Zap Fitness 24/7

What Zap Fitness 24/7 does

Zap Fitness 24/7 is an Australian budget gym chain operating 65+ locations across Queensland, South Australia, Tasmania, Victoria, and Western Australia, with its head office at 13 Gladstone Street, Hobart. The company is owned and operated by Dockvest Pty Ltd (ABN 82 009 569 911), an Australian proprietary limited company, and trades under the names Zap Fitness 24/7 and Zap Fitness. Its core product is a 24-hour-access gym membership offered in two weekly-billed tiers: a Single Club membership starting at $10.99 per week and a Passport membership starting at $13.99 per week that grants access to the full network of 65+ locations.

The underlying technology stack is intentionally lean. Members access facilities via a mobile app (iOS and Android) that scans a QR code at the gym entrance for key-tag-free entry, replacing traditional physical access tokens. Personal training is delivered on-site by independent contractor trainers operating under the Zap Fitness brand, with PT Intro Packs designed as a low-friction entry into paid coaching. Premium locations, such as Zap Fitness Salamanca Premium in Battery Point, additionally offer Reformer Pilates and sauna access to a higher-tier Premium Plus membership.

The business model is a direct-to-consumer subscription gym operator with a self-serve online signup funnel (join.zapfitness.com.au), supported by phone sales (1300 ZAP FIT), referral incentives (Refer a Friend), and free trial passes. Revenue is generated from recurring weekly membership fees across the two tiers plus ancillary personal training revenue; the company reports no disclosed revenue figure. The primary customer segment is individual consumers seeking affordable, flexible 24/7 gym access, with a secondary segment of fitness-focused individuals purchasing personal training and a minor corporate wellness partnership channel. Marketing is concentrated in digital channels, including content marketing through the brand blog, the mobile app, promotional pricing, and word-of-mouth referral programs.

Name

Zap Fitness 24/7

Legal name

Dockvest Pty Ltd

Website

https://zapfitness.com.au

Company type

Private

Operating status

Operating

Short description

Zap Fitness 24/7 is an Australian budget gym chain operating 65+ 24-hour access locations across Queensland, South Australia, Tasmania, Victoria, and Western Australia, serving individual consumers with weekly subscription memberships and add-on personal training services under owner Dockvest Pty Ltd.

Ownership category

akta.pro rank

Product category

Budget Gym / Fitness Center Chain

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Functional Fitness & Mobility Training (HSADAAAD), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• 24-hour gym access
• Budget gym memberships
• Personal training services
• Reformer Pilates studios
• Fitness center chain

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices56 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Recurring weekly membership fees providing access to gym facilities. Two tiers available: basic single-club membership and Passport membership for access to 65+ locations nationwide. Billed weekly with no long-term contract commitment mentioned.
2. Personal Training Services: Additional revenue from personal training sessions offered by independent contractor trainers at individual gym locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Zap Fitness 24/7 operates a network of 65+ budget 24-hour access gyms across five Australian states, selling recurring weekly gym memberships that grant members access to cardio, strength, and functional training equipment. Memberships are sold in two tiers — a Basic single-club membership from $10.99/week and a Passport membership from $13.99/week for access across all 65+ locations — with the Zap Fitness app providing key tag-free QR entry. Revenue is supplemented by add-on personal training sessions, PT Intro Packs for new members, Reformer Pilates at premium (Salamanca Premium) locations, and a Refer a Friend rewards program.

Product overview

Zap Fitness 24/7 operates as a multi-location gym chain offering 24-hour fitness facilities across 65+ locations in Australia. The core offering consists of gym memberships providing 24/7 access to fitness equipment, cardio machines, and functional training zones. The ecosystem includes a Zap Fitness App for keytag-free entry, Personal Training services with certified trainers at each location, PT Intro Packs for new members, and a Refer a Friend program. Premium locations offer Reformer Pilates classes exclusive to Premium Plus members. The company operates under parent company Dockvest Pty Ltd (ABN: 82 009 569 911).

