La Taqueria Gastro GmbH

What La Taqueria Gastro GmbH does

La Taqueria Gastro GmbH, founded in 2013 in Zürich, operates two casual-dining Mexican restaurants in the Altstetten (Kreis 9) and Badenerstrasse (Kreis 4) neighborhoods. The company is co-owned by partners Eddy Hernandez, a Mexican hospitality graduate of Glion/UVM, and Aaron Langolf, a Swiss chef with prior California restaurant experience, and positions itself as the first authentic casual Mexican eatery in Switzerland, distinguishing its menu from the Tex-Mex offerings dominant in the local market. Core menu categories include tacos (CHF 6.90 each), burritos (CHF 23.90–25.90), quesadillas, taquitos, platos, nachos, soups, salads, entrées, desserts, and a beverage program featuring Mexican beers, margaritas, mezcal cocktails, and aguas frescas; a recurring 'Menu del Mes' rotates specialty items such as Ensalada de Nopal and Sandia agua fresca.

The technical and product foundation centers on traditional Mexican preparation: since summer 2019 the restaurants have used the only nixtamalized corn tortillas in Switzerland, supplied by MASAMOR under an exclusive-style arrangement, supplemented by imported jalapeños, house-made salsas and aguacamolete, daily-fried fresh tortilla chips, and the largest assortment of imported Mexican soft drinks and beers in the country. A PLANTED PASTOR plant-based line addresses vegan and dietary-restricted diners. Underlying technology is standard restaurant e-commerce — a Wix-hosted site, OpenTable reservations for groups up to 8, Foodbooking for pickup orders, and UberEats for delivery, with no documented proprietary software, API, or app.

Revenue is generated entirely through direct-to-consumer transactions across dine-in service, Foodbooking pickup, UberEats delivery, and online gift voucher sales via FirstVoucher (CHF +2 postal fee). Pricing follows unit pricing per menu item with pay-as-you-go billing. The business is privately held with no external funding, no subsidiaries, and no parent company; reported headcount is 9 employees covering both locations.

Name

La Taqueria Gastro GmbH

Legal name

La Taqueria Gastro GmbH

Website

https://lataqueria.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

La Taqueria Gastro GmbH is a Zürich-based independent casual dining operator founded in 2013, running two authentic Mexican restaurants and serving local diners, takeout customers, and UberEats delivery users with traditional Mexican fare.

Ownership category

akta.pro rank

Product category

Mexican Restaurant

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• Authentic Mexican restaurant
• Casual dining
• Taqueria food service
• Mexican food delivery
• Nixtamalized corn tortillas

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant dine-in sales: Revenue from customers dining at the restaurant, ordering from the full menu including tacos, burritos, quesadillas, taquitos, nachos, soups, salads, desserts, and beverages including Mexican beers, margaritas, and mezcal.
2. Takeout and delivery orders: Revenue from pickup orders through Foodbooking platform and delivery orders through UberEats for both locations.
3. Gift voucher sales: Sale of gift vouchers online as PDF documents for immediate printing or via email ordering with postal delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

La Taqueria Gastro GmbH operates two authentic Mexican casual dining restaurants in Zürich, Switzerland, serving a menu of traditional Mexican dishes including tacos, burritos, quesadillas, taquitos, platos, nachos, soups, salads, appetizers, desserts, and a beverage program featuring Mexican beers, margaritas, mezcal, and aguas frescas. Revenue is generated through dine-in service at two locations, takeout orders via Foodbooking, delivery via UberEats, and gift voucher sales. The company also offers event hosting (Apero & Fiesta) and runs a monthly specialty menu item.

Product overview

La Taqueria is an authentic Mexican casual dining restaurant in Zürich with two locations (Altstetten/Kreis 9 and Kreis 4/Badenerstrasse). The offering consists of a core food menu centered on traditional Mexican dishes including Tacos, Burritos, Quesadillas, Taquitos, Platos, Nachos, Soups, Salads, Appetizers, Desserts, and Beverages, supplemented by service offerings including delivery (via UberEats), takeaway (via Foodbooking), and reservations (via OpenTable). The restaurant features a monthly special menu item, plant-based options (PLANTED PASTOR line), and accommodation for dietary requirements (vegan and gluten-free items clearly marked). The product portfolio is organized as a single unified restaurant concept with clearly structured menu categories rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Tacos Warm, soft corn tortillas filled with various proteins including Carne Asada (grilled beef brisket), Pollo Asado (marinated chicken), Carnitas (braised pork), Al Pastor, Pescado (fish), Chapulines (grasshoppers), Camarones (shrimp), PLANTED PASTOR (plant-based), and Vegi options. Priced at CHF 6.90 each. Aimed at individual diners seeking authentic Mexican food.
• Burritos Wrapped in a large warm flour tortilla, served with nacho chips and coleslaw. Varieties include Carne Asada, Pollo Asado, Carnitas, Al Pastor, California, Pescado, Camarones, Surfo y Turfo, PLANTED PASTOR, and Vegi. Priced at CHF 23.90-25.90.
• Quesadillas A wheat tortilla with melted Chihuahua cheese and Queso Fresco, served with Salsa Fresca, Guacamole, and sour cream. Options include Sencilla, Carne Asada, Pollo Asado, Carnitas, Al Pastor, and PLANTED PASTOR. Priced at CHF 23.90-24.90.
• Taquitos 3 crispy filled and rolled tacos made from corn tortillas, served on salad with Salsa Fresca, Guacamole, sour cream, and Queso Fresco. Fillings include Carne (beef), Pollo (chicken), and Papa (seasoned mashed potatoes). Priced at CHF 22.90-24.90 for three pieces.
• Platos Mixed plates with choice of meat or vegetarian, served with rice, beans, coleslaw, Salsa Fresca, Guacamole, and corn tortillas. Options include Carne Asada, Pollo Asado, Carnitas, Al Pastor, PLANTED PASTOR, and Vegi. Priced at CHF 24.90-26.90.
• Nachos Crispy corn tortilla chips served with Salsa Fresca and Guacamole on the side. Super Nachos include meat choice, Mexican beans, melted Chihuahua cheese, sour cream, Guacamole, and Salsa Fresca.
• Sopa Azteca Homemade chili-tomato soup topped with fresh avocado, Salsa Fresca, crispy tortilla strips, and Queso Panela.
• Ensaladas (Salads) Fresh salads including Ensalada Cesar (with crispy tortilla strips, Queso Fresco, and homemade dressing) and Ensalada Cesar con Pollo.
• Entradas (Appetizers) Appetizers including Donkey Wings (double chicken wings in spicy Guajillo Chili Sauce) and Changuitas (Chimichangas with lamb, Jalapeno, rice, melted cheese, and Epazote).
• Postres (Desserts) Desserts including Churros with Cajeta Envinada or Kahlua chocolate sauce, Pastel de 3 Leches (Three Milks Cake), Chocolate-Chip Cookie, and Paletas (authentic popsicles - Bio, Swiss-made).
• Bebidas (Beverages) Beverages including Aguas Frescas (Hibiscus tea, Horchata), Mexican beers (XX Lager, Corona, Modelo, etc.), Michelada, Tepache, wines, soft drinks (Jarritos, Sidral Mundet, Coca Cola Mexicana), cocktails (Margarita, Paloma Mezcalera, Mezcal Negroni), mezcal/tequila, coffee, tea, and Mexican hot chocolate. Priced at CHF 5.90-16.90.
• Delivery Service Food delivery service via UberEats platform to customers in Zürich at both Kreis 9 (Altstetten) and Kreis 4 locations. Brings the full menu to customers' homes.
• Takeaway/Take-Out Service Order-to-pickup service via Foodbooking platform at both locations (Kreis 9/Altstetten and Kreis 4). Customers can pre-order online and pick up their food.
• Restaurant Reservations Table reservations available via OpenTable for the Altstetten location (up to 8 people) and email-based reservations for larger groups and Kreis 4.
• Gift Certificates (Gutscheine) Gift vouchers available for purchase online as PDF documents for immediate printing, or by email/order at the restaurant with postal delivery (+2 CHF shipping fee). Aimed at gift-givers and customers looking for restaurant gifting options.
• Apero & Fiesta Event Hosting Event hosting service for casual celebrations with menu ordering from the regular menu. Catering is not available and closed private events are not possible. Targeted at groups seeking casual celebration venues.
• Menu del Mes (Monthly Special) Monthly special menu featuring seasonal Mexican dishes. July featured Ensalada de Nopal (cactus salad with fresh lettuce, roasted nopal cactus, cherry tomatoes, queso panela, fresh avocado, pickled red onion, grilled chicken breast, and homemade agave vinaigrette) and Sandia (homemade watermelon agua fresca).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• MASAMOR (Tortilleria y Molino)coreStrategic or Co-development Partner · 1 January 2019Partnership with MASAMOR, the first nixtamalized corn tortilla factory in Switzerland. Since summer 2019, La Taqueria uses MASAMOR's tortillas, which are made from freshly ground corn kernels rather than reconstituted corn flour, providing authentic Mexican flavor and texture. This is a key differentiator as MASAMOR is the only source of nixtamalized tortillas in Switzerland.
• FoodbookingcoreChannel Partner/ Reseller/ DistributorOnline ordering platform for takeout pickup orders. Customers can order through Foodbooking for both restaurant locations - Kreis 9 (Altstetten) and Kreis 4.
• UberEatscoreChannel Partner/ Reseller/ DistributorDelivery service partner for both restaurant locations in Zürich. Orders are delivered through the UberEats platform.
• OpenTableminorChannel Partner/ Reseller/ DistributorOnline reservation system used for table bookings. Links provided on website for both locations for groups up to 8 people.
• FirstVoucherminorChannel Partner/ Reseller/ DistributorOnline gift voucher sales platform. Gift vouchers can be purchased as PDFs for immediate printing or ordered via email with postal delivery (+2 CHF shipping).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mad Mex: Australian fast-casual Mexican chain serving burritos, tacos, nachos, and quesadillas with a 'fresh Mex' positioning emphasizing made-daily ingredients. Comparable to La Taqueria in authentic-leaning casual Mexican concept and omnichannel (dine-in, pickup, delivery) operations across multiple locations.
• Tortilla: UK-based fast-casual Mexican chain specializing in burritos, tacos, and quesadillas with a focus on fresh, customizable ingredients. Highly comparable to La Taqueria as an authentic-leaning Mexican fast-casual concept, though operating at significantly larger scale (40+ UK locations) versus La Taqueria's two units.
• Wahaca: UK casual Mexican restaurant group founded by MasterChef winner Thomasina Miers, focused on authentic Mexican street food including tacos, taquitos, and burritos. Closest direct peer to La Taqueria in terms of authentic Mexican positioning and casual dining experience, though serving the UK market at much larger scale.
• Chilango: UK-based burrito-focused fast-casual Mexican chain serving London and other UK cities. Comparable to La Taqueria in Mexican fast-casual positioning and emphasis on fresh ingredients, though with a narrower menu (burrito-centric) versus La Taqueria's broader taqueria offering.

Broad incumbents

• Chipotle Mexican Grill: Global fast-casual Mexican chain (NYSE: CMG) serving burritos, tacos, and bowls with a focus on fresh, responsibly sourced ingredients. Relevant broad incumbent in the Mexican casual dining space — represents both the scale ceiling La Taqueria could aspire to and the type of competitive pressure any expansion into new Swiss cities might face.
• Vapiano: European casual fast-casual restaurant chain serving fresh pasta, pizza, and salads across multiple countries including Switzerland. Comparable as a European casual fast-casual operator in similar urban locations, though specializing in Italian rather than Mexican cuisine — represents the broader European fast-casual competitive set.
• Qdoba Mexican Eats: North American fast-casual Mexican chain offering burritos, tacos, quesadillas, and salads with customizable menus. Relevant broad incumbent showing the multi-unit operating model that La Taqueria could potentially scale toward, with broader menu customization than La Taqueria's more authentic-focused offerings.

Regional players

• Naked Lunch: Zürich-based casual dining restaurant group operating multiple concepts in Switzerland with a focus on fresh, urban dining experiences. Comparable as a Zürich-based multi-unit casual dining competitor with similar customer demographics and neighborhood positioning, though serving non-Mexican cuisine.
• Mesa Restaurant Group: Swiss restaurant group operating casual dining concepts in Zürich and other Swiss cities. Comparable as a Zürich-headquartered multi-unit casual dining operator, providing a regional benchmark for Swiss casual dining operations though not directly competing in the Mexican cuisine segment.

Others

• Tortilleria y Molino MASAMOR: Swiss-based producer of nixtamalized corn tortillas and La Taqueria's exclusive supplier partner. Relevant as an ecosystem participant — their continued operation and capacity expansion is a critical dependency for La Taqueria's authentic Mexican positioning and menu integrity, and they could theoretically vertically integrate into the restaurant market themselves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lataqueriazurich
• Instagraminstagram.com/lataqueria.ch
• LinkedInlinkedin.com/company/la-taqueria-gastro-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Taqueria Gastro GmbH