LA TARUMBA

What LA TARUMBA does

LA TARUMBA is a Peruvian non-profit cultural organization founded in 1984 in Lima by Fernando Zevallos and Estela Paredes, operating under the legal entity LA TARUMBA GRUPO DE TEATRO (RUC 20113301181). It runs a dual model that pairs commercial revenue-generating activities with social impact programs. Its primary product is annual circus-tent spectacles (Espectáculos) that integrate circus, theater, and music, attracting more than 100,000 spectators per season through Ticketmaster distribution. A workshop school (Talleres) operating out of the Miraflores Casa-Teatro-Escuela headquarters has trained over 7,000 students cumulatively across children, adolescents, youth, and adults, complemented by the Escuela Profesional de Circo Social, Peru's first professional circus school with a reported 98% graduate placement rate in professional circus work. Social programs include Circo Invisible (workshops for vulnerable youth since 1998) and Tarumbeando, a virtual workshop platform launched during the COVID-19 pandemic. Corporate team-building experiences and the Tienda Tarumba online merchandise store round out the offering.

Name

LA TARUMBA

Legal name

LA TARUMBA GRUPO DE TEATRO

Website

https://latarumba.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

La Tarumba is a Peruvian non-profit cultural organization founded in 1984 that produces annual circus-tent performances combining circus, theater, and music, attracting over 100,000 spectators per season, alongside a workshop school training 7,000+ students and social programs for vulnerable youth.

Ownership category

akta.pro rank

Product category

Performing Arts and Cultural Entertainment

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711), Other Amusement and Recreation Industries (7139), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO)

akta.pro secondary industry

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

Keywords

• Live circus performances
• Performing arts workshops
• Cultural foundation programs
• Social circus education
• Corporate entertainment events

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Spectacle Ticket Sales: Annual circus seasons with family performances. Tickets sold primarily through Ticketmaster. Over 100,000 spectators attend each annual season. The main revenue driver from live performances combining circus, theater, and music.
2. Workshop and Training Programs: Circus, theater, and music workshops for children, adolescents, youth, and adults. Includes workshops for families, corporate experiences, and birthday celebrations. More than 7,000 students trained historically.
3. Merchandise (Tienda Tarumba): Online store selling branded products including apparel and accessories. Products designed to carry the energy of the brand. All purchases contribute to social development programs.
4. Corporate Experiences: Corporate team-building experiences using circus, theater, and music as tools for professional development and team cohesion. Offered through corporativo.latarumba.com.
5. Social Program Revenue Reinvestment: Dual management model where revenue from spectacles and cultural services is reinvested into social programs including Circo Invisible, the Professional Circus School, and cultural initiatives in underserved areas.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

LA TARUMBA is a Peruvian non-profit cultural foundation that produces live circus and performing arts spectacles under tent venues, alongside year-round training workshops for children, adolescents, and adults. It also delivers customized corporate entertainment experiences, a professional social circus school, community outreach programs, branded merchandise, and digital content offerings.

Product overview

La Tarumba is a Peruvian cultural organization offering a unified portfolio centered on circus, theater and music as artistic and educational tools. Its core products include annual live performances (Espectáculos) under circus tents attracting over 100,000 spectators per season, and a school of workshops (Talleres) that has trained over 7,000 students across age groups. Complementary offerings include corporate team-building experiences, an online merchandise store (Tienda Tarumba), and social programs such as Circo Invisible for vulnerable communities and the Escuela Profesional de Circo Social as Peru's first professional circus school. Digital initiatives like Tarumbeando extend reach virtually. Cultural events including the Festival Internacional del Círculo and Foro Elevando las Artes Vivas round out the ecosystem. The portfolio is unified by a dual-management model: commercial performances and services fund social programs, which in turn reinforce La Tarumba's mission as a cultural transformation engine.

