Latin Fresh
Latin Fresh is a privately held, single-location fast casual restaurant in Midtown Atlanta serving build-your-own Latin American bowls and burritos, plus catering, private events, and digital gift cards, to individual consumers, corporate clients, and event hosts.
- Company typePrivate
- Founded-
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Latin Fresh does
Latin Fresh (Latin Fresh Group) is a privately held, single-location fast casual restaurant operating at Politan Row Colony Square, 1197 Peachtree St NE in Midtown Atlanta. The business sells build-your-own Latin American bowls and burritos featuring proteins and recipes from Peru, Colombia, Venezuela, Cuba, and Brazil — six core protein options (including one vegan item), each priced at $15. The stated operating model is "first fresh Latin fast food": every item is prepared from scratch daily, with no processed ingredients, no additives, and no preservatives, in direct contrast to conventional quick-service formats.
The core menu (LF BOWLS & BURRITO) is augmented by small bites, beverages, desserts, and coffee; supporting revenue lines include Latin Fresh Catering (structured UNO/DOS/TRES and Taco Bar packages for groups of 15+, 24-hour notice), private events hosting, bulk order packages, and digital gift cards sold in $10-$200 denominations. Technology is intentionally minimal: a Popmenu-powered website for online ordering, pickup, delivery, and gift card redemption; an Instagram channel (@LatinFreshGroup); and a 50+ article SEO-oriented blog covering Latin food culture and local Atlanta search terms. No proprietary software, mobile app, API, or AI feature is disclosed.
The business model is direct-to-consumer restaurant plus catering. Pricing is unit-based at $15 per bowl/burrito with promotional 15% discounts on orders over $15, and per-person catering tiering from $16.50 to $32. Customer segments span individual consumers (primary — Midtown professionals, students, families), corporate/office clients, private event hosts, and community organizations. No funding rounds, no parent company, no institutional investors, and no M&A activity are identified; the entity appears to be an independently operated, founder/locally owned Georgia business with no disclosed revenue, headcount, or expansion plans beyond the existing location.
Latin Fresh firmographics
Firmographics- Name
- Latin Fresh
- Website
- https://latinfreshgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Latin Fresh is a privately held, single-location fast casual restaurant in Midtown Atlanta serving build-your-own Latin American bowls and burritos, plus catering, private events, and digital gift cards, to individual consumers, corporate clients, and event hosts.
- Ownership category
- akta.pro rank
Latin Fresh industry classification
Industry- Product category
- Fast Casual Restaurant
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)
Keywords
Where Latin Fresh is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Latin Fresh business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food Sales - Dine-in/Takeout/Delivery: Direct sales of made-to-order Latin bowls and burritos for individual consumers dining in or taking out. Customers build custom bowls with choices of base, protein, toppings, and sauces. Pickup and delivery options available through online ordering.
- Catering Services: Bulk order packages for events and corporate gatherings including UNO, DOS, TRES, and Taco Bar packages. Minimum 15-person orders with 24-hour advance notice. Includes setup and labeling for group service.
- Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $100, and $200. Sold through company website for online order purchases only.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bowl and burrito items priced at $15 each |
| Unit Pricing | Pay-as-you-go | UNO Package - $16.50 per person for basic build-your-own bowl setup |
| Unit Pricing | Pay-as-you-go | DOS Package - $24.50 per person for expanded options |
| Unit Pricing | Pay-as-you-go | TRES Package - $32 per person for full access |
| Unit Pricing | Pay-as-you-go | Taco Bar - $16.50 per person for wrap-style meals |
| One time/ perpetual license | Pay-as-you-go | Gift cards available in preset denominations |
| Other | Pay-as-you-go | Promotional discount available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Latin Fresh product offering
Product offeringCore offering
Latin Fresh operates a single-location fast casual restaurant in Midtown Atlanta serving made-to-order Latin American bowls and burritos featuring proteins from Peru, Colombia, Venezuela, Cuba, and Brazil (all priced at $15). The restaurant extends its kitchen through catering packages (UNO/DOS/TRES/Taco Bar), private event hosting, bulk orders (15+ persons), and digital gift cards, with online ordering for pickup and delivery via Popmenu.
Product overview
Latin Fresh is a single-location fast casual restaurant in Midtown Atlanta offering a focused menu of build-your-own Latin American bowls and burritos, catering services, private event hosting, digital gift cards, and bulk order packages. The core LF BOWLS & BURRITO product allows customers to customize meals with proteins inspired by Peru, Colombia, Venezuela, Cuba, and Brazil. Supporting services include catering (Latin Fresh Catering), private events, digital gift cards, and bulk/corporate order packages.
Differentiator
Problem solved
Functional benefit
Products and services
- LF Bowls & Burrito
Companies that use Latin Fresh
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Latin Fresh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Latin Fresh partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Latin Fresh competitors and assessment
Company assessmentDirect peers
- CAVA: Mediterranean fast casual chain with a build-your-own bowl format at a similar $15 price point. Highly comparable operating model, ordering infrastructure, and price-point economics; differs only in cuisine category (Mediterranean vs. pan-Latin).
- Condado Tacos: Build-your-own taco and bowl concept with Latin-inspired menu and a similar fresh, scratch-made positioning. Closest direct comp among single/multi-unit Latin fast casual peers.
- Bartaco: Upscale Latin-inspired fast casual restaurant offering build-your-own tacos, bowls, and small plates across multiple US markets. Directly comparable to Latin Fresh on the Latin-cuisine, fast-casual, build-your-own positioning, though Bartaco operates at larger scale and focuses more on a beach/taqueria aesthetic.
- Bolay: Fast casual concept built around build-your-own bowls with globally inspired proteins. Closest direct comp to Latin Fresh on operating model, bowl format, price point, and made-to-order positioning.
Broad incumbents
- Qdoba Mexican Eats: National Mexican fast casual chain competing on build-your-own bowls, burritos, and tacos. Direct menu-format overlap with Latin Fresh at significantly larger scale.
- Sweetgreen: National fast casual chain offering build-your-own salads and bowls at a premium price point. Comparable on fresh-ingredient positioning, build-your-own format, and price-point economics, but with substantial scale and a different cuisine focus.
- Chipotle Mexican Grill: Largest fast casual chain operating build-your-own Mexican bowls and burritos at scale. Broad incumbent in the same category; competes for the same customer wallet but with massive scale, supply chain advantages, and national marketing reach.
- Moe's Southwest Grill: National Mexican fast casual chain offering build-your-own burritos, bowls, and tacos. Competes with Latin Fresh for the same Latin-cuisine fast casual occasion, with broader geographic reach.
Regional players
- Taco Cabana: Texas-based Latin fast casual chain serving build-your-own Mexican fare. Comparable on cuisine category and operating model, but operates in a different geography than Latin Fresh.
- Tijuana Flats: Regional fast casual Mexican chain operating primarily in the Southeast US — a peer of Latin Fresh on cuisine and operating model, with limited geographic overlap given Latin Fresh's Atlanta focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Latin Fresh social profiles
Digital presenceLatin Fresh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latin Fresh leadership team
Management profileNumber of profiles
Latin Fresh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latin Fresh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latin Fresh
What does Latin Fresh do?
Latin Fresh operates a single-location fast casual restaurant in Midtown Atlanta serving made-to-order Latin American bowls and burritos featuring proteins from Peru, Colombia, Venezuela, Cuba, and Brazil (all priced at $15). The restaurant extends its kitchen through catering packages (UNO/DOS/TRES/Taco Bar), private event hosting, bulk orders (15+ persons), and digital gift cards, with online ordering for pickup and delivery via Popmenu.
Is Latin Fresh a public or private company?
Latin Fresh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Latin Fresh founded?
Latin Fresh was founded in -1. It employs 1 to 10 people.
Where is Latin Fresh based?
Latin Fresh is headquartered in Atlanta, United States, in the North America region.
How does Latin Fresh make money?
Three revenue lines are on record. Food Sales - Dine-in/Takeout/Delivery is the primary driver. The others are catering Services and gift Cards.
Who are Latin Fresh's main competitors?
Direct peers on record are CAVA, Condado Tacos, Bartaco and Bolay. Broad incumbents are Qdoba Mexican Eats, Sweetgreen, Chipotle Mexican Grill and Moe's Southwest Grill. Regional players are Taco Cabana and Tijuana Flats.
Does Latin Fresh have an API?
No public API is recorded for Latin Fresh.
What industry is Latin Fresh in?
Latin Fresh's product category is Fast Casual Restaurant. Its primary akta.pro industry code is THAFABAM, Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European). Its NAICS code is 722513 and its SIC code is 5812.