Take One Productions

What Take One Productions does

Take One Productions operates commercially as Leading Video (Legal name: Leading Video), a video marketing agency headquartered in Groningen, Netherlands. Founded by Sil Minnema in 2015 and pivoted in 2023 to specialize exclusively in performance-driven video marketing, the company produces lead generation videos, recruitment videos, and bespoke productions including 3D-animated explainers for Dutch SMBs in Northern Netherlands. Its core product is a packaged monthly retainer service priced at €2,660/month that combines persona research, script development, professional video production, and ongoing campaign management on Meta advertising platforms, with an emphasis on filtering leads by intent rather than maximizing reach.

The company operates with a small team of approximately 6–7 members covering founder-led strategic direction, sales, videography, editing, 3D animation, and social media marketing. Its technology stack centers on the Meta (Facebook/Instagram) advertising platform for campaign distribution, supplemented by in-house 3D animation capability for products that cannot be captured by traditional cameras. Service delivery is full-stack — from strategy and script through production and conversion optimization — and case studies demonstrate cost per lead benchmarks of €9.71–€28.65 across SMB clients including Kwiek Energie, Albird, and recruitment campaigns for Technisch Expert Jansen and Auto Parcours.

The business model combines recurring monthly retainers (lead generation and recruitment campaigns at €2,660/month) with one-off custom production fees. The go-to-market is sales-led and direct, relying on website inbound, founder outreach, case-study driven content marketing, and organic social presence on LinkedIn, Instagram, and TikTok. The company is privately held, founder-owned, bootstrapped without institutional funding, and has served over 150 companies producing 122+ videos, with active engagement concentrated in 18+ clients primarily in the Noord-Nederland region.

Name

Take One Productions

Legal name

Leading Video

Website

https://leadingvideo.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Leading Video (Take One Productions) is a Groningen-based video marketing agency producing performance-driven lead generation, recruitment, and 3D animated videos for Dutch SMBs in Northern Netherlands on monthly retainers starting at €2,660/month.

Ownership category

akta.pro rank

Product category

Video Marketing Services

NAICS

Advertising Agencies (54181), Motion Picture and Video Production (51211)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industries

Brand Advertising (Broadcast/Online Commercials) (MPADAEAA), Commercial Production Companies (Live-Action) (MPAAAMAA), Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Video marketing services
• Lead generation videos
• Recruitment video campaigns
• Product animation services
• Performance video advertising

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Monthly Management & Content Retainers: Recurring monthly service packages for ongoing video marketing management, content creation, and campaign optimization. Includes persona research, professional video production, and optimized landing pages.
2. Custom Video Productions: One-time production services for commercials, product animations, 3D animation videos, and bespoke productions tailored to client specifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Take One Productions produces and runs performance-oriented video marketing for Dutch businesses, with two primary commercial offerings: a recurring "Video as a Service" monthly package covering Lead Generation Videos, Recruitment Videos and Short-form Advertisements, and bespoke Custom Productions including 3D Product Animations. Campaigns are executed end-to-end on the Meta (Facebook/Instagram) advertising platform, with reported cost-per-lead benchmarks between €9.71 and €28.65 across clients.

Product overview

Leading Video is a video marketing agency offering three core service lines: (1) Lead Generation Videos focused on customer acquisition and conversion optimization, (2) Recruitment Videos for employer branding and talent attraction, and (3) Standalone Productions including product animations, commercials, and 3D-animated videos. The company specializes in performance-driven video content for Meta and social media platforms, with services spanning strategy development, script creation, content production, and campaign management.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation Videos Recurring short-form video campaign service that uses Meta (Facebook/Instagram) advertising to generate qualified leads for Dutch businesses, with performance measured by cost-per-lead (CPL).
• Recruitment Videos / Jobmarketing Recurring video campaign service designed for Dutch employers to attract applicants and build employer brand via short-form video ads on social platforms.
• Product Animations Bespoke 3D product animation production for businesses needing high-end visual demonstrations of physical products.
• Short-form Advertisements Short-form video ad creative service, producing paid social ad units used across Meta campaigns for client lead generation and recruitment objectives.
• Custom Productions Bespoke one-off video production service for clients requiring higher-budget commercial films, brand videos and tailored projects beyond the recurring subscription offering.

Quantifiable outcome

• 210 leads generated in Q4 at €28.65 per lead for Kwiek Energie
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Online Video Groei: Netherlands-based video marketing agency focused on growth and conversion-oriented video for SMBs, directly comparable in positioning, customer segment, and funnel-driven approach.
• Lemon Online: Dutch performance-marketing agency specializing in video ads for lead generation and e-commerce, with similar SMB focus and Meta-platform expertise as Leading Video.
• StreamGoed: Dutch video marketing agency producing performance-oriented video content for lead generation and employer branding — overlapping service lines and target customer profile with Leading Video.

Emerging players

• Synthesia: AI video generation platform specializing in avatar-led and explainer videos — overlaps with Leading Video's product-animation and explainer offerings as AI-generated video matures.
• InVideo: Online video creation/editing platform targeting marketers and SMBs; represents a self-serve alternative for short-form performance video ads that Leading Video currently produces as a managed service.
• Lumen5: AI-powered video creation platform enabling marketers to produce short-form social videos at scale — an emerging alternative that could commoditize parts of Leading Video's short-form ad production service.
• Veed.io: Browser-based video editing and creation platform widely used by SMB marketers — adjacent tooling that could erode demand for bespoke short-form video production at the SMB price point.

Others

• MediaMonks (Monks): Global content, media, and digital production agency with Dutch roots; offers scaled video production and performance creative capabilities that compete with Leading Video's full-service model.

Broad incumbents

• TBWA\NEBOKO: Major Dutch creative agency network with extensive video/advertising production capabilities and brand-strategy depth far beyond Leading Video's SMB-focused remit.
• Dept: Large Dutch-headquartered digital creative and technology agency with a performance-marketing and content/video practice that overlaps Leading Video's offering, but at much greater scale and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leadingvideo
• Instagraminstagram.com/leadingvideo?igsh=MW5rcjNlZDM4dWs4ag==
• TikToktiktok.com/@leadingvideo?_r=1&_t=ZG-93Mlh284JUm

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Take One Productions