What LCW does

LCW Consulting Limited (trading as LCW Medical Communications) is a UK-based medical communications agency founded in 2015 by CEO Lucy Williams. The firm provides full-service medical communications to pharmaceutical companies, healthcare professionals (HCPs) and medical societies, spanning medical education programmes, strategic content generation, omnichannel HCP engagement, advisory board management compliant with the PMCPA Code of Practice, medical publications, and society secretariat services. LCW positions itself as a strategic partner rather than a transactional vendor, with senior team involvement on all engagements supported by 70+ years of combined pharma and agency experience, and deep primary care expertise anchored by the MediConf platform and its secretariat role for the Primary Care Cardiovascular Society (PCCS) and Primary Care Women's Health Society.

The company operates across seven core service lines: Medical Education Programmes, Quality Content, Omnichannel Experts, Advisory Boards, Medical Publications, Society Management, and MediConf UK (a primary care education platform acquired in April 2024 with 28,000+ HCP members, 1,500+ events and 150,000+ attendees). Its technology stack is anchored by Veeva for content review and approval, modular content architecture for cross-channel reusability, and micro-segmented omnichannel campaign delivery. The MediConf acquisition is the most significant transformation event, providing owned HCP audience access and recurring event/sponsorship revenue alongside traditional project work.

LCW's revenue model is predominantly project-based professional services to pharmaceutical clients, supplemented by event fees, webinar attendance and sponsorship revenue from MediConf, plus managed secretariat services for medical societies. The 22-strong team of specialists operates from headquarters in Haywards Heath, UK, with a registered office in Croydon. The company is founder-led, has no disclosed external institutional investment, and maintains active presence at international congresses (ESC 2025 in Madrid) while its primary operating geography remains the UK.

Name

LCW

Legal name

LCW Consulting Limited

Website

https://lcwmedcoms.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

LCW is a UK-based medical communications agency serving pharmaceutical companies, healthcare professionals, and medical societies with medical education, content generation, omnichannel engagement, advisory boards, publications, and society secretariat services, underpinned by its MediConf primary care education platform.

Ownership category

akta.pro rank

Product category

Medical Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

KOL Engagement & Medical Education (Advisory Boards/CME Support) (HLAGALAM)

akta.pro secondary industries

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Medical Information Services (MI Contact Centers) (HLAGALAE)

Keywords

• Medical communications services
• Pharmaceutical medical education
• Medical publications writing
• Advisory board management
• Healthcare society management

Headquarters

HQ city

Haywards Heath

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pharmaceutical Industry Services: LCW provides medical communications services to pharmaceutical companies including medical education programmes, quality content generation, advisory board management, and medical publications. Revenue generated through project-based professional services engagements.
2. MediConf Education Platform: Following acquisition of MediConf UK Ltd in April 2024, LCW operates one of the largest growing providers of primary care education, providing CPD updates and GP education. Revenue derived from event fees, webinar attendance, and industry sponsorship of educational events.
3. Society Management Services: LCW serves as secretariat to healthcare societies including Primary Care Cardiovascular Society (PCCS) and Primary Care Women's Health Society. Provides strategic input, governance practices, financial processes, project management, sponsorship management, and administrative support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LCW provides medical communications services to pharmaceutical companies, covering medical education programmes, scientific content generation (slide decks, manuscripts, infographics, posters, briefing documents), advisory board management, omnichannel marketing campaigns, and medical publications. The agency also acts as secretariat for healthcare societies such as the Primary Care Cardiovascular Society (PCCS) and the Primary Care Women's Health Society (PCWHS), and operates the MediConf UK platform delivering primary care education to 28,000+ healthcare professionals.

Product overview

LCW is a full-service medical communications agency providing services to the pharmaceutical industry and healthcare professional community. The company operates across seven core service areas: Medical Education Programmes (hybrid and omnichannel educational delivery), Quality Content (strategic planning and material generation), Omnichannel Experts (multi-channel HCP engagement), Advisory Boards (PMCPA-compliant management), Medical Publications (medical writing and clinical study reports), Society Management (secretariat services for medical societies), and MediConf UK (acquired primary care education platform with 28,000+ members). LCW also delivers clinical education via webinars and events to healthcare professionals and GPs, with expertise spanning multiple therapy areas including cardiology, oncology, rare diseases, and women's health.

