The Laylow, Autograph Collection
The Laylow Waikiki, Autograph Collection is a 251-room boutique hotel in Honolulu, Hawaii, operated under Marriott's Autograph Collection brand since 2017, serving leisure travelers, families, business guests, and local residents with mid-century modern rooms, the Hideout restaurant and bar, private event space, and pet-friendly amenities.
- Company typePrivate
- Founded-
- HeadquartersHonolulu, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Laylow, Autograph Collection does
The Laylow Waikiki, Autograph Collection is a 251-room boutique hotel located at 2299 Kuhio Avenue in Honolulu, Hawaii, operating since 2017 as an independently owned property under Marriott International's Autograph Collection brand. The property combines mid-century modern design with Hawaiian cultural elements, offering all-king rooms and suites with private lanais, a 1,500+ sq ft event space accommodating up to 200 guests, a secluded saltwater pool with cabanas, a 24-hour fitness center, fire pits on the garden lanai, and pet-friendly accommodations for dogs up to 50 lbs. It is a member of the Marriott Bonvoy loyalty program and is distributed through Marriott's global booking infrastructure, direct phone and web reservations, and major online travel agencies.
The hotel's commercial engine extends beyond rooms. The on-site Hideout restaurant and bar features Modern Hapa Hawaiian cuisine, handcrafted cocktails, daily happy hour (1-5 PM), and a layered entertainment program including nightly live music, weekend DJ sets, and a coffee service in the morning. Ancillary revenue streams include $65/night valet parking, a $150 one-time pet cleaning fee, in-room curated amenities (champagne, wine, cheese boards, local beer), and a private events/catering business targeting weddings, corporate retreats, and social celebrations. The customer base is diversified across couples, families, business travelers, Hawaii local residents (via a Kama'āina rate up to 25% off), and event-driven travelers including groups targeting the 2026 Global Soccer Tournament.
Technically, the property runs on standard hospitality infrastructure: a Marriott-integrated property management and booking system, OpenTable for F&B reservations, streaming-capable smart TVs, USB charging, and standard guest Wi-Fi. There are no disclosed proprietary technology platforms, AI/ML products, patents, or research programs. Marketing is conducted through Instagram, Facebook, LinkedIn, TripAdvisor, email, an influencer program, and a press/earned-media strategy that has produced coverage in Condé Nast Traveler, Forbes, Travel + Leisure, TimeOut, and Hawaii Magazine.
The Laylow, Autograph Collection firmographics
Firmographics- Name
- The Laylow, Autograph Collection
- Legal name
- The Laylow Waikiki, Autograph Collection
- Website
- https://laylowwaikiki.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Laylow Waikiki, Autograph Collection is a 251-room boutique hotel in Honolulu, Hawaii, operated under Marriott's Autograph Collection brand since 2017, serving leisure travelers, families, business guests, and local residents with mid-century modern rooms, the Hideout restaurant and bar, private event space, and pet-friendly amenities.
- Ownership category
- akta.pro rank
The Laylow, Autograph Collection industry classification
Industry- Product category
- Boutique Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
- akta.pro secondary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where The Laylow, Autograph Collection is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Laylow, Autograph Collection business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others
Revenue model
- Room Accommodations: Primary revenue from 251 guest rooms and suites featuring king beds and private lanais, with pricing varying by room type, season, and availability. Offers include Kamaʻāina local discounts up to 25%, extended stay packages, and group booking rates.
- Food & Beverage - Hideout Restaurant & Bar: Revenue from the on-site rooftop restaurant and bar offering Modern Hapa Hawaiian cuisine, craft cocktails, and daily happy hour specials (1-5 PM). Includes Hideout Coffee service (6 AM - 11 AM) featuring Big Island Coffee Roasters.
- Valet Parking: Valet parking available 24/7 for $65 per night as an ancillary revenue stream.
- Pet Accommodations: Pet-friendly hotel with $150 one-time pet cleaning fee for dogs up to 50 lbs.
- Private Events & Catering: Event hosting services including weddings, corporate events, bridal showers, and reunions at Hideout venue and poolside areas with 1,500+ square feet of space accommodating up to 200 guests.
