Hôtel & Spa La Villa K

What Hôtel & Spa La Villa K does

Hôtel & Spa La Villa K is a privately held 4-star integrated hospitality property located at 1 rue de Lectoure, Saint-Louis, Alsace, France — in the 'Pays des 3 Frontières' region at the intersection of France, Switzerland, and Germany, approximately five minutes from EuroAirport Basel-Mulhouse-Freiburg. The property offers 41 rooms across five categories (Business, Executive, Executive K, K, and Suite K, all renovated in 2020), a full-service spa with hammam, sauna, jacuzzi and massage/ritual treatments, and the on-site Bistrot La Cave bistronomic restaurant with a wine list curated by partner Clos 3/4. Two modular seminar rooms support corporate events, weddings, and receptions.

The technology stack is standard hospitality SaaS: Mews for cloud-based property management and room distribution, Planity for spa appointment scheduling (including external/non-guest bookings), Aji-box for gift voucher e-commerce, Google Analytics with remarketing, and OVH for web hosting across a multi-language (French/English/German) WordPress site. The integrated hotel-spa-restaurant platform is the core product differentiator, enabling cross-selling of packages that bundle accommodation with F&B, spa access, and curated experiences.

The business operates a direct-to-consumer model with revenue diversified across five streams: nightly room revenue (€109-€385+ per night depending on category and package), restaurant F&B, spa and wellness services, corporate seminars and private events, and gift boxes via Aji-box (valid one year, with Matis beauty product bundles). Customer segments span EuroAirport transit passengers (Park'n Fly), business travelers in the Basel-Freiburg-Mulhouse triangle, couples and romance seekers, leisure tourists exploring Alsace (with a cross-border Museum Pass covering 345 sites in France, Switzerland, and Germany), and event organizers. Pricing tiers are granular and packaged — Séjour Gourmand (€298 for 2), Evening Stopover (from €180), Valentine's Day (€114-€385), New Year's Eve (€710 for 2), Museum Pass cultural stay (from €330), and Juliette girls' spa (€45 per person).

Name

Hôtel & Spa La Villa K

Legal name

La Villa K

Website

https://lavillak.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Hôtel & Spa La Villa K is a 4-star 41-room hotel-spa-restaurant in Saint-Louis, Alsace, five minutes from EuroAirport Basel-Mulhouse-Freiburg, serving business travelers, couples, and cross-border tourists in the France-Switzerland-Germany Three Borders region with integrated accommodation, dining, and wellness services.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel services
• Spa wellness treatments
• Hotel restaurant dining
• Seminar event hosting
• Airport hotel accommodation

Headquarters

HQ city

Saint-Louis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Room Revenue: Revenue from 41 hotel rooms across five categories (Business, Executive, Executive K, K, Suite K). Booking via direct website, Mews distributor platform, and OTAs. Pricing from €109 to €149+ per night depending on room category.
2. Restaurant (Bistrot La Cave): Bistronomic dining with seasonal products, paired with wines curated by Clos 3/4 sommelier. Revenue from à la carte dining, themed evenings (wine tastings, Mets & Vins events), and meal packages included in stay offers. Open for lunch, dinner, and special events.
3. Spa & Wellness Services: Spa treatments including massages (Swedish, Californian, Balinese, shiatsu), body treatments, facials, and Rituals of the World. Access to Hammam, Sauna, Jacuzzi. Revenue via Planity appointment system and packaged in stay offers. External guests welcome.
4. Events & Seminars: Two fully equipped, modular seminar rooms for corporate events, team building, weddings, and receptions. Revenue from room rental, catering packages, and custom event planning services.
5. Gift Packages & Vouchers: Gift boxes and vouchers for hotel stays, spa treatments, and restaurant dining. Sold via Aji-box platform. Valid for one year from purchase date. Also includes beauty products from partner brand Matis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

La Villa K is a 4-star Hôtel-Spa-Restaurant operating 41 guest rooms across five categories (Business, Executive, Executive K, K, and Suite K), a full-service Spa with hammam, sauna, jacuzzi, and massage treatments, the Bistrot La Cave restaurant serving bistronomic cuisine, and two modular seminar rooms. The hotel sells bundled themed packages (Séjour Gourmand, Park'n Fly, Valentine's, New Year's Eve, Museum Pass Cultural Stay, Juliette) and gift boxes via Aji-box. All services are accessible to both overnight guests and external visitors, with reservations managed through Mews, Planity, and direct contact.

