusiasts of Vespa, Aprilia, Moto Guzzi, and Piaggio vehicles across Southern California.

The product surface spans 16 new motorcycle and scooter models — from 150cc Vespa commuters (Primavera, GTS Classic 310) and Piaggio three-wheel scooters (MP3 530 Exclusive, BV 400 S) to Aprilia sport models (RSV4, RS 660, RS 457, Tuono 660) and Moto Guzzi standards and adventure bikes (V7, V85, V100 electric). Underlying service technology consists of Piaggio factory diagnostic software, OEM-specialized tools, and genuine parts supplied through the authorized Motoplex channel. Service delivery is anchored by Piaggio-certified technicians with over 30 years of combined racing experience, providing brand-specific repair, maintenance, and performance tuning capabilities including race bike setup.

The business operates a sales-led, high-touch GTM through its physical showroom, walk-in traffic, and direct phone outreach (949.373.3041). Revenue is generated across three streams: (1) new and pre-owned vehicle retail with financing options, (2) Piaggio-certified repair and maintenance services, and (3) OEM genuine parts sales. Pricing is quote-based for service work; no public pricing tiers are disclosed. The customer base is segmented horizontally around motorcycle and scooter enthusiasts, including a performance-focused racing subset. Headcount is approximately 6 employees, with no disclosed funding history or institutional ownership.

Name

LAP Motorsports USA

Website

https://lapmotorsportsusa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LAP Motorsports USA operates California's exclusive factory-authorized Piaggio Motoplex service center following its merger with Moto Bello Orange County. It sells and services Vespa, Aprilia, Moto Guzzi, and Piaggio motorcycles and scooters from a Costa Mesa showroom and Los Angeles location, targeting Southern California enthusiasts with certified repair, performance tuning, and OEM parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle and Scooter Service & Repair: Revenue generated from repair services, maintenance, and diagnostic work on Vespa, Aprilia, Moto Guzzi, and Piaggio vehicles. Technicians are Piaggio-certified and use genuine parts.
2. Performance Tuning & Race Setup: Revenue from specialized racing technician services including race bike tuning and full race setups for enthusiasts demanding peak performance.
3. Genuine Parts Sales: Revenue from selling OEM genuine parts for Vespa, Aprilia, Moto Guzzi, and Piaggio vehicles.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

LAP Motorsports USA, following its merger with Moto Bello Orange County, operates California's exclusive factory-authorized Piaggio Motoplex service center. The business sells new Vespa, Aprilia, Moto Guzzi, and Piaggio motorcycles and scooters along with pre-owned inventory, and delivers factory-certified repair, maintenance, and performance/race tuning services using genuine OEM parts and specialized tools.

Product overview

LAP Motorsports USA, following its merger with Moto Bello Orange County, operates as a motorcycle and scooter dealership combined with a factory-authorized Piaggio Motoplex service center. The company offers new vehicle sales across four Italian motorcycle brands (Vespa, Aprilia, Moto Guzzi, and Piaggio) alongside full-service maintenance, repair, and performance tuning. The product portfolio includes 16 distinct motorcycle and scooter models ranging from 150cc urban commuters to high-performance sport bikes, with services spanning routine maintenance using genuine parts to full race bike setups.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle and Vespa Scooter Repair Services Full-service motorcycle and scooter repair and maintenance for Vespa, Aprilia, Moto Guzzi, and Piaggio vehicles, performed by Piaggio-certified technicians using genuine parts and specialized factory tools at California's exclusive factory-authorized Piaggio Motoplex service center.
• Performance and Race Bike Tuning High-performance motorcycle tuning and race bike setup services delivered by certified racing technicians with over 30 years of combined experience, catering to enthusiasts demanding peak performance.
• Vespa GTS Classic 310 Vespa scooter with a 310cc engine, 70 MPG fuel injection, automatic CVT transmission, ABS brakes, and traction control, targeted at urban riders seeking premium Vespa performance.
• Vespa Primavera 150 80th Anniversary Anniversary edition Vespa scooter with a 150cc engine achieving 60-65 MPH, 90 MPG fuel injection, automatic CVT transmission, and ABS front brake.
• Vespa Primavera Tech 150 Technology-focused Vespa scooter model with a 150cc engine, 90 MPG fuel injection, automatic CVT transmission, and ABS front brake.
• Vespa Primavera Sport 150 Sport-oriented Vespa scooter with a 150cc engine, 90 MPG fuel injection, automatic CVT transmission, and ABS front brake.
• Moto Guzzi V100 Electric Moto Guzzi motorcycle with a 2.3kW engine, approximately 38 MPH top speed, and ~50 mile range, featuring automatic CVT transmission and disc front brake.
• Moto Guzzi V85 Moto Guzzi adventure motorcycle equipped with a 2.3kW engine, ~50 mile electric range, automatic CVT transmission, and disc front brake.
• Moto Guzzi V7 Standard Moto Guzzi motorcycle model with a 2.3kW engine, ~50 mile electric range, automatic CVT transmission, and disc front brake.
• Piaggio MP3 530 Exclusive Piaggio three-wheel scooter with a 530cc engine, 90-95 MPH top speed, 55 MPG fuel injection, and automatic CVT transmission.
• Piaggio BV 400 S Piaggio scooter with a 400cc engine, 90-95 MPH top speed, 60 MPG fuel injection, and automatic CVT transmission.
• Piaggio Liberty 150 Piaggio scooter with a 150cc engine achieving 60 MPH, with fuel injection and automatic CVT transmission.
• Aprilia RSV4 Aprilia high-performance sport motorcycle targeted at enthusiast and racing riders.
• Aprilia RS 660 Aprilia middleweight sport motorcycle for performance-oriented riders.
• Aprilia Tuono 660 Aprilia naked sport motorcycle built on the RS 660 platform for street and spirited riding.
• Aprilia RS 457