Differentiator

Problem solved

Functional benefit

Brands

• Circo Invisible: Social circus workshops and programs for vulnerable youth and communities, integrating acrobatics, theater, music, and clown with psychological support and a social healing approach.
• Escuela Profesional de Circo
• Tarumbeando
• Tienda Tarumba
• Talleres Tarumba
• Experiencias Corporativas

Products and services

• Espectáculos (Live Circus Spectacles) Ticketed live circus and theatrical performances staged under La Tarumba's tent venues, aimed at families and general audiences seeking live entertainment in Lima, Peru.
• Talleres (Workshops) Recurring circus arts training workshops covering acrobatics, juggling, aerial skills, and clowning for children, adolescents, and adults, delivered at La Tarumba's training facilities.
• Experiencias Corporativas (Corporate Experiences) Custom circus-themed entertainment, team-building activities, and event activations tailored for corporate clients seeking differentiated live experiences for employees or guests.
• Tienda Tarumba (Merchandise Store) Retail sale of La Tarumba-branded merchandise, apparel, and souvenirs to spectators, workshop participants, and the general public.
• Circo Invisible (Social Outreach Program) Social circus outreach program that delivers circus arts training and performances to underserved communities as part of La Tarumba's foundation mission.
• Escuela Profesional de Circo Social (Professional Social Circus School) Professional training school offering structured curricula to certify instructors and practitioners in social circus methodologies.
• Tarumbeando (Digital Content) Digital content initiative delivering La Tarumba's circus arts and educational programming through online channels to reach broader audiences.

Quantifiable outcome

• 100,000+ spectators per annual season
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Circo del Mundo (Chile)coreStrategic or Co-development PartnerStrategic partner in the Programa de Cuerda Firme, collaborating on systematizing circus-based formative proposals for youth development across Latin America.
• Circo del Sur (Argentina)coreStrategic or Co-development PartnerStrategic partner in the Programa de Cuerda Firme, collaborating on developing soft skills in young people through circus arts across the regional initiative.
• Cirque du SoleilminorStrategic or Co-development PartnerStrategic ally in the Programa de Cuerda Firme regional initiative, contributing to the systematization and development of circus-based youth programs.
• Ticketmaster PerucoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for La Tarumba's seasonal circus performances in Peru. Provides online ticket sales platform for performances in Lima, Arequipa, and Trujillo.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Cirque du Soleil: The global leader in circus arts entertainment and La Tarumba's most prominent industry reference. While Cirque du Soleil operates at vastly greater scale and international reach, it shares the same core discipline (circus performances combining acrobatics, theater, and music) and was even a strategic ally of La Tarumba in the Cuerda Firme regional program.
• De La Guarda / Fuerza Bruta: Argentine-origin immersive theatrical production combining acrobatics, music, and audience participation. While not strictly circus, it shares La Tarumba's discipline of integrating physical performance, music, and theatrical storytelling in live Latin American-produced entertainment formats.
• Cavalia: International touring production combining equestrian arts, acrobatics, and live music under a big top. Shares La Tarumba's tent-based live spectacle format and integrates live animals and music, but operates as a touring commercial production rather than a community-rooted institution.

Direct peers

• Grupo Cultural Yuyachkani: One of Peru's most prestigious theater companies, founded in 1971. Comparable to La Tarumba in its role as a long-standing Peruvian cultural institution combining artistic excellence with educational and social programming, though focused on theater rather than circus.
• Big Apple Circus: New York-based non-profit circus that, like La Tarumba, runs seasonal tent performances combined with educational and social programs. Highly comparable operating model: annual tent season, family audience, school workshops, and circus-as-social-mission positioning.
• Circo del Mundo (Chile): Chilean social circus organization that partnered with La Tarumba in the IDB-Fomin-funded Cuerda Firme program. It uses circus as a tool for youth development and social inclusion, directly mirroring La Tarumba's Circo Invisible methodology, making it a structurally comparable direct peer.
• Teatro La Plaza: Peruvian performing arts organization also working at the intersection of artistic production and social inclusion. Operates in Lima and shares La Tarumba's model of using performing arts as a vehicle for community impact and professional training.
• Circus Oz: Australian contemporary circus company that, like La Tarumba, blends circus, theater, and music into original tent-based productions. Both organizations function as integrated creative, educational, and social impact entities with strong national brand identity.
• Circo del Sur (Argentina): Argentine social circus organization also co-developed with La Tarumba in Cuerda Firme. Shares La Tarumba's dual model of combining professional circus training with social impact programming targeting vulnerable youth in Latin America.

Regional players

• Circo Atayde Hermanos: Mexico's most famous traditional circus, founded in 1888. Direct regional peer in Latin America operating a touring tent-based circus with multi-generational family appeal, comparable in product format though larger and more traditional than La Tarumba's contemporary circus style.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC38mbBz2jT0rzbG8dJENbag
• Facebookfacebook.com/latarumba
• Instagraminstagram.com/latarumba/?hl=es
• TikToktiktok.com/@la_tarumba
• LinkedInlinkedin.com/company/la-tarumba

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA TARUMBA