LA Sirena Restaurant

What LA Sirena Restaurant does

La Sirena Restaurant is a single-location Italian fine dining establishment founded in 1986 by the parents of Marcello Fiorentino in West Palm Beach, Florida. The restaurant is now operated by Marcello and Diane Fiorentino, with Marcello serving as founder/owner and Diane as co-owner and Wine Director. The dining room seats guests in a classically styled space featuring 150-year-old oak beams from the Shenandoah Valley, Murano glass lighting, and bone china service. The restaurant operates a constrained service window of Monday through Saturday, 5:30pm to 9:30pm.

The core offering is classic Italian cuisine built around signature dishes such as Rigatoni alla Vodka, Cotoletta di Vitello alla Zingara, and Zabaglione, paired with a curated wine program that has grown from 30 selections at opening to over 1,600 selections today. The wine program focuses on Italian producers and earned the Wine Spectator Grand Award for 11 consecutive years from 2015 through 2025. The restaurant has built a proprietary house wine portfolio through partnerships with Italian producers including Loredan Gasparini and Fattoria Nittardi, yielding five private-label wines (Bianco delle Sirene, Rosso delle Sirene, Capo delle Sirene, Contessa delle Sirene, and Cinquantatre e Cinquanta). Supporting offerings include seasonal winemaker-hosted wine dinners ($89-$99 per person), private dining, and online gift card sales.

The business operates a direct-to-consumer model with no delivery, catering, or franchise channels. Customer segments are fine dining patrons, wine connoisseurs, and private event hosts, all served exclusively through the single physical location. The company is family-owned with 43 employees and no disclosed external investors, parent entity, or funding rounds. Marketing relies on earned media (Wine Spectator, Zagat, Travel & Leisure, Palm Beach Illustrated), the company website, Instagram (@marcelloslasirena), email newsletter, and participation in the Palm Beach Food & Wine Festival.

Name

LA Sirena Restaurant

Legal name

La Sirena Restaurant

Website

https://lasirenaonline.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

La Sirena Restaurant is a family-owned Italian fine dining establishment in West Palm Beach, Florida, founded in 1986 by the Fiorentino family. It serves classic Italian cuisine paired with an award-winning 1,600-selection wine program and a portfolio of proprietary house wines.

Ownership category

akta.pro rank

Product category

Italian Fine Dining

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Food Services and Drinking Places (722), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

akta.pro secondary industry

Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Italian fine dining
• Wine program
• Winemaker dinners
• Private dining events
• House wine production

Headquarters

HQ city

West Palm Beach, FL

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fine Dining Restaurant Service: Traditional fine dining restaurant operating Monday through Saturday from 5:30pm to 9:30pm, serving Italian cuisine with table reservations and walk-in guests
2. Wine Sales and Pairing Services: Extensive wine program with over 1600 selections, wines by the glass, quartino (quarter liter) pours, and proprietary house wines. Wine dinners offered as special events with multi-course pairings.
3. Special Events and Private Dining: Wine dinner events, private dinners, and seasonal celebrations. Wine dinner pricing at $89-99 per person plus tax and gratuity for multi-course paired dinners.
4. Gift Cards: Gift cards available for purchase through the restaurant's website

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

LA Sirena Restaurant is a single-location Italian fine dining establishment in West Palm Beach, Florida, founded in 1986 and operating Monday through Saturday evenings. Its core offering is upscale Italian cuisine paired with an award-winning wine program of over 1,600 selections, complemented by seasonal winemaker dinners, private dining, and five proprietary house wines produced in partnership with Italian wineries.

Product overview

LA Sirena Restaurant operates as a single-location, world-class Italian fine dining establishment founded in 1986 in West Palm Beach, Florida, now in its 40th season (2025). The restaurant's core offerings center on upscale Italian dining services paired with an award-winning wine program featuring over 1,600 selections. The company has developed a portfolio of proprietary house wines including Bianco delle Sirene, Rosso delle Sirene, Capo delle Sirene, Contessa delle Sirene, and Cinquantatre e Cinquanta. Supporting services include seasonal wine dinners hosted by winemakers, gift card sales, and online reservation capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Dining Restaurant Services Classic Italian fine dining at the West Palm Beach restaurant featuring signature dishes such as Rigatoni alla Vodka, Cotoletta di Vitello alla Zingara, and Zabaglione, served in a classically styled dining room with 150-year-old Shenandoah Valley oak beams, Murano glass lighting, and bone china. Operates Monday through Saturday, 5:30pm to 9:30pm.
• Wine Cellar Program Over 1,600-selection wine program spanning old world to new world, with a focus on Italian wines from the greatest estates as well as new and upcoming producers. Awarded Wine Spectator Grand Award in 2015 and for every year since (11 consecutive years through 2025).
• Wine Dinners Seasonal multi-course wine dinner events featuring visiting winemakers and producers from Italy and beyond. Each event pairs a complete menu with curated wines from the featured producer. Pricing ranges from $89-$99 per person plus tax and gratuity.
• Private Dining Private dining room available for hosting celebrations, corporate events, anniversaries, birthdays, and intimate gatherings in the same classical Italian dining setting as the main dining room.
• La Sirena Gift Cards Gift cards sold through the restaurant website that can be redeemed toward dining experiences at La Sirena.
• Bianco delle Sirene Proprietary house white wine — a Pecorino/Pinot Grigio blend — produced in partnership with Italian producers.
• Rosso delle Sirene Proprietary house red wine — 60% Montepulciano di Abruzzo and 40% Cabernet Sauvignon — produced in partnership with Italian producers.
• Capo delle Sirene Premium proprietary house wine produced in partnership with Loredan Gasparini, with classic French influence but 100% Italian soul, offered by the glass.
• Contessa delle Sirene Premium proprietary house wine produced in partnership with Loredan Gasparini, with classic French influence but 100% Italian soul, offered by the glass.
• Cinquantatre e Cinquanta (53 & 50) Proprietary Super Tuscan wine created in 2018 with Fattoria Nittardi — 50% Sangiovese, 25% Cabernet Sauvignon, 20% Petit Verdot, and 5% Cabernet Franc — offered by the glass as an official house wine.

