Lassonde Food Service | Service Alimentaire

What Lassonde Food Service | Service Alimentaire does

Lassonde Food Service | Service Alimentaire is the B2B food service division of Industries Lassonde Inc., a publicly traded Canadian food and beverage group headquartered in Rougemont, Québec. It distributes branded juice, frozen cocktail and smoothie base, not-from-concentrate (NFC) juice, and concentrate products through a network of authorized food service distributors covering all Canadian provinces, with a parallel United States-facing portal (lassondefoodservice.com). Customers include restaurants and bars (primary), healthcare and long-term care institutions, and educational food service operations.

The core product platform centers on the Fairlee brand line: frozen concentrated fruit mixes in Tetra Slim 960 mL packaging (berry, strawberry, mango, banana, piña colada, margarita) with dual-use formulation as slush/iced beverages and cocktail or mocktail purées; NFC lime and lemon juices in PET 950 mL format; a 7+1 dilution concentrate line (iced tea, lemonade, peach, tropical passion fruit); a Caesar cocktail base; and a specialty prune juice blend formulated for fiber intake and modified-texture dietary programs. The division also distributes a portfolio of complementary and licensed brands including Oasis, Allen's, Arizona, Del Monte, Fruité, Hydra+, Kiju, Sparkling Ice, and Sunrype. Its competitive positioning rests on allergen-free formulations (free from peanuts, lactose, soy, wheat, gluten, and tree nuts), Kosher certifications, and clean-label healthcare formulations, supported by a 70+ recipe library and Technomic-cited trend content.

Revenue is generated through B2B sales of branded beverage products in professional-format packaging. Distribution is channel-mediated — operators purchase via regional food service distributors — with quote-based, non-public pricing and a direct sales/advisor layer for menu consultation. The go-to-market motion combines content marketing (recipe site, trend reports, blog), organic social (Instagram @fairlee_foodservice, LinkedIn), and a French-Canadian and English-Canadian web presence to drive food service buyer engagement.

Name

Lassonde Food Service | Service Alimentaire

Legal name

Industries Lassonde Inc.

Website

https://lassondeservicealimentaire.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lassonde Food Service distributes branded juice, frozen cocktail base, NFC juice, and concentrate products — primarily under the Fairlee brand — through Canadian food service distributors to restaurants, bars, healthcare facilities, and educational institutions, with parallel coverage in the United States.

Ownership category

akta.pro rank

Product category

Food Service Beverages

NAICS

Beverage Manufacturing (3121), Flavoring Syrup and Concentrate Manufacturing (311930), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)

akta.pro secondary industries

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Refrigerated Juices & Smoothies (CRADACAL)

Keywords

• Food service beverages
• Frozen cocktail mixes
• Juice concentrates
• Beverage distribution
• Branded beverage bases

Headquarters

HQ city

Rougemont

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Food Service Product Sales: Lassonde Service Alimentaire generates revenue through the sale of branded beverage and juice products to food service operators (restaurants, bars, hotels, healthcare facilities, educational institutions) via a distributor network. Products are sold in professional-format packaging (Tetra Slim, PET plastic) and include ready-to-use, ready-to-mix, and concentrated bases that food service operators purchase to prepare cocktails, mocktails, smoothies, and other beverages on-premise. The company also markets finished beverages under the Oasis brand for immediate service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lassonde Service Alimentaire produces and distributes branded beverage products for the Canadian food service industry. Its core offering is the Fairlee brand portfolio of juice and beverage bases, including frozen concentrated cocktail and smoothie mixes (berry, strawberry, mango, banana, margarita, piña colada), not-from-concentrate (NFC) lime and lemon juices, concentrated 7+1 beverage bases (iced tea, lemonade, peach, tropical passion), and ready-to-serve products. The company distributes these products exclusively through a network of authorized Canadian food service distributors, serving restaurants, bars, hotels, healthcare facilities, and educational institutions.

Product overview

Lassonde Food Service | Service Alimentaire is a Canadian food and beverage service company operating under Industries Lassonde Inc. The company offers a portfolio of branded beverage products across multiple sub-brands including Fairlee (concentrates, frozen cocktail/smoothie mixes, NFC juices, syrups), Oasis (100% juices, vegetable juices, smoothies), and other brands (Allen’s, Arizona, Del monte, Fruité, Hydra+, Kiju, Sparkling Ice, Sunrype). Products are organized into four service categories: Prêt à partir (ready to serve), Prêt à servir (ready to pour), Prêt à mixer (ready to mix), and Prêt à aider (ready to assist). The core Fairlee brand provides concentrated juice bases (7+1 dilution formats, frozen concentrates, NFC juices), cocktail mixes including margarita and Caesar, and smoothie bases in various fruit flavors (berry, strawberry, mango, banana, peach) primarily for foodservice operators, restaurants, bars, healthcare facilities, and educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Fairlee: Primary foodservice brand offering frozen cocktail and smoothie mixes, juices, concentrates, and beverage bases for professional use in restaurants, bars, and healthcare settings
• Oasis
• Allen’s
• Arizona
• Del Monte
• Fruité
• Hydra+
• Kiju
• Sparkling Ice
• Sunrype

Products and services

• Fairlee Frozen Concentrated Cocktail and Smoothie Mixes

Quantifiable outcome

• According to Technomic research cited by the company, 80% of food service operators believe brunch menus will become even more popular in the coming years, and non-alcoholic drinks (mocktails) saw the strongest menu growth at 8.6% year-over-year — validating market demand for the company's product focus.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tree Top: US-based cooperative producing juice concentrates, apple products, and beverage bases for food service and industrial customers. Directly comparable to Lassonde Food Service's Fairlee concentrate, NFC, and frozen mix portfolio for restaurant and institutional operators.
• Florida's Natural: Cooperative producing NFC and from-concentrate juices for retail and food service markets. Directly comparable in category (juice) and channel (food service operators) to Lassonde's Fairlee and Oasis juice SKUs.
• Lyons Magnus: Specialty food and beverage manufacturer producing bases, concentrates, and mixes for the food service industry (coffee, tea, juices, smoothies). Closely matches Lassonde's concentrate, smoothie, and beverage base business model.

Broad incumbents

• Minute Maid (Coca-Cola): Mass-market juice and juice-concentrate brand within Coca-Cola's portfolio, sold to both retail and food service. Overlaps with Lassonde's Oasis and Fairlee concentrate lines in restaurants, bars, and institutional accounts.
• TreeHouse Foods: Private-label food and beverage manufacturer producing shelf-stable beverages, juices, and mixes for retail and food service customers. Comparable in concentrate and shelf-stable beverage manufacturing serving food service operators.
• Cott Corporation: Public beverage manufacturer producing private-label and branded soft drinks, juices, and water for retail and food service. Comparable in beverage manufacturing scale and channel breadth with operations adjacent to Lassonde's products.
• Kerry Group: Global taste and nutrition company supplying flavors, beverage bases, and functional ingredients to food and beverage manufacturers including food service channels. Adjacent competitor in beverage concentrates and functional ingredients.
• Ocean Spray: Cooperative-led juice and beverage manufacturer with a substantial food service presence (cranberry cocktails, juice blends). Comparable product mix to Lassonde's juice blends and cranberry cocktail SKUs distributed through foodservice channels.
• Tropicana (PepsiCo): Major juice brand with food service offerings including single-serve and bulk juice formats for foodservice operators. Comparable to Lassonde's Oasis and Fairlee juice products distributed to restaurants and institutions.

Regional players

• Dare Foods: Canadian food and snack manufacturer serving retail and food service channels across Canada. Comparable as a domestic Canadian packaged-goods peer serving similar operator segments, though with a different category mix (snacks/baked goods).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lassonde-food-service-service-alimentaire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lassonde Food Service | Service Alimentaire