Linköpings Allmänna Simsällskap

What Linköpings Allmänna Simsällskap does

Linköpings Allmänna Simsällskap (LASS) is a Swedish non-profit sports association (ideell förening) founded in 1824, recognized as the second-oldest sports club in Sweden, headquartered in Linköping. The organization operates two aquatic facilities and employs approximately 14 people, with membership spanning infant aquatics through competitive adult squads. The club marked its 200th anniversary in 2024.

LASS runs a vertically integrated aquatics program covering baby swimming, swimming school, recreational courses, competitive swimming, diving, and para-swimming. Administrative operations — including course bookings and member management — are handled through the SportAdmin platform, a third-party SaaS booking system. Programmatic alignment with Svenska Simförbundet (the Swedish Swimming Federation) and operational coordination with Linköping Municipality underpin access to competitive pathways and municipal pool scheduling.

Revenue is generated through a diversified mix of membership fees, course fees, training fees, and merchandise sales, supplemented by commercial sponsorships (Nike Swim, Freker, Sponsorhuset). The club is scheduled to host the SM/U21 SM national championships in December 2026 and has introduced a revised adult summer training offering with new pricing tiers for 2026, signaling incremental commercial product extension.

Name

Linköpings Allmänna Simsällskap

Legal name

Linköpings Allmänna Simsällskap

Website

https://lass.se

Company type

Private

Founded year

1824

Operating status

Operating

Headcount range

11–50 employees

Short description

Linköpings Allmänna Simsällskap is a Swedish non-profit swimming association founded in 1824, operating two aquatic facilities in Linköping that deliver swimming school, competitive swimming, diving, and para-swimming programs to members of all ages.

Ownership category

akta.pro rank

Product category

Swimming Club Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Open Water Swimming Events (OWS Races, Swim Challenges) (MPAKAIAF)

Keywords

• Swimming instruction
• Swimming school
• Competitive swimming
• Diving programs
• Para-swimming services

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Swimming School and Course Fees: Revenue from swimming school courses including Baby & Minisim, Simskola, intensive courses, summer camps, and adult courses. Priced per course with tiered options.
2. Membership Fees: Annual membership fees for competitive swimmers, recreational members, and families.
3. Competition and Training Fees: Fees for competitive swimmers including annual fees, travel expenses for away competitions, and training camp fees.
4. Club Merchandise: Sales of club clothing and equipment through Nike Swim partnership with 20% member discount. Freker partnership for competitive swimwear with 25% discount.
5. Private Lessons: 30-minute private swimming instruction for children and adults with tiered pricing based on group size.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Linköpings Allmänna Simsällskap (LASS) is a non-profit member-based swimming club in Linköping, Sweden, offering swimming instruction and competitive swimming programs. It delivers a progressive swimming school curriculum from Baby & Minisim through advanced levels (Baddare to Guldhaj/Delfin), competitive swimming training, diving, para-swimming, adult courses, intensive courses, summer camps, and private lessons at municipal facilities (Himnabadet and Tinnerbäcksbadet). All programs follow the official curriculum of Svenska Simförbundet (Swedish Swimming Federation).