- In-Room Amenities: Curated in-room amenities including champagne, wine, spirits, cheese & charcuterie boards, and local beer available for purchase, ordered 24 hours in advance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Guest Rooms with 1 King Bed |
| Subscription | Multi-year contract | Guest Rooms with 2 King Beds |
| Subscription | Multi-year contract | Cabana Room - Poolside |
| Subscription | Multi-year contract | Junior Suite |
| Subscription | Multi-year contract | Corner Suite |
| Subscription | Multi-year contract | Corner Suite with Queen Daybed |
| Subscription | Multi-year contract | Kamaʻāina Local Resident Rate |
| Subscription | Multi-year contract | Group Booking Offers |
| Unit Pricing | Pay-as-you-go | Valet Parking |
| One time/ perpetual license | Pay-as-you-go | Pet-Friendly Accommodation |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
The Laylow, Autograph Collection product offering
Product offeringCore offering
The Laylow Waikiki is a 251-room boutique hotel in Honolulu's Waikiki neighborhood that sells overnight guest accommodations (king-bed rooms, double-king rooms, poolside cabana rooms, junior suites, and corner suites) all featuring private lanais and mid-century modern design. The property also operates the Hideout rooftop restaurant and bar (Modern Hapa Hawaiian cuisine, craft cocktails, happy hour, live entertainment), valet parking, pet-friendly accommodations, and private event hosting (weddings, corporate events, celebrations) across more than 1,500 square feet of event space.
Differentiator
Problem solved
Functional benefit
Brands
- Hideout: On-site open-air restaurant and rooftop lounge at The Laylow Waikiki featuring Modern Hapa Hawaiian cuisine, handcrafted cocktails, live music entertainment, and DJ performances. Includes Hideout Coffee serving Big Island Coffee Roasters specialty coffees.
Products and services
- Guest Rooms and Suites Spacious mid-century modern guest rooms and suites with private lanais, king beds, smart TVs with streaming, USB charging, LATHER bath amenities, and pet-friendly availability for dogs up to 50 lbs. Target guests include couples, families, business travelers, and Hawaii residents.
- Hideout Restaurant and Bar
Companies that use The Laylow, Autograph Collection
Customer profileSegments6 records
Ideal customer profiles7 records
The Laylow, Autograph Collection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
The Laylow, Autograph Collection partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Hawaii Fi-Do Service DogsminorThe Laylow hosts Yappy Hour events at Hideout featuring tacos, tequila vibes, and dog-friendly activities in support of Hawaii Fi-Do Service Dogs, a nonprofit providing service dogs.
- Marriott BonvoycoreThe Laylow is a member of Marriott's Autograph Collection, utilizing the Marriott Bonvoy loyalty program for customer acquisition, point earning, and redemption. This partnership provides global distribution through Marriott's booking infrastructure and access to Marriott's marketing platform.
- Roberts HawaiiminorRoberts Hawaii provides airport transfer services for The Laylow guests, offering exceptional service with experienced drivers for airport shuttle transportation.
- AvisminorAvis car rental location available at the International Market Place on the main floor next to the customer service desk, providing convenient rental options for hotel guests.
- Go Tours HawaiiminorOn-site concierge operating between 8 AM and 5 PM assists guests with booking car rentals and island tours.
- Hakuyosha Dry CleaningminorOn-site staff can connect guests with Hakuyosha Dry Cleaning for laundry and dry cleaning services not available on property.
- Tama Laundry LLCminorAlternative laundry service recommended by hotel staff for wash and fold service.
- HIDEOUT CoffeecoreHideout Coffee is The Laylow's own coffee bar service located on the lanai, serving Big Island Coffee Roasters brews and fresh pastries from 6 AM to 11 AM daily.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Laylow, Autograph Collection competitors and assessment
Company assessmentDirect peers
- Halekulani: Independent luxury hotel on Waikiki Beach with award-winning F&B and similar high-end leisure positioning. Direct competitor for premium couple, romance, and celebration segments.
- The Royal Hawaiian, A Luxury Collection Resort: Sister Marriott Luxury Collection property on Waikiki Beach, a historic luxury resort competing for premium leisure and group demand under the same Marriott Bonvoy distribution umbrella.
