LeadMe Academy
LeadMe Academy is a Cape Town-based leadership development company that delivers blended coaching, e-learning, and soft-skills training programmes to corporate clients across multiple industries and geographies, combining neuroscience, behavioural science, CBT, and positive psychology with personal coaching.
- Company typePrivate
- Founded2020
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LeadMe Academy does
LeadMe Academy is a Cape Town-based leadership development company that delivers blended coaching, e-learning, and soft-skills training to corporate clients. The company integrates neuroscience, behavioural science (the 70:20:10 model), Cognitive Behavioural Therapy, and Positive Psychology into 6-12 month programmes structured around weekly micro-lessons, one-on-one or group coaching, peer accountability, and monthly masterclasses. The flagship Leadership Development Programme is complemented by stand-alone soft-skills workshops, executive and team coaching, individual and group coaching sessions, a library of 23 free downloadable leadership toolkits, and a sub-brand podcast ("Grow to Great"). Technology is delivered through a LearnWorlds-hosted LMS with social login integrations (Google, LinkedIn, Facebook) and supports online, in-person, or hybrid delivery via a global network of accredited coaches and facilitators.
LeadMe's commercial model is a sales-led B2B enterprise motion with customized corporate pricing per programme, supplemented by individual subscriptions billed monthly via debit order. The company is privately held (LeadMe Academy Ltd, South Africa), with founder Jackie Kennedy retaining operational leadership and Analyze Consulting holding a 50% strategic stake acquired in 2023. The customer base is horizontal, spanning energy, publishing, financial technology, reinsurance, defence, hospitality, pharmaceuticals, technology, NGOs, logistics, consulting, retail, and government, with named multinationals including Sun International, Rheinmetall, Penguin Random House, M-Kopa, Swiss Re, Prodigy Finance, Servier, Maersk, Levi's, and the UK Department for International Trade. Operating geographies cover South Africa, the UK, broader Europe, Thailand, and additional African markets, supported by POPI and GDPR-aligned data handling practices.
LeadMe Academy firmographics
Firmographics- Name
- LeadMe Academy
- Legal name
- LeadMe Academy Ltd
- Website
- https://leadme.academy
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadMe Academy is a Cape Town-based leadership development company that delivers blended coaching, e-learning, and soft-skills training programmes to corporate clients across multiple industries and geographies, combining neuroscience, behavioural science, CBT, and positive psychology with personal coaching.
- Ownership category
- akta.pro rank
LeadMe Academy industry classification
Industry- Product category
- Leadership Development & Executive Coaching Services
- NAICS
- Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Executive Leadership & C-Suite Development (EDABAAAA)
- akta.pro secondary industries
- Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Inclusive Leadership & Leading Diverse Teams (EDABAAAM)
Keywords
Where LeadMe Academy is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
LeadMe Academy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Leadership Development Programmes: Customized leadership development programmes for corporate clients lasting 6-12 months, blending weekly micro-lessons, practical activities, and one-on-one coaching. Corporate rates are customized based on specific requirements and payment terms as agreed between parties.
- Soft Skills Workshops & Short Courses: Stand-alone workshops and short courses on leadership and soft-skill topics including Effective Communication, Resilience, Leading Through Change, Empathy & Emotional Intelligence, and Productivity. Can be delivered as one-off boosters or series.
- Executive & Team Coaching: One-on-one executive coaching for leaders and emerging talent, plus team coaching to improve group dynamics and performance. Sessions can be weekly or bi-weekly, in-person or virtual.
- Individual Subscriptions: Time-based subscription for individual clients requiring monthly debit order authorization. Monthly payment made on day of initial sign-up prior to each billing month. 12-month subscriptions available with 3-month holding period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Corporate Custom Programme |
| Subscription | Monthly | Individual Subscription |
| Other | Multi-year contract | Workshop/Short Course |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
LeadMe Academy product offering
Product offeringCore offering
LeadMe Academy is a leadership development agency that delivers customized, science-backed leadership development programmes for corporate clients, blending weekly micro-lessons, practical activities, one-on-one coaching, and peer accountability into structured 6–12 month journeys. It supplements its flagship programme with stand-alone soft-skills workshops, individual and group executive coaching, and free downloadable leadership toolkits, all delