Latino Arts, Inc.

What Latino Arts, Inc. does

Latino Arts, Inc. is a 501(c)(3) nonprofit cultural arts organization founded in 1986 and headquartered at 1028 S 9th St, Milwaukee, Wisconsin, within the United Community Center (UCC) campus. It is the only fine arts institution in Wisconsin dedicated exclusively to showcasing Hispanic and Latino artists, and it serves the Greater Milwaukee and southeastern Wisconsin Hispanic community of more than 100,000 residents. The organization operates with a staff of 11 and runs a 3,000 sq. ft. gallery, an auditorium, and a portfolio of community programming.

Its product surface consists of four interconnected lines: rotating gallery exhibitions of Hispanic and Latin American visual art, live music and dance performances, special events (Café con Arte, Pinto con Tinto workshops, Summer Workshops, the annual Noche de Gala fundraiser, and the Virtual Lotería remote game), and the Latino Arts Strings Program (LASP), a pre-college music training program established in 2002 that serves 200+ students ages 5-18 with instruction in violin, viola, cello, bass, guitar, and mariachi ensemble, and reports a 95% post-secondary attendance rate among graduates. Distribution is event-driven and low-tech: tickets are sold through Eventbrite and at the door, programs are enrolled in person at UCC, and content is amplified via the website, Facebook, Twitter, Instagram, and LinkedIn.

The revenue model is a hybrid of earned and contributed income typical of small cultural nonprofits. Earned revenue comes from ticket sales (general admission $25, senior/student $20, pre-show dinner package $40), Strings Program fees ($75 per school year), modest workshop fees, and suggested gallery donations ($1 per visit). Contributed revenue comprises individual donations including a monthly Sustaining Supporter program, corporate sponsorships (Tito's Handmade Vodka, Fiddleheads Coffee, Cafe El Sol), and grants from public funders such as the Wisconsin Arts Board and the National Endowment for the Arts. The go-to-market motion is event-driven, supported by organic social media and email, with no paid acquisition or salesforce infrastructure evident.

Name

Latino Arts, Inc.

Legal name

Latino Arts, Inc.

Website

https://latinoartsinc.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Latino Arts, Inc. is a 501(c)(3) nonprofit in Milwaukee, Wisconsin, operating the only Wisconsin fine arts institution dedicated to Hispanic and Latino artists. It delivers gallery exhibitions, live performances, cultural events, and the award-winning Strings Program serving 200+ youth annually.

Ownership category

akta.pro rank

Product category

Cultural Arts Programming

NAICS

Fine Arts Schools (61161), Performing Arts Companies (7111), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Schools & Conservatory Prep (Pre-College) (EDAMANAE)

akta.pro secondary industries

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Performing Arts & Music Lessons (Dance, Drumming, Instrument Lessons, Theater) (THAJAKAC), Educational & Youth Community Events (School/Youth Festivals) (MPAGAEAM)

Keywords

• Hispanic cultural arts
• Latino arts programming
• Music education programs
• Art exhibitions gallery
• Community cultural events

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from concert and performance tickets sold primarily through Eventbrite, with general admission, senior/student discounts, and premium pre-show dinner packages.
2. Strings Program Fees: The Latino Arts Strings Program charges $75 per school year for instruction, providing instruments, lessons, and ensemble participation for students ages 5-18.
3. Donations and Sponsorships: Monthly sustaining supporter donations, one-time donations, and corporate sponsorships for events like Noche de Gala.
4. Gallery Donations: Suggested $1 donation per gallery visit; group tours and special events may have additional fees.
5. Grants and Public Funding: Funding from Wisconsin Arts Board, National Endowment for the Arts, and other public and private foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Latino Arts, Inc. presents gallery exhibits, live cultural performances, and special events featuring Hispanic/Latino artists and themes at its Milwaukee facility. It also runs the Latino Arts Strings Program (LASP), a youth music education program offering classical string instrument instruction to students ages 5–18. Programming is supported by ticket sales, donations, sponsorships, grants, and program fees.

Product overview

Latino Arts, Inc. is a nonprofit cultural arts organization offering a portfolio of interconnected programs: Gallery Exhibits showcasing Hispanic/Latin American visual artists, live Performances featuring Hispanic musical and dance artists, Special Events including workshops and galas, and the nationally-recognized Latino Arts Strings Program providing youth music education. The organization serves the Greater Milwaukee community with both in-person and virtual programming, including Virtual Lotería for remote cultural engagement. The 3,000 sq. ft. gallery and auditorium host rotating exhibits and performances throughout the year, while the Strings Program reaches over 200 students with instruction in classical strings and mariachi ensemble training.

Differentiator

Problem solved

Functional benefit

Brands

• Latino Arts Strings Program (LASP): A national award-winning pre-college music training program established in 2002 providing Latino students with instruments, music materials, individual lessons, small group and orchestra, and mariachi ensemble lessons.

Products and services

• Gallery Exhibits Visual art exhibitions featuring Hispanic/Latino artists, presented at the Latino Arts gallery within the United Community Center in Milwaukee. Open to general public visitors, students, and group tours.
• Performances Live cultural performances showcasing Hispanic/Latino music and artists, ticketed through tiered pricing (general, senior, student) via Eventbrite and on-site box office.
• Special Events Special cultural events hosted by Latino Arts, Inc. for the Milwaukee community, often supported by corporate sponsorships.
• Latino Arts Strings Program (LASP) Youth music education program offering classical string instrument (violin, viola, cello, bass) instruction to students ages 5–18. Tuition-based annual subscription model, delivered in person at the United Community Center facility.
• Education and Group Programming Educational group visits and programming for schools, educators, and community groups, centered on Hispanic/Latino art and culture at the gallery.

Quantifiable outcome

• 95% of graduated LASP participants have attended post-secondary school
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Tito's Handmade VodkaminorGTM or Marketing Partner · 14 May 2026Sponsored cocktails at Plantas con Tito's Terrariums workshop event.
• United Community Center (UCC)coreStrategic or Co-development PartnerLatino Arts is located within the United Community Center campus. The Strings Program is housed in the Bruce-Guadalupe Community School at UCC. Prior to Latino Arts, Managing Artistic Director Jacobo Lovo spent 16 years as an art educator for UCC.
• Wisconsin Arts BoardcoreGTM or Marketing PartnerGrant funding from Wisconsin Arts Board with funds from the State of Wisconsin supports exhibits and programming.
• National Endowment for the ArtscoreGTM or Marketing PartnerGrant funding supports programming including the Bembe Drum and Dance youth performance ensemble.
• The Mexican Arts CollectiveminorStrategic or Co-development PartnerCollaboration led by Gabriela Marvan for the Celebrating Our Shared Roots exhibition.
• Little Eagle Arts Foundation (LEAF)minorStrategic or Co-development PartnerFounded by Melanie Tallmadge Sainz of the Ho-Chunk Nation; collaboration on Celebrating Our Shared Roots exhibition.
• Akii MapsminorStrategic or Co-development PartnerFounded by Jesus Avila and Rodolfo Ramirez; collaboration on Celebrating Our Shared Roots exhibition.
• Fiddleheads CoffeeminorGTM or Marketing PartnerSponsors coffee for Cafe con Arte events.
• Cafe El SolminorGTM or Marketing PartnerProvides famous fish fry dinner buffet for pre-show dinner packages at performances.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Milwaukee Art Museum: The major regional art museum in Milwaukee with broader visual arts programming and substantially larger scale. Comparable as a Milwaukee-based fine arts institution competing for audience, donors, and corporate sponsorships, though not Hispanic-focused.
• Ballet Hispánico: The largest Hispanic/Latino cultural arts organization in the U.S., based in New York, with a broader national reach than Latino Arts. Comparable as a Latino performing arts nonprofit offering performances and education, but operates at significantly larger scale.

Direct peers

• National Hispanic Cultural Center: A state-affiliated cultural complex in Albuquerque dedicated to preserving, promoting, and advancing Hispanic culture through arts, humanities, and education. Comparable as a Hispanic-focused cultural institution offering exhibits, performing arts, and educational programming.
• El Museo del Barrio: A New York-based Latino cultural institution on Museum Mile dedicated to Latino art and culture through exhibits, performing arts, and education. Comparable in mission, scope (visual arts + performing arts + education), and nonprofit cultural programming model.
• National Museum of Mexican Art: A Chicago-based nonprofit museum dedicated to showcasing Mexican and Latino art and culture through exhibits, performances, and education. Comparable as a Hispanic-focused fine arts institution offering gallery exhibits, cultural programming, and educational services to a regional Hispanic community.
• Museo Alameda: A Smithsonian affiliate Latino museum in San Antonio focusing on Latino art, history, and culture through exhibits and public programming. Directly comparable as a Hispanic-focused arts and culture nonprofit with national affiliation and exhibit-driven programming.
• Guadalupe Cultural Arts Center: A San Antonio-based Latino arts nonprofit offering multi-disciplinary programming in visual arts, performing arts, media arts, and education. Comparable in mission, programming breadth (gallery, performances, education), and community-based nonprofit structure serving a Latino population.
• Museum of Latin American Art: The only museum in the Western U.S. dedicated to modern and contemporary Latin American art, located in Long Beach, CA. Comparable as an art-focused nonprofit institution showcasing Latin American artists through exhibits, education, and cultural events.
• Mexic-Arte Museum: An Austin-based fine arts museum dedicated to showcasing traditional and contemporary Mexican, Latino, and Latin American art. Comparable as a regional Hispanic/Latino arts nonprofit offering exhibits, education, and cultural programming.

Others

• United Community Center (Milwaukee): The host organization of Latino Arts' campus, providing broader community services including the Bruce-Guadalupe Community School where the Strings Program operates. Comparable as an ecosystem partner and shared-infrastructure operator, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/latinoartsinc
• Facebookfacebook.com/latinoartsinc
• LinkedInlinkedin.com/company/latinoartsinc
• Instagraminstagram.com/explore/locations/158501011/latino-arts-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latino Arts, Inc.