Latitude Group Travel Pty Ltd

What Latitude Group Travel Pty Ltd does

Latitude Group Travel Pty Ltd is a privately-held Australian company, incorporated in Victoria (ACN 145 383 811), that designs and manages fully customized educational tours for Australian primary and secondary schools. The company, founded by Jenny Murphy, has operated for 15+ years from offices in South Melbourne and serves schools across independent, Catholic, and government sectors with both domestic and international tour programs spanning destinations across Europe, Asia, North America, and New Zealand. Tours are 100% custom-designed with no pre-packaged options, aligned to Australian Curriculum outcomes, IB programs, and VCE requirements across subjects including STEM, History, Geography, Languages, Arts, Business, and Service Learning.

The company's product portfolio includes standard educational tours (Australian and international), special programs such as Mission Discovery (NASA-affiliated space science), BRAINSTEM Real World Design Thinking, Girls Go Global, and Community Learning Projects aligned with UN Sustainable Development Goals, plus Teacher Professional Development Tours and International School Sports Tours. Its technology stack includes a VIP Portal for partner schools to access resources and planning materials, and an Australian Government-aligned Carbon Calculator for tracking flight, transport, activity, and accommodation emissions. The business operates with a lean team of 7 employees and relies on association partnerships and conference presence rather than technology platforms as its primary competitive layer.

Revenue is generated through custom-quoted tour package fees covering itinerary design, logistics coordination, accommodation, transportation, guide services, and on-tour support. Pricing varies by destination, duration, group size, and curriculum customization requirements, with all sales conducted direct-to-school through phone, email, and conference engagement. The company is a long-standing member of ATIA (Australian Travel Industry Association), AFTA, SYTA, and ATAS, providing trust account protection and consumer credentials that are positioned as key differentiators in an unregulated industry. Distribution is exclusively direct sales with no retail or self-service channels.

Name

Latitude Group Travel Pty Ltd

Legal name

Latitude Group Travel Pty Ltd

Website

https://latitudegrouptravel.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Educational Travel Services

NAICS

Tour Operators (56152)

SIC

Services-Educational Services (8200)

akta.pro primary industry

School Group & Curriculum-Led Trips (THAKAGAB)

akta.pro secondary industries

Educational & Student Multi-Day Tour Operators (THAKADAJ), Excursions, Field Trips & Cultural Activities Logistics (EDAIANAJ), Faculty-Led & Research/Field Study Expeditions (THAKAGAK)

Keywords

• Educational tour services
• School travel programs
• Curriculum-linked tours
• Experiential learning travel
• Student group tours

Headquarters

HQ city

South Melbourne, Vic

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Educational Tour Services: The company generates revenue through designing, planning, and managing custom educational tours for school groups. Revenue is earned from tour package fees that include itinerary design, logistics coordination, accommodation booking, transportation arrangements, guide services, and on-tour support. Pricing is custom-quoted based on destination, duration, group size, and specific curriculum requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Latitude Group Travel designs, plans, and operates fully customised, curriculum-linked educational tours for Australian primary and secondary school groups. The company delivers end-to-end tour management including itinerary design, transport, accommodation, meals, guided activities, and 24/7 on-tour support, both domestically across Australia and internationally across Asia, Europe, New Zealand, and North America. All tours are bespoke per school inquiry, aligned to the Australian Curriculum, and supported by subject-specific programs covering STEM, Humanities, Arts, Languages, History, Geography, Business, and Service Learning.

