Laserum Universidad del Láser

What Laserum Universidad del Láser does

Láserum (Universidad del Láser) is a Spanish specialty clinic chain operating diode laser hair removal services through a network of 250+ physical centers distributed across all major metropolitan areas of Spain, including Madrid (with 19+ neighborhood-level locations), Barcelona, Sevilla, Valencia, Bilbao, Málaga, Alicante, A Coruña, Pamplona, and Zaragoza. The company targets both women (underarms, legs, bikini, face) and men (back, chest, abdomen, nape, neck, glutes), with an additional positioning toward athletes seeking friction reduction. The company reports having served 5+ million cumulative clients and holds a 4.8/5 average across 200,000+ Google reviews, indicating a high-volume, trust-sensitive consumer service operation.

The core offering is Depilación Láser Diodo delivered via the proprietary 'Láserum Technology' platform, which integrates a diode laser with an Ice Tip (Cabezal en punta de hielo) cooling handpiece intended to reduce discomfort and allow treatment across all skin types. Beyond the core service, Láserum retails post-treatment skincare products — Regenerante Láserum Corporal y Facial, Loción Hidratante Rosa Mosqueta, and Protector Solar Facial — plus gift cards (Tarjeta Regalo Láserum) as ancillary revenue lines and post-treatment care monetization. All products are positioned as complements to the laser service rather than standalone channels.

The business model is direct-to-consumer with pay-per-session pricing starting at €6 for women's treatments and notably no requirement to purchase packages or prepaid bonos — a deliberate counter to the industry's bundled-pricing convention. Customer acquisition is driven by a multi-channel funnel: local SEO-optimized city and treatment landing pages, a content-marketing blog on clinical topics, a referral program ('Plan amigo') offering 20% off, an email newsletter with a 20% discount incentive, social media presence on TikTok and LinkedIn, and heavy promotional pricing of up to 70% off for first appointments. The company is privately held, with no disclosed funding rounds, parent company, subsidiaries, or management team in the available data, and the corporate headcount band of 11–50 implies that center-level staffing is operated through a franchisee, licensee, or operator-managed structure rather than direct employment at scale.

Name

Laserum Universidad del Láser

Legal name

Láserum

Website

https://laserum.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Láserum is a Spanish specialty clinic chain operating 250+ diode laser hair removal centers across major Spanish cities, serving 5+ million cumulative clients with proprietary cooling-tip technology and a pay-per-session pricing model aimed at women, men, and athletes.

Ownership category

akta.pro rank

Product category

Aesthetic Laser Hair Removal Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Laser Hair Removal Clinics (HSALAGAE)

akta.pro secondary industries

Men’s Grooming Hair Removal Services (HSALAGAD), Bikini & Brazilian Hair Removal Services (HSALAGAC)

Keywords

• Diode laser hair removal
• Aesthetic clinic services
• Personal grooming treatments
• Laser hair removal centers
• Skincare post-treatment products

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pay-per-session laser hair removal: Láserum offers individual laser hair removal sessions without requiring package purchases or pre-paid bonos. Customers pay per session for each treatment area, with pricing starting at 6€ for women's treatments. This flexible model allows customers to pay only for services they receive.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Láserum provides diode laser hair removal treatments across 250+ dedicated centers in Spain, using its proprietary Láserum Technology platform with an Ice Tip cooling handpiece to deliver near-painless sessions adapted to all skin types. Services are sold per individual session (no packages required), targeting both women (underarms, legs, bikini, face, etc.) and men (back, chest, beard, etc.), with supplementary retail skincare products and gift cards.

Product overview

Láserum Universidad del Láser is a Spanish diode laser hair removal clinic chain operating as a service business with a distributed center network. The core offering is Depilación Láser Diodo (Diode Laser Hair Removal) using proprietary Láserum Technology. The company supplements its service with post-treatment skincare products including Regenerante Láserum Corporal y Facial, Loción Hidratante Rosa Mosqueta, and Protector Solar Facial, plus gift cards (Tarjeta Regalo Láserum). Services are available at over 250 centers across Spain for both men and women, covering various body areas such as armpits, legs, back, chest, and intimate zones. Individual sessions are offered without requiring package purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Láserum Technology: Proprietary diode laser technology used for hair removal treatments, featuring ice tip technology.

Products and services

• Depilación Láser Diodo (Diode Laser Hair Removal)
• Láserum Technology platform
• Regenerante Láserum Corporal y Facial
• Loción Hidratante Rosa Mosqueta
• Protector Solar Facial
• Tarjeta Regalo Láserum

Quantifiable outcome

• 4.8/5 customer satisfaction rating based on 200,000+ Google reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• SEV Laser: US-based laser hair removal and aesthetics clinic chain. Comparable operating model with branded clinics, consumer-focused marketing, and laser hair removal as core offering.
• Milan Laser Hair Removal: US laser hair removal clinic chain operating350+ locations with unlimited-treatment packages. Competes with Láserum on clinic density, branded laser technology, and consumer branding, though it uses a package model versus Láserum's pay-per-session.
• Clínicas Dorsia: Spanish aesthetic medicine chain with multiple centers offering laser hair removal, aesthetic treatments, and cosmetic surgery. Operates in the same Iberian market with similar clinic-network distribution and overlapping customer base.
• Ideal Image: Largest dedicated laser hair removal chain in North America. Operates hundreds of owned clinics with branded technology, pay-per-session pricing, and a similar D2C marketing model, making it the closest international analog to Láserum's clinic-network strategy.
• Hedonai Centros de Belleza: Spanish chain of beauty and aesthetic centers offering laser hair removal, facial treatments, and body aesthetics. Direct competitor in the Iberian Peninsula with comparable clinic-network GTM and shared customer demographic.
• LaserAway: US-based chain of laser hair removal and aesthetic clinics with strong direct-to-consumer branding, influencer marketing, and a multi-treatment offering. Directly comparable in clinic-network and brand-led D2C GTM motion.
• Instituto Médico Láser: Spanish medical laser clinic group offering laser hair removal and dermatology services. Directly competes with Láserum in the same Spanish market with similar laser technology positioning.

Others

• Alma Lasers: Global manufacturer of laser and energy-based aesthetic devices, including diode laser hair removal platforms used by clinics. Comparable as an enabling technology supplier relevant to Láserum's proprietary diode platform roadmap.

Regional players

• Clínica Menéndez: Spanish aesthetics and laser hair removal clinic. Smaller regional operator in a market that Láserum dominates; useful as a local competitive benchmark and potential roll-up target.

Broad incumbents

• European Wax Center: Largest US waxing franchise with a comparable multi-unit clinic roll-up strategy in hair removal adjacencies. Different modality (waxing vs laser) but overlapping customer base, franchise growth model, and brand-led acquisition motion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laserum-universidad-del-l%C3%A1ser
• TikToktiktok.com/@laserum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laserum Universidad del Láser