Lazzari

What Lazzari does

Lazzari (legal entity: Lazzari Giovanni e Dario società agricola ss) is a four-generation, family-owned Italian winery operating since 1890 in Capriano del Colle, Lombardy, within the Capriano del Colle DOC designation. The company produces a portfolio of seven wines built around two indigenous grapes — Turbiana for whites and Marzemino for reds — sourced primarily from the Monte Netto red-clay terroir. Notable technical differentiators include a 2001 University of Milan research collaboration that documented Monte Netto-specific Marzemino clones, a botrytis-affected Turbiana harvested as Bastian Contrario and aged 12 months on lees in barrique, wild-yeast fermentation for Fausto Origini, and a Zero Dosage Metodo Classico sparkling (Adamah) aged 20+ months on lees.

The business operates as a direct-to-consumer winery selling bottles on-site at Via Mella 49, Capriano del Colle, with supplementary revenue from private events — summer dinners in the La Corte del Gelso courtyard (capacity 80) and tastings in a winter tasting room (capacity 50), supported by catering partners Osteria Finil del Pret and Babette Events and ticketing through Brescia Ticket at €48 per person all-inclusive. The marketing footprint is a trilingual website (Italian/English/Japanese) plus Facebook and Instagram accounts, and the company has accumulated multiple Italian wine guide awards including three consecutive Tre Bicchieri from Gambero Rosso for Fausto (2023–2025). No online store, distributor relationships, or external funding are evident; the operation is privately financed by the Lazzari family (Giovanni, Dario, Davide, Giordano).

Name

Lazzari

Legal name

Lazzari Giovanni e Dario società agricola ss

Website

https://lazzarivini.it

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Lazzari is a four-generation, family-owned winery in Capriano del Colle, Lombardy, producing seven DOC wines from indigenous Turbiana and Marzemino grapes on Monte Netto, sold direct-to-consumer at the winery and via on-premise private events for wine enthusiasts and tourists.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Italian winery
• DOC wines
• Indigenous grape varieties
• Wine tourism
• Sparkling wine production

Headquarters

HQ city

Capriano del Colle

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine Sales: Direct sales of wines under Capriano del Colle DOC denomination including Fausto, Adamah, Berzamì, Adagio, Bastian Contrario, Riserva degli Angeli, and Fausto Origini.
2. Private Events: Hosting private events including dinners in La Corte del Gelso (courtyard, capacity 80) and tasting room (capacity 50), with catering partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lazzari is a fourth-generation family-owned Italian winery producing seven Capriano del Colle DOC wines from indigenous grape varieties (Turbiana, Marzemino) grown on the Monte Netto red-clay terroir in Brescia, Lombardy. The portfolio includes white wines (Fausto, Fausto Origini, Bastian Contrario), a Metodo Classico sparkling wine (Adamah), and red wines (Berzamì, Adagio, Riserva degli Angeli), sold directly at the winery. The company also hosts private wine tourism events including dinners in La Corte del Gelso and reservation-based tastings.

Product overview

Lazzari is an Italian winery (Soc. Agr. Lazzari Giovanni e Dario società agricola ss) specializing in wines from the Capriano del Colle DOC denomination in Brescia, Italy. Their portfolio consists of seven distinct wine products: two white wines (Fausto and Fausto Origini from Turbiana grapes), one sparkling wine (Adamah, Metodo Classico Chardonnay), one white Superiore from old Turbiana vines (Bastian Contrario), one pure Marzemino (Berzamì), one traditional red blend (Adagio), and one premium Riserva red (Riserva degli Angeli). The wines express the unique terroir of Monte Netto's red clay soil, with a focus on indigenous grape varieties and traditional winemaking methods including concrete tank aging, barrique maturation, and extended lees contact.

Differentiator

Problem solved

Functional benefit

Brands

• Fausto: White wine made from Turbiana grapes, named after Grandfather Fausto who was a white-wine lover and the beginning of the family's winemaking adventure.
• Fausto Origini
• Bastian Contrario
• Adamah
• Berzamì
• Adagio
• Riserva degli Angeli

Products and services

• Fausto

Quantifiable outcome

• Award-winning wines recognized in major Italian wine guides

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Osteria Finil del PretcoreStrategic or Co-development PartnerProvides catering and menu preparation for private events at Lazzari winery. Specializes in 4-course classic dinners, buffet dinners, Bresciana spiedo dinners, and bolliti dinners, all paired with Lazzari wines.
• Babette EventsminorImplementation/ SI/ Consulting PartnerEvent setup and arrangements for private events at Lazzari winery, handling decorations and event logistics.
• Quartetto AcanthusminorGTM or Marketing PartnerMusical ensemble providing live performances during the 'Metti, una cena nella corte del gelso' summer dinner event, creating an experiential atmosphere for guests.
• Università degli Studi di Milano - Facoltà di AgrariacoreStrategic or Co-development PartnerResearch collaboration in 2001 that discovered local Marzemino clones on Monte Netto, validating the terroir's unique grape varieties and supporting sustainable viticulture practices.
• Brescia TicketminorChannel Partner/ Reseller/ DistributorExternal ticketing platform used for event reservations for the 'Metti, una cena nella corte del gelso' summer dinner series.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ferghettina: Boutique Franciacorta producer emphasizing single-vineyard Metodo Classico sparkling wines with limited editions. Closely comparable in artisanal, single-terroir approach and DOC specialization.
• Pratello: Family-owned Lombardy winery (Valtenesi, Lake Garda) producing DOC reds and whites using traditional methods. Comparable in scale, multi-generation family structure, and DOC-led identity.
• Cà dei Frati: Family-owned Lombardy winery based in Lugana DOC, also producing premium whites and a sparkling (Brut Metodo Classico) from indigenous/native varieties. Highly comparable in scale, family heritage, DOC-led positioning, and DTC emphasis.
• Uberti (Frantoio Franco Uberti): Boutique Franciacorta family winery producing Metodo Classico sparkling and still wines with traditional methods — closely comparable in artisanal positioning and family heritage.
• Bellavista: Iconic Franciacorta (Lombardy) producer of Metodo Classico sparkling wines. Comparable as a Lombardy-based sparkling-focused winery using traditional methods; Lazzari's Adamah positions similarly in the regional sparkling category.
• Ricci Curbastro: Franciacorta family winery combining sparkling Metodo Classico production with cellar-door tourism and educational events. Comparable in DTC emphasis and Lombardy DOC specialization.
• Le Marchesine: Family-run Franciacorta winery combining Metodo Classico sparkling and still red/white wines. Similar Lombardy heritage-driven positioning with DOC-centric portfolio.
• Contadi Castaldi: Franciacorta DOCG sparkling producer in Lombardy, with family/heritage origins and a portfolio spanning multiple Metodo Classico tiers — analogous to Lazzari's sparkling-plus-still blend.

Broad incumbents

• Cantine Volpi: Established Lombardy producer with broader sparkling and still wine portfolio across multiple DOCs. Comparable as a regional incumbent in Italian wine, though operating at greater scale and broader distribution than Lazzari.

Regional players

• Tenuta Roveglia: Lombardy (Lugana DOC) family winery focused on Turbiana — the same indigenous white grape Lazzari uses for Fausto, Fausto Origini, and Bastian Contrario. Strong varietal overlap with regional production focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lazzarivini
• Instagraminstagram.com/lazzarivini
• LinkedInlinkedin.com/company/lazzarivini

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazzari