What Lazeo does

Lazeo is a French medical aesthetics chain operated by parent entity BS GROUPE SAS, headquartered in Paris and founded in 2009. The company runs more than 150 physical centers across France, Belgium, and Luxembourg, supported by approximately 800 practitioners and treating roughly 50,000 patients per month. It positions itself as the European leader in laser hair removal and offers a broad service portfolio spanning permanent hair removal (laser and high-frequency electrolysis), facial aesthetic medicine (hyaluronic acid fillers, botulinum toxin, peelings, thread lifts, Skinboosters, mesotherapy, Fraxel, LaseMD, CO2 fractional, Plexr), body contouring and slimming (Coolsculpting Elite cryolipolysis, EMSCULPT NEO, Legend Pro, Potenza radiofrequency microneedling, Thermage, ONDA Coolwaves), hair restoration (FUE micrografting, eyebrow and beard transplants, Keralase, scalp mesotherapy, PRP), and wellness (Hydrafacial, Kobido, Hollywood Peel, Renata Franca lymphatic drainage). Treatment is delivered through physical clinics on a direct-to-consumer basis.

The service model relies on standardized medical-grade equipment sourced from global device vendors (Allergan/Coolsculpting, Cynosure/Discovery Pico, Syneron-Candela, Lutronic, Alma, Jeisys, etc.) and a unified Doctolib-based booking and patient management stack deployed across the entire center network. Patient health data is hosted on French-certified 'Hébergeurs de données de santé' servers. Treatments are priced on a per-session basis (for example, Fraxel laser at €300-€600 per session depending on area and country, with 4-session packages of €1,100-€2,000) and the company offers installment payment plans via third-party financial partners to reduce cost friction. Lazeo also operates an in-house Paris training academy to onboard and upskill practitioners.

The revenue model is primarily transactional — fees per treatment session or per treatment package — supplemented by recurring installment-based receivables, with one-time and recurring revenue model classifications both present in the source data. Customers are individual adult consumers (both women and men), with a deliberate push into male-focused services (laser hair removal, hair micrografting, beard transplants). Marketing is conducted through country-localized websites, an SEO-driven blog, earned media coverage in lifestyle publications, and free initial consultations as the top-of-funnel conversion mechanism. BS GROUPE SAS is a privately held French société par actions simplifiée with no disclosed parent company, no public listing, no venture capital backing, and no public funding rounds identified; Scarlett Sillam is identified as the director of publication.

Name

Lazeo

Legal name

BS GROUPE

Website

https://lazeo.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Lazeo is a French medical aesthetics chain operating more than 150 centers across France, Belgium, and Luxembourg, offering laser hair removal, injectables, body contouring, hair restoration, and wellness treatments to consumer patients via Doctolib-based appointment booking.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industry

Laser Hair Removal Clinics (HSALAGAE)

Keywords

• Aesthetic medicine services
• Laser hair removal
• Body contouring treatments
• Cosmetic clinic services
• Medical aesthetic treatments

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical aesthetic treatment fees: Revenue is generated from fees charged for individual medical aesthetic treatments and procedures performed at Lazeo centers. Treatments include laser hair removal sessions, injectable aesthetics (hyaluronic acid, botox), body contouring (cryolipolysis, EMSCULPT), laser therapies, and hair restoration procedures. Patients pay per session or per treatment protocol, with installment payment options available.
2. Subscription / installment payment facilitation: Lazeo offers payment facilitation allowing patients to spread costs over multiple installments, reducing financial barriers to treatment uptake and supporting larger treatment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lazeo operates a network of 150+ medical aesthetic centers across France, Belgium, and Luxembourg, delivering non-surgical cosmetic treatments to individual consumers. Its core services span permanent laser hair removal, injectable aesthetics (hyaluronic acid, botox), body contouring and fat reduction (cryolipolysis, EMSCULPT, radiofrequency), facial rejuvenation (Fraxel, HIFU, threads, peelings), hair restoration (FUE micrograft), and wellness treatments. Patients pay per session or per treatment package, with installment payment options available.

