La Tequilera
- Company typePrivate
- Founded-
- HeadquartersZellingen, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
La Tequilera firmographics
Firmographics- Name
- La Tequilera
- Legal name
- La Tequilera
- Website
- https://la-tequilera.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where La Tequilera is headquartered
LocationHeadquarters
- HQ city
- Zellingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
La Tequilera business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Tequila Product Sales: La Tequilera imports and sells premium tequila products sourced from small Mexican family distilleries to German consumers and retailers. Products are original bottlings from protected highland growing regions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
La Tequilera product offering
Product offeringCore offering
La Tequilera is a German-based importer, curator, and online retailer of premium 100% agave tequila sourced from small family-owned Mexican distilleries in the protected highland growing regions northeast of Guadalajara. The portfolio comprises four curated brands (Real de Pénjamo, Don Anastacio, El Amo, and Ley 925) offered in Blanco, Reposado, and Añejo varieties, sold to German consumers through e-commerce partner eBrosia.de and to bars/restaurants via direct contact.
Product overview
La Tequilera is a curated selection of premium 100% agave tequilas from small family-owned distilleries in the Mexican highlands northeast of Guadalajara. The portfolio consists of four branded tequila products: Real de Pénjamo (known for smooth, single-barrel añejo), Don Anastacio (produced under kosher rules), El Amo (robust premium brand from Hacienda de la Capilla), and Ley 925 (ultra-premium aged 24 months). Each brand offers Blanco, Reposado, and Añejo varieties, with the Añejo expressions aged in fine-grained white oak barrels. All products are original bottles from the protected growing region, 100% pure Agave tequilana Weber azul from higher elevations.
Differentiator
Problem solved
Functional benefit
Brands
- Real de Pénjamo: Premium Tequila from family-owned distillery in Pénjamo, Guanajuato at 1750m altitude. Features single barrel Añejo aged in California red wine barrels. Known for particularly smooth taste profile.
- Don Anastacio
- El Amo
Products and services
- Tequila Real de Pénjamo
Companies that use La Tequilera
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
La Tequilera technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Tequilera partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- eBrosia.deminoreBrosia.de is an internet retailer partner through which La Tequilera's curated tequila selection is sold. This is a standard e-commerce distribution relationship.
- Tequila Real de PénjamocoreSmall family business in Pénjamo, Guanajuato at 1750m altitude. Owner Dr. Javier Arroyo personally tastes every barrel. Añejo is single barrel (not blended), aged in California oak red wine barrels. Production avoids rainy season for maximum sugar and aroma concentration.
- Tequila Don AnastaciocoreSmall distillery in the highlands of Jalisco near Atotonilco, named after former master distiller Don Anastacio. Produced according to kosher food rules.
- Tequila El Amo / Hacienda de la CapillacoreDistillery in Capilla de Guadalupe highlands of Jalisco with a distilling tradition nearly as old as the town itself. Holds Guinness World Record for most expensive tequila (Premium Ley 925, valued at approximately 2.5 million euros). Original displayed at ProWein Düsseldorf 2011.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
La Tequilera competitors and assessment
Company assessmentBroad incumbents
- El Jimador: 100% agave tequila owned by a global spirits major with established German presence. Broad incumbent peer because it competes in the accessible premium segment adjacent to La Tequilera's portfolio and benefits from much broader marketing and distribution scale.
- Don Julio: Premium tequila brand owned by a global spirits major with German distribution. Broad incumbent because it competes for premium positioning with broader portfolio (Blanco, Reposado, Añejo, 1942) and substantially larger marketing budgets.
- 1800 Tequila: Mass-premium tequila brand owned by a global spirits major with broad European distribution. Broad incumbent peer because it competes across price points including the premium tier where La Tequilera's Blanco/Reposado/Añejo offerings sit.
- Patrón Spirits: One of the world's most widely distributed premium tequila brands with established presence in Germany via major importers. Broad incumbent peer because it competes for the same premium tequila consumer with broader SKU coverage and global marketing scale.
- José Cuervo: World's largest tequila producer with extensive German retail and HORECA distribution. Broad incumbent peer because it spans the full price spectrum but increasingly competes at the premium tier where La Tequilera operates.
Emerging players
- Milagro Tequila: Premium 100% agave tequila with growing European footprint. Emerging player peer because it targets the same premium sipping / connoisseur consumer and competes in specialty retail channels similar to La Tequilera's eBrosia.de and HORECA distribution.
- Casa Noble Tequila: Premium certified organic / Kosher tequila brand distributed in selected European markets. Emerging player peer because it competes at the premium-import tier with similar craft and certification-led positioning to La Tequilera's portfolio.
- Casa Dragones: Ultra-premium small-batch Mexican tequila with selective global distribution. Emerging player peer because it competes in the same ultra-premium / sipping niche as La Tequilera's Ley 925 SKU and shares the craft distillery heritage narrative.
Regional players
- CavaPrivée (Conalco): German online specialty spirits retailer curating premium and rare spirits for the German market. Regional player peer because it shares the same niche online-retail-plus-curation business model that La Tequilera pursues through its eBrosia.de partnership.
Direct peers
- Sierra Tequila: German-rooted tequila brand with deep penetration in the German market. Direct peer to La Tequilera because both target German consumers with premium Mexican tequila, overlapping channels (specialty retail, HORECA), and competing for the same premium-import narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
La Tequilera social profiles
Digital presenceLa Tequilera compliance and trust
Trust signalCompliance2 records
La Tequilera financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Tequilera leadership team
Management profileNumber of profiles
Profiles1 record
La Tequilera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Tequilera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Tequilera
What does La Tequilera do?
La Tequilera is a German-based importer, curator, and online retailer of premium 100% agave tequila sourced from small family-owned Mexican distilleries in the protected highland growing regions northeast of Guadalajara. The portfolio comprises four curated brands (Real de Pénjamo, Don Anastacio, El Amo, and Ley 925) offered in Blanco, Reposado, and Añejo varieties, sold to German consumers through e-commerce partner eBrosia.de and to bars/restaurants via direct contact.
Is La Tequilera a public or private company?
La Tequilera is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Tequilera founded?
La Tequilera was founded in -1. It employs 1 to 10 people.
Where is La Tequilera based?
La Tequilera is headquartered in Zellingen, Germany, in the Europe region.
How does La Tequilera make money?
One revenue line is on record: tequila Product Sales.
Who are La Tequilera's main competitors?
Broad incumbents on record are El Jimador, Don Julio, 1800 Tequila, Patrón Spirits and José Cuervo. Emerging players are Milagro Tequila, Casa Noble Tequila and Casa Dragones. CavaPrivée (Conalco) is listed as a regional player. Sierra Tequila is listed as a direct peer.
Does La Tequilera have an API?
No public API is recorded for La Tequilera.