Laurel Design Collective

What Laurel Design Collective does

Laurel Design Collective is a privately held, full-service luxury interior design studio founded in 2021 by Laurel Oberst and headquartered in Portland, Oregon, with additional staff in the San Francisco Bay Area. Operating as a fully remote boutique practice, the firm serves residential, commercial, and hospitality clients across the United States — with roughly half of projects concentrated in the Bay Area and Greater Los Angeles — and provides end-to-end services including space planning, FF&E specification and procurement, construction administration, and installation.

The studio's core offering is delivered through a structured nine-step design process (pre-contract discovery, contract documentation, schematic design, design development, documentation, procurement, construction administration, installation, and final touches) and is differentiated by a positioning of "modern spaces for old souls," emphasizing timeless, sustainable, and health-conscious material choices aligned with LEED, Healthy Building Challenge, and Passiv Haus standards. Technology is limited to mainstream design and collaboration tools (AutoCAD, Adobe Suite, Programa, Asana) — there is no proprietary platform.

The business operates on project-based professional-services fees tied to scope, square footage, and complexity. Go-to-market combines content marketing (a blog called "Notes on Design"), organic social (Instagram, Facebook, LinkedIn), a portfolio-driven website with a structured New Project Inquiry form, and referrals from contractors, architects, and engineers. The firm is bootstrapped with no disclosed outside funding and a small team of approximately five, including the founder as Principal Designer, a Head of Finance, an Administrator/Procurement Coordinator, and an invoicing lead, with active hiring for additional designers in both Portland and the Bay Area.

Name

Laurel Design Collective

Legal name

Laurel Design Collective

Website

https://laureldesigncollective.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Laurel Design Collective is a bootstrapped, Portland-based luxury interior design studio founded in 2021 that delivers full-service residential, commercial, and hospitality design nationwide, with a focus on sustainable, healthy materials and a remote operating model.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Interior design services
• Residential design
• Commercial design
• Hospitality design
• Space planning

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Design Services: Full-service interior design fees for residential, commercial, and hospitality projects. Services range from furniture and accessory selection to comprehensive renovations, additions, and new construction design. Revenue generated through project-based fees encompassing concept development, design documentation, procurement, construction administration, and installation oversight.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Laurel Design Collective is a full-service interior architectural design studio that designs modern spaces for residential, commercial, and hospitality clients across the United States. Services span concept development, space planning, material and finish selection, FF&E procurement, construction documentation, construction administration, and final installation. The studio operates through a structured nine-step process and emphasizes sustainable, healthy material choices and timeless design quality.

Product overview

Laurel Design Collective is a full-service luxury interior design studio offering comprehensive interior architectural design services. The company operates as a single integrated service offering rather than a modular software product, providing end-to-end design services across residential, commercial, and hospitality sectors. Their core offering combines Interior Design Services with specialized Residential, Commercial, and Hospitality Design verticals, all delivered through their structured nine-step Design Process Services that guide clients from initial concept through final installation. The studio also provides FF&E procurement services as part of their comprehensive offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Comprehensive interior architectural design services covering residential, commercial, and hospitality projects, including space planning, material and finish selection, FF&E procurement, construction documentation, construction administration, and installation oversight. Targeted at homeowners, commercial businesses, and hospitality operators across the United States.
• Residential Design Interior design services for personal residences including whole home renovations, additions, kitchen and bath remodels, furniture and accessorizing, and ADU (backyard apartment) design. Targeted at individual homeowners.
• Commercial Design Interior design services for office spaces, multi-family housing, event spaces, and senior living communities. Targeted at corporations, real estate developers, and property managers.
• Hospitality Design Interior design services for hotels, restaurants, bed and breakfasts, and AirBnB properties. Targeted at hospitality business owners and operators.

Quantifiable outcome

• Saves clients time, money, and stress through comprehensive project management and coordination
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Good Future Design AllianceminorOthersLaurel Design Collective is a member of the Good Future Design Alliance, an organization focused on sustainable, healthy, future-thinking design. Studio prioritizes working with LEED, Healthy Building Challenge, and Passiv Haus standards where projects allow.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Studio McGee: Full-service luxury interior design studio offering residential and light commercial design with a strong content/brand engine. Directly comparable to Laurel Design Collective in service model, luxury positioning, and project-based fee structure.
• Jeremiah Brent Design: Boutique luxury interior design firm founded by a celebrity designer serving residential and hospitality clients. Closely matches LDC's founder-led, full-service, brand-driven model.
• Nate Berkus Associates: Celebrity-led luxury interior design practice serving residential clients. Comparable to LDC in founder-led brand positioning, high-end residential focus, and national project reach.

Others

• 1stDibs: Online marketplace for luxury furniture, antiques, and decor that also connects buyers to interior designers. Adjacent ecosystem participant — relevant because LDC's FF&E procurement flows through similar channels and 1stDibs' designer directory is a discovery surface.
• Chairish: Online marketplace for vintage and pre-owned luxury home furnishings serving designers and consumers. Comparable as an enabling ecosystem participant where LDC sources FF&E for its luxury residential projects.

Emerging players

• Decorilla: Online interior design marketplace offering virtual design services with multiple designer tiers. Overlaps with LDC on residential interior design end-customer, but delivered through a tech-enabled, lower-touch model.
• Modsy: Tech-enabled interior design service producing 3D renderings and curated room designs for residential clients. Targets the same homeowner segment but with a primarily virtual, software-led delivery model.
• Havenly: Online interior design service connecting consumers with designers for room-by-room projects. Targets the same residential interior design buyer but via a digital-first, scaled model that competes on convenience and price rather than white-glove service.

Broad incumbents

• West Elm Interior Design: Williams-Sonoma-owned home brand offering in-store and online interior design services across residential styles. Competes for the same design-engaged homeowner but from a mass-premium retail platform rather than a boutique studio.
• RH Interiors (Restoration Hardware): Luxury home furnishings retailer that has expanded into in-house interior design services through RH Interiors. A scaled incumbent with overlapping capability but a fundamentally different, retail-anchored business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaurelDesignCollective
• LinkedInlinkedin.com/company/laurel-design-collective
• Instagraminstagram.com/laureldesigncollective/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laurel Design Collective