Latin Restaurant Weeks
Latin Restaurant Weeks is a privately held event organization, founded in 2019, that runs rolling city-by-city promotional restaurant weeks for Latin-owned restaurants, food trucks, caterers, and coffee shops across seven U.S. metropolitan markets. Revenue comes from restaurant registration fees and corporate sponsorships such as U.S. Bank and Elavon.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Latin Restaurant Weeks does
Latin Restaurant Weeks is a privately held U.S. event organization founded in 2019 that coordinates promotional restaurant week campaigns across multiple American metropolitan markets for Latin-owned restaurants, food trucks, caterers, and coffee shops. During each event window, participating venues offer prix fixe menus and special deals, and the company aggregates those offerings on city-specific web pages covering Atlanta, Chicago, Houston, New York, the DMV region (Washington DC, Maryland, Virginia), Los Angeles, and Miami. LA and DMV were added in 2024, and Miami was added in 2025, expanding the platform to seven active metros with a 2026 calendar already signaled on the website.
The underlying technology is minimal: a non-proprietary content-managed website (latinrestaurantweeks.com) that functions as both a restaurant registration portal and a consumer-facing directory, supplemented by social media (Instagram, Facebook, Twitter) and an email newsletter. The site supports bilingual English/Spanish content and city-by-city landing pages but has no documented mobile app, API, SDK, or integrations. Operations are run by a small team of approximately 8 employees.
The business model rests on two revenue streams: (1) restaurant participation and listing fees for inclusion in the event directories and promotional coverage, and (2) corporate sponsorships, with U.S. Bank and Elavon serving as anchor partners alongside the Feed the Soul Foundation. Go-to-market is event-driven and grassroots, relying on local restaurant recruitment, community outreach, influencer and press coverage, and content marketing rather than paid acquisition. Consumer pricing varies by restaurant; the platform itself does not transact consumer payments.
Latin Restaurant Weeks firmographics
Firmographics- Name
- Latin Restaurant Weeks
- Legal name
- Latin Restaurant Weeks
- Website
- https://latinrestaurantweeks.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Latin Restaurant Weeks is a privately held event organization, founded in 2019, that runs rolling city-by-city promotional restaurant weeks for Latin-owned restaurants, food trucks, caterers, and coffee shops across seven U.S. metropolitan markets. Revenue comes from restaurant registration fees and corporate sponsorships such as U.S. Bank and Elavon.
- Ownership category
- akta.pro rank
Latin Restaurant Weeks industry classification
Industry- Product category
- Restaurant Marketing & Promotional Events
- NAICS
- Special Food Services (7223)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)
Keywords
Latin Restaurant Weeks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology, Others
Revenue model
- Restaurant Registration/Listing Fees: Restaurants, food trucks, caterers, and culinary businesses pay registration fees to participate in Latin Restaurant Weeks events, gaining visibility and promotional support in exchange.
- Corporate Sponsorships: Corporate partners such as U.S. Bank and Elavon provide sponsorship funding in exchange for brand association with the Latin Restaurant Weeks events and their diverse restaurant networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Restaurant participation packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Latin Restaurant Weeks product offering
Product offeringCore offering
Latin Restaurant Weeks organizes and markets city-by-city promotional dining events that feature Latin-owned restaurants offering special menus and pricing for a defined week in each market. The company operates a curated online directory of participating restaurants across U.S. metros (NYC, Houston, Chicago, Atlanta, LA, DMV, Miami) and coordinates event timing, restaurant onboarding, and sponsor partnerships to drive diner traffic to Latin culinary businesses.
Product overview
Latin Restaurant Weeks operates as a promotional event platform connecting diners with Latin-owned restaurants across multiple U.S. cities. The core offering consists of a restaurant discovery platform featuring city-specific event pages that aggregate menus from participating establishments during promotional periods. The platform includes restaurant registration services for culinary businesses to join events, a partnership program offering sponsorship opportunities, and a newsletter subscription for ongoing updates. The service organizes themed restaurant weeks in cities including DMV, NYC, Houston, Chicago, Atlanta, Los Angeles, and Miami, featuring prix fixe menus and special deals from Latin American restaurants.
Differentiator
Problem solved
Functional benefit
Products and services
- Latin Restaurant Weeks NYC City-specific promotional restaurant week event featuring Latin-owned restaurants in New York City, offering diners curated menus and special pricing during a defined promotional window.
- Latin Restaurant Weeks Houston City-specific promotional restaurant week event featuring Latin-owned restaurants in Houston, offering diners curated menus and special pricing during a defined promotional window.
- Latin Restaurant Weeks Chicago City-specific promotional restaurant week event featuring Latin-owned restaurants in Chicago, offering diners curated menus and special pricing during a defined promotional window.
- Latin Restaurant Weeks Atlanta City-specific promotional restaurant week event featuring Latin-owned restaurants in Atlanta, offering diners curated menus and special pricing during a defined promotional window.
- Latin Restaurant Weeks Los Angeles City-specific promotional restaurant week event featuring Latin-owned restaurants in Los Angeles, offering diners curated menus and special pricing during a defined promotional window.
- Latin Restaurant Weeks DMV City-specific promotional restaurant week event featuring Latin-owned restaurants in the DC/Maryland/Virginia (DMV) region, offering diners curated menus and special pricing during a defined promotional window.
- Latin Restaurant Weeks Miami City-specific promotional restaurant week event featuring Latin-owned restaurants in Miami, offering diners curated menus and special pricing during a defined promotional window.
- Online Restaurant Directory & Listing Platform Bilingual (English/Spanish) website directory where participating Latin-owned restaurants are listed with menus, locations, and event information for diners to discover and plan visits during restaurant week windows.
- Corporate Sponsorship Program Sponsorship offering for corporations (such as U.S. Bank and Elavon) and foundations (such as Feed the Soul Foundation) to fund the Latin Restaurant Weeks program in exchange for brand visibility, association with the Latin culinary community, and community impact positioning.
- Restaurant Registration / Participation Program Paid registration/participation offering for Latin-owned restaurants to be included in a city's Latin Restaurant Weeks event, receiving listing on the directory and promotional exposure during the event window.
Quantifiable outcome
- First LA Latin Restaurant Weeks launched September 2024 with support from U.S. Bank and Elavon
- +1 more outcomes
Companies that use Latin Restaurant Weeks
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
Latin Restaurant Weeks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Latin Restaurant Weeks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Feed the Soul FoundationminorNonprofit foundation partner supporting the Latin Restaurant Weeks initiative. Their logo appears in the sponsors section of the website alongside corporate partners.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Latin Restaurant Weeks competitors and assessment
Company assessmentBroad incumbents
- OpenTable: Largest restaurant discovery and reservation platform with city-level promotional programming. Broad incumbent that competes with LRW for diner attention and could add Latin-specific promotional campaigns, eroding LRW's discovery edge.
- The Infatuation: Restaurant discovery and review platform with a popular city event series. Competes for Latin restaurant diner mindshare and content authority across LRW's seven metros.
- Resy: Restaurant reservation and discovery platform owned by American Express. Has nationwide restaurant relationships and runs curated dining events, making it a broad incumbent that could absorb Latin-focused promotional content.
Direct peers
- Chicago Restaurant Week: City-wide promotional dining event in Chicago, one of Latin Restaurant Weeks' seven active metros. Both employ fixed-window prix fixe mechanics targeting local diners and tourism, making them direct competitors for restaurant participation and press attention.
- NYC Restaurant Week: The flagship city-wide restaurant promotional event in NYC, the same metro where Latin Restaurant Weeks operates. Both use multi-week prix fixe menus to drive traffic and visibility for participating restaurants, competing directly for the same operator and diner mindshare.
- Houston Restaurant Weeks: Established multi-week charity-linked dining event in Houston, one of Latin Restaurant Weeks' core cities. Both compete for Houston restaurateurs, diners, and corporate sponsors during the same calendar windows.
- Atlanta Restaurant Week: City-wide dining promotion in Atlanta, an active LRW market. Both formats compete for Atlanta restaurants, diners, and local press coverage during overlapping promotional windows.
- Miami Spice: Greater Miami's signature summer restaurant promotion with prix fixe menus, run by the local tourism authority. Overlaps with Latin Restaurant Weeks' Miami program for both restaurants and diners in the same Hispanic Heritage Month corridor.
- DC Restaurant Week (RAMW): The Restaurant Association of Metropolitan Washington's seasonal dining event operating in the DMV region where LRW also runs a campaign. Direct competitor for DMV-area restaurants and diners.
- LA Times Food Bowl: Annual month-long food and dining event anchored in Los Angeles, the same metro where LRW launched in September 2024. Both command the attention of LA restaurateurs, sponsors, and local food press during overlapping promotional windows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Latin Restaurant Weeks social profiles
Digital presenceLatin Restaurant Weeks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latin Restaurant Weeks leadership team
Management profileNumber of profiles
Profiles1 record
Latin Restaurant Weeks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latin Restaurant Weeks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latin Restaurant Weeks
What does Latin Restaurant Weeks do?
Latin Restaurant Weeks organizes and markets city-by-city promotional dining events that feature Latin-owned restaurants offering special menus and pricing for a defined week in each market. The company operates a curated online directory of participating restaurants across U.S. metros (NYC, Houston, Chicago, Atlanta, LA, DMV, Miami) and coordinates event timing, restaurant onboarding, and sponsor partnerships to drive diner traffic to Latin culinary businesses.
Is Latin Restaurant Weeks a public or private company?
Latin Restaurant Weeks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Latin Restaurant Weeks founded?
Latin Restaurant Weeks was founded in -1. It employs 1 to 10 people.
How does Latin Restaurant Weeks make money?
Two revenue lines are on record. Restaurant Registration/Listing Fees are the primary driver. The others are corporate Sponsorships.
Who are Latin Restaurant Weeks's main competitors?
Broad incumbents on record are OpenTable, The Infatuation and Resy. Direct peers are Chicago Restaurant Week, NYC Restaurant Week, Houston Restaurant Weeks, Atlanta Restaurant Week, Miami Spice, DC Restaurant Week (RAMW) and LA Times Food Bowl.
Does Latin Restaurant Weeks have an API?
No public API is recorded for Latin Restaurant Weeks.
What industry is Latin Restaurant Weeks in?
Latin Restaurant Weeks's product category is Restaurant Marketing & Promotional Events. Its primary akta.pro industry code is THAJAGAL, Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups). Its NAICS code is 7223 and its SIC code is 7900.