What Lazo Outdoors does

Lazo Outdoors (formerly Lazo Landscaping) is a privately held, founder-owned outdoor living company founded in 2001 by Jose Lazo and headquartered in Edgewood, Maryland. The company designs, engineers, permits, and builds custom outdoor environments for residential and commercial clients across eleven counties in central Maryland, southern Pennsylvania, and Delaware. Its core offering is custom concrete (gunite/shotcrete) swimming pools with steel reinforcement and licensed structural engineering, priced in the $70,000-$200,000+ range, supported by ancillary outdoor living product lines including outdoor kitchens ($5,000-$50,000+), fire pits and outdoor fireplaces ($2,000-$20,000+), custom patios and hardscapes using EP Henry and Techo-Bloc materials, decks (composite, Fiberon, Brazilian wood), pergolas and pavilions, residential landscaping, retaining walls, and tree service via an affiliated business. All work is executed by in-house crews with no outsourced contractors, backed by workmanship warranties and lifetime guarantees on select features.

The business operates on a project-based, one-time revenue model with revenue generated per installation rather than recurring subscriptions. Go-to-market is sales-led and direct-to-consumer: prospective customers request free estimates through the website, phone (410-780-0870), or referrals, after which field sales representatives conduct on-site consultations, generate custom quotes, and close contracts. Customer financing is offered through a partnership with HFS Financial, providing rates as low as 2.99% and up to 120% financing to lower the barrier for high-ticket pool and outdoor living purchases. Over 80% of new business originates from direct customer referrals, supported by a 4.9-star Google rating across nearly 200 reviews, HomeAdvisor Elite/Top Rated/Accredited designations, and a 92% retention rate on ongoing maintenance services—indicating a referral- and reputation-driven acquisition model rather than paid marketing. Customer segments are predominantly residential homeowners with a smaller commercial segment, and the company maintains dedicated teams for each.

Name

Lazo Outdoors

Legal name

Lazo Landscaping

Website

https://lazooutdoors.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Lazo Outdoors is a Maryland-based, full-service outdoor living company founded in 2001 that designs and builds custom concrete pools, outdoor kitchens, patios, decks, and hardscapes for residential and commercial clients across central Maryland, southern Pennsylvania, and Delaware.

Ownership category

akta.pro rank

Product category

Custom Outdoor Living Construction Services

NAICS

Residential Building Construction (2361), Landscape Architectural Services (541320)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Patio Construction (Pavers, Concrete & Stone) (HSAPALAB)

akta.pro secondary industries

Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE), Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE), Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

Keywords

• Custom pool construction
• Outdoor kitchen design
• Hardscape installation
• Patio construction
• Landscape services

Headquarters

HQ city

Edgewood, Maryland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Pool Installation: Project-based revenue from design, engineering, and installation of custom concrete (gunite) inground swimming pools. Pools range from basic high-end ($70K-$100K) to mid-range ($100K-$150K) to luxury ($150K+) with additional costs for site preparation, permits, and landscaping.
2. Outdoor Kitchen Construction: One-time installation revenue for custom outdoor kitchens including design, appliances, countertops, and weather-resistant cabinetry. Cost ranges from basic ($5K-$10K) to mid-range ($10K-$20K) to high-end ($20K-$50K+).
3. Fire Pit & Fireplace Installation: Project-based revenue from custom fire pit and outdoor fireplace construction. Built-in fire pits range from $2,000-$3,000 for basic designs to higher for premium custom builds. Outdoor fireplaces typically $15,000-$20,000+.
4. Patio & Hardscape Installation: Revenue from custom patio design and installation using travertine, natural stone, and pavers. Includes walkways, driveways, and poolscapes.
5. Custom Deck Construction: Project-based revenue for custom deck design and installation using composite, Fiberon, Brazilian wood materials. Includes one-level, multi-level, curved, angled, and screened-in deck options.
6. Pergola & Pavilion Installation: Custom pergola and pavilion construction using vinyl, aluminum, cedar, and treated lumber. Pergolas offer partial shade; pavilions provide full weather protection.
7. Residential Landscaping Services: Landscape design, installation, mulching, tree planting, seasonal cleanups, drainage solutions, grading, and excavation services. Also includes ongoing maintenance programs.
8. Retaining Wall Construction: Custom retaining wall design and installation using EP Henry, Techo-Bloc, and natural bluestone. Serves erosion control and outdoor seating functions.
9. Tree Service: Tree removal and stump grinding services offered through affiliated company lazotrees.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lazo Outdoors designs and builds high-end custom concrete (gunite) inground swimming pools and a comprehensive suite of outdoor living features including outdoor kitchens, fire pits, custom patios, decks, pergolas and pavilions, retaining walls, and residential landscaping for homeowners and commercial clients. All design, engineering, permitting, and construction work is performed in-house by the company's own crews, with project-based pricing ranging from basic concrete pools at $70,000-$100,000 up to $200,000+ for luxury installations.

Product overview

Lazo Outdoors is a full-service outdoor living company offering custom-built exterior improvements for residential and commercial properties. The company operates as a unified service offering with interconnected product categories: custom concrete swimming pools serve as the anchor for backyard designs; outdoor kitchens, fire pits, patios, and decks provide entertainment and functional spaces; pergolas and pavilions add architectural shade structures; residential landscaping and tree services complete the outdoor environment; and hardscaping and retaining walls provide structural and decorative elements. All projects are handled in-house with the company's own crews, backed by workmanship warranties, and the company has been operating since 2001 serving Central Maryland and southern Pennsylvania.