Differentiator

Problem solved

Functional benefit

Brands

• Zap Fitness Salamanca Premium: Premium gym location featuring sauna, lounge area, and reformer Pilates studio, exclusive to Premium Plus members.
• PT Intro Pack

Products and services

• Zap Fitness 24/7 Gym Membership Weekly-billed gym membership granting access to cardio, strength, and functional training equipment across the Zap Fitness network of 65+ 24-hour facilities in Australia; sold in a Basic single-club tier (from $10.99/week, excluding South Australia) and a Passport tier (from $13.99/week) for access to 65+ gyms nationwide.
• Zap Fitness Mobile App Free companion mobile application (iOS and Android) that enables Zap Fitness members to enter gyms via QR-code scan, manage their membership, and access 24/7 facilities without a key tag.
• Personal Training One-on-one personal training sessions delivered by certified trainers at individual Zap Fitness locations, providing specialized programs for strength, conditioning, weight management, and rehabilitation as an add-on to a gym membership.
• PT Intro Pack Entry-level personal training package designed for new Zap Fitness gym members, providing structured professional coaching to start their fitness journey.
• Reformer Pilates Spring-loaded resistance reformer Pilates workouts offered on a self-serve basis in sessions ranging from 10 to 50 minutes at Premium Plus locations such as Zap Fitness Salamanca Premium.
• Refer a Friend Member referral rewards program where existing Zap Fitness members receive 2 weeks free when their friend joins using the member's free pass, supporting word-of-mouth acquisition.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• FIT CollegeminorStrategic or Co-development PartnerFIT College utilizes Zap Fitness Forrestfield location as a Personal Training Campus for training facility purposes, providing students with hands-on gym experience.
• NHFA (National Health and Fitness Academy)minorStrategic or Co-development PartnerNHFA partners with Zap Fitness Geelong for training facilities, allowing students to use the gym as part of their personal training education programs.
• App Store (Apple)coreTechnology or IntegrationZap Fitness mobile app distributed through Apple's App Store for iOS devices, enabling key tag-free gym access for members.
• Google Play StorecoreTechnology or IntegrationZap Fitness mobile app distributed through Google Play for Android devices, enabling key tag-free gym access for members.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fernwood Fitness: Australian women-focused 24/7 gym chain with membership-based access and personal training add-ons. Comparable on subscription membership model and PT upsell, though narrower in target demographic.
• Jetts Fitness: Australia-headquartered 24/7 budget gym chain operating a no-frills, low weekly subscription model across hundreds of locations. Most directly comparable to Zap Fitness on price point, no-contract billing cadence, and mass-market positioning.
• Plus Fitness: Australian 24/7 budget gym franchise network targeting similar mass-market consumers with low weekly memberships. Highly comparable on geography, pricing tier, and club format.
• Snap Fitness: Internationally franchised 24/7 compact gym chain with Australian locations, offering similar low-commitment memberships and small-footprint facilities. Comparable on access model and target customer.
• Anytime Fitness: Global 24/7 franchised gym chain with very large Australian footprint. Closely comparable to Zap Fitness on 24-hour access, single weekly membership model, and multi-site presence, though typically positioned at a slightly higher price point.

Broad incumbents

• Fitness First: One of Australia's largest premium gym chains operating larger-format clubs with broader amenities (pools, group fitness, saunas). Comparable on multi-location footprint but positioned materially upmarket from Zap Fitness on price and facilities.
• World Gym: International full-service gym chain with Australian locations offering equipment, group classes, and personal training. Comparable on multi-site gym operations and PT services, but typically larger format and higher price point than Zap.
• Goodlife Health Clubs: Australian full-service health club chain with group fitness, personal training, and premium amenities. Comparable on multi-state presence and PT offering, but operates at higher price points than Zap Fitness.

Emerging players

• F45 Training: Globally franchised functional training and group fitness studio chain headquartered in Australia. Comparable on Australian fitness consumer base and PT-adjacent offering, but operates a group-class model rather than open-floor gym access.
• Curves: International women-focused 30-minute circuit gym franchise with Australian locations. Comparable on mass-market female consumer targeting and compact membership-based format, though narrower in scope than Zap Fitness's general gym offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zapfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zap Fitness 24/7