LATIN AMERICANS UNITED FOR PROGRESS, INC

Name

LATIN AMERICANS UNITED FOR PROGRESS, INC

Legal name

Latin Americans United for Progress

Website

https://laup.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Nonprofit Services

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Immigrant/Integration Language Programs (ESL/ESOL, Civics-Integrated) (EDAMAFAK)

akta.pro secondary industries

Language Immersion & Cultural Exchange Programs (THAKAGAE), Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF)

Keywords

• Community nonprofit services
• Youth development programs
• Adult education programs
• Language interpretation services
• Workforce development services

Headquarters

HQ city

Holland, Michigan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations & Individual Contributions: Individual community members, supporters, and private donors contribute to LAUP's operations. The organization encourages donations through its website and fundraising events.
2. Corporate Sponsorships: Local and regional corporations sponsor LAUP events (Fiesta Week, Youth Development Conference) and programs. Sponsors include MillerKnoll Foundation, Heart of West Michigan United Way, Toyota dealers, Gentex, Haworth, and others.
3. Language Services Fees: Fee-based document translation and interpretation services for individuals and organizations. Translation services may take a week or more and are priced per document.
4. Event Revenue: Revenue generated from event tickets and participation fees, such as Annual Gala tickets and golf outing registrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LAUP is a 501(c)3 nonprofit that provides community programs and bilingual services to Latino residents of West Michigan. Its core offerings include college and career readiness youth programs (¡Adelante! for grades 8-11 and ¡Más Adelante! for grade 12), adult ESL and digital literacy classes, a 10-week Citizenship Program, workforce development coaching, fee-based English/Spanish document translation and interpretation, referral assistance, a Small Business Hub for Latino entrepreneurs, and signature annual events including the Youth Development Conference and Fiesta Week. Most programs are delivered free or low-cost and funded through donations, sponsorships, grants, and event revenue.

Product overview

LAUP (Latin Americans United for Progress) is a non-profit community organization serving the Latino community in West Michigan. The organization offers a portfolio of programs including two youth development programs (¡Adelante! for grades 8-11 and ¡Más Adelante! for 12th graders) focused on college and career readiness; adult education programs including ESL/Digital Literacy, Citizenship, and Workforce Development; language services including document translation, interpretation, and interpreter services in English and Spanish; community support services including referral assistance and Mexican Mobile Consulate coordination; and annual community events including the Youth Development Conference and Fiesta Week. The organization also operates a Small Business Hub to support Latino entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• ¡Adelante! Youth Program: Youth program for 8th-11th grade students focusing on college and career readiness.
• ¡Más Adelante! Youth Program
• Salserines - Health through Salsa
• LAUP Small Business Hub
• LAUP Fiesta

