Laser Plumbing East Tamaki
Laser Plumbing East Tamaki is an Auckland-based plumbing, gas fitting, and drain laying franchise (founded 2007) serving residential and commercial customers across the Auckland region with 25+ tradestaff, 24/7 emergency response, and contractor partnerships with major NZ home builders.
- Company typePrivate
- Founded2007
- HeadquartersEast Tamaki, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Laser Plumbing East Tamaki does
Laser Plumbing East Tamaki is a New Zealand–based plumbing, gas fitting, and drain laying contractor founded in 2007, operating as a franchise location under the Laser Group umbrella from its headquarters in East Tamaki, Auckland. The company is led by Directors Roger Westbrooke and Marc Firman, who bring over 40 years of combined industry experience, and deploys a field workforce of 25+ qualified tradestaff — including certified NZ drainlayers and gasfitters — across the Auckland region, covering Central, East, West, North Shore, and South Auckland. It has been recognized as Laser Group's most successful plumbing franchise and maintains a 4.9-star Google rating across 369 reviews, signaling strong service quality reputation.
The service portfolio spans residential and commercial work: general plumbing, hot water system sales and service (electric, gas, continuous flow, and heat pump units), gas fitting and heating, roof repairs, hydro jetting and CCTV drain inspection, watermain leak detection and trenchless repair, backflow prevention, subsoil drainage, and new-home plumbing for major residential builders including Fletcher Living, Generation Homes, Latham Construction, and Compass Homes. Commercial property management is a dedicated segment, with named accounts spanning education (Dilworth, KinderCare), healthcare (Auckland Radiology Group), industrial property, retail (Royal Wolf), sports (Tennis Auckland), and waste management.
The business operates on hourly-rate professional services pricing with explicit first-hour/half-hour tiers (e.g., NZ$175+GST first hour standard; NZ$310+GST after-hours; NZ$530+GST public holidays) plus minimum charges for specialized jobs such as hydro-jet drain unblocking (NZ$385+GST) and leak detection (NZ$225+GST). Distribution is direct-to-customer via 0800 phone lines, a website quote request flow, and a 24/7 emergency response service, with promotional offers (a NZ$99 hot water check and a Rheem NZ$1,000 Prezzy Card co-marketing campaign) used to drive lead generation. Franchise membership provides pooled purchasing power on materials, supporting competitive client pricing, while national franchise standards underpin consistent service delivery across the Auckland territory.
Laser Plumbing East Tamaki firmographics
Firmographics- Name
- Laser Plumbing East Tamaki
- Legal name
- Laser Plumbing East Tamaki
- Website
- https://laserplumbingeasttamaki.co.nz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laser Plumbing East Tamaki is an Auckland-based plumbing, gas fitting, and drain laying franchise (founded 2007) serving residential and commercial customers across the Auckland region with 25+ tradestaff, 24/7 emergency response, and contractor partnerships with major NZ home builders.
- Ownership category
- akta.pro rank
Laser Plumbing East Tamaki industry classification
Industry- Product category
- Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
- akta.pro primary industry
- Pipe Installation, Repair & Repiping (HSAOAAAB)
- akta.pro secondary industries
- Burst Pipe Repair & Water Shutoff (HSAOAMAA), Emergency Drain Clog Removal & Hydro-Jetting (HSAOAMAB), Drain & Sewer Video Camera Inspection (HSAOABAE), Drain & Sewer Pipe Descaling (HSAOABAJ)
Keywords
Where Laser Plumbing East Tamaki is headquartered
LocationHeadquarters
- HQ city
- East Tamaki
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Laser Plumbing East Tamaki business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Plumbing Services: Hourly rate-based professional plumbing services including repairs, installations, and maintenance for residential and commercial customers. Charges vary by time of day with premium rates for after-hours and emergency services.