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Moto Bello Orange CountycoreStrategic or Co-development PartnerLAP Motorsports USA announced a merger with Moto Bello Orange County (MBOC), combining passionate teams dedicated to an unmatched customer experience. The merged entity handles services ranging from simple maintenance to full race setups. LAP Motorsports brings racing expertise while MBOC provides the factory-authorized Piaggio Motoplex infrastructure.
• PiaggiocoreStrategic or Co-development PartnerAs California's exclusive factory-authorized Piaggio Motoplex service center, the merged entity receives continuous technician training, certification, access to latest factory software updates, and genuine parts supply from Piaggio. This exclusive authorization serves as a key competitive differentiator.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• CSC Motorcycles: Smaller motorcycle brand focused on value-oriented and electric motorcycles sold direct-to-consumer in the U.S. Represents an emerging competitive threat in the entry-level scooter/motorcycle segment that overlaps with Piaggio's commuter offerings.

Others

• Cycle Trader: Online marketplace for new and used motorcycles referenced directly on LAP/MBOC's site for inventory listings. Functions as an enabling channel rather than a direct competitor, but reflects the broader dealer-discovery ecosystem.
• RevZilla / MOTOMANUAL: Major online motorcycle parts, gear, and accessories retailer. Not a direct competitor to service work, but competes for the parts-and-accessories wallet of the same motorcycle enthusiast customer.

Direct peers

• Scooter West: Long-established Vespa, Piaggio, and Genuine Scooter dealership and service center in San Francisco. Closely comparable as a Northern California Italian scooter/motorcycle specialist with deep service capabilities.
• Erico Motorsports: Piaggio Group (Vespa, Aprilia, Moto Guzzi, Piaggio) authorized dealer and service center based in Lakewood, Colorado. Directly comparable as a multi-brand Italian motorcycle dealership with factory-certified service capability outside California.
• San Diego Ducati / San Diego Motorrad: European motorcycle brand (Ducati, BMW Motorrad, Triumph) dealerships in the San Diego area competing for the same Southern California enthusiast and sportbike customer. Directly comparable as a multi-brand European motorcycle dealer with factory-certified service.
• Vespa Brooklyn: Piaggio Group multi-brand dealership in Brooklyn, New York selling Vespa, Piaggio, Moto Guzzi and Aprilia models with service. Direct functional peer in a different geography.
• Vespa Los Angeles: Sister location of Moto Bello OC referenced in LAP Motorsports' own website (vespa-la.com). Operates as a Piaggio Group multi-brand dealership and service center in Los Angeles with the same Italian motorcycle portfolio, making it the closest direct peer.

Broad incumbents

• MotoSport: Large online and retail powersports retailer selling motorcycle parts, accessories, and gear across major brands. Adjacent to LAP's parts and accessories business and competes for enthusiast spending in the same customer segment.
• RideNow Powersports: One of the largest multi-brand powersports dealership groups in the U.S. with locations across multiple states. Comparable business model (multi-brand motorcycle sales + service) but at much greater scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lap-motorsports-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAP Motorsports USA