Jackson Ford Launceston Basketball Association

What Jackson Ford Launceston Basketball Association does

The Jackson Ford Launceston Basketball Association (LBA) is a non-profit community basketball association headquartered at the Elphin Sports Centre in Launceston, Tasmania, and the largest basketball association by member number in Tasmania. Formed in November 2016 through the merger of the Launceston Junior Basketball League, Launceston Senior Basketball League, Northern Tasmanian Baptist Basketball Association, and Northern Tasmanian Basketball Officials Association, LBA delivers a full competition stack spanning introductory basketball (Aussie Hoops, ages 5–10), junior competitive tiers (Premier League and Junior Development League, U10–U20), senior competitive leagues across Divisions 1–3, social leagues for juniors and adults, the Northern High Schools Sporting Association (NHSSA) high school channel, and the U22 Combine. Its representative arm, the Launceston Lightning, competes in the Basketball Tasmania TJJJL Northern Conference against approximately 20 teams from Burnie, Devonport, Smithton, and other regional centres. LBA serves players from age 5 through seniors, plus referees, coaches, and volunteers, and operates under the regulatory umbrella of Basketball Tasmania (BTAS), which provides insurance, policy frameworks, and the TJJJL representative pathway.

The underlying technology stack is composed of third-party SaaS integrations rather than proprietary infrastructure: PlayHQ for registration, fixtures, and competition management; Teampay for weekly team fee collection and forfeit enforcement; Glory League for game video streaming and recording at Elphin Sports Centre; Refbook for referee booking and development; and iAthletic for merchandise and uniforms. No proprietary software products, patents, or AI/ML capabilities are disclosed. Operations are run by 7 paid staff (a full-time General Manager, a full-time Operations Manager, a part-time Referee Manager) supplemented by a volunteer base, and the association is governed by a Board of Directors with Brodie Clark as Acting Chairperson and Rhys Prestidge as Vice President.

Revenue is generated through a combination of recurring and transaction-based streams. Player registration fees are paid annually to BTAS ($35 for U10/U12/U14 categories; $60 for U16/U18/Senior; $70 for adult social league participants) and remain valid for 365 days. Weekly team playing fees for social and competitive leagues range from $49 to $65.50 per match depending on competition level, collected via the Teampay mobile application before each game, with forfeit fees applied if notice is not provided. Commercial revenue is augmented by the Jackson Ford naming sponsorship (the association operates commercially as Jackson Ford LBA), merchandise sales through the iAthletic store, and partner perks such as referee discounts at ZAP Fitness and The Sports Arena Launceston. The customer base is concentrated in northern Tasmania and is channeled through seven constituent clubs (Motors Saints, City of Launceston, Japara, South East Launceston Devils, Southside Rebels, Westside Trojans, Baptist) and direct individual registrations via PlayHQ.

Name

Jackson Ford Launceston Basketball Association

Legal name

Launceston Basketball Association

Website

https://launceston.basketball

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Jackson Ford Launceston Basketball Association is a non-profit, community-led basketball association in Launceston, Tasmania. It operates the largest basketball membership base in Tasmania, delivering competitive and social leagues, representative teams (Launceston Lightning), introductory programs, and referee development across northern Tasmania.

Ownership category

akta.pro rank

Product category

Community Basketball Association Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Community basketball programs
• Junior basketball leagues
• Senior basketball leagues
• Sports association management
• Referee development programs

Headquarters

HQ city

Launceston

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Player Registration Fees: Annual BTAS (Basketball Tasmania) registration fees valid for 365 days, ranging from $35-$70 depending on age category. This covers insurance and BTAS policies.
2. Weekly Team Playing Fees: Weekly team fees for social and competitive leagues, ranging from $49-$65.50 per match depending on competition level. Collected via Teampay mobile application prior to games.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jackson Ford Launceston Basketball Association is the largest basketball association by member number in Tasmania, operating organized basketball competitions and development programs across all age groups. Its core offering spans an introductory Aussie Hoops program (ages 5–10), junior and senior competitive leagues across multiple divisions, social leagues for men, women, mixed, and juniors, a Saturday Baptist League, U22 Combine, school basketball through the NHSSA, and a representative pathway via Launceston Lightning teams competing in the Basketball Tasmania TJJJL Northern Conference. The association also runs a referee development program with pathways to representative, national, and professional levels.

Product overview

The Launceston Basketball Association operates a comprehensive basketball competition ecosystem with multiple league tiers and developmental programs. The core offering includes representative basketball through Launceston Lightning teams in the TJJJL Northern Conference, competitive junior leagues (Premier League for Division 1 level, Development League for Divisions 2-3), senior competitions across multiple divisions, social basketball leagues for adults and juniors, and introductory programs like Aussie Hoops for young children. The association also manages high school basketball through the Northern High Schools Sporting Association and provides referee development pathways. All registrations and competitions are managed through third-party platforms including PlayHQ, with payment processing via Teampay and video services through Glory League.

