Fondazione Laureus Italia

Name

Fondazione Laureus Italia

Legal name

Fondazione Laureus Sport for Good Italia ETS

Website

https://laureus.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Charitable Sports Programs

NAICS

Child and Youth Services (624110), Sports and Recreation Instruction (611620), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Charitable sports programs
• Youth social inclusion
• Sport for development
• Community sports centers
• Nonprofit foundation services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual donations: Individual donors contribute to support the organization's projects through one-time or regular donations, managed via the website donation system.
2. 5x1000 (Italian tax designation): Italian taxpayers can designate 5 per thousand of their income tax to Fondazione Laureus Italia through the national tax system.
3. Charity Night fundraising events: Annual gala events featuring auctions of sports memorabilia and experiences, with proceeds supporting Sport for Good projects.
4. Corporate partnerships and sponsorships: Companies support the foundation through donations, team building activities, and event partnerships.
5. Legacies and bequests: Testamentary donations from individuals who leave legacies to support the foundation's mission.

Distribution channels3 records

Marketing channels7 records

Core offering

Fondazione Laureus Italia delivers free sports-based educational programs to children and youth from vulnerable socio-economic backgrounds across Italy through its flagship Sport for Good initiative and a portfolio of specialized sub-programs including One Team (basketball), Sprint for Good (athletics), Libera Talenti (multi-sport in Catania), Climbing for Good, Power2Play (music and sport), and SocialOsa Overlimits (inclusive basketball). Over 400 children annually access more than 20 sports disciplines, combined with psycho-educational pathways and skills development, delivered through partnerships with sports clubs, schools, and community organizations.

Product overview

Fondazione Laureus Sport for Good Italia ETS is a charitable foundation (ETS - Ente del Terzo Settore) founded in 2005, inspired by Nelson Mandela's quote 'Sport has the power to change the world.' The organization operates a portfolio of social sport programs centered on its flagship Sport for Good initiative, which provides free sports activities to over 400 children annually from vulnerable socio-economic backgrounds across 20+ disciplines. The product portfolio is structured as a core platform (Sport for Good) with multiple specialized sub-programs and projects including One Team (basketball with Olimpia Milano/Euroleague), Sprint for Good (athletics with Raptors Milano), Libera Talenti Librino (multi-sport in Catania), SocialOsa Overlimits (inclusive basketball), Power2Play (music+sport for children), Climbing for Good (rock climbing), Ostia Surf Project, and the Ordine di Malta health screening partnership. Supporting the programs are flagship events (Charity Night annual gala, Laureus World Sports Awards), the Laureus HUB event platform (Gen26 Education Programme), and the Fondazione Laureus Podcast digital media channel. The foundation operates through partnerships with sports clubs, schools, social services, and corporate partners, with major partnerships including H&M Move Together, Arca Fondi SGR, IWC Schaffhausen, and Milano Cortina 2026 Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport for Good Flagship program using sport as a tool for social development and education, providing free access to over 20 sports disciplines (football, basketball, judo, sailing, climbing, athletics, etc.) to over 400 children annually from vulnerable socio-economic backgrounds in Italy.
• One Team Social responsibility program run with Euroleague Basketball and Olimpia Milano, using basketball to foster personal, relational, and orientative growth of students from Scuola Arcadia in the Gratosoglio district of Milan. Involves sports activities, workshops, and meetings with professional athletes.
• Sprint for Good Athletics project in collaboration with Raptors Milano and Rivista Undici, offering free athletics training at Arena Civica in Milan to young athletes, with cross-country races at schools to identify and train young athletic talent. Includes sessions with Olympic champion Filippo Tortu.
• Libera Talenti Librino Multi-disciplinary project in the Librino district of Catania combining sport, art, and music for youth. Includes a calisthenics gym, skatepark, sports labs, music labs, and creative workshops, led by Associazione Talità Kum ETS with Con i Bambini support.
• SocialOsa Overlimits Inclusive basketball program for youth with psycho-cognitive disabilities, supported by Fondazione Laureus and Arca Fondi SGR. Promotes inclusive sport, team building, and corporate volunteering activities with partner companies.
• Power2Play Project combining music and sport for the psycho-physical and social well-being of children. Involves 5 schools in Milan, over 20 classes, and nearly 400 children with weekly free workshops led by expert teachers and Fondazione Laureus educators.
• Sport for Good Napoli Local variant of the Sport for Good program focused on Naples, enabling youth from underprivileged backgrounds to practice sports and integrate through sport. Supported by Charity Partnership at Napoli City Half Marathon.
• Climbing for Good Indoor rock climbing project for youth from vulnerable socio-economic backgrounds in the Gallaratese area of Milan, in partnership with The North Face and Urban Wall climbing gym. Provides free weekly climbing sessions for 10 young people to build confidence, trust, and life skills.
• Ordine di Malta Health Screening Program Collaboration with the Association of Italian Knights of the Order of Malta providing free medical screenings for children aged 6-16 from vulnerable socio-economic backgrounds, with educational activities on healthy lifestyles. Launched in Pietralata, Rome in May 2025, with planned expansion to Naples, Milan, and other cities.
• Ostia Surf Project Surf project in Ostia (Rome) promoting sport, movement, and inclusion in vulnerable socio-economic contexts. Implemented with ASD OSTIA SURF and a sports psychologist, providing weekly beach sessions for selected youth.
• Liberi Nantes Football project in Pietralata, Rome, using football as a tool for inclusion, reception, and social integration. First Italian team to receive UNHCR patronage. Supported by Fondazione Laureus, Con i Bambini, and Play For Change. Nominated for Laureus World Sports Awards 2025.
• Centro Sportivo di Comunità Yolk Town Community Sports Center in Montepellegrino, Palermo, providing free sports, educational, and cultural activities for youth aged 11-14. Supported by Fondazione Laureus and UniCredit through Fondazione YOLK.
• Dear Future Project promoting creative writing and sport as tools for personal development and social change, supporting youth in expressing themselves through writing linked to athletic experiences. Presented with Montblanc Italia at the Laureus HUB.
• Charity Night Annual charity gala event held at Teatro Franco Parenti in Milan featuring sports personalities, ambassadors, corporate partners, online auctions of sports memorabilia via Memorabid, and fundraising for Sport for Good programs. 11th edition held in 2025.
• Laureus HUB Three-day event platform as part of the Education Programme Gen26 of Milano Cortina 2026, held at L'Amico Charly in Milan. Features panels, workshops, talks, and experiential labs on Olympic/Paralympic values, sports diplomacy, inclusion, and safeguarding, with participation from Laureus Academy Members and Global Ambassadors.
• Fondazione Laureus Podcast Official podcast of Fondazione Laureus Italia featuring authentic stories of experiences, relationships, and daily commitment, taking listeners behind the scenes of educational and sports projects across Italy. Available on Spotify and YouTube.

Quantifiable outcome

• 400+ children annually receive free sports access through Sport for Good projects
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

24 partnerships are on record, tiered core and supporting.