Product overview

Linköpings Allmänna Simsällskap (LASS) operates as a comprehensive swimming club offering a multi-level swimming school program following Svenska Simförbundet's curriculum, with products ranging from Baby & Minisim for toddlers to competitive swimming (Simning), diving (Simhopp), and para swimming (Parasimning). The core swimming school includes progressive levels from Baddare through Guldhaj/Delfin 3, supplemented by intensive courses (Intensivsimskola), summer camps (LASS Kollo and LASS Tinnisläger), private lessons (Privatlektioner), and adult courses (Vuxenkurser). The club operates at multiple facilities including Himnabadet and Tinnerbäcksbadet, and also provides school swimming programs (Skolsim). Services are coordinated through a SportAdmin-based booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Simskola (Swimming School) Progressive swimming school for children following Svenska Simförbundet's official curriculum, with levels from Baddare through Guldhajen/Delfin 3 designed for children from approximately 2 years old.
• Baby & Minisim Swimming instruction for babies and toddlers (approximately 2 years and older) to build water comfort and basic swimming skills.
• Intensivsimskola (Intensive Swimming School) Intensive swim courses held weekdays over 2 weeks during summer (V22-V23) and other periods, designed to boost swimming skills quickly before summer. Priced for accelerated learning.
• Simning (Competitive Swimming) Competitive swimming programs for members, including training groups, competition participation, and club records. Swimmers compete at DM/JDM, SM/JSM, and Masters levels.
• Simhopp (Diving) Diving instruction and training programs.
• Parasimning (Para Swimming) Swimming instruction adapted for swimmers with disabilities, following Swedish Swimming Federation para-swimming guidelines.
• Vuxenkurser (Adult Courses) Swimming instruction for adults, including beginner courses (Vuxencrawl) and advanced courses for improving technique.
• Privatlektioner (Private Lessons) One-on-one or small group swimming instruction with personalized training plans, available for both children and adults. Priced per 30 minutes with tiered pricing for 1-3 persons (300-900 kr).
• LASS Kollo (Day Camp) Day camp for children ages 5-9 years during summer weeks 25, 26, 27, 32 at Tinnerbäcksbadet, combining swimming instruction with activities and meals.
• LASS Tinnisläger (Lake Camp) Day camp for children ages 7-14 years at Tinnerbäcksbadet during summer, featuring swimming training and outdoor activities.
• Simskola Himnabadet Swimming lessons held at Himnabadet facility, offering intensive courses and badge testing (Märkestagning) during summer.
• Skolsim (School Swimming) Swimming education programs for schools.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Nike SwimcoreGTM or Marketing Partner · 1 March 2025LASS entered a partnership with Nike Swim starting March 2025. Nike provides club clothing and training swimwear through a club portal with 20% member discount on recommended retail prices. Members access the portal through SportAdmin app under 'Erbjudanden'. Nike Swim visited Linköping on March 3, 2025 for product demonstrations.
• FrekercoreGTM or Marketing Partner · 1 March 2025Partnership for swimming equipment not covered by Nike Swim, including competitive swimwear and training equipment. LASS members receive 25% discount on competitive swimwear and 10% on other equipment. Access codes provided through SportAdmin app.
• SponsorhusetminorGTM or Marketing Partner · 12 May 2023Affiliate marketing partnership where members shop through Sponsorhuset's network of 600+ online stores. Purchases generate donations back to both the member and LASS. New users receive movie ticket (up to 160 kr value) plus 50 kr donation to LASS.
• Linköping MunicipalitycoreOthersLASS operates swimming school and training programs at municipal facilities including Himnabadet and Tinnerbäcksbadet. The city of Linköping provides facility access for club activities.
• Svenska Simförbundet (Swedish Swimming Federation)coreStrategic or Co-development PartnerLASS follows Svenska Simförbundet's official swimming curriculum (simlinje) for all swimming school programs. The club participates in federation-organized competitions including DM/JDM, SM/JSM, and other national events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Linköping Municipality (Sport & Leisure): Owner/operator of the Himnabadet and Tinnerbäcksbadet pools LASS relies on; the key infrastructure partner and the enabler of LASS's service delivery.

Direct peers

• Södertälje Simsällskap: Mid-sized Swedish swim club in Södertälje offering learn-to-swim, competitive, and masters programming under Svenska Simförbundet guidelines.
• Jönköpings Simsällskap: Mid-sized regional Swedish swim club in Jönköping offering swimming school, competitive groups, and camps in a similar mid-Sweden regional market to LASS.
• Täby Sim: Stockholm-area swim club delivering swimming school levels, competitive training, and adult courses; directly comparable in program mix and federation-aligned curriculum.
• Spårvägen Simförening: Stockholm-based competitive swimming club with training groups and competition focus; comparable as a federation-affiliated Swedish swim club serving a defined metro catchment.
• Sundsvalls Kappsimningsklubb: Northern Swedish competitive swimming club focused on training groups and federation-sanctioned competition participation; comparable on competitive vertical.
• Hellas Simsällskap: Long-established Nacka/Stockholm swim club providing swim school, masters, and competitive swimming, with a similar federation-affiliated structure to LASS.
• Mälarhöjdens Simsällskap: Stockholm-area swim club running swimming school and competitive groups with federation-aligned curricula, structurally equivalent to LASS at a smaller scale.
• Göteborgs Simsällskap: Major Swedish swim club based in Gothenburg operating a comparable full lifecycle swim school (Babysim → competitive) plus diving and para-swimming; LASS's most analogous large-club peer.

Broad incumbents

• Svenska Simförbundet (Swedish Swimming Federation): The national governing body whose curriculum (simlinje) and competition framework LASS follows; the closest broad incumbent that defines the operating standards for clubs like LASS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lasslkpg
• Instagraminstagram.com/lasslkpg
• LinkedInlinkedin.com/company/link%C3%B6pings-allm%C3%A4nna-sims%C3%A4llskap

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linköpings Allmänna Simsällskap