Lazy Lions
- Company typePrivate
- Founded2021
- HeadquartersPrivate Island, Australia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Lazy Lions firmographics
Firmographics- Name
- Lazy Lions
- Legal name
- Lazy Ventures Inc
- Website
- https://lazylionsnft.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Lazy Lions industry classification
Industry- Product category
- NFT Ecosystem
- akta.pro primary industry
- NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ)
- akta.pro secondary industries
- NFT Infrastructure APIs & Indexing (NFT data APIs, indexing, search, analytics) (FSAPAFAE), NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB)
Keywords
Where Lazy Lions is headquartered
LocationHeadquarters
- HQ city
- Private Island
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Lazy Lions business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- NFT Secondary Market Royalties: Lazy Lions earns royalties from secondary market sales of Lions and Cubs on OpenSea and Magic Eden. The collection is traded on Ethereum with standard marketplace fees.
- $LAZY Token Utility: The $LAZY utility token powers key ecosystem features including Cub rerolls and badge unlocks. Token transactions on Base network generate protocol value through utility consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | $LAZY token market price |
| Other | Pay-as-you-go | LazyEdge access tiers based on Lion count |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Lazy Lions product offering
Product offeringCore offering
Lazy Lions operates an NFT ecosystem anchored by a fixed 10,000-Lion profile-picture collection on Ethereum, where each NFT functions as an identity key unlocking a suite of on-chain utilities. The portfolio spans the Lazy Cubs next-generation collection, the $LAZY utility token on the Base network, the LazyEdge prediction market terminal and API, the LazyStudio AI creative content generator, GM Maker, Pride Marks achievement badges, the Lazy Rewards Pool, and the public Agent API for programmatic access.
Product overview
Lazy Lions is an NFT ecosystem built around 'Ownership Evolved' — transforming 10,000 lion PFP NFTs on Ethereum into a living identity system. The portfolio includes: the core Lazy Lions OG collection and Lazy Cubs (next generation), both tradable on OpenSea and Magic Eden; the $LAZY utility token on Base network; and a suite of utility tools including LazyEdge (prediction market analysis terminal + API), LazyStudio (AI-powered creative content generation), GM Maker (mug generator), Pride Marks (achievement/badge system), and Lazy Rewards Pool (holding rewards). Ecosystem extensions include Bungalows (community living), Generals (Bitcoin Ordinals), IP Business Generator and IP Marketplace (commercial IP tools). The platform is anchored by an Agent API for programmatic access and integrates with Alchemy/Cloudinary for image delivery, Uniswap for token swaps, and MetaMask for wallet connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- Lazy Cubs: Next generation Lions that extend the pride, claimable by holders and carrying the family forward.
- Bungalows
- Generals
- LazyEdge
- LazyStudio
- Lazy on Base
- King's Ledger
- Econii
- LXXI
Products and services
- Lazy Lions OG Collection A fixed-supply collection of 10,000 lion profile-picture NFTs on Ethereum that serve as on-chain identity keys unlocking tools, content, and reward participation across the Lazy Lions ecosystem. Each Lion is held by an individual collector and functions as both an identity asset and a utility pass.
- Lazy Cubs Next-generation token collection of 20,000 Cubs (10,000 Teen Cubs plus 10,000 Baby Cubs) claimable by Lion holders, enabling Full Set collection bonuses and supporting rerolls through $LAZY.
- $LAZY Token Utility token on the Base network with a 21,000,000 total supply (10,284,563 circulating, 1,445,996 burned, 8,908,002 locked) that powers Cub rerolls, badge eligibility, and future ecosystem access. Holders can lock $LAZY on CreatorBid with a 14-day cooldown to earn staking rewards and unlock governance voting weight.
- LazyEdge Prediction market analysis terminal and API unlocked by Lion ownership. One Lion grants access to the terminal with prediction market analysis, edge scores, and model output; five Lions unlock API access for building custom tools and products.
- LazyStudio AI-powered creative content generation platform where each Lion earns daily credits to generate comic books, coloring pages, and GIFs starring the holder's Lion. Generated content belongs to the creator with commercial rights retained.
- GM Maker Custom Good Morning mug image generator that takes a token ID and a collection (Lion or Cub) and produces a personalized GM mug image featuring the selected NFT.
- Pride Marks On-chain achievement badge system with tiers such as Lion Holder, Pride Leader, Diamond Hands, Lion Whale, Mega Lion Whale, OG Holder, and Full Set Collector. Badges are earned automatically from on-chain activity and displayed on public holder profiles.
- Lazy Rewards Pool Monthly reward pools paid out weekly to eligible holders, split into a Holder Pool (tapered scaling for profile-holders with unlisted Lions) and a Staker Pool (pro-rata distribution for wallets with 10,000+ $LAZY locked). Collector bonuses add multipliers for Signature Series 1/1 holders (+50%), $LAZY whales (+25%), and locked $LAZY positions (+25%).
- Glitch's Army Generals Cross-chain extension of the Lazy Lions collection featuring 80 Lions immortalized as Bitcoin Ordinals, qualifying holders for the General Pride Mark and extending the identity system onto Bitcoin.
- Bungalows Community-living NFT collection within the Lazy Lions ecosystem; ownership qualifies holders for Bungalow Owner and Bungalow Collector Pride Marks and contributes to the holder's multi-chain portfolio.
- Lazy on Base Native ecosystem platform on the Base network hosting $LAZY token utilities, the King's Ledger financial tracking tool, and Base-specific ecosystem components.