• Gen26 / Education Programme Milano Cortina 2026coreStrategic or Co-development Partner · 1 December 2025Sport for Good included in the official Education Programme of Milano Cortina 2026 Olympics. Laureus HUB created as part of the program with three days of workshops and discussions in February 2026.
• Ordine di Malta (Associazione dei Cavalieri Italiani dell'Ordine di Malta)coreStrategic or Co-development Partner · 24 March 2025Agreement signed March 2025 to provide free medical screenings for children aged 6-16 from vulnerable backgrounds, with educational activities on healthy lifestyles. Starting in Pietralata, Rome with expansion planned to Naples, Milan, and other locations.
• Euroleague Basketball / Olimpia MilanocoreStrategic or Co-development Partner · 1 November 2024One Team project uses basketball to promote personal growth and orientation for students of Scuola Arcadia in Gratosoglio. Seventh year of collaboration, involving visits to Olimpia Milano facilities and interaction with professional athletes.
• Polisportiva GaregnanocoreStrategic or Co-development PartnerOngoing partnership supporting over 40 children practicing gymnastics, volleyball and basketball. Sports center serves as a reference point for families in the area with renovated, equipped spaces.
• Talità Kum ETScoreStrategic or Co-development PartnerLead organization for Libera Talenti project in Librino, Catania, winning Con i Bambini bid for proximity aggregative spaces. Project includes sports, music, and creative activities.
• ASD OSTIA SURFsupportingStrategic or Co-development PartnerSurf school partnership providing weekly surf sessions for youth from vulnerable socio-economic backgrounds in Ostia, with support from a sports psychologist.
• NikesupportingGTM or Marketing PartnerCorporate partner participating in Milano Relay Marathon 2025 supporting Sport for Good Milano.
• Ferrari TrentosupportingGTM or Marketing PartnerCorporate partner supporting Laureus at Milano Relay Marathon 2025.
• RichemontsupportingGTM or Marketing PartnerLong-term partner of Fondazione Laureus, participating in Charity Night and other events.
• Bosch ItaliasupportingGTM or Marketing PartnerCorporate partner running with Laureus at Milano Relay Marathon 2025.
• Raptors MilanocoreStrategic or Co-development PartnerAthletics club partnering with Laureus for Sprint for Good project. Coaches work with over 2,000 students in Milan schools to identify and train young athletic talent.
• Rivista UndicisupportingGTM or Marketing PartnerPartner supporting Sprint for Good project with funding for free athletics courses for selected youth.
• Scalo Milano Outlet & MoresupportingStrategic or Co-development PartnerPartner supporting One Team project, providing transportation and hosting events at Forum di Assago.
• The North FacesupportingStrategic or Co-development PartnerPartner providing support for Climbing for Good project, enabling 10 youth from Gallaratese to practice indoor climbing at Urban Wall.
• Fondazione Matilde LorenzisupportingStrategic or Co-development PartnerPartner in Marta Bassino snow day event, contributing to safety education component on slopes.
• Lega Basket Serie A (LBA)supportingStrategic or Co-development PartnerCharity partnership raising over 12,000 euros through sale of autographed memorabilia from basketball players.
• SubitosupportingGTM or Marketing PartnerOfficial marketplace of LBA for 2024-25 season, hosting charity memorabilia sales for Laureus.
• Dynamo CampsupportingStrategic or Co-development PartnerCharity partner for F1RE 2025 cycling event at Monza, jointly raising funds for both organizations.
• SocialOsa Basket OverlimitssupportingStrategic or Co-development PartnerBasketball team for youth with cognitive disabilities, supported by Arca Fondi SGR and hosting corporate team building events.
• Fondazione YOLKsupportingStrategic or Co-development PartnerPartner for Yolk Town project in Montepellegrino, Palermo, providing free sports, education and culture activities for youth aged 11-14.
• SONGsupportingStrategic or Co-development PartnerPartner for Power2Play project combining music and sports in educational workshops for nearly 400 children across 5 schools in Milan.
• L'Amico Charly ETScoreStrategic or Co-development PartnerHost venue for Laureus HUB event as part of Gen26 Education Programme in February 2026, visited by HRH Prince Edward.
• Montblanc ItaliasupportingGTM or Marketing PartnerPresented 'Dear Future' project at Laureus HUB as part of Gen26 program.
• EOS / Terre des Hommes / Specchio MagicosupportingStrategic or Co-development PartnerPresented Sport4Rights initiative at Laureus HUB, promoting child rights protection through Sport4Safe e-learning platform.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LaureusItalia
• YouTubeyoutube.com/@laureusitalia
• Facebookfacebook.com/LaureusItalia
• LinkedInlinkedin.com/company/laureus-italia
• Instagraminstagram.com/laureus_italia
• TikToktiktok.com/@laureusitalia?_t=ZN-8xVI1YejYMY&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fondazione Laureus Italia