Differentiator

Problem solved

Functional benefit

Brands

• MediConf UK: One of the largest growing providers of primary care education in the UK. Curriculum encompasses CPD updates and GP education providing unrivalled opportunity for industry to reach and partner with a large primary care audience.
• PCCS (Primary Care Cardiovascular Society)

Products and services

• Medical Education Programmes End-to-end medical education programmes designed for pharmaceutical clients, covering live events, virtual education, satellite symposia, and standalone educational initiatives targeted at healthcare professionals.
• Quality Content Generation Strategic medical communications planning and content generation services, including slide decks, briefing documents, infographics, posters, manuscripts, meeting summaries, and talking head videos, with full review and approval management for pharmaceutical clients.
• Omnichannel Marketing Campaigns Omnichannel HCP engagement campaigns delivered through multiple coordinated channels, leveraging modular content architecture and a full agency team to reach healthcare professionals for pharmaceutical clients.
• Advisory Board Management Full-service advisory board design and management for pharmaceutical clients, including expert identification, logistics, content preparation, facilitation, and post-meeting deliverables.
• Medical Publications Medical publications services for pharmaceutical clients, covering publication planning, manuscript development, congress abstracts and posters, and journals submission support.
• Healthcare Society Management Secretariat and management services for UK healthcare professional societies, including administration, event support, member engagement, and ongoing operations for organisations such as the Primary Care Cardiovascular Society (PCCS) and the Primary Care Women's Health Society (PCWHS).
• MediConf UK Primary Care Education Platform MediConf UK is an online platform delivering continuing medical education and clinical updates to 28,000+ UK primary care HCPs, including GPs and practice nurses, used to host educational meetings and disseminate primary care content.

Quantifiable outcome

• 99% of customers considered 'promoters' as measured by evaluation at end of meetings
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• MediConf UK LtdcoreOthers · 16 April 2024LCW acquired MediConf UK Ltd in April 2024. MediConf is one of the fastest-growing primary care education platforms in the UK with over 28,000 members. Over 15 years, MediConf organised more than 1,500 events benefiting over 150,000 attendees. This acquisition expanded LCW's ability to provide education platforms for healthcare professionals and improved patient outcomes.

Scale indicators8 records

Recent moves7 records

Expansion highlights12 records

Direct peers

• Fishawack Health: UK-founded global medical communications and scientific services agency providing medcomms, consulting, and scientific engagement to pharma. Comparable B2B medcomms model serving enterprise pharma clients with similar service lines.
• Open Health: UK-headquartered global medical communications and healthcare consulting group offering med ed, medical affairs, and publications. Directly comparable to LCW in scope and customer base; LCW itself hired Open Health's former Scientific Director.
• Real Chemistry: Health-focused communications and data science agency providing medcomms, PR, and HCP engagement. Comparable service mix in medical communications and stakeholder engagement for pharma.
• Health Unlimited: UK health and wellness communications agency within the Unlimited Group, delivering medcomms, PR, and patient engagement. Comparable mid-sized UK medcomms competitor serving pharmaceutical clients.
• Helios (formerly Huntsworth Health): Global medical communications agency offering medcomms, patient engagement, and real-world evidence services to pharmaceutical clients. Comparable service portfolio and B2B pharma model.

Emerging players

• Cactus Communications: Global scientific communications and medcomms provider offering medical writing, publications, and education services. Comparable medical writing/publications offering with growing medcomms capability, primarily offshore-led.

Broad incumbents

• Syneos Health Communications: Global clinical and commercial services organization with medical communications offerings supporting pharma across the product lifecycle. Comparable medcomms function but as part of a broader CRO/commercial platform.
• McCann Health Medical Communications: Global healthcare communications network under McCann Worldgroup offering medcomms, HCP engagement, and patient communications. Comparable medcomms capabilities within a much larger global advertising network.
• Ashfield MedComms (Inizio): Part of Inizio, a large global commercialization partner for pharma, with dedicated medical communications services. Comparable offering but operates as part of a much larger multi-service portfolio.
• Ogilvy Health UK: Global health communications and medcomms arm of WPP/Ogilvy offering HCP engagement, med ed, and PR for pharma. Comparable medcomms services but delivered within a much larger global holding-company network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lcw-consulting-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LCW