- Gas Fitting Services: Gas fitting services charged at hourly rates, including gas certificate supply, gas-to-electric switchovers, and gas hot water system installations
- Drain Laying and Cleaning: Drainage services including new drain installations, hydro jetting, and CCTV inspections. Charged at minimum rates plus hourly charges
- Hot Water Systems Sales and Installation: Supply and installation of hot water systems including electric cylinders, heat pumps, gas systems, and continuous flow units. Includes promotional offers like $99 system checks and Rheem competitions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Business Hours - Plumbing |
| Unit Pricing | Pay-as-you-go | Standard Business Hours - Gas Fitting |
| Unit Pricing | Pay-as-you-go | After Hours Emergency Service |
| Unit Pricing | Pay-as-you-go | Public Holiday Rates |
| Unit Pricing | Pay-as-you-go | Drain Unblocking with Hydrojet |
| Unit Pricing | Pay-as-you-go | Leak Detection |
| Unit Pricing | Pay-as-you-go | Gas Certificates |
| Unit Pricing | Pay-as-you-go | $99 + GST Hot Water System Check Promotion |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Laser Plumbing East Tamaki product offering
Product offeringCore offering
Laser Plumbing East Tamaki provides professional plumbing, gas fitting, and drain laying services to residential and commercial customers across the Auckland region in New Zealand. The company delivers repair, installation, and maintenance services including general plumbing, hot water system supply and installation, gas fitting and heating, hydro jetting and CCTV drain inspection, watermain leak detection, roof repairs, backflow prevention, and property management maintenance, operating 24/7 emergency response capabilities.
Product overview
Laser Plumbing East Tamaki is a service-based plumbing contractor offering a unified portfolio of residential and commercial plumbing, gas fitting, and drain laying services across Auckland. The core offerings include general plumbing, hot water systems (electric, gas, continuous flow, heat pumps), gas fitting and heating, roof repairs, new home construction plumbing, property management, maintenance and servicing plans, and specialized services such as CCTV drain inspection, hydro jetting, watermains repair, backflow retention, and subsoil drainage. The company also operates a Rheem hot water system promotion and $99 hot water system check as promotional offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- General Plumbing Comprehensive plumbing services including fault detection, plumbing design, drain cleaning, gutters and downpipes, pumps, filtration systems, and drain laying for residential sites.
- Hydro Jetting and CCTV Drain Inspection Drain inspection and cleaning services using hydro jetting equipment and CCTV cameras to identify issues and provide long-term solutions for residential and commercial properties.
- Hot Water Systems Service, repair, and installation of hot water systems including electric cylinders, gas systems, continuous flow gas units, and heat pump hot water solutions for residential and commercial customers.
- Gas Fitting and Heating Gas fitting services including gas installation, repairs, and heating solutions for residential and commercial properties. Includes gas-to-electric switchovers and gas hot water system installations.
- Roof Repairs Roof leak identification and repair, new roof installation, box gutter replacement, PVC spouting and downpipe services for residential and commercial properties.
- New Homes Plumbing Plumbing, drainage, and gas fitting services for new housing construction, including work for major residential building companies across single homes, multi-level apartments, terraces, and high-end homes.
- Property Management Plumbing
Quantifiable outcome
- 4.9-star average rating from 369 Google Reviews, demonstrating consistent customer satisfaction
- +2 more outcomes
Companies that use Laser Plumbing East Tamaki
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Laser Plumbing East Tamaki technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Laser Plumbing East Tamaki partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and core.
- RheemmajorPromotion partnership where customers purchasing qualifying Rheem hot water systems (180L or larger) from Laser Plumbing East Tamaki are entered into a draw to win a $1000 Prezzy Card. Promotion runs from 12 May 2026 to 31 July 2026.
- Fletcher LivingcoreLong-term partnership with Fletcher Living for providing plumbing, drainage and gas fitting services to new housing projects. The company has developed a reputation for being the preferred plumbing company for new housing working with major residential building companies.
- Generation HomescoreOngoing partnership for residential plumbing services to new housing construction projects. One of the major building companies the company has established long-lasting association and proven track record with.
- Latham ConstructioncorePartnership for providing plumbing services to new housing projects. The company has developed a long-lasting association and proven track record with this major residential builder.
- Compass HomescorePartnership with this major residential building company for new housing plumbing, drainage and gas fitting services. One of several major building companies the company has a long-lasting association with.
- Laser Group (Franchise)corePart of the Laser Group franchise system, providing national pricing standards, proven operating systems, 'Totally Dependable' service guarantee, and greater purchasing power on materials for competitive client pricing.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Laser Plumbing East Tamaki competitors and assessment
Company assessmentBroad incumbents
- Aquaheat New Zealand: Aquaheat is a large New Zealand mechanical services contractor offering plumbing, HVAC and broader building services across commercial and residential markets. It overlaps with Laser Plumbing East Tamaki on plumbing and gas fitting but operates at much larger scale with broader capabilities.
