Laufenberg-Immobilien GmbH

What Laufenberg-Immobilien GmbH does

Laufenberg-Immobilien GmbH is a family-owned real estate brokerage firm headquartered in Dormagen, Nordrhein-Westfalen, Germany, founded in 1996 by Petra Laufenberg as a sole proprietorship and converted to a GmbH (private limited company) in 2011. The company operates three physical branches — Dormagen (headquarters at Frankenstraße 24), Neuss (Hamtorstraße 21), and Langenfeld (Friedhofstraße 8) — employing approximately 40 full-time staff on fixed salaries rather than commission-only compensation, a model the firm uses to differentiate on customer-focused advice. The firm serves individual residential buyers, sellers, and landlords across the Dormagen-Neuss-Langenfeld corridor between Düsseldorf and Köln, with the website listing dedicated coverage of 16+ adjacent municipalities. It has brokered more than 3,100 property transactions over its roughly 30-year history. Management comprises founder Petra Laufenberg (Geschäftsführerin), Dr. Alfred Laufenberg (Gesellschafter/Geschäftsführer since 2008), and additional legal representatives including Bastian von Grumbkow and Saskia Kipping.

The company's service portfolio centers on four core offerings: (1) residential and commercial property brokerage with a standard buyer commission of 3.57% including VAT; (2) rental services for landlords including tenant placement and lease management; (3) new-construction marketing for residential developers (Bauträger), including active projects such as Dormagen-Mitte (Höhenberg IV-VI) and Kaarst (My Büttgen); and (4) free property valuation services. Supporting sub-products include the 'Käuferfinder' (Buyer Finder) service that leverages a database of over 32,947 registered search profiles to pre-match sellers with buyers, the 'Immobilienrente' retirement-solution suite (lifetime lease, lifetime annuity, partial sale), online energy certificate generation, and regional market reports. The underlying technology stack is a WordPress website integrated with the onoffice CRM for listing management, Perspective Software for inquiry and contact forms, GetResponse for email marketing, Google Analytics for web analytics, Usercentrics for cookie consent, and the IWA Lead Generator (ZwoVadis) for property valuation. Listings are distributed through ImmobilienScout24 ('Experte' partner status) and Immowelt (Business Partner). The firm has held the § 34c Gewerbeordnung trade permit issued by Rhein-Kreis Neuss, has been an IVD member since 2006, and has been ranked #1 in Focus Money's 'Deutschlands Beste Immobilienmakler' study for four consecutive years (2022-2025), with a 4.8/5 rating from 670 Google reviews.

The business model is primarily transaction-fee based, generating revenue through sales commissions on residential and commercial property transactions, fees from rental placement and management services, and professional services fees for developer marketing projects. Pricing is publicly disclosed only on the buyer side at 3.57% courtage including VAT; seller-side commissions are negotiated individually. The go-to-market combines field sales through the three branch offices (each with named team leads — Robert Schremmer in Dormagen, Bastian von Grumbkow in Neuss, Jan Oechler in Langenfeld), inside sales via phone and email, and digital self-service tools for valuation and search-profile creation. Customer segments are led by residential sellers and buyers (primary), with secondary segments in landlords, real estate developers, and commercial property owners. Marketing channels span the company website and blog, Facebook and Instagram organic social, YouTube, GetResponse newsletters, Google Forms for community engagement (e.g., 'Nachbarschaft des Jahres'), and the major property portals. The firm has received additional recognitions including the DEKRA 'Sachverständiger für Immobilienbewertung' seal (2023), 'Hohe Kundenzufriedenheit 2025' from the Deutsches Institut für Produkt und Marktbewertung, Bellevue's 'Top Immobilienmakler 2026', Leading Employer 2026 certification, and the IHK 2015 award for vocational training excellence.

Name

Laufenberg-Immobilien GmbH

Legal name

Laufenberg-Immobilien GmbH

Website

https://laufenberg-immobilien.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Laufenberg-Immobilien GmbH is a family-owned German real estate brokerage founded in 1996, operating three branches in Dormagen, Neuss, and Langenfeld with approximately 40 employees serving residential buyers, sellers, landlords, and developers across the Düsseldorf-Köln corridor.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Residential Rental Brokerage & Tenant Placement (BPAJAAAF)

Keywords

• Residential property brokerage
• Commercial real estate services
• Property valuation services
• Rental property management
• New construction marketing

Headquarters

HQ city

Dormagen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based fees for residential and commercial property sales, with standard buyer commission of 3.57% including VAT
2. Rental Services: Property management and tenant placement services for landlords renting houses and apartments
3. Developer Marketing (Neubau): Marketing services for new construction developers including project marketing and sales support

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Laufenberg-Immobilien GmbH is a regional real estate brokerage firm that mediates the buying, selling, and renting of residential and commercial properties in the Dormagen, Neuss, Langenfeld region between Düsseldorf and Köln. Core offerings include property brokerage with commission-based fees (standard buyer commission of 3.57% incl. VAT), free online property valuation, rental management for landlords, and new construction marketing services for developers (Bauträger). Supporting services cover a buyer finder database (Käuferfinder), property retirement solutions (Immobilienrente), energy certificate creation, and regional market reports.

Product overview

Laufenberg-Immobilien GmbH is a real estate brokerage firm offering a unified service portfolio centered on residential and commercial property transactions in the Rheinland region between Düsseldorf and Köln. The company's core offerings include property brokerage (buying, selling, renting), property valuation services, rental management, and new construction marketing for developers. Supporting services include a buyer finder database with over 32,000 registered profiles, retirement-focused property solutions (Immobilienrente), energy certificate creation, and market intelligence reports. The company operates three branches in Dormagen, Neuss, and Langenfeld with approximately 40 employees and positions itself as the largest real estate broker in the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Brokerage (Immobilienvermittlung) Core brokerage service for buying, selling, and renting residential and commercial properties in the Dormagen, Neuss, and Langenfeld region. Includes marketing, viewings, and notary appointment coordination.
• Property Valuation (Immobilienbewertung) Free market value analysis and online valuation services for property sellers, including DEKRA-certified expert property valuation.
• Rental Services (Vermietungsservice) Property rental management for landlords including tenant screening, marketing, and lease contract support for houses and apartments.
• New Construction Marketing for Developers (Neubau-Vermarktung) Marketing services for developers and builders (Bauträger) selling new construction projects, including project presentation and sales management for residential developments.
• Immobilienrente (Property Retirement) Retirement-focused property solutions for homeowners, including lifetime lease rights (Wohn- und Nießbrauchrecht), lifetime annuities (Leibrente), sale with lifetime tenancy (Mietrecht auf Lebenszeit), and partial sales with usage fees (Teilverkauf mit Nutzungsentgelt).
• Online Energy Certificate Creation (Energieausweis-Erstellung) Online energy certificate generation service for property sellers, providing compliant energy performance documentation required for property sales in Germany.

Quantifiable outcome

• Over 3,100 properties brokered in 30 years
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles10 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Immobilienverband Deutschland IVDcoreStrategic or Co-development PartnerMembership in the German Real Estate Association IVD since 2006. Company is represented as 'IVD Mitglied' (IVD Member).
• ImmobilienScout24coreChannel Partner/ Reseller/ Distributor'ImmobilienScout24 Experte' (ImmobilienScout24 Expert) partner. Properties listed on Germany's largest real estate portal.
• ImmoweltminorChannel Partner/ Reseller/ DistributorImmowelt Business Partner. Properties listed on Immowelt platform as business partner.
• BellevueminorGTM or Marketing PartnerPartner associated with 'Top Immobilienmakler 2026' recognition
• JacasaminorGTM or Marketing PartnerPartner associated with 'Jacasa-Siegel' quality seal

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Others

• ImmobilienScout24: Germany's largest online real estate marketplace and a strategic distribution partner for Laufenberg. Not a direct competitor in brokerage, but a critical channel and an adjacent ecosystem participant whose platform shifts buyer/seller behavior in German residential real estate.
• Immowelt: One of Germany's leading real estate portals and a "Business Partner" of Laufenberg. Not a direct broker competitor, but a key listing distribution channel and adjacent marketplace that influences customer acquisition dynamics in residential brokerage.

Direct peers

• Von Poll Immobilien: Frankfurt-based upscale German residential real estate firm operating through a partner-owned branch network across German premium markets. Directly comparable business model with similar commission-based revenue on residential transactions, also focusing on a quality/branded positioning.
• RE/MAX Germany: German arm of the global RE/MAX franchise, operating broker-owned offices across Germany for residential and commercial real estate. Directly comparable as a franchise/branch-based residential brokerage with regional agents serving buyers and sellers.
• Engel & Völkers: Hamburg-headquartered international real estate franchise with premium German positioning. Most directly comparable to Laufenberg as a German brokerage serving residential sellers/buyers through a branch-based agent network, though at much larger national and international scale.
• CENTURY 21 Germany: German arm of the global Century 21 real estate franchise with branch offices across Germany. Directly comparable business model to Laufenberg with branch-led residential brokerage services, slightly larger network scale.

Emerging players

• Homeday: Berlin-based digital German real estate broker offering flat-fee residential brokerage. Comparable product offering for residential sellers, but disrupts the traditional commission-based model Laufenberg operates within.
• McMakler: Berlin-based digital-first German real estate brokerage serving residential sellers/buyers via a tech-enabled agent network. Comparable on customer segments and product offering (full-service residential brokerage), but competes primarily on flat-fee pricing and digital UX rather than the regional branch/relationship model.

Broad incumbents

• Postbank Immobilien GmbH: Bank-affiliated German real estate brokerage offering residential property sales as part of a wider financial services portfolio. Indirectly comparable — overlapping residential brokerage product but distributed through the parent bank's captive customer base rather than organic local marketing.
• Sparkassen Immobilien: Real estate brokerage arm of Germany's Sparkassen (savings banks) network, offering residential brokerage through local savings-bank branches. Competes in the same residential transactions market but within a much broader banking-services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Laufenberg.Immobilien
• Instagraminstagram.com/laufenberg.immobilien
• LinkedInlinkedin.com/company/laufenbergimmobilien

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laufenberg-Immobilien GmbH