Differentiator

Problem solved

Functional benefit

Products and services

• Inground Swimming Pools Custom concrete (gunite) inground swimming pools for residential homeowners in central Maryland and southern Pennsylvania, including heated pools, infinity edge pools, indoor pools and spas, and custom shapes. Includes full design, engineering, permitting, and installation services with project pricing from $70,000 for high-end pools to $200,000+ for luxury custom installations.
• Outdoor Kitchens Custom handcrafted outdoor kitchens for residential properties with natural stone, brick, stainless steel appliances, weather-resistant cabinetry, and durable countertops. Features include grills, pizza ovens, sinks, bars, and refrigerators, with pricing from $5,000-$10,000 for basic builds up to $20,000-$50,000+ for high-end installations.
• Fire Pits Custom fire pits for residential outdoor living spaces constructed with natural stone, brick, landscape block, flagstone, limestone, or custom steel and metal, available in wood-burning, gas, propane, and natural gas configurations. Backed by workmanship warranty, with built-in fire pits ranging from $2,000-$3,000 for basic designs to higher for premium custom builds.
• Custom Patios Custom-designed and built patios for residential properties using premium materials including travertine, natural stone, and pavers. Provides comprehensive services from initial consultation through final installation, including walkways and poolscapes as part of the broader hardscaping offering.
• Custom Decks Custom deck design and installation for residential properties including one-level, multi-level, angled, curved, and screened-in configurations, built with premium materials including composite, Fiberon, and Brazilian wood. Includes deck builder, contractor, repair, and custom design services.
• Pergolas and Pavilions Custom pergolas and pavilions for residential outdoor areas, where pergolas provide partial shade through open-air structures and pavilions provide full weather protection through fixed roofs. Built with vinyl, aluminum, cedar, and treated lumber materials.
• Residential Landscaping Comprehensive residential landscaping services for homeowners in central Maryland including landscape design and installation, mulching, tree planting, seasonal cleanups, drainage solutions, grading, excavation, and hardscaping, plus ongoing maintenance programs with a 92% client retention rate.
• Retaining Walls Custom retaining wall design and installation for residential properties using EP Henry, Techo-Bloc, and natural bluestone materials, serving erosion control, outdoor seating, and landscape integration purposes. Guaranteed for life.
• Tree Service Professional tree service for homeowners in the central Maryland region, including tree removal, stump grinding, and tree trimming, provided through an affiliated company at lazotreeservice.com.

Quantifiable outcome

• 4.9-star average Google rating from nearly 200 reviews
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• EP HenryminorOthersMaterial supplier for pavers, steps, and retaining wall interlocking pavers. EP Henry is a renowned manufacturer of hardscape materials providing quality products for Lazo's patio, driveway, and retaining wall installations.
• Techo-BlocminorOthersMaterial supplier for interlocking pavers and retaining wall products. Techo-Bloc provides premium hardscape materials used in Lazo's custom patio and retaining wall projects.
• HomeAdvisorminorGTM or Marketing PartnerHomeAdvisor platform partnership providing verified customer reviews, ratings, and lead generation. Company maintains Elite Service, Top Rated, and Accredited designations on the platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• River Pools & Spas: Mid-Atlantic custom pool builder (Spotsylvania, VA) serving Virginia, Maryland, and surrounding states with fiberglass and concrete pools. Comparable in regional focus, custom project orientation, and target affluent homeowner segment.
• McHale Landscape Design: Maryland-based luxury landscape design and construction firm specializing in high-end residential outdoor living projects. Directly comparable in service mix (hardscape, landscape, outdoor structures) and affluent Maryland customer base.
• All Seasons Pools & Spas: Maryland-based pool and spa design/build firm serving the same central Maryland counties as Lazo. Direct competitor for custom pool projects with overlapping geographic and demographic targeting.

Broad incumbents

• Davey Tree Expert Company: Large national tree care and landscape services company with utility and residential segments. Overlaps with Lazo's affiliated tree service (lazotrees.com) and broader landscape maintenance offering, but at significantly larger scale.
• TruGreen: National residential lawn care and landscape services provider. Comparable in residential outdoor services and geographic breadth, though focused on recurring lawn/Tree & shrub care rather than custom design-build projects.
• BrightView Holdings: Largest US commercial landscape services company (publicly traded). Comparable in core landscape maintenance and installation services but skews commercial and operates at far greater scale than Lazo's predominantly residential business.
• Anthony & Sylvan Pools: One of the largest residential gunite/concrete pool builders in the US with deep Mid-Atlantic presence. Overlaps directly with Lazo's core pool business but operates at significantly greater scale and across multiple states.
• LandCare: National commercial landscape services company owned by Aurora Capital. Provides landscape maintenance, design/build, and irrigation services, overlapping with Lazo's maintenance and landscaping offerings but at enterprise scale.
• Premier Pools & Spas: Large national franchise network of custom pool builders with significant Mid-Atlantic footprint. Directly comparable offering (custom gunite pools) but with broader geographic reach and franchise-driven scale advantages.

Regional players

• Cardin Nursery & Landscape: Established Maryland landscape design, installation, and hardscape provider serving the greater Baltimore area. Comparable in regional positioning and residential outdoor living focus, though with a stronger nursery/plant material orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lazo-outdoors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazo Outdoors