Product overview

Hôtel & Spa La Villa K is a 4-star hotel establishment in Saint-Louis, Alsace, near Basel-Mulhouse EuroAirport, offering 41 rooms across five categories: Business (18m²), Executive (20m²), Executive K (31m² family room), K (38m² romantic room with jacuzzi), and Suite K (43m²). The property integrates a full-service Spa with hammam, sauna, jacuzzi, and massage treatments, plus the Bistrot La Cave restaurant serving bistronomic cuisine. Additional services include seminar/meeting facilities (2 modular rooms), gift packages, and thematic stay packages such as Gourmet Stay, Park'N'Fly, Cultural Stay with Museum Pass, and romantic holiday packages. The hotel operates as a unified hospitality product where rooms, spa, restaurant, and curated packages form an integrated guest experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Chambre Business Entry-level hotel room of approximately 18m², accommodating 2 persons with either a king-size bed or two single beds, desk workspace, and a bathroom with shower or bathtub. Starting from €109 per night. Targets business and budget-conscious travelers.
• Chambre Executive Mid-range room of approximately 20m² offering more space than Business category, with breakfast included. Starting from €129 per night. Suitable for business and leisure travelers.
• Chambre Executive K Family room of approximately 31m² accommodating up to 3 persons, with a lounge area featuring a sofa bed suitable for 1 adult or up to 2 children. Duplex configuration available. Starting from €139 per night.
• Chambre K Atypical room of approximately 38m² located on the semi-ground floor with courtyard views, featuring a jacuzzi and hammam shower for a romantic ambiance. Designed for couples. Starting from €149 per night.
• Suite K Premium suite of approximately 43m² accommodating up to 4 persons, with a separate living area and bathroom featuring a balneotherapy bathtub and hammam shower. Suitable for romantic getaways or family stays. Pricing not publicly disclosed.
• Spa & Wellness Center Full-service spa featuring a hammam, sauna, and jacuzzi along with massage services (Swedish, Californian, Balinese, shiatsu), body treatments, facials, and Rituals of the World experiences. Open to both hotel guests and external visitors.
• Bistrot La Cave Restaurant On-site restaurant serving bistronomic cuisine prepared with fresh, seasonal ingredients, accompanied by an extensive wine selection curated in partnership with Clos 3/4 sommelier. Open for lunch, dinner, and special events.
• Seminar & Meeting Facilities Two fully equipped and modular meeting rooms for corporate seminars, training sessions, team building events, business meetings, weddings, and receptions. Custom event planning and catering services available.
• Gift Packages (Coffrets Cadeaux) Gift card and voucher system allowing purchase of hotel stays, spa treatments, and restaurant experiences. Includes Matis beauty products in some packages. Valid for one year from purchase date. Available in fixed packages and custom-value formats.
• Séjour Gourmand Package Gourmet stay package for 2 persons including one night's accommodation, all-you-can-eat breakfast, 1-hour spa access, 3-course dinner with drinks (crémant, wines, water, coffee), and airport shuttle. From €298 total (€149 per person).
• Saint-Valentin Package Romantic Valentine's Day package available February 13-15, 2026. Executive room option at €385 for 2 persons includes dinner by Chef Didier Eckert, romantic decoration, Lucas chocolates, and spa access. Business room option at €114 per person includes Champagne and personalized touches.
• Park'n Fly Package Airport travel package including overnight accommodation, long-term parking (one week minimum), and round-trip airport shuttle. From €59 per person (based on 2-person package). EV charging €10 per night. Extra week parking €68. Breakfast supplement €20 per person.
• Evening Stopover Package Business travel package for 1-2 persons featuring overnight in a Business room with unlimited buffet breakfast and dinner at Bistrot La Cave (starter, main course, dessert). From €180. Includes high-speed Wi-Fi, desk, TV, and private bathroom.
• Museum Pass Cultural Stay Package Two-night cultural package for 2 persons including 2 breakfasts, access to 345+ museums/chateaux/gardens across France, Switzerland, and Germany via the Museum Pass, 1-hour spa access, late 2pm checkout, and airport shuttle. From €330 for 2 persons (€165 per person per night).
• Juliette Package Group spa day package for 3-6 participants featuring 1-hour private spa access (hammam, sauna, jacuzzi), girly aperitif with charcuterie/cheese platter or sweet platter and crémant. €45 per person. Add-ons available for massages, facials, and restaurant dining.
• New Year's Eve Package Festive 2-night package from December 30, 2025 to January 1, 2026 including Executive room, 2 breakfasts, 1-hour private spa access, half-board dinner on Dec 30, 5-course New Year's Eve dinner, drinks package, and 2 complimentary Champagnes. €710 for 2 persons.
• Bachelorette & Bachelor Party Package Hen/stag party organization service including spa access, treatments, restaurant dining, wine bar with platters, and optional cigar tasting. Accommodation available at the 4-star hotel with modern rooms featuring whirlpool baths.
• Electric Bike Rental Electric bicycle rental service for guests to explore the Alsace region, including cycling routes along the EuroVelo cycling network in the Three Borders area.

Quantifiable outcome

• 93% Excellent rating from 2,286 guest reviews
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Mews (Hotel Management Platform)coreTechnology or IntegrationMews provides cloud-based property management and distribution system powering La Villa K's online room bookings. The Mews Distributor link (app.mews.com) handles reservation flow across channels. Integration enables real-time availability, pricing, and booking confirmation.
• Planity (Spa Scheduling)coreTechnology or IntegrationPlanity is the appointment scheduling platform for La Villa K's spa and wellness services. Enables external guests (non-hotel customers) to book treatments online. Links from website spa pages directly to Planity booking flow.
• Aji-box (Gift Voucher Platform)coreChannel Partner/ Reseller/ DistributorAji-box serves as the e-commerce platform for La Villa K's gift packages and vouchers. Offers fixed packages (Gourmet Stay, Cocooning, Spa packages) as well as custom-value gift cards. Vouchers valid 1 year from purchase.
• Bistrot La Cave (Restaurant)coreStrategic or Co-development PartnerBistrot La Cave is the hotel's on-site restaurant offering bistronomic cuisine with seasonal products. Features wine selection curated by Clos 3/4 sommelier. Separate booking system (bistrotlacave.com) for restaurant-only reservations. Integral to hotel's full-service offering.
• Clos 3/4 (Wine Expert)minorStrategic or Co-development PartnerClos 3/4 is the caviste (wine expert) partner for Bistrot La Cave restaurant. Designs and regularly refreshes the wine list featuring bottles from around the world with diverse appellations. Supports wine pairing recommendations for the bistronomic menu.
• Première Place (Web Design Agency)minorImplementation/ SI/ Consulting PartnerPremière Place is the digital agency that designed and built the lavillak.com website. Based in Mulhouse, Alsace. SAS with capital of €4,860. Handles ongoing web development and e-marketing for the hotel.
• EuroAirport Basel-Mulhouse-FreiburgcoreStrategic or Co-development PartnerEuroAirport serves as the primary market driver for La Villa K's location value proposition. Hotel offers 24/7 free shuttle service to/from airport. Park'n Fly packages combine airport parking with hotel stay. Key differentiator for business and transit travelers.
• Matis (Beauty Products Brand)minorChannel Partner/ Reseller/ DistributorMatis is the beauty products brand partner whose products are used at the spa and also sold as gift items. Beauty products available in gift boxes alongside hotel packages.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Maison des Têtes - Relais & Châteaux: Historic 5-star luxury Relais & Châteaux hotel with gastronomic restaurant in Colmar, Alsace. Competes for upscale Alsace leisure/gastronomic tourists at a higher price tier and broader regional draw.

Direct peers

• Hotel Eckert Basel (by Mettler): Independent 4-star hotel-restaurant in Grenzach-Wyhlen, just across the German border from Basel. Targets the same EuroAirport and three-country leisure/business travelers with comparable size and integrated dining.
• Hostellerie des Châteaux & Spa: Independent 4-star hotel with full spa and restaurant near Colmar/Alsace vineyards. Targets similar leisure couples and wellness travelers with bundled packages, making it a direct comparable on product mix and customer segment.
• Mövenpick Hotel Basel: 4-star full-service hotel immediately across the border in Basel. Directly competes for EuroAirport business travelers and Basel-based corporate demand, with similar room counts and meeting facilities.
• Dorint Hotel An der Messe Basel: 4-star conference-style hotel near Basel Messe plaza and EuroAirport access. Competes for the same corporate/seminar and airport-driven transient demand as La Villa K.
• Hôtel & Spa Le Chambard: 4-star boutique hotel-relais with full spa and gastronomic restaurant in Kaysersberg, Alsace. Closest like-for-like competitor: comparable size, integrated hotel + Michelin-level restaurant + spa, and similar romantic/leisure positioning in the Alsace tourism market.
• Hotel & Residence Henriette Urban Stay Basel: Independent 3-/4-star hotel in Basel city targeting business and leisure travelers at similar ADR levels. Comparable on geography (same Three Borders catchment) and on the business-traveler value proposition.

Broad incumbents

• Ibis Mulhouse Centre Filature: Accor's economy/3-star brand in Mulhouse serving the same Alsace/Trois Frontières catchment. Represents the lower-priced end of the same competitive set La Villa K faces for cost-conscious airport travelers.
• Pullman Basel Europe: Accor-operated upscale 4-star hotel with larger meeting facilities in Basel. Competes on the same airport/Basel corporate demand with the additional backing of Accor's loyalty distribution, pricing power and group sales force.
• Best Western Hôtel de la Bourse: Best Western 3-/4-star hotel in nearby Mulhouse, part of a larger chain with broad distribution. Serves similar Alsace business and leisure travelers but at a more standardized product level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lavillak
• Instagraminstagram.com/hotellavillak
• Pinterestfr.pinterest.com/hotellavillaket
• LinkedInlinkedin.com/company/h%C3%B4tel-spa-la-villa-k

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel & Spa La Villa K