L'ATELIER DE ROXANE

What L'ATELIER DE ROXANE does

L'ATELIER DE ROXANE is a France-based, founder-operated digital content business built around home-baking expertise. The company sells a focused portfolio of digital products direct-to-consumer through a WordPress/WooCommerce e-commerce site: low-priced recipe ebooks (Batch Goûters and Mes 40 recettes d'été, both €5.90), tiered video-based pastry "formations" (Avec les enfants at €29, Atelier Macarons at €69, and Cake Design Master at €149) delivered with lifetime access, and a free recipe blog that functions as the top-of-funnel content engine. Distribution is supplemented by a free-to-play match-3 mobile game, "Roxane : Match de France," distributed globally on iOS App Store and Google Play, with in-app purchases and a Discord community for player engagement. The business is anchored by founder Roxane Piana's profile as a jury member on M6's "Le Meilleur Pâtissier" alongside Cyril Lignac and Norbert Tarayre, converting TV exposure into 11 million cumulative subscribers and 1 billion+ content views. The company operates with 5 employees out of Menton, France, sells exclusively direct-to-consumer with no disclosed B2B or enterprise channel, and generates revenue via one-time digital purchases with no subscription layer.

Name

L'ATELIER DE ROXANE

Legal name

Atelier de Roxane

Website

https://latelierderoxane.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

L'ATELIER DE ROXANE is a French founder-operated digital baking brand selling low-priced recipe ebooks, tiered video pastry courses, and a freemium match-3 mobile game direct-to-consumer to home bakers and families, monetising the TV celebrity status of founder Roxane Piana from M6's "Le Meilleur Pâtissier."

Ownership category

akta.pro rank

Product category

Online Pastry Education and Digital Recipe Content

akta.pro primary industry

Baking & Pastry Arts (EDAOAKAB)

Keywords

• Pastry ebooks
• Online baking courses
• Home baking recipes
• Digital recipe content
• Pastry video training

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Ebooks: One-time purchase digital recipe books sold directly through the website. Customers download PDF content immediately after purchase. Popular titles include Batch Goûters and seasonal recipe collections.
2. Online Video Courses (Formations): One-time purchase video-based pastry training courses. Includes step-by-step video instruction for techniques like cake design and macaron making. Lifetime access provided upon purchase.
3. Mobile Game (Freemium): Free-to-download mobile game with optional in-app purchases for accelerated progression. Revenue generated through microtransactions while users progress through match-3 levels and unlock recipes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

L'Atelier de Roxane sells downloadable digital recipe ebooks (e.g., Batch Goûters at €5.90, Mes 40 recettes d'été) and video-based online pastry training courses (e.g., Cake Design Master at €149, Atelier Macarons at €69, Avec les enfants at €29) directly to home bakers through its own e-commerce website. The brand also publishes a freemium mobile match-3 game that unlocks real recipes and a free recipe blog, all anchored to founder Roxane Piana's personal brand and TV presence.

Product overview

L'ATELIER DE ROXANE is a digital content platform operated by pastry influencer Roxane Piana, offering a portfolio of digital products centered around homemade patisserie and baking. The core offerings consist of downloadable recipe ebooks (Batch Goûters, Mes 40 recettes d'été) sold directly through the WooCommerce store, and video-based online formations/courses (Cake Design Master, Atelier Macarons, Avec les enfants) teaching pastry techniques. The company also operates a mobile game application called 'Roxane : Match de France' — a match-3 puzzle game that unlocks real recipes as users progress. The platform leverages Roxane's social media presence (over 1 million books sold, 11 million cumulative subscribers, 1+ billion views) to drive sales of digital products. All products are accessed digitally via the website, with formations providing lifetime access to video content and ebooks delivered as immediate downloads.

Differentiator

Problem solved

Functional benefit

Brands

• Roxane : Match de France: Mobile match-3 game featuring French cities, recipes, and pastry-themed gameplay

Products and services

• Ebook Batch Goûters (Batch'Goûters Les bases) A practical digital recipe ebook for preparing simple, healthy, and delicious homemade snacks in advance, with easy make-ahead recipes, organization tips, and guidance for reducing sugar without additives or preservatives. Priced at €5.90 and rated 4.93/5 across 92 reviews, aimed at families and individuals seeking alternatives to industrial snacks.
• Cake Design Master A comprehensive video formation teaching cake decoration techniques, covering the preparation of a perfect cake base over 10cm tall and gourmet fillings. Priced at €149 and rated 5.00/5, designed for aspiring home pastry enthusiasts seeking professional-level cake design skills.
• Atelier Macarons An interactive video formation teaching mastery of macaron making, including five easy macaron filling recipes (chocolate ganache, vanilla whipped ganache, mango whipped ganache, lemon cream, and salted butter caramel). Priced at €69 and rated 5.00/5, aimed at home bakers aspiring to master French macarons.
• Avec les enfants An interactive and playful family pastry workshop where children and adults learn together the basics of sweet baking arts. Priced at €29 and rated 5.00/5, aimed at parents and children seeking shared baking activities.
• Mes 40 recettes d'été (ebook) A digital ebook featuring 40 fresh, easy summer recipes including no-bake desserts, verrines, homemade ice creams and sorbets, refreshing drinks, fruit salads, and seasonal specialties. Priced at €5.90, aimed at home bakers seeking seasonal dessert inspiration.
• Roxane : Match de France A free-to-play match-3 puzzle game available on iOS and Android where players discover cities across France, learn culinary anecdotes, and unlock real recipes to recreate at home. Features in-app purchases for faster progression and serves as a brand-discovery channel linking gameplay to the company's recipe website.

Quantifiable outcome

• Up to 78% less sugar in homemade snacks compared to industrial alternatives
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CuisineAZ: French recipe and cooking platform offering free recipes, videos, and tips. Comparable as a digital food content destination in France with broad home-cook audience.
• Chefclub: French food content brand producing viral cooking videos and original programming, with cookbooks and merchandising. Closely aligned with Roxane's video-first content strategy and household-cook target.
• Mercotte: French pastry-focused creator/blog also connected to Le Meilleur Pâtissier. Direct competitor in the pastry content niche with overlapping audience and editorial voice.
• Marmiton: France's largest recipe and cooking platform, offering free recipes, meal planning, and cooking content to a French-speaking audience. Directly comparable as a French-language food content destination monetized via ads and partnerships.
• 750g (750 Grammes): A leading French cooking and recipe platform with a TV show on TF1, similar to how L'Atelier de Roxane leverages an M6 presence. Overlapping audience of French home cooks and content-led monetization model.

Broad incumbents

• Meilleur Pâtissier (M6 official): The official platform of the TV show Roxane judges. Direct ecosystem partner and content distribution channel; comparable as a French pastry-themed content brand.
• Chef Lab / Guy Demarle: Established French brand running in-home cooking workshops and selling bakeware and ingredients. Overlaps with L'Atelier de Roxane's course offering and target French home bakers, but with a broader physical product business.

Emerging players

• Yummly: Recipe discovery and meal planning platform with personalized recommendations. Comparable as a digital food content and education platform, though primarily English-language.
• Tasty (BuzzFeed): Global recipe video brand and food content platform with cookbooks and consumer products. Comparable video-led DTC food content and educational recipes brand, though at a much larger scale.
• SideChef: Global cooking platform offering guided recipes, video lessons, and a smart kitchen experience. Comparable as a digital-first cooking education and content platform, though with broader cuisine scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/l'atelier-de-roxane

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'ATELIER DE ROXANE