- Moana Surfrider, A Westin Resort & Spa: Sister Marriott property on Waikiki Beach operating as a historic luxury resort under Westin brand. Directly comparable as a branded Waikiki hotel competing for the same leisure and group demand, with overlapping Marriott distribution.
- 'Alohilani Resort Waikiki Beach: Contemporary beachfront resort on Kalakaua Avenue in Waikiki with similar modern design language, F&B venues, and event space. Directly competes for the same mid-luxury leisure and group segments.
- The Modern Honolulu: Modern boutique hotel in Waikiki targeting design-conscious leisure travelers with rooftop dining and similar upscale positioning. Closely comparable in scale, design-led brand identity, and target customer to The Laylow.
Regional players
- Andaz Maui At Wailea Resort: Design-led boutique resort in Wailea, Maui under Hyatt's Andaz brand with comparable upscale leisure positioning. Does not directly contest Waikiki demand but competes for Hawaii luxury leisure share across islands.
- Turtle Bay Resort: Resort on O'ahu's North Shore offering a different beach/leisure experience. Same-island competitor that does not directly contest Waikiki demand but competes for Hawaii leisure budgets on the same island.
Broad incumbents
- Hyatt Regency Waikiki Beach Resort & Spa: Large branded resort on Kalakaua Avenue operating under Hyatt's World of Hyatt loyalty program. Competes for Waikiki leisure and group business through an alternative major loyalty ecosystem.
- Sheraton Waikiki: Large full-service Marriott resort on Waikiki Beach with extensive meeting space and broader leisure/business mix. Competes for the same market with significantly larger scale and convention group capability.
- Hilton Hawaiian Village Waikiki Beach Resort: Massive beachfront resort complex on Waikiki with extensive F&B, meeting, and leisure amenities. Major competitor across multiple customer segments through Hilton Honors distribution.
Market position
Strengths5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
The Laylow, Autograph Collection social profiles
Digital presenceThe Laylow, Autograph Collection financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Laylow, Autograph Collection leadership team
Management profileNumber of profiles
Profiles2 records
The Laylow, Autograph Collection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Laylow, Autograph Collection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Laylow, Autograph Collection
What does The Laylow, Autograph Collection do?
The Laylow Waikiki is a 251-room boutique hotel in Honolulu's Waikiki neighborhood that sells overnight guest accommodations (king-bed rooms, double-king rooms, poolside cabana rooms, junior suites, and corner suites) all featuring private lanais and mid-century modern design. The property also operates the Hideout rooftop restaurant and bar (Modern Hapa Hawaiian cuisine, craft cocktails, happy hour, live entertainment), valet parking, pet-friendly accommodations, and private event hosting (weddings, corporate events, celebrations) across more than 1,500 square feet of event space.
Is The Laylow, Autograph Collection a public or private company?
The Laylow, Autograph Collection is a private company. It is classified as corporate owned and is currently operating.
When was The Laylow, Autograph Collection founded?
The Laylow, Autograph Collection was founded in -1. It employs 11 to 50 people.
Where is The Laylow, Autograph Collection based?
The Laylow, Autograph Collection is headquartered in Honolulu, United States, in the North America region.
How does The Laylow, Autograph Collection make money?
Six revenue lines are on record. Room Accommodations are the primary driver. The others are food & Beverage - Hideout Restaurant & Bar, valet Parking, pet Accommodations, private Events & Catering and in-Room Amenities.
Who are The Laylow, Autograph Collection's main competitors?
Direct peers on record are Halekulani, The Royal Hawaiian, A Luxury Collection Resort, Moana Surfrider, A Westin Resort & Spa, 'Alohilani Resort Waikiki Beach and The Modern Honolulu. Regional players are Andaz Maui At Wailea Resort and Turtle Bay Resort. Broad incumbents are Hyatt Regency Waikiki Beach Resort & Spa, Sheraton Waikiki and Hilton Hawaiian Village Waikiki Beach Resort.
Does The Laylow, Autograph Collection have an API?
No public API is recorded for The Laylow, Autograph Collection.
What industry is The Laylow, Autograph Collection in?
The Laylow, Autograph Collection's product category is Boutique Hotel Hospitality. Its primary akta.pro industry code is THAGADAJ, Boutique Resorts (Small-Scale Resorts), with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7000.