Quantifiable outcome

• Wine Spectator Grand Award received consecutively from 2015 through 2025 (11 years)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ZonincoreStrategic or Co-development Partner · 27 October 2025Antonio from Zonin presented wines at the first wine dinner of the 2025 season. A tour through Italy featuring Prosecco Rosé, Vermentino from Toscana, Primitivo, Nero d'Avola and Barolo paired with Italian dishes.
• Palm Beach Food & Wine FestivalcoreGTM or Marketing Partner · 12 December 2024Annual participation in the Palm Beach Food & Wine Festival. Hosted Second Annual Founders Dinner with guest chef Clay Conley from Buccan. Participated in Grand Tasting event.
• Fattoria NittardicoreStrategic or Co-development Partner · 1 January 2018Collaborated with Leon Femfert of Fattoria Nittardi to produce Cinquantatre e Cinquanta, their first Super Tuscan. 53 & 50 celebrates LOVE, FAMILY and PASSION. It is a blend of 50 percent Sangiovese, 25 percent Cabernet Sauvignon, 20 percent Petit Verdot and 5 percent Cabernet Franc.
• Loredan GasparinicoreStrategic or Co-development Partner · 1 January 2017In 2017, partnered with Loredan Gasparini to create two new wines: Capo dell Sirene and Contessa dell Sirene. These wines have a classic French influence but are 100% Italian wines that embody the soul of La Sirena.
• Various Italian ProducersminorStrategic or Co-development Partner · 1 January 2012In 2012, created own wines by partnering with various producers in Italy. These wines are always produced with indigenous grape varietals from specific regions and change over time.
• FontodiminorStrategic or Co-development PartnerFontodi's winery produces some of the best wines in all of Italy including Flaccianello, Vigna del Sorbo and Case Via Syrah. Fontodi has four full pages of representation on La Sirena's wine list.
• BarberaniminorStrategic or Co-development PartnerBernardo and his wife Elena from Barberani visited the restaurant. La Sirena has been pouring their legendary white wine Luigi e Giovanna, named for Bernardo's parents, for several years.
• La Spinetta (Giorgio Rivetti)minorStrategic or Co-development PartnerGiorgio Rivetti from La Spinetta hosted Piemontese dinners featuring his World Class wines. A regular presence at La Sirena wine events.
• Cafe Boulud Palm Beach (Daniel Boulud)minorStrategic or Co-development PartnerCelebrity Chef Daniel Boulud from Cafe Boulud Palm Beach visited La Sirena for cooking collaboration. Marcello also cooked at Cafe Boulud Palm Beach for the Palm Beach Food and Wine Festival.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Osteria Mozza: Italian fine dining restaurant in Los Angeles by Nancy Silverton and Mario Batali. Comparable to La Sirena as upscale Italian destination with curated wine program and celebrity/chef-driven appeal.
• Carbone: Italian fine dining restaurant in New York City by Major Food Group. Comparable to La Sirena in destination Italian fine dining status, premium pricing, and strong brand recognition among affluent diners.
• Tony's: Family-owned Italian fine dining restaurant in St. Louis, operating for over 70 years with a legendary wine program. Closest comparable to La Sirena in legacy, owner-operator identity, and Italian fine dining focus.
• Spiaggia: Italian fine dining restaurant in Chicago with an award-winning wine program. Comparable to La Sirena in single-location, upscale Italian format with deep wine list and house-made Italian focus.
• Il Buco Alimentari e Vineria: Italian restaurant and vineria in New York City with curated wine list. Comparable to La Sirena in Italian fine dining format with strong wine culture and imported Italian ingredient sourcing.
• Marea: Italian fine dining restaurant in New York City with Michelin-starred seafood-focused Italian cuisine. Comparable to La Sirena in upscale Italian fine dining positioning and depth of sommelier-driven wine program.
• Scarpetta: Italian fine dining restaurant group with locations in New York, Miami, Las Vegas, and other markets. Comparable to La Sirena in Italian fine dining with strong wine program and elevated pasta-focused cuisine.

Broad incumbents

• The Breakers Palm Beach: Iconic luxury oceanfront resort in Palm Beach with multiple dining venues including Italian fine dining. Comparable to La Sirena as a Palm Beach luxury hospitality operator in the Italian fine dining space, though at much larger scale.

Regional players

• Buccan: Chef Clay Conley's flagship restaurant in Palm Beach. Comparable to La Sirena as a regional fine dining peer in the same market, also collaborating with La Sirena through the Palm Beach Food & Wine Festival.
• Café Boulud Palm Beach: Daniel Boulud's flagship Palm Beach restaurant, a regional fine dining peer in the same market. Comparable to La Sirena as a luxury fine dining destination operating in West Palm Beach with chef-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/marcelloslasirena
• LinkedInlinkedin.com/company/la-sirena-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA Sirena Restaurant