- Agent API Public REST API at lazylionsnft.com/v1/agent that mirrors every read the site can perform, including holder profiles, portfolio composition, Full Set discovery, rarity scoring, transfer and lore history, Pride Marks leaderboard, and live $LAZY market and balance reads. Supports external integrators and AI agents via standard HTTP calls.
Quantifiable outcome
- 1 Lion unlocks LazyEdge terminal with prediction market analysis and edge scores
- +5 more outcomes
Companies that use Lazy Lions
Customer profileSegments3 records
Ideal customer profiles3 records
Lazy Lions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature12 records
Lazy Lions partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Lazy Lions competitors and assessment
Company assessmentBroad incumbents
- OpenSea: The dominant NFT marketplace where Lazy Lions is traded. While not a direct competitor, OpenSea is the infrastructure layer that enables Lazy Lions' secondary market royalties revenue model.
- Magic Eden: Multi-chain NFT marketplace that serves as a secondary trading venue for Lazy Lions. Comparable as part of the broader NFT infrastructure ecosystem that Lazy Lions operates within.
Direct peers
- Pudgy Penguins: 8,888 PFP NFT collection with a strong utility ecosystem including physical merchandise, intellectual property expansion, and a Layer-2 blockchain (Abstract). Comparable to Lazy Lions for building brand-led utility around PFP identity.
- CryptoPunks: The original 10K PFP NFT collection from Larva Labs, now owned by Yuga Labs. While minimal in active utility development, CryptoPunks serves as the reference point for the 10K PFP format that Lazy Lions and most peers follow.
- Milady Maker: 10,000 PFP NFT collection known for strong community culture and meme-driven identity. Comparable to Lazy Lions for being a community-first NFT project with organic, decentralized growth ethos.
- Mutant Ape Yacht Club: 20,000-token companion collection to BAYC from Yuga Labs. Shares Lazy Lions' model of a foundational collection with expandable sub-brands and utility tiers for different holder segments.
- Azuki: 10,000 PFP NFT collection that emphasizes community building, brand development, and physical product expansion. Azuki shares Lazy Lions' focus on evolving PFPs into broader brand identities with utility.
- Moonbirds: 10,000 PFP NFT collection from Proof Collective that initially focused on nested utility through the Moonbirds Mythics and PROOF ecosystem. Comparable for token-gated ecosystem access and holder benefits.
- Bored Ape Yacht Club: The flagship 10K PFP NFT collection on Ethereum from Yuga Labs. BAYC pioneered the PFP-with-utility thesis that Lazy Lions follows, offering token-gated members-only benefits, IP licensing, and an expanding ecosystem of sub-brands and merchandise.
- Doodles: 10,000 PFP NFT collection with a strong emphasis on brand storytelling, IP licensing for holders, and ecosystem expansion including DOOD token and streaming platform. Direct peer in the PFP-with-IP-utility category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lazy Lions social profiles
Digital presenceLazy Lions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lazy Lions leadership team
Management profileNumber of profiles
Profiles3 records
Lazy Lions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lazy Lions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lazy Lions
What does Lazy Lions do?
Lazy Lions operates an NFT ecosystem anchored by a fixed 10,000-Lion profile-picture collection on Ethereum, where each NFT functions as an identity key unlocking a suite of on-chain utilities. The portfolio spans the Lazy Cubs next-generation collection, the $LAZY utility token on the Base network, the LazyEdge prediction market terminal and API, the LazyStudio AI creative content generator, GM Maker, Pride Marks achievement badges, the Lazy Rewards Pool, and the public Agent API for programmatic access.
Is Lazy Lions a public or private company?
Lazy Lions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lazy Lions founded?
Lazy Lions was founded in 2021. It employs 1 to 10 people.
Where is Lazy Lions based?
Lazy Lions is headquartered in Private Island, Australia, in the Oceania region.
How does Lazy Lions make money?
Two revenue lines are on record. NFT Secondary Market Royalties are the primary driver. The others are $LAZY Token Utility.
Who are Lazy Lions's main competitors?
Broad incumbents on record are OpenSea and Magic Eden. Direct peers are Pudgy Penguins, CryptoPunks, Milady Maker, Mutant Ape Yacht Club, Azuki, Moonbirds, Bored Ape Yacht Club and Doodles.
Does Lazy Lions have an API?
Yes. The public Agent API at lazylionsnft.com/v1/agent provides programmatic access to platform data, mirroring every read the site can perform. The v1.1 update added 19 new endpoints alongside 11 existing ones, including holder profiles by wallet or username, one-call portfolio endpoint returning owned tokens plus badges plus $LAZY, full set discovery, rarity scoring, transfer and lore history, Pride Marks leaderboard, live $LAZY market and balance reads, lazy_balance endpoints, and lazy_cooldowns endpoints. The API is public and supports external integrators through HTTP calls. The smart search interpreter supports trait values across collections, holder-written content (lore presence, custom names), price language queries, sort directives, and explicit profile lookups. Voting and governance features are marked Coming Soon. Developer documentation is at lazylionsnft.com/agents.
What industry is Lazy Lions in?
Lazy Lions's product category is NFT Ecosystem. Its primary akta.pro industry code is FSAPAFAJ, NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails), with a secondary code of FSAPAFAE, NFT Infrastructure APIs & Indexing (NFT data APIs, indexing, search, analytics).