Products and services

• ¡Adelante! Youth Program A college and career readiness program for 8th-11th grade Latino students. Participants develop life skills such as time management, explore careers through guest speakers and workplace field trips, sharpen writing skills, and search for and apply to college scholarships. Delivered after-school at partner high schools and the LAUP office.
• ¡Más Adelante! Youth Program A college and career readiness program designed for 12th grade Latino students. Participants strengthen writing through college essays, gain financial literacy via FAFSA and scholarship applications, explore careers with guest speakers, sharpen job skills through resume creation and mock interviews, visit college campuses, receive tutoring, and volunteer in the Holland community.
• ESL & Digital Literacy Program An English as a Second Language program combined with digital literacy training, offered in partnership with Zeeland Adult Education. Adult students learn computer basics including file navigation, web browsing, email, and computer use for bills, while also learning English vocabulary, grammar, and pronunciation.
• Citizenship Program A 10-week program that prepares participants to apply for U.S. citizenship and pass the citizenship exam. The course includes a free consultation with a Lighthouse Immigrant Advocates attorney, and is offered virtually via Zoom or in-person at the LAUP office.
• Document Translation Services Professional document translation from Spanish to English and English to Spanish. Fee-based service for individuals and organizations; due to volume, translations may take a week or more. Contact via [email protected] or 616-312-7185.
• Document Interpretation Services Document interpretation from English to Spanish and Spanish to English for short documents. The service explains what a document says to a client rather than rewriting the document into another language.
• Interpreter Services English and Spanish interpretation services available in person, over the phone, or via Zoom/Teams. Serves individuals as well as organizations and companies wishing to communicate with Spanish-speaking staff and clients.
• Workforce Development Program A workforce development program for adults 18+ who are Ottawa County residents. Participants receive individual training tailored to their career and pace, including access to community resources, resume creation and editing, skill training, career coaching, and general career guidance, using an 'outside in and inside up' model that brings community members into companies and elevates existing employees.
• Referral Assistance LAUP maintains up-to-date relationships with organizations serving Latinos in West Michigan and helps individuals find the right organization to meet their needs. For immigration assistance, LAUP refers clients to partner organizations; today it offers the Citizenship Program for those pursuing citizenship.
• Salserines - Health Through Salsa A group salsa dancing program that promotes health and fitness; no partner required. Classes are held Thursday nights from 7pm to 9pm at the LAUP youth programs office.
• LAUP Spanish Classes Spanish language instruction for community members, including those who studied Spanish in high school and wish to refresh their skills or those planning travel to Mexico.
• Small Business Hub A dedicated resource center designed to empower and support Latino and underserved entrepreneurs. The Hub provides culturally responsive guidance, tools, and education to help individuals start, grow, and sustain successful businesses, and partners with the West Michigan Hispanic Chamber of Commerce, LULAC, and other local resources.
• Youth Development Conference An annual college and career readiness event for 8th-12th grade students, hosted at Hope College and featuring a college and career fair, diverse workshops, and keynote speakers. The 2026 conference served 600+ students from 12 different school districts.
• Fiesta Week LAUP's signature annual week-long celebration of Latino culture held in July. The 60th annual Fiesta Week took place July 15-21, 2024 and featured cultural activities, entertainment, a farmer's market, street performer series, concert at the park, youth talent show, food vendors, car show, FIFA World Cup watch party, and 80+ table partners including resources, vendors, and community organizations.

Quantifiable outcome

• 300% youth program growth in two years (from 30 to 117 students)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core, major and minor.

