What Larry Jay Mitsubishi does

Larry Jay Mitsubishi, now operating as Queen City Mitsubishi, is a single-location franchised automotive dealership located at 8415 South Blvd in Charlotte, North Carolina, serving individual vehicle buyers across the greater Charlotte metropolitan area and surrounding Southeastern U.S. market. The dealership sells new Mitsubishi vehicles (Outlander, Eclipse Cross, Outlander PHEV, Outlander Sport, and Mirage) alongside a Certified Pre-Owned and general pre-owned inventory, and operates an integrated service center staffed by certified Mitsubishi technicians using genuine OEM parts. Supporting functions include a finance department offering loans, payment calculators, and a 100% credit approval program for credit-challenged buyers, plus parts ordering, trade-in appraisal, a Mitsubishi Tire Center, and warranty programs under the Queen City Promise (Lifetime Limited Powertrain Warranty on new vehicles, 10-year/100,000-mile on CPO) and 24/7 Roadside Assistance.

The business model is the standard franchised dealership revenue stack: gross profit on new and used vehicle sales, F&I income from financing and add-on products, and service-and-parts revenue from maintenance and repairs. The company is privately held with no disclosed parent, no external funding, and approximately 15 employees. Technology is conventional dealership tooling (online inventory search, online service scheduling, online credit application, payment calculator) with no proprietary AI, data, or platform assets; the underlying technology stack is standard dealer management software plus OEM diagnostic equipment. Go-to-market is enterprise field sales executed through the physical showroom, supplemented by a digital funnel (website, SEO, social media, direct phone) that drives walk-in and appointment traffic. Customer acquisition relies on local brand presence, manufacturer co-op marketing, and lifecycle service relationships rather than differentiated proprietary technology.

Name

Larry Jay Mitsubishi

Website

https://larryjay.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Mitsubishi vehicles (Outlander, Eclipse Cross, Outlander PHEV, Outlander Sport, Mirage) and pre-owned/Certified Pre-Owned vehicles. Revenue generated from the transaction price of vehicles sold to consumers.
2. Vehicle Financing: Arrangement of automotive loans and financing for vehicle purchases, generating revenue through interest and financing fees from lending partners.
3. Service and Repairs: Routine maintenance, major repairs, and auto parts replacement using genuine Mitsubishi parts. Revenue from labor charges and parts markup.
4. Parts Sales: Sale of genuine Mitsubishi replacement parts and accessories directly to consumers and for service department use.
5. Extended Warranties and Add-ons: Sale of extended protection plans and vehicle add-on products including the Lifetime Limited Powertrain Warranty for new vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Authorized Mitsubishi Motors dealership operating a single retail location in Charlotte, NC. Sells new Mitsubishi vehicles (Outlander, Eclipse Cross, Outlander PHEV, Outlander Sport, Mirage), Certified Pre-Owned and used vehicles, provides in-house auto financing, and operates a service and parts department using genuine Mitsubishi parts.

Product overview

Larry Jay Mitsubishi operates as a traditional automotive dealership offering a single-location franchise sales and service model. The product portfolio consists of new Mitsubishi vehicle sales (Outlander, Outlander Sport, Eclipse Cross, Outlander Plug-in Hybrid, and Mirage models) complemented by a pre-owned vehicle program with certified pre-owned options. The dealership bundles vehicle sales with integrated service departments, genuine parts sales, trade-in appraisal, and financing assistance. Additional value-added services include the Queen City Promise warranty program, military pricing rebates, and the Mitsubishi VIP rewards program. All products and services are designed to support the complete vehicle ownership lifecycle from acquisition through ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mitsubishi Vehicles

Quantifiable outcome

• 24/7 Emergency Roadside Assistance included for first year on new and Certified Pre-Owned vehicles
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mitsubishi MotorscoreOEM/ Whitelabel/ Licensing PartnerAuthorized Mitsubishi Motors dealership representing the Mitsubishi brand. Access to new Mitsubishi vehicle inventory including Outlander, Eclipse Cross, Outlander PHEV, and Outlander Sport models. Participation in Mitsubishi Motors Confidence program, warranty programs, and manufacturer-backed specials including military pricing rebates.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sonic Automotive: Public Charlotte, NC-based automotive retailer operating new and used vehicle franchises and the EchoPark used-vehicle banner. Competes with Queen City Mitsubishi in the same metropolitan market and operates an analogous sales-plus-F&I-plus-service retail model.
• Group 1 Automotive: Public automotive retailer with new-vehicle franchises, used vehicles, and parts and service operations in the U.S. and U.K. Directly comparable business mix to Queen City Mitsubishi with greater scale and brand diversification.
• AutoNation: Largest public automotive retailer in the U.S., operating hundreds of franchised new-vehicle dealerships and used-vehicle stores. Highly comparable as a multi-OEM franchised dealer with full sales, F&I, service, and parts revenue stack.
• Lithia Motors: Large public franchised auto retailer with hundreds of new-vehicle stores across the U.S. and a growing digital retail platform. Comparable on multi-brand franchise dealership operations and integrated finance and service offerings.
• Asbury Automotive Group: Public franchised automotive retailer operating new-vehicle dealerships, Clicklane digital retail, and Total Care Auto F&I product. Operates the same integrated sales-F&I-service-parts model at scale across many OEM brands.
• Hendrick Automotive Group: The largest privately held automotive dealership group in the U.S., headquartered in Charlotte, NC. Operates dozens of new-vehicle franchises across multiple OEM brands, directly comparable to Queen City Mitsubishi as a multi-OEM, multi-rooftop competitor in the same metro market.
• CarMax: Largest U.S. used-vehicle retailer with integrated finance, appraisal, and extended service plans. Comparable on the used-vehicle, finance, and warranty/aftermarket revenue components of Queen City Mitsubishi's business.
• Penske Automotive Group: Public international automotive and commercial truck retailer operating premium and volume franchised dealerships. Comparable as a multi-OEM new-car retailer with heavy reliance on F&I and fixed-ops service revenue.

Emerging players

• Carvana: Public online used-vehicle retailer offering vehicle sales, financing, and trade-in with home delivery. Competes for the same Charlotte-area vehicle buyer with a digital-first model that bypasses physical showrooms.
• Vroom: Online used-vehicle retailer that pioneered home-delivery auto sales and online financing in the U.S. Comparable as an alternative-channel competitor to traditional dealership models in markets including the Southeast.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/larry-jay-mitsubishi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larry Jay Mitsubishi