Product overview

Latitude Group Travel operates as a B2B educational travel provider offering a comprehensive portfolio of curriculum-linked, fully customisable school tour programs. The core product is its educational tour offerings, which span Australian domestic tours and international tours across multiple continents. The portfolio includes subject-specific tours (STEM, Arts, History, Geography, Languages, Business) and special programs (Mission Discovery space program, Community Learning Projects, Girls Go Global, BRAINSTEM Design Thinking). The company also offers Teacher Professional Development Tours, School Sports Tours, and a VIP Portal for partner schools. Tours are characterised by experiential learning design, alignment with Australian Curriculum and IB programs, and a focus on responsible/sustainable travel practices. The company manages all tour logistics in-house, from transport and accommodation to guided experiences and risk management.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian Educational Tours Custom-designed domestic educational tours for Australian school groups visiting destinations across Australia. Each itinerary is tailored to the school's curriculum goals and supports subjects including STEM, History, Geography, Arts, and Indigenous Studies. Includes full logistics management (transport, accommodation, meals, guided activities) and 24/7 on-tour support.
• International Educational Tours Custom-designed international educational tours for Australian school groups to destinations across Asia, Europe, New Zealand, and North America. Tours are curriculum-linked and support diverse subject areas including STEM, Languages, History, Arts, Business, Humanities, and International Baccalaureate. Includes full logistics management, accommodation, guided experiences, and risk documentation.
• Mission Discovery A NASA-affiliated space and science enrichment program that allows students to engage with space science, astronaut training simulations, and hands-on STEM activities. Programs are hosted in multiple Australian cities including Melbourne and Perth.
• Community Learning Projects Ethically-focused service-learning programs aligned to the United Nations Sustainable Development Goals. Students engage with local NGOs to understand structural community challenges, moving beyond traditional voluntourism to co-authored learning experiences with genuine long-term community partnerships.
• Girls Go Global A program designed to engage female students in global learning opportunities, supporting the development of leadership skills and international perspectives.
• Real World Design Thinking Program (BRAINSTEM) A design thinking and innovation program for students that connects real-world research with STEM education, fostering problem-solving and creative approaches to modern challenges.
• Teacher Professional Development Tours Professional development tours for educators, including subject-specific programs for science teachers (GTAV Geology PD Tour, ASTA STEM PD Tour), geography teachers, and Adolescent Success programs for supporting student wellbeing.
• International School Sports Tours Domestic and international sports tours for schools, allowing students to compete and train abroad while combining sports development with cultural immersion and educational experiences.
• VIP Portal A secure online portal for partner schools to access exclusive resources, brochures, articles, and planning materials. Schools can log in to view educational content and download tour-related documentation.
• NSW Science Curriculum Depth Studies & Fieldwork Programs Customised fieldwork and depth study programs aligned with the NSW Science Curriculum, supporting Biology and Chemistry depth study requirements with hands-on research opportunities.
• Service Learning Tours Overseas service learning programs to destinations including Costa Rica, India, Mexico, Nepal, South Africa, and Thailand. Operated in partnership with GVI, these tours provide ethical community engagement aligned with UN Sustainable Development Goals.
• NASA Space Camp Tours International school tours to NASA Space Camp in the USA, providing astronaut training experiences and STEM enrichment for Australian students as part of the international educational tours portfolio.

Quantifiable outcome

• 100% custom designed itineraries with no pre-packaged tours
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and secondary.

• ATIA (Australian Travel Industry Association)coreStrategic or Co-development PartnerLong-standing member providing trust account protection and financial audits. Critical credential in the unregulated travel industry ensuring consumer protection for school tour payments.
• ATAC (Australian Travel Agents Co-operative)coreChannel Partner/ Reseller/ DistributorCo-operative membership providing network and resources for travel agents operating in the educational travel sector.
• SYTA (Student & Youth Travel Association)coreStrategic or Co-development PartnerInternational association for student and youth travel organizations providing industry standards, networking, and credibility for educational travel providers.
• MLTAV (Modern Language Teachers Association of Victoria)secondaryGTM or Marketing PartnerPartnership with Victorian language teachers association for marketing educational language tours and professional development.
• AHISA (Association of Heads of Independent Schools of Australia)secondaryGTM or Marketing PartnerPartnership featured in AHISA Independence Journal for reaching independent school leaders. Collaboration on conferences and thought leadership content.
• ASTA (Australian Science Teachers Association)secondaryGTM or Marketing PartnerProfessional development tours for science teachers. Active participation in CONASTA annual conferences with prize competitions.
• GTAV (Geography Teachers Association of Victoria)secondaryGTM or Marketing PartnerTeacher professional development tours for geography educators aligned with VELS/Australian Curriculum geography outcomes.
• Adolescent SuccesssecondaryStrategic or Co-development PartnerPartnership for adolescent development and wellbeing in educational contexts. New partnership announcement for supporting student development programs.
• GVI (Global Volunteer Initiatives)coreImplementation/ SI/ Consulting PartnerService learning program partner operating ethical community engagement programs. Provides vetted service learning locations in Costa Rica, India, Mexico, Nepal, South Africa, and Thailand.
• HTAV (History Teachers Association of Victoria)secondaryGTM or Marketing PartnerPartnership with prize competitions offering up to $20,000 off school history tours. Conference presence and marketing to history teachers.
• HTAA (History Teachers Association of Australia)secondaryGTM or Marketing PartnerConference presence and prize competitions for history education tours across Australia.
• AFMLTA (Australian Federation of Modern Language Teachers Associations)secondaryGTM or Marketing PartnerNational languages conference collaboration for promoting language immersion tours internationally.
• AFTA (Australian Federation of Travel Agents)coreStrategic or Co-development PartnerFederation membership providing industry representation and standards for Australian travel agents.
• ATAS (ATAS Travel Accredited)coreStrategic or Co-development PartnerAccreditation scheme for travel agents ensuring professional standards and consumer protection.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Worldstrides: World's largest educational travel company, organizing curriculum-linked student tours across global destinations. Directly comparable to Latitude in B2B school tour model, curriculum alignment, and subject-specific programming, though at much larger scale.
• EF Educational Tours: One of the largest student and educational tour operators globally, offering teacher-led school trips with curriculum-aligned itineraries. Comparable to Latitude in target customer (school groups), product format (multi-day tour packages), and global destination coverage.
• ACIS (American Council for International Studies): US-based educational tour operator specializing in teacher-led student trips with curriculum-linked itineraries. Comparable to Latitude in B2B school channel, emphasis on experiential learning, and subject-specific tour packaging.
• Brighton School Tours (School Tour Operators): Australian school tour operator delivering curriculum-linked student tours domestically and internationally. Direct competitor in the same Australian school-B2B segment with similar itinerary design and destination overlap.
• Travelbound: Educational travel company offering curriculum-linked school group tours to international destinations. Comparable to Latitude in school customer base, multi-day tour format, and curriculum-alignment emphasis.
• Sundowners Travel: Australian tour operator with a dedicated educational travel division serving schools. Comparable to Latitude's domestic Australian school tour business and curriculum-aligned itineraries, with overlapping geography.
• Edutravel Australia: Australian-owned educational tour operator specializing in school group travel across Australia and internationally. Direct competitor to Latitude in the Australian K-12 school tour market with overlapping destinations and curriculum-linked offerings.

Emerging players

• GVI (Global Vision International): Service-learning and community engagement program operator partnered with Latitude for its Community Learning Projects. Comparable in service-learning programming, UN SDG alignment, and ethical volunteer abroad offerings, though GVI's model is more operator-led than school-customized.

Broad incumbents

• STA Travel (legacy / Intrepid Student Programs): Broader youth travel brands including historical student-focused operators. Comparable in targeting young international travelers and operating small-group tours, though educationally less specialized than Latitude.
• Contiki: Established youth-focused tour operator with global itineraries. While Contiki targets leisure travelers aged 18-35 rather than school groups, it competes for the same international tour logistics and accommodation supply, and adjacent in experiential youth travel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/latitudegrouptravel
• LinkedInlinkedin.com/company/latitude-group-travel
• Facebookfacebook.com/LatitudeGroupTravel
• YouTubeyoutube.com/@latitudegrouptravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latitude Group Travel Pty Ltd