Others
- Laser Group: Laser Group is the franchisor of the Laser Plumbing network under which Laser Plumbing East Tamaki operates. It is the parent brand and operating system provider, comparable as the umbrella network that defines the unit's brand, pricing standards, materials purchasing, and growth playbook.
- Master Plumbers, Gasfitters and Drainlayers NZ: Master Plumbers is the NZ industry body representing qualified plumbing, gasfitting and drainlaying contractors. It is relevant as the standards-setting and accreditation body that defines the licensed trade pool from which the company draws its qualified staff.
Direct peers
- Plumbquick: Plumbquick is a New Zealand plumbing franchise providing residential plumbing, gas and drainage services with similar 'professional tradesman' branding and service guarantees. It is a direct competitor in the same franchise plumbing services category.
- Laser Plumbing Albany (other Laser branches): Other Laser Plumbing franchise branches in Auckland (e.g., Albany, North Shore, West Auckland) operate under the same franchisor with identical service menus, pricing standards and brand. They are the closest direct peers, sharing customer base and competing for the same Auckland contracts.
- JAG Plumbing: JAG Plumbing is an Auckland plumbing contractor providing general plumbing, gas fitting, drainlaying and maintenance for residential and commercial clients. Comparable as a same-geography, full-service plumbing contractor.
- Chris Dell Plumbing: Chris Dell Plumbing is an Auckland-based plumbing contractor offering residential and light commercial plumbing, drainage and gas services. It is a direct local competitor in the Auckland market with comparable service offerings and customer base.
- Mr. Plumber (New Zealand): Mr. Plumber is a well-established New Zealand plumbing franchise network offering residential and commercial plumbing, gas fitting and drainlaying across multiple regions. It competes directly with Laser Plumbing East Tamaki in the same franchise-style plumbing service category with similar product, customer, and pricing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Laser Plumbing East Tamaki social profiles
Digital presenceLaser Plumbing East Tamaki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laser Plumbing East Tamaki leadership team
Management profileNumber of profiles
Profiles4 records
Laser Plumbing East Tamaki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laser Plumbing East Tamaki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laser Plumbing East Tamaki
What does Laser Plumbing East Tamaki do?
Laser Plumbing East Tamaki provides professional plumbing, gas fitting, and drain laying services to residential and commercial customers across the Auckland region in New Zealand. The company delivers repair, installation, and maintenance services including general plumbing, hot water system supply and installation, gas fitting and heating, hydro jetting and CCTV drain inspection, watermain leak detection, roof repairs, backflow prevention, and property management maintenance, operating 24/7 emergency response capabilities.
Is Laser Plumbing East Tamaki a public or private company?
Laser Plumbing East Tamaki is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laser Plumbing East Tamaki founded?
Laser Plumbing East Tamaki was founded in 2007. It employs 1 to 10 people.
Where is Laser Plumbing East Tamaki based?
Laser Plumbing East Tamaki is headquartered in East Tamaki, New Zealand, in the Oceania region.
How does Laser Plumbing East Tamaki make money?
Four revenue lines are on record. Plumbing Services are the primary driver. The others are gas Fitting Services, drain Laying and Cleaning and hot Water Systems Sales and Installation.
Who are Laser Plumbing East Tamaki's main competitors?
Aquaheat New Zealand is listed as a broad incumbent. Others are Laser Group and Master Plumbers, Gasfitters and Drainlayers NZ. Direct peers are Plumbquick, Laser Plumbing Albany (other Laser branches), JAG Plumbing, Chris Dell Plumbing and Mr. Plumber (New Zealand).
Does Laser Plumbing East Tamaki have an API?
No public API is recorded for Laser Plumbing East Tamaki.
What industry is Laser Plumbing East Tamaki in?
Laser Plumbing East Tamaki's product category is Plumbing Services. Its primary akta.pro industry code is HSAOAAAB, Pipe Installation, Repair & Repiping, with a secondary code of HSAOAMAA, Burst Pipe Repair & Water Shutoff. Its NAICS code is 23822 and its SIC code is 1623.