Product overview

Lazeo is a network of over 150 aesthetic medicine and laser hair removal centers across France, Belgium, and Luxembourg, operating under parent company BS GROUPE. The company offers a comprehensive portfolio of aesthetic treatments organized into five main categories: (1) Permanent Hair Removal (laser hair removal, electrolysis, bleaching); (2) Aesthetic Medicine for face (hyaluronic acid injections, Botox, peelings, thread lifts, mesotherapy, Skinboosters, Fraxel laser, LaseMD); (3) Body Contouring & Slimming (Coolsculpting Elite cryolipolysis, EMSCULPT NEO muscle building, Legend Pro, Potenza radiofrequency microneedling, body radiofrequency, ONDA Coolwaves); (4) Hair Care (FUE micrografting, eyebrow and beard transplants, Keralase, mesotherapy, PRP); and (5) Wellness & Skin Care (Hydrafacial, Kobido massage, Hollywood Peel, lymphatic drainage). The company also provides specialized treatments such as vaginal laser (Monalisa Touch), intimate treatments, hand rejuvenation, and non-surgical rhinoplasty. All treatments are performed by qualified practitioners using state-of-the-art equipment in a network of modern, comfortable facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Hair Removal (Permanent Hair Removal) Permanent hair removal using laser technology to destroy hair follicles and prevent regrowth; offered for women and men across body and facial areas, including dedicated male laser hair removal for back, chest, and beard areas. Complementary services include high-frequency electrolysis for light/fine hair and hair bleaching for face and body.
• Injectable Aesthetic Treatments (Hyaluronic Acid and Botox) Facial injectable treatments including hyaluronic acid fillers for wrinkles and volume restoration, lip augmentation (including Russian Lips technique), under-eye dark circle treatment, non-surgical rhinoplasty, Voluma facial volumization, hand rejuvenation, Hyacorp buttock augmentation, and botulinum toxin injections for expression wrinkles and hyperhidrosis treatment.
• Body Contouring and Slimming Treatments Non-invasive body contouring and fat reduction treatments including Coolsculpting Elite cryolipolysis, EMSCULPT NEO electromagnetic muscle building and fat reduction, Legend Pro anti-cellulite treatment, Potenza radiofrequency microneedling, body radiofrequency, ONDA Coolwaves body remodeling, and Thermage skin tightening.
• Laser Skin Treatments and Facial Rejuvenation Laser and energy-based facial rejuvenation treatments including Fraxel non-ablative fractional laser, fractional CO2 laser, LaseMD Baby Face fractional laser, Discovery Pico picosecond tattoo removal, Monalisa Touch vaginal laser, Plexr plasma blepharoplasty, HIFU Ultra Former non-surgical facelift, Silhouette Soft thread lifts, PRX-T33 biorevitalization, facial peelings, mesotherapy, skinboosters, and microneedling with SkinPen Precision.
• Hair Restoration and Hair Care Treatments Hair restoration services including FUE (Follicular Unit Extraction) micrograft hair transplant, eyebrow transplant, beard transplant, scalp mesotherapy, Keralase hair growth protocol, and PRP (platelet-rich plasma) hair stimulation treatment.
• Wellness and Skin Care Treatments Non-medical wellness and skin care treatments including Hydrafacial multi-step facial cleansing and hydration, Kobido Japanese anti-aging facial massage, Hollywood Peel carbon laser peel, Miracle Face comprehensive facial protocol, lymphatic drainage massage (Renata Franca method), microneedling, and Oxyface oxygenating facial treatment.

Quantifiable outcome

• 50,000 patients treated per month across all centers
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• DoctolibcoreTechnology or IntegrationDoctolib is the online appointment booking and medical practice management platform used by all Lazeo centers. It handles patient account creation, appointment scheduling, and consultation management. Doctolib also hosts patient health data on certified 'Hébergeurs de données de santé' servers. Lazeo acts as the data controller for appointment-related data processed through Doctolib's platform.
• Payment facilitation partnersminorOthersLazeo partners with multiple payment solution providers to offer patients the ability to pay in one or multiple installments, reducing financial barriers to treatment and supporting larger treatment plans. The specific provider names are not publicly disclosed.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SEV Laser: SEV Laser operates a growing U.S. chain of laser hair removal and aesthetic clinics. It is comparable to Lazeo in its laser-led service portfolio and multi-clinic, consumer-facing model.
• Ideal Image: Ideal Image is the largest U.S. medical aesthetics chain, offering laser hair removal, Botox, fillers, body contouring, and skin rejuvenation across hundreds of locations. It is a direct functional and operational peer to Lazeo in multi-center aesthetic service delivery.
• Thérapie Clinic: Thérapie Clinic is one of Europe's largest medical aesthetic clinic chains, offering laser hair removal, injectables, body contouring, and skin treatments across Ireland, the UK, and beyond. It is the closest continental European comparable to Lazeo in scale, service mix, and direct-to-consumer positioning.
• Milan Laser: Milan Laser is the largest U.S. dedicated laser hair removal chain with hundreds of locations. It is directly comparable to Lazeo on its hero service (laser hair removal), clinic-based delivery, and D2C marketing approach.
• LaserAway: LaserAway is a leading U.S. chain specializing in laser hair removal alongside injectables, body sculpting, and skin treatments. It directly mirrors Lazeo's laser-led hero service and multi-state footprint model.
• sk:n: sk:n is the UK's largest skin clinic chain, providing laser hair removal, dermatology, injectables, and skin treatments through a network of clinics. It is a strong European comparable in clinic-based medical aesthetics at scale.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lazeo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazeo