ebrosia

What ebrosia does

ebrosia is a privately held, founder-owned German online wine retailer founded in 1997 and headquartered in Delitzsch, Germany. The company operates as a direct-to-consumer e-commerce shop selling wines, ciders, oils, spirits, gifts, and accessories, claiming status as Germany's oldest online wine shop. Its assortment is curated by founder and in-house sommelier Rüdiger Kleinke, who holds WSET Level 3 certification and personally evaluates every wine in the catalog. The product portfolio is organized by color (red, white, rosé), grape variety, and geographic origin (France, Italy, Germany, Spain, Portugal, Austria), with regional and themed packages, specialty collections (vegan, aged, 95+ point, unusual grape varieties), and a Sommelier-Favoriten line tied to Kleinke's personal selection.

The platform is built on Shopify with a proprietary taste-profiling system (Geschmacksräder) that documents flavor characteristics of wines across more than ten years of tastings. Operational infrastructure includes same-day dispatch before 3 PM (98.6% of orders) via DHL, free shipping on orders above €100, and a payments stack spanning PayPal, Visa, Mastercard, American Express, Apple Pay, Google Pay, Klarna, Shop Pay, EPS, and Maestro. Customer base is exclusively end-consumer, supported by 27,000+ verified reviews averaging 4.8 stars. The geographic footprint covers Germany and Austria under a single EUR-priced storefront.

Revenue is generated through one-time direct wine sales, with bundling as the primary commercial mechanic: wine packages of 6, 9, or 12 bottles are sold at up to ~58% discounts versus single-bottle equivalent pricing, with package prices typically ranging €50-€200. The company maintains featured partnerships with 15+ European wineries across Germany, Austria, Italy, France, and Spain (including Weingut Bretz, Lergenmüller, Torrevento, Joseph Castan, Schloss Reinhartshausen, and Weingut Nittnaus). Marketing relies on SEO, an email newsletter (Wein-Post), and a content blog (Wein-Wissen). The company is privately held with no disclosed venture capital, private equity, or external investors.

Name

ebrosia

Legal name

ebrosia

Website

https://ebrosia.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

ebrosia is a privately held German DTC online wine retailer founded in 1997, selling sommelier-curated wines, ciders, spirits, and accessories to consumers in Germany and Austria via a Shopify storefront, with multi-bottle bundles as the primary commercial mechanic.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Online wine retail
• Wine e-commerce
• Curated wine selection
• Wine bundle packages
• German wine shop

Headquarters

HQ city

Delitzsch

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: ebrosia generates revenue through direct e-commerce sales of wines and wine packages to consumers. The business model involves purchasing wines from producers and selling directly to end consumers with margin. Volume discounts are offered on wine packages (6 or 12 bottle bundles), and free shipping is provided on orders over €100.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ebrosia is a direct-to-consumer online wine retailer selling red, white, rosé, and sparkling wines sourced from producers across France, Italy, Germany, Spain, Portugal, and Austria. The assortment is sold both as individual bottles and as discounted 6/9/12-bottle packages, with every wine personally evaluated and curated by in-house sommelier Rüdiger Kleinke (WSET Level 3). The company also publishes proprietary flavor profile documentation (Geschmacksräder) and operates a same-day dispatch fulfillment model via DHL.

Product overview

ebrosia is Germany's oldest online wine shop (established 1997), operated as a single unified e-commerce platform built on Shopify. The product portfolio centers on a comprehensive wine offering organized by color (red, white, rosé), grape variety, and geographic origin, complemented by curated wine package bundles. Key products include: individual bottle sales across red, white, and rosé categories; wine packages (Rotwein-Pakete, Weißwein-Pakete, Roséwein-Weinpakete, Mix-Pakete) offering 6-12 bottle bundles at discounted prices; regional packages (Bordeaux, Primitivo, Südfrankreich, Österreich); specialty collections (Sommelier-Favoriten curated by Rüdiger Kleinke, Goldprämierte, Vegane Weine, Gereifte Weine); and Sparkling Wine (Sekt). The business model emphasizes sommelier-curated quality selection, taste profile documentation (Geschmacksräder), and bulk purchase discounts, with shipping via DHL and payment processing through multiple providers including PayPal, credit cards, and Klarna.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Wines (Rotweine) Individual red wine bottles sold per unit, spanning multiple grape varieties and French, Italian, German, Spanish, and Austrian producers; aimed at consumers seeking specific red wine styles for personal consumption or collection.
• White Wines (Weißweine) Individual white wine bottles sold per unit across major varietals and European regions; intended for consumers looking for specific white wine styles, food pairings, or everyday drinking.
• Rosé Wines (Roséweine) Individual rosé wine bottles sold per unit in dry, semi-dry (halbtrocken), and sweet (lieblich) styles; targeted at consumers seeking summer, aperitif, or food-pairing rosé options.
• Sparkling Wine (Sekt) Sekt (German sparkling wine) assortment in various styles including dry, brut, and fruiting varieties; sold per bottle for celebrations, gifting, and aperitif use.
• Wine Packages (Weinpakete) Multi-bottle wine bundles (typically 6 or 12 bottles) offered at significant discounts versus per-bottle pricing, organized by color, region, sommelier curation, awards, and specific producers; aimed at consumers who want value pricing, gifting, or cellaring options.
• Sommelier-Favoriten (Sommelier Favorites) A curated wine collection (bottles and packages) personally selected by sommelier Rüdiger Kleinke; intended for consumers seeking expert-led recommendations rather than browsing the full catalog.
• Goldprämierte Pakete (Gold-Awarded Wine Packages) Multi-bottle packages featuring wines that have received gold medals at international competitions; targeted at consumers seeking recognized, competition-validated quality.
• Vegane Weine (Vegan Wines) Wines certified as vegan-friendly (produced without animal-derived fining agents); targeted at vegan consumers and those with dietary restrictions.
• Gereifte Weine (Aged Wines) Aged wines with developed complexity from extended bottle aging; targeted at collectors and consumers seeking premium, mature bottles.
• Weine mit 95+ Punkten (95+ Point Wines) Premium wines rated 95 points or above on the ebrosia scoring system; targeted at collectors and connoisseurs seeking top-tier quality selections.
• Ausgefallene Rebsorten (Rare Grape Varieties) A discovery collection featuring unusual and rare grape varieties from across European wine regions; targeted at adventurous consumers seeking unique tasting experiences beyond mainstream varietals.
• Winzer-Pakete (Producer Wine Packages) Wine packages curated around specific producers/estates, allowing customers to explore the full portfolio of a chosen winemaker; targeted at consumers with affinity for particular producers.

Quantifiable outcome

• 98.6% of orders shipped same day (before 3 PM)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

17 partnerships are on record, tiered featured partner, core partner and minor.

• Weingut Nittnausfeatured partnerOthersFeatured winery partner with wines featured on the homepage and throughout the product catalog. Offers Austrian wines from Burgenland including Grüner Veltliner, Sauvignon Blanc, and premium selections.
• Weingut Sutterfeatured partnerOthersAustrian winery partner from Weinviertel featured in ebrosia's curated collections. Produces Grüner Veltliner and other Austrian white wines.
• Weingut Hugl-Wimmerfeatured partnerOthersFeatured Austrian winery partner specializing in wines from the Weinviertel region. Known for Grüner Veltliner and regional specialties.
• Schloss Reinhartshausenfeatured partnerOthersHistoric Rheingau estate featured on ebrosia. Known for Riesling production from Germany's prestigious wine region.
• Weingut Bretz (Ernst Bretz)core partnerOthersMajor German partner from Rheinhessen region. Extensive portfolio including Riesling, Grauburgunder, Spätburgunder, and specialty wines with high customer ratings.
• Weingut Laquaifeatured partnerOthersRheingau winery featuring premium Riesling and Pinot Noir selections. Offers wines from steep hillside vineyards.
• Lergenmüller (Weingut Lergenmüller)core partnerOthersMajor Palatinate (Pfalz) winery with extensive TEVERA line. Offers diverse portfolio including Riesling, Grauburgunder, and Sauvignon Blanc.
• Torreventocore partnerOthersLeading Apulian (Italian) winery with 500 hectares of sustainable cultivation. Produces award-winning Primitivo, Negroamaro, and native Italian varieties.
• Joseph Castancore partnerOthersLanguedoc-Roussillon and Rhône winery. Produces gold medal-winning wines including Château Pavillon de Villenouvette, Corbières, and Côtes du Rhône selections.
• Antiche Terrefeatured partnerOthersVenetian winery specializing in Bardolino, Amarone-style wines, and regional Venetian varieties from Luca Degani.
• Pierre Vidalfeatured partnerOthersRhône Valley specialist producing Côtes du Rhône, Costières de Nîmes, and Southern French wines with emphasis on traditional winemaking.
• Fantini (Farnese Fantini)featured partnerOthersItalian winery group from Abruzzo, Apulia, and Sicily. Produces SEDNA line, Primitivo di Manduria, and diverse Italian varietals with international recognition.
• Vinaolivafeatured partnerOthersSpanish winery producing Tempranillo-based wines from Extremadura and Rioja regions. Known for value-oriented Spanish selections.
• Weingut Thörlefeatured partnerOthersRheinhessen winery featured with premium Riesling Genusstropfen.
• Bodegas Domeco de Jarautafeatured partnerOthersRioja winery producing Solar de Castro and Sancho Barón wines from Spain.
• Weingut Hafnerfeatured partnerOthersAustrian winery producing SACREMUS cuvées and Grüner Veltliner wines.
• Bodegas AlcondeminorOthersSpanish winery producing Navarra Tempranillo Palacio de la Villa.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Hawesko Holding: Germany's largest wine retailer, publicly listed and operating multiple brands including Hawesko, Jacques' Wein-Depot, and Wein & Co. Directly competes with ebrosia in the German online wine segment but at much larger scale and with a broader multi-channel model.

Direct peers

• wine.de (Wein & Vinos): German online wine retailer offering curated selections with sommelier-driven content. Closely comparable to ebrosia in D2C model, target market (German consumers), and curated wine positioning, with similar reliance on tasting notes and expert recommendations.
• Vinello: German online wine specialist with extensive portfolio, sommelier content, and D2C shipping across Germany and Austria. Competes head-to-head with ebrosia in mid-market curated wine packages and direct-to-consumer delivery.
• Laithwaites (Direct Wines): UK-based wine subscription and D2C retailer with strong European presence, offering curated wine selections via mixed cases. Comparable to ebrosia in subscription/package bundling model and expert-curated positioning.
• Ludwig von Kapff: Traditional German wine merchant with a long history and a strong online D2C presence. Comparable to ebrosia in heritage, focus on expert curation, and German wine enthusiast customer base.
• Weinfreunde: German wine subscription service delivering curated cases monthly, founded as a Wineventure concept. Closely comparable to ebrosia in package bundling and German D2C targeting, with a more pronounced subscription-first model.

Emerging players

• Vivino: Global wine marketplace and community app with millions of users, offering wine purchasing alongside crowd-sourced reviews and label recognition. Competes with ebrosia on discovery, recommendation, and direct purchase, with broader geographic reach.
• Decanter (magazine and retail): Authoritative wine media brand with retail affiliate links and content-driven recommendations. Comparable to ebrosia through its expert-driven wine discovery approach and audience of serious wine enthusiasts.
• Winc: US-based wine subscription service with data-driven personalized recommendations. Comparable to ebrosia in D2C wine delivery and algorithmic/personalized wine discovery, though operating in a different geography.

Regional players

• Wein & Co: Austrian wine retailer with both physical stores and online presence, offering curated wines and tasting experiences in Austria. Directly overlaps with ebrosia in the Austrian market and shares the curated, sommelier-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ebrosia_de
• Facebookfacebook.com/ebrosia
• LinkedInlinkedin.com/company/ebrosia-gmbh-co.-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ebrosia