Two Tomatoes Records
Two Tomatoes Records is an independent children's music label founded in 1997, operating The Laurie Berkner Band to produce and distribute interactive music, audio content, and educational resources for families with young children and early-childhood educators.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Two Tomatoes Records does
Two Tomatoes Records, LLC is a privately held independent record label founded in 1997 by Laurie Berkner and operating under the DBA 'The Laurie Berkner Band.' The company produces and distributes interactive, participatory children's music targeting children ages 0-8 and the adults who care for them, with an 18-album catalog spanning 25+ years and over 1.5 million albums and DVDs sold historically. Core products include original studio albums (digital and physical), compilation albums ('The Best of The Laurie Berkner Band,' 'The Ultimate Collection'), an Audible Original audio series ('Song and Story Kitchen,' two seasons), Tonies audio characters, interactive board books (Cali's Books), live concert tours across the United States and Canada, and a line of branded merchandise. A secondary line of business addresses early-childhood educators and music therapists through curriculum-aligned songs, downloadable activity packs (Berkner Bytes), professional-development mini-courses ($34-$119), and a music-licensing program ($99 annual / $499 lifetime) covering 100+ chord and lyric sheets. Revenue is generated through diversified streams: concert ticket sales ($20-$126), physical and digital album sales, streaming royalties, Patreon fan-club subscriptions (starting $2/month), Audible licensing, Tonies product sales, merchandise, music licensing, and educational course sales. Distribution channels span major streaming platforms (Spotify, Apple Music, Amazon Music, YouTube Music, Pandora), physical retail (Walmart, Target, Barnes & Noble, Amazon, Best Buy), direct e-commerce (shop.laurieberkner.com), Audible, Tonies, and live-venue box offices. The company operates with a small team (approximately 5 employees) out of New York, NY.
Two Tomatoes Records firmographics
Firmographics- Name
- Two Tomatoes Records
- Legal name
- Two Tomatoes Records, LLC
- Website
- https://laurieberkner.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Two Tomatoes Records is an independent children's music label founded in 1997, operating The Laurie Berkner Band to produce and distribute interactive music, audio content, and educational resources for families with young children and early-childhood educators.
- Ownership category
- akta.pro rank
Two Tomatoes Records industry classification
Industry- Product category
- Children's Music Entertainment
- NAICS
- Record Production and Distribution (51225)
- SIC
- Retail-Record & Prerecorded Tape Stores (5735)
- akta.pro primary industry
- Recorded Music Distribution (Physical & Digital) (MPAIAAAC)
- akta.pro secondary industry
- Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)
Keywords
Where Two Tomatoes Records is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Two Tomatoes Records business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Album and Music Sales: Physical CD/DVD albums sold through retail and direct e-commerce; digital singles and albums through iTunes, Amazon, Apple Music, Spotify; in excess of 1.5 million albums and DVDs sold historically
- Concert Revenue: Live solo and full band concerts across US and Canada; tiered pricing with regular tickets ($20-$75), VIP meet-and-greet packages ($50-$126); $1 per ticket donated to local charities
- Merchandise: Direct e-commerce sales of branded merchandise including hoodies, stuffies, stickers, instruments, books, coffee mugs, water bottles
- Music Licensing: Annual license ($99/year) for teachers to perform music in classes/workshops; lifetime license ($499 one-time); includes access to chord and lyric sheets for 100+ songs
- Professional Development Courses: Movement Songs Bundle Vol 1 and 2 ($34 each); Prop Songs Bundle ($34); Songwriting Masterclass ($119); certificates for professional development credits included
- Audio Content Licensing: Audible Original series 'Laurie Berkner's Song and Story Kitchen' available exclusively through Audible; 2 seasons of family audio content
- Patreon Fan Club: Subscription fan club at patreon.com with tiers starting at $2/month; Goldfish and Dinosaur level members get access to live Zoom events and behind-the-scenes content
- Streaming Royalties: Music available on Spotify, Apple Music, Amazon Music, YouTube Music, Pandora; revenue from streaming platform royalties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Music License - Annual |
| One time/ perpetual license | Multi-year contract | Music License - Lifetime |
| One time/ perpetual license | Pay-as-you-go | Movement Songs Bundle Vol 1 & 2 |
| One time/ perpetual license | Pay-as-you-go | Prop Songs Bundle |
| One time/ perpetual license | Pay-as-you-go | Songwriting Masterclass |
| Unit Pricing | Pay-as-you-go | Concert Tickets - Regular |
| Unit Pricing | Pay-as-you-go | Concert Tickets - VIP/Meet & Greet |
| Subscription | Monthly | Patreon Fan Club |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Two Tomatoes Records product offering
Product offeringCore offering
Two Tomatoes Records is an independent record label producing and distributing The Laurie Berkner Band's original children's music. The core offering includes 18 original albums of interactive, movement-based music distributed via physical CDs/DVDs, digital downloads, streaming platforms, and live concert tours across the US and Canada. The company extends its brand through educational resources (music licensing, teacher courses, Berkner Bytes activity packs), an Audible Original audio series, Tonies audio characters, branded merchandise, and a Patreon fan club.
Product overview
Two Tomatoes Records operates The Laurie Berkner Band as a comprehensive children's music and entertainment brand. The core offering consists of original music albums distributed across streaming platforms (Spotify, Apple Music, Amazon Music, YouTube), physical CDs, and DVDs. Key products include compilation albums ('The Best of The Laurie Berkner Band,' 'The Ultimate Collection'), new releases ('Walking With The Penguins'), and the Spanish-language EP ('Cinco Canciones En Español'). The company extends its reach through the Audible Original series 'Song and Story Kitchen,' Tonies audio character figures for the Toniebox system, and live concert tours. Educational offerings include movement song bundles, teacher lesson plans, Berkner Bytes activity cards, music licensing, and a songwriting masterclass for educators. The brand operates a Patreon fan club, online merchandise store, and produces children's theater musicals through NYC Children's Theater partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Concerts and Tours Live solo and Laurie Berkner Band concert performances across the United States and Canada for families with young children. Includes regular ticketing ($20-$75) and VIP meet-and-greet packages ($50-$126), with $1 per ticket donated to local charities.
- Berkner Bestie Merchandise Branded merchandise including hoodies, stuffies, stickers, instruments, books, coffee mugs, and water bottles sold through the online shop and at live shows.
- Patreon Fan Club Monthly subscription fan club with perks starting at $2/month including behind-the-scenes content, early access to tickets, monthly newsletter 'The Berkner Blast,' and access to Live Berkner Breaks on Zoom for higher-tier members.
- Laurie Berkner's Song and Story Kitchen (Audible Original) An Audible Original audio series set in Laurie's cozy kitchen featuring stories about Juniper Fields with characters like Thelonious Pig, Oscar Beebee, and Harry the Chipmunk. Available in 2 seasons for kids ages 3-8.
- Walking With The Penguins (Album) Laurie Berkner's 18th album featuring 16 original songs encouraging curiosity, movement, and singing along. A 2026 NAPPA Award winner.
- The Best of The Laurie Berkner Band Compilation album featuring popular tunes from multiple albums including 'Whaddaya Think of That?,' 'Buzz Buzz,' 'Victor Vito,' 'Under A Shady Tree,' and 'Rocketship Run.' Has sold in excess of 1.5 million copies.
- The Ultimate Laurie Berkner Band Collection Follow-up compilation album to 'The Best Of' featuring 6 CDs of original catalog including Whaddaya Think Of That? (1997), Buzz Buzz (1998), Victor Vito (1999), Under A Shady Tree (2002), Rocketship Run (2008), and Party Day! (2011) with three bonus tracks.
- Cinco Canciones En Español (EP) EP of Spanish language versions of popular songs including 'Esperando El Elevador,' 'Mi Conejito Brinca,' 'A-B-C En Español,' 'Somos Los Dinosaurios,' and 'Escucha Los Sonidos.'
- Laurie Berkner Tonies Audio character figures for the Toniebox system featuring Laurie Berkner songs. Screen-free audio entertainment for kids. Multiple releases including the 3rd Tonie 'Harry The Chipmunk's Treasure Hunt.'
- Waiting For The Elevator Singing Board Book Interactive sound book published by Cali's Books featuring the 'Waiting For The Elevator' song. A 2026 NAPPA Award winner. Features sound buttons, volume control, headphone jack, and rechargeable battery.
- Music License License for teachers and professionals to perform Laurie Berkner's music in classrooms or workshops. Available as yearly ($99) or lifetime ($499) option. Includes access to 100+ chord and lyric sheets.
- Movement Songs Bundle (Vol. 1 & Vol. 2) Mini-course featuring 12 of Laurie's most engaging movement songs for early childhood music. Includes instructional videos, leadsheets, chord and lyric sheets, Spotify playlist, and professional development credit upon completion. Available in Vol. 1 and Vol. 2 at $34 each.
- Early Childhood Songwriting Masterclass Video course where Laurie shares songwriting strategies for creating songs for children. Pre-approved for 5 continuing education credits for music therapists. Features pre-recorded Q&A Zoom office hour with Laurie Berkner. Priced at $119.
- Children's Musicals (Theater Productions) Music for children's theater productions created in partnership with New York City Children's Theater, including 'Wanda's Monster,' 'The Amazing Adventures of Harvey and The Princess,' and 'Interstellar Cinderella.' Laurie writes music and lyrics.
Quantifiable outcome
- Over 1.5 million albums and DVDs sold historically
- +3 more outcomes
Companies that use Two Tomatoes Records
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Two Tomatoes Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Two Tomatoes Records partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Twinkle Arts for GoodcorePartnership organization for coordinating charity partnerships at concerts; $1 from each ticket donated to local charities selected for each show; coordinated across all touring dates
- Tom's of MaineminorConsumer brand partnership for collaborative content or campaigns
- Seventh GenerationminorFeatured 'One Seed' song and video collaboration with Seventh Generation summer music promotion
- The Consumer Product Safety CommissionminorCreated 'Pool Safely: 4 Simple Steps' educational video content for child safety awareness
- American Dental AssociationminorCreated '#SillyBrushing' music video promoting dental health and proper brushing technique for two minutes
- New York City Children's TheatercoreCollaboration on three children's musicals based on books: 'Wanda's Monster', 'The Amazing Adventures of Harvey and The Princess', and 'Interstellar Cinderella'; Laurie writes music and lyrics
- The Pajama ProgramminorCreated 'Open Your Heart' song inspired by Pajama Program's mission to provide pajamas to children in need; music video features children dancing in pajamas
- ToniescoreAudio character line featuring Laurie Berkner songs; three Tonies released (Laurie Berkner 1, Laurie Berkner 2, Harry the Chipmunk's Treasure Hunt); screen-free audio for children
- AudiblecoreAudible Original series 'Laurie Berkner's Song and Story Kitchen'; two seasons of family audio stories set in Juniper Fields; available exclusively on Audible
- Honest TeaminorConsumer brand partnership
- Simon & SchusterminorBook publishing partnership for Laurie Berkner books
- MAGNA-TilesminorChildren's educational toy brand partnership
- Cali's BooksminorInteractive sound books featuring Laurie's songs; 'Waiting For The Elevator' singing board book with sound buttons
- Heifer InternationalminorCharitable partnership for raising money for worthy causes
- Soles4SoulsminorCharitable shoe and clothing donation organization partnership
- Great Knight ProductionscoreManagement and booking representation for Laurie Berkner and The Laurie Berkner Band; handles all booking inquiries for concerts and private events
- Waldmania PRcorePublic relations firm handling media relations and press kit requests
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Two Tomatoes Records competitors and assessment
Company assessmentDirect peers
- Raffi (Raffi Cavoukian): Pioneering independent children's recording artist with a multi-decade catalog, live touring, and reputation as a foundational kids' music act; closely parallels Laurie Berkner's independent record label model and audience demographic.
- Pinkfong: South Korea-based children's music and digital content brand behind 'Baby Shark,' with YouTube-native distribution, audio products, and global merchandise — represents the modern, digitally-led competitor in the preschool music category.
- The Wiggles: Australian-founded children's music entertainment group with touring shows, multiple albums, TV presence, and merchandise — the closest functional analogue to Two Tomatoes Records/The Laurie Berkner Band in the preschool music space.
- Yo Gabba Gabba! (Nickelodeon/WildBrain): Children's music-and-movement TV and live touring franchise with albums and merchandise sold at mass retail — direct overlap in preschool interactive-music touring, TV rotation, and family audience.
- CoComelon: Children's music and animated nursery-rhyme content brand with massive streaming/YouTube reach, albums, and merchandise — competes for the same preschool music listening time and family entertainment spend.
- Dan Zanes: Independent, family-band children's musician and former Grammy winner touring with original kids' music — direct peer in the indie children's recording artist space with overlapping audience and live-event business model.
Broad incumbents
- Sesame Street Music (Sesame Workshop): Long-running children's educational brand producing original music integrated with TV programming, multimedia, and educational licensing — overlaps with Laurie Berkner's educational-music vertical and family audience.
- Disney Music Group: Major children's entertainment conglomerate with extensive kids' music catalog, physical and streaming distribution, TV/film tie-ins, and licensing — competes broadly for preschool music and family entertainment dollars.
Emerging players
- Kindermusik: Early childhood music education franchise with licensed curricula, teacher certification, and digital content — adjacent peer in the teacher-facing, music-as-educational-tool segment where Two Tomatoes' Music License and Berkner Bytes compete.
- Music Together: Early childhood music education program with curriculum, teacher training, and licensed song collection — comparable on the educational/music-therapist vertical that Two Tomatoes Records targets with its teacher license and masterclass products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Two Tomatoes Records social profiles
Digital presenceTwo Tomatoes Records compliance and trust
Trust signalCompliance1 record
Two Tomatoes Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Tomatoes Records leadership team
Management profileNumber of profiles
Profiles7 records
Two Tomatoes Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Tomatoes Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Tomatoes Records
What does Two Tomatoes Records do?
Two Tomatoes Records is an independent record label producing and distributing The Laurie Berkner Band's original children's music. The core offering includes 18 original albums of interactive, movement-based music distributed via physical CDs/DVDs, digital downloads, streaming platforms, and live concert tours across the US and Canada. The company extends its brand through educational resources (music licensing, teacher courses, Berkner Bytes activity packs), an Audible Original audio series, Tonies audio characters, branded merchandise, and a Patreon fan club.
Is Two Tomatoes Records a public or private company?
Two Tomatoes Records is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two Tomatoes Records founded?
Two Tomatoes Records was founded in 1997. It employs 1 to 10 people.
Where is Two Tomatoes Records based?
Two Tomatoes Records is headquartered in New York, United States, in the North America region.
How does Two Tomatoes Records make money?
Eight revenue lines are on record. Album and Music Sales are the primary driver. The others are concert Revenue, merchandise, music Licensing, professional Development Courses, audio Content Licensing, patreon Fan Club and streaming Royalties.
Who are Two Tomatoes Records's main competitors?
Direct peers on record are Raffi (Raffi Cavoukian), Pinkfong, The Wiggles, Yo Gabba Gabba! (Nickelodeon/WildBrain), CoComelon and Dan Zanes. Broad incumbents are Sesame Street Music (Sesame Workshop) and Disney Music Group. Emerging players are Kindermusik and Music Together.
Does Two Tomatoes Records have an API?
No public API is recorded for Two Tomatoes Records.
What industry is Two Tomatoes Records in?
Two Tomatoes Records's product category is Children's Music Entertainment. Its primary akta.pro industry code is MPAIAAAC, Recorded Music Distribution (Physical & Digital), with a secondary code of MPAIAAAF, Recorded Music Retail & D2C Merch Bundles. Its NAICS code is 51225 and its SIC code is 5735.