Lyons Magnus
Lyons Magnus is a privately held, PE-backed U.S. foodservice, ingredient, and healthcare-nutrition manufacturer founded in 1852, serving restaurants, coffeehouses, healthcare facilities, and CPG customers through aseptic-processed Maui, Phillips, and Lyons Health Labs brands.
- Company typePrivate
- Founded1852
- HeadquartersFresno, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lyons Magnus does
Lyons Magnus, LLC is a privately held U.S. foodservice, ingredient, and healthcare-nutrition manufacturer headquartered in Fresno, California, founded in 1852 and currently owned by Paine Schwartz Partners (acquired 2021). The company operates four U.S. manufacturing facilities—Fresno, CA; Walton, KY; Florence, KY; and a sales/operations office in Westlake, OH (Phillips Syrups & Sauces)—employing 1,001–5,000 staff. Its core proprietary technology is aseptic and thermal processing of fruit particulates, a capability Lyons pioneered beginning in the late 1970s, enabling shelf-stable fruit purees, juices, beverage bases, and dessert ingredients that retain fresh color and flavor.
The company monetizes through a B2B model across three primary revenue streams: branded foodservice products (Maui Refreshers, Maui Pumpable Fruit, Maui Smoothie & Beverage Mixes, Phillips Syrups & Sauces, premium juices, dessert sauces, and breakfast items) sold through foodservice distributors and direct sales to chain accounts; contract co-manufacturing and custom product development via the Co-Craft platform and high-acid aseptic services; and ingredient/private-label supply to beverage manufacturers, CPG companies, and cultured/frozen-dessert producers. In October 2024 the company formed the Lyons Health Labs business unit by acquiring Hormel Health Labs from Hormel Foods Corporation, adding clinical-nutrition brands (ReadyCare, THICK & EASY, Vital Cuisine, MED PASS 2.0, MightyShakes, Magic Cup) and a DTC channel through lyonsreadycare.com and Amazon.
Lyons serves foodservice operators (restaurants, coffeehouses, hotels), healthcare facilities (hospitals, nursing homes), branded manufacturers (consumer packaged goods and restaurant chains), and beverage manufacturers. Geographic footprint is U.S.-centric with international distribution referenced. Quality credentials include SQF Level 3 (GFSI-benchmarked) and Kosher certifications. Go-to-market combines a direct sales force for chain accounts, foodservice distributor partnerships for breadth, and e-commerce for healthcare/consumer SKUs, supported by trade-show presence (e.g., World of Coffee 2026), active social channels, and proprietary trend-forecasting content. Recent product cadence includes Maui Pumpable Fruit extensions in 2025 and six new Phillips Syrups flavors with a refreshed brand identity in mid-2026.
Lyons Magnus firmographics
Firmographics- Name
- Lyons Magnus
- Legal name
- Lyons Magnus, LLC
- Website
- https://lyonsmagnus.com
- Company type
- Private
- Founded year
- 1852
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Lyons Magnus is a privately held, PE-backed U.S. foodservice, ingredient, and healthcare-nutrition manufacturer founded in 1852, serving restaurants, coffeehouses, healthcare facilities, and CPG customers through aseptic-processed Maui, Phillips, and Lyons Health Labs brands.
- Ownership category
- akta.pro rank
Lyons Magnus industry classification
Industry- Product category
- Foodservice Ingredients and Beverages
- NAICS
- Food Manufacturing (311), Flavoring Syrup and Concentrate Manufacturing (311930), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Beverages (2080), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Coffee & Tea Dairy Beverages (Iced Latte/Milk Coffee, Milk Tea, Chai-Based Dairy Drinks) (AFAHAIAF)
- akta.pro secondary industries
- Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH), Functional & Fortified Dairy Drinks (Vitamins/Minerals, Lactose-Free, A2, Added Fiber) (AFAHAIAE)
Keywords
Where Lyons Magnus is headquartered
LocationHeadquarters
- HQ city
- Fresno
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Lyons Magnus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Foodservice Products: B2B sales of beverages, syrups, sauces, fruit preparations, and ingredients to foodservice operators including restaurants, coffeehouses, and hotels
- Co-Manufacturing: Contract manufacturing services for brands and restaurant chains seeking custom product development and commercialized products
- Healthcare/Nutrition Products: Nutritional products for dysphagia, unintended weight loss, digestive health, and hydration sold under Lyons Health Labs, ReadyCare, and related brands
- Private Label/Ingredients: Ingredient sales and private label manufacturing for beverages, cultured products, and frozen desserts to CPG manufacturers
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Lyons Magnus product offering
Product offeringCore offering
Lyons Magnus develops, produces, and markets branded and private-label food and beverage products for the foodservice and healthcare markets, including fruit-based beverages, syrups and sauces, dessert toppings, juices, fruit preparations, and nutritional/clinical nutrition products. In addition to finished product lines, the company provides co-manufacturing and custom product development services leveraging high-acid aseptic processing technology for foodservice operators, restaurant chains, CPG manufacturers, and healthcare facilities.
Product overview
Lyons Magnus is a global foodservice and ingredient company offering a diversified portfolio of branded food and beverage products and co-manufacturing services. The product portfolio spans multiple categories including: Maui Refreshers and Maui Pumpable Fruit (tropical fruit beverages and purees with natural caffeine options); Phillips Syrups & Sauces (coffee house syrups, sauces, and shake syrups); premium juices and dispensed beverages; dessert sauces and toppings; breakfast syrups, preserves, and fillings; and healthcare nutrition products under Lyons Health Labs (including ReadyCare, THICK & EASY, Vital Cuisine, MED PASS 2.0, MightyShakes, and Magic Cup brands acquired from Hormel Health Labs). The company also offers extensive co-manufacturing capabilities including high acid aseptic processing and custom product development services for chain restaurants. The portfolio serves foodservice operators, healthcare providers, and consumer packaged goods companies.
Differentiator
Problem solved
Functional benefit
Brands
- Maui Original Fruit Blends: Product line including Refreshers, Pumpable Fruits, Pourable Fruits, Real Fruit Smoothie & Beverage Mixes, Frozen Smoothie & Beverage Mixes, and Lemonade
- Phillips Coffee House Essentials
- ReadyCare
- THICK & EASY
- Vital Cuisine
- MED PASS 2.0
- MightyShakes
- Magic Cup
Products and services
- Maui Brand Fruit and Beverage Products Family of fruit-based beverage and ingredient products under the Maui brand, including Maui Refreshers, Maui Pumpable Fruit, Maui Real Fruit Smoothie & Beverage Mix, Maui Frozen Smoothie & Beverage Mix, Maui Pourable Fruits, and Maui Shelf Stable Lemonade. Designed for foodservice operators seeking fruit-forward beverage and menu inclusions.
- Phillips Brand Syrups and Sauces Coffeehouse, beverage, and dessert syrup and sauce product line under the Phillips brand, including Phillips Coffee House Essentials Syrups, Phillips Coffee House Essentials Sauces, Phillips Shake Syrups, and additional Phillips Syrups flavor extensions. Targeted to coffeehouses, quick-service restaurants, and dessert programs.
- Juices and Juice Bases Portfolio of juice products and bases supplied in multiple packaging and storage formats including Ready-to-Serve Juices, Bag-in-Box, FlashPak, Shelf Stable Juice Bases, and Frozen Juice Bases. Designed for foodservice beverage programs requiring format flexibility and shelf stability.
- Designer Dessert Sauces and Toppings Branded dessert sauce and topping line including Mallo Creme, Frozen Toppings, and Fudges & Sundae Toppings, supplied to foodservice dessert programs and restaurant chains.
- Pancake, Waffle, and Breakfast Syrups Pancake and waffle syrups along with Cone Dips & Coatings supplied to foodservice breakfast and ice cream programs.
- Preserves, Jellies, and Fruit Fillings Fruit preserves, jellies, and fruit fillings produced for bakery, breakfast, and dessert menu applications across foodservice customers.
- Slush Bases Frozen and shelf-stable slush bases supplied to foodservice and convenience channels for frozen beverage programs.
- Lyons Health Labs Clinical Nutrition Portfolio Clinical and healthcare nutrition product line including ReadyCare, THICK & EASY, Vital Cuisine, MED PASS 2.0, MightyShakes, and Magic Cup, serving hospitals, long-term care, and other clinical settings under the Lyons Health Labs brand.
- Ingredient Division Products Bulk and industrial ingredient products supplied by Lyons Magnus to food and beverage manufacturers for use as components in their finished branded products.
- Co-Craft Custom Solutions Custom product development and co-manufacturing service offering through which Lyons Magnus develops and produces tailored food and beverage products for CPG and foodservice customers using its pilot plant, R&D, and high-acid aseptic manufacturing capabilities.
- High Acid Aseptic Manufacturing Services Contract aseptic manufacturing service utilizing high-acid aseptic processing technology to produce shelf-stable food and beverage products for partner brands and customers.
Quantifiable outcome
- Waste diversion increased by 55% since 2022 ESG program inception
- +2 more outcomes
Companies that use Lyons Magnus
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Lyons Magnus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lyons Magnus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Ronald McDonald House Charities of the Central ValleyminorLyons Magnus sponsors the annual Red Heart Ball fundraiser hosted by Ronald McDonald House Charities of the Central Valley. The company was recognized alongside Cargill for supporting the charity's mission to help families with hospitalized children.
- Hormel Foods CorporationcoreLyons Magnus acquired the operations and brands associated with Hormel Health Labs, LLC from Hormel Foods Corporation to establish Lyons Health Labs as a new business unit. The acquisition combined Hormel Health Labs' products (ReadyCare, THICK & EASY, Vital Cuisine, MED PASS 2.0, MightyShakes, Magic Cup) with Lyons Magnus' nutrition and health businesses, creating a leader in nutritional and healthy products for dysphagia, unintended weight loss, digestive health, and hydration.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Lyons Magnus competitors and assessment
Company assessmentDirect peers
- Welch's: Cooperative-owned juice and fruit-based product company selling branded juices, jams, and foodservice beverages. Directly comparable in juice category, fruit ingredients, and foodservice distribution.
- SunOpta: Plant-based foods and fruit-based ingredient supplier serving beverage, dairy, and foodservice customers with aseptic-packaged fruit purees and beverages. Highly comparable to Lyons Magnus's ingredient division and aseptic processing capabilities for fruit-based applications.
- Knouse Foods: Private label and branded fruit products manufacturer (Lucky Leaf, Musselman's) with foodservice and ingredient divisions. Directly comparable in fruit fillings, preserves, pie fillings, and fruit-based ingredients for foodservice operators.
- Lassonde Industries: Canadian-headquartered juice and beverage manufacturer producing shelf-stable fruit juices, drinks, and branded retail/foodservice products. Directly comparable in juice manufacturing, aseptic packaging, and foodservice/beverage channel exposure.
- TreeHouse Foods: Private label food and beverage manufacturer with extensive co-manufacturing capabilities serving retail and foodservice customers. Closely comparable to Lyons Magnus's Co-Craft/co-manufacturing business and ingredient supply model.
Broad incumbents
- Keurig Dr Pepper: Major North American beverage company with broad portfolio of juices, soft drinks, and coffee-related products. Comparable as a broad incumbent competing for shelf space, foodservice accounts, and beverage ingredient supply.
- Hormel Foods: Diversified food manufacturer with significant foodservice and healthcare nutrition segments. The seller of Hormel Health Labs to Lyons Magnus in October 2024, making it a former parent of the acquired business and a direct comparator in clinical nutrition.
- Conagra Brands: Large diversified CPG food manufacturer with a substantial foodservice segment. Overlaps with Lyons Magnus in syrups, sauces, frozen products, and fruit-based categories but operates at a broader scale across retail and foodservice.
Others
- McCormick & Company: Global leader in flavorings, spices, and food ingredients supplying foodservice operators and CPG manufacturers. Adjacent peer as a flavor/ingredient supplier into similar foodservice and beverage customers that Lyons Magnus serves.
- Symrise: Global flavor and fragrance manufacturer serving food, beverage, and nutrition customers. Adjacent peer as a flavor and ingredient supplier competing for similar beverage and dairy manufacturer accounts in Lyons Magnus's ingredient division.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lyons Magnus social profiles
Digital presenceLyons Magnus compliance and trust
Trust signalCompliance3 records
Lyons Magnus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lyons Magnus leadership team
Management profileNumber of profiles
Profiles5 records
Lyons Magnus subsidiaries and ownership
Company hierarchySubsidiaries3 records
Lyons Magnus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lyons Magnus M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lyons Magnus
What does Lyons Magnus do?
Lyons Magnus develops, produces, and markets branded and private-label food and beverage products for the foodservice and healthcare markets, including fruit-based beverages, syrups and sauces, dessert toppings, juices, fruit preparations, and nutritional/clinical nutrition products. In addition to finished product lines, the company provides co-manufacturing and custom product development services leveraging high-acid aseptic processing technology for foodservice operators, restaurant chains, CPG manufacturers, and healthcare facilities.
Is Lyons Magnus a public or private company?
Lyons Magnus is a private company. It is classified as private equity controlled and is currently operating.
When was Lyons Magnus founded?
Lyons Magnus was founded in 1852. It employs 1,001 to 5,000 people.
Where is Lyons Magnus based?
Lyons Magnus is headquartered in Fresno, United States, in the North America region.
How does Lyons Magnus make money?
Four revenue lines are on record. Foodservice Products are the primary driver. The others are co-Manufacturing, healthcare/Nutrition Products and private Label/Ingredients.
Who are Lyons Magnus's main competitors?
Direct peers on record are Welch's, SunOpta, Knouse Foods, Lassonde Industries and TreeHouse Foods. Broad incumbents are Keurig Dr Pepper, Hormel Foods and Conagra Brands. Others are McCormick & Company and Symrise.
Does Lyons Magnus have an API?
No public API is recorded for Lyons Magnus.
What industry is Lyons Magnus in?
Lyons Magnus's product category is Foodservice Ingredients and Beverages. Its primary akta.pro industry code is AFAHAIAF, Coffee & Tea Dairy Beverages (Iced Latte/Milk Coffee, Milk Tea, Chai-Based Dairy Drinks), with a secondary code of AFAKAKAH, Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt). Its NAICS code is 311 and its SIC code is 2080.