• Lighthouse Immigrant AdvocatescoreStrategic or Co-development PartnerProvides free legal consultations for LAUP's Citizenship Program participants. LAUP refers immigration clients to this partner organization for specialized legal assistance beyond LAUP's scope.
• Zeeland Adult EducationcoreStrategic or Co-development PartnerPartners with LAUP to offer ESL and digital literacy classes to adult students. Provides proven curriculum for English language learning while LAUP delivers computer skills training.
• MillerKnoll FoundationcoreGTM or Marketing PartnerPrimary sponsor for Youth Development Conference (YDC) and youth programs (Adelante!, Mas Adelante!). Provides funding and support for college/career readiness initiatives.
• Heart of West Michigan United WaycoreGTM or Marketing PartnerSponsor for youth programs helping Latino youth prepare for college and careers.
• Hope CollegecoreStrategic or Co-development PartnerHosts the Annual Youth Development Conference at Hope College. Provides campus tours, admissions activities, and educational programming for LAUP youth participants.
• West Michigan Toyota DealersmajorGTM or Marketing PartnerEntertainment Sponsor and Padrinos Sponsor for Fiesta Week 2026, supporting the annual celebration of Latino culture.
• Gentex CorporationmajorGTM or Marketing PartnerCorporate sponsor for Fiesta Week and participates in Youth Development Conference career fair, providing employment and career opportunities for community members.
• Lakewood ConstructionmajorGTM or Marketing PartnerCompadre Sponsor for Fiesta Week and participates in Youth Development Conference career fair.
• HaworthmajorGTM or Marketing PartnerHaworth Helps program supports LAUP through corporate philanthropy and community engagement.
• Crown MotorsmajorGTM or Marketing PartnerSponsor for Fiesta Week car show and community events.
• Lake Michigan Credit UnionmajorGTM or Marketing PartnerComunidad Sponsor for Fiesta Week supporting community celebration.
• Consumers Credit UnionminorGTM or Marketing PartnerAmigos de Fiesta Sponsor supporting annual Fiesta celebration.
• United HealthcareminorGTM or Marketing PartnerCorporate sponsor for community events and programs.
• City of HollandmajorGTM or Marketing PartnerCity government partner for community events, Fiesta Week, and civic engagement. Participates in career fair.
• Ferris State UniversityminorStrategic or Co-development PartnerEducational institution participating in Youth Development Conference college/career fair.
• Grand Rapids Community CollegeminorStrategic or Co-development PartnerEducational institution participating in Youth Development Conference college/career fair.
• Western Michigan UniversityminorStrategic or Co-development PartnerEducational institution participating in Youth Development Conference college/career fair.
• MagnaminorStrategic or Co-development PartnerEmployer participating in Youth Development Conference career fair.
• Downtown HollandcoreStrategic or Co-development PartnerPartner for Fiesta Week Street Performer Series and Mercadito sponsorship. Collaborates on community events.
• Arbor CircleminorStrategic or Co-development PartnerCommunity organization partner and Mercadito sponsor for Fiesta Week.
• MI PoderminorStrategic or Co-development PartnerCommunity organization partner supporting Latino community engagement.
• El HispanohablanteminorStrategic or Co-development PartnerHispanic media partner for community outreach and Fiesta Week.
• Blue Cross Complete of MichiganminorGTM or Marketing PartnerHealth insurance partner and Fiesta Week sponsor supporting community health initiatives.
• Parda Credit UnionminorGTM or Marketing PartnerCredit union sponsor for Fiesta Week community celebration.
• Holland Area Chamber of CommerceminorStrategic or Co-development PartnerListed as resource partner supporting business community connections.
• West Michigan Hispanic Chamber of CommerceminorStrategic or Co-development PartnerHispanic chamber partnership for business development and community advocacy.
• LULAC (League of United Latin American Citizens)minorStrategic or Co-development PartnerNational Latino civil rights organization listed as community resource partner.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• UnidosUS: Large national Latino advocacy and education organization (formerly NCLR) running affiliated youth, education, workforce, and immigration programs. Comparable as a broader-incumbent operating in LAUP's same mission space at significantly greater scale.
• LULAC (League of United Latin American Citizens): National Latino civil rights organization offering education, scholarships, citizenship support, and small-business resources through local councils. Comparable as a national incumbent peer in education and advocacy (LAUP itself lists LULAC as a resource partner).
• Hispanic Federation: National Latino nonprofit providing education, workforce development, immigration, and small-business support across multiple states. Comparable as an incumbent peer delivering a similar multi-service Latino empowerment platform.

Direct peers

• Telamon Corporation: National nonprofit offering migrant and seasonal farmworker education, workforce development, ESL, and youth programs across multiple states. Comparable as a larger-scale operator of the same youth-ESL-workforce service stack LAUP delivers locally.
• Mi Casa Resource Center: Denver-based Latino and immigrant-serving nonprofit offering adult education, ESL, citizenship classes, youth programs, and small-business support. Comparable as a mid-sized peer running LAUP's exact mix of community-education-workforce services.
• Casa de Maryland: Mid-Atlantic Latino and immigrant services organization providing ESOL, citizenship, workforce development, youth programs, and translation/interpretation. Comparable as a multi-service Latino nonprofit with overlapping program categories.
• Hispanic Center of Western Michigan: Grand Rapids-based Latino-serving nonprofit offering ESL, citizenship preparation, youth programs, interpretation/translation, and workforce services. Highly comparable as a sibling organization in the same West Michigan footprint with an overlapping service stack.
• Centro Hispano: Wisconsin-based Latino-serving nonprofit running youth programs, adult education, ESL, citizenship preparation, and community cultural events. Comparable as a peer in the Upper Midwest delivering a near-identical service stack.

Regional players

• Community Action House: Holland, MI-based nonprofit providing food, clothing, and self-sufficiency programs, including services LAUP historically helped found. Comparable as a co-located community-services peer in LAUP's home geography serving overlapping low-income populations.

Emerging players

• Hispanic Scholarship Fund: National organization focused on higher-education access, scholarships, and college-readiness support for Latino students — directly comparable to LAUP's ¡Adelante! and ¡Más Adelante! youth college/career readiness programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/laupholland
• LinkedInlinkedin.com/company/latin-americans-united-for-progress-inc
• Instagraminstagram.com/laupholland

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LATIN AMERICANS UNITED FOR PROGRESS, INC