Differentiator

Problem solved

Functional benefit

Brands

• Launceston Lightning: Representative teams of the LBA participating in Basketball Tasmania TJJJL Northern Conference with approximately 20 teams

Products and services

• Aussie Hoops Introductory basketball program for children aged 5-10 providing a fun and safe basketball experience. Runs every school term for 8 weeks, promoting healthy lifestyles and social development. Registration is via PlayHQ with BTAS registration required.
• Premier League (Junior) Junior Premier League for Division 1/A Grade competition, played in Terms 4 and 1. Suited to children at Division 1/A Grade level and those involved in Basketball Tasmania's FDP and SDP programming. Covers Under 12's to Under 20's.
• Junior Development League Junior Development League (previously Divisions 2 and 3 competitions), played in Terms 2 and 3 each year commencing in 2022. Covers Under 10's to Under 18's.
• Senior League Senior competitions in Division 1, 2 and 3. Open to all ages above 15. Division 1 and 2 Women and Division 1 Men play Wednesday evenings; Division 2 and 3 Men play Thursday evenings.
• Social League (Senior) Social basketball for adults with Men, Women and Mixed competitions. Men play Tuesdays, Mixed Wednesdays. Summer Roster (Oct-March) 5:30-10:30pm, Winter Roster (April-Sept) 6:30-10:30pm at Elphin Sports Centre, Launceston College, and Newstead College. BTAS registration $70 per player; Weekly Team Playing Fee $65.50 per match.
• Junior Social League Social league for junior players who want to enter a team without being part of a club. Any responsible adult can enter a team on behalf of junior players. No numbers required on uniforms. Boys & Girls Under 10, 12, 14 and 16. BTAS registration $35 (U10/U12/U14) or $60 (U16/18/Senior); Weekly Team Playing Fee $49.00 per match.
• Baptist League Senior competitions in A and B Grade. Open to all ages above 15. Played on Saturday evenings, associated with the Baptist Basketball constituent club.
• U22 Combine Senior competition open to players aged 22 and under.
• Launceston Lightning (TJJJL Representative Teams) Representative basketball teams (Launceston Lightning) playing in the Basketball Tasmania Tasmanian Jack Jumpers Junior League (TJJJL) Northern Conference against other CAMS (Burnie, Devonport, Smithton, etc.). Open to Under 12's to Under 18's selected from the Premier League.
• Northern High Schools Sporting Association (NHSSA) Basketball High school basketball competition played through the end of Term 3 and in Term 4 at school venues, primarily Thursday afternoons. Includes Grade 7/8 and Grade 9/10 divisions.
• Referee Development Program Ongoing development and support program for referees including pathways to representative, national and professional levels. Offers weekly membership discounts at ZAP Fitness and discounts at The Sports Arena Launceston. Coordinates referee booking through the Refbook platform.

Quantifiable outcome

• Largest basketball association by member number in Tasmania

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Jackson FordflagshipGTM or Marketing PartnerPrimary naming sponsor of the Launceston Basketball Association. Jackson Ford branding appears on the association logo and website header, indicating a significant sponsorship relationship supporting the organization's operations.
• Glory LeaguecoreTechnology or IntegrationVideo streaming and recording service provider for basketball games. Glory League footage is available for Senior Social League games at Elphin Sports Centre and provides FAQ and privacy documentation for users.
• TeampaycoreTechnology or IntegrationMobile payment application used for collecting weekly team fees. The association uses Teampay for forfeit policies and fee collection prior to games across all social league competitions.
• Basketball Tasmania (BTAS)coreStrategic or Co-development PartnerState governing body for basketball in Tasmania. BTAS provides registration infrastructure, insurance coverage, policies, and operates the TJJJL (Tasmanian Jack Jumpers Junior League) Northern Conference that Launceston Lightning teams participate in.
• PlayHQcoreTechnology or IntegrationRegistration and competition management platform used for all player registrations, team entries, and competition fixtures. All LBA competitions are managed through PlayHQ.
• Motors Saints Basketball ClubcoreOthersOne of seven constituent clubs under LBA. Players can join any club to participate in association competitions.
• City of Launceston Basketball ClubcoreOthersOne of seven constituent clubs under LBA. Players can join any club to participate in association competitions.
• Japara Basketball ClubcoreOthersOne of seven constituent clubs under LBA. Players can join any club to participate in association competitions.
• South East Launceston DevilscoreOthersOne of seven constituent clubs under LBA. Players can join any club to participate in association competitions.
• Southside RebelscoreOthersOne of seven constituent clubs under LBA. Players can join any club to participate in association competitions.
• Westside TrojanscoreOthersOne of seven constituent clubs under LBA. Players can join any club to participate in association competitions.
• Baptist BasketballcoreOthersOne of seven constituent clubs under LBA, associated with the Baptist League Saturday competition.
• ZAP FitnessminorGTM or Marketing PartnerFitness center partnership offering referees a 10% weekly membership discount as part of referee development benefits.
• The Sports Arena LauncestonminorGTM or Marketing PartnerSports equipment retailer partnership offering referees a 20% discount on all purchases as part of referee development benefits.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hobart Basketball Association: Fellow Tasmanian basketball association serving the southern half of the state. Operates a comparable community basketball model (junior/senior leagues, social competitions, referee programs) in the same regulatory and market environment as LBA.
• Devonport Basketball Association: North-west Tasmanian basketball association referenced as a peer CAMS in the TJJJL Northern Conference alongside Launceston Lightning. Operates a similar grassroots/community basketball structure serving a smaller regional catchment in Tasmania.
• Brisbane Basketball Association: Large Australian metropolitan community basketball association using a similar PlayHQ-driven registration and league model. Comparable in terms of operating structure (multiple age-grade leagues, social competitions, referee development) at a much larger metro scale than LBA.
• Burnie Basketball Association: North-west Tasmanian basketball association also participating in the TJJJL Northern Conference alongside LBA's Launceston Lightning. Comparable community basketball operations targeting juniors, seniors, and representative pathways in a smaller regional market.

Broad incumbents

• Basketball Australia: National governing body for basketball in Australia. Operates the Aussie Hoops introductory program (which LBA delivers as the 2023 Tasmanian Centre of the Year) and sets national frameworks for participation, development, and officiating across community associations including LBA.
• Basketball Tasmania: State governing body for basketball in Tasmania and a strategic partner of LBA. It operates the TJJJL Northern Conference in which Launceston Lightning competes, sets registration/insurance policy, and provides the broader governance layer under which LBA operates as a community association.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/launceston-basketball-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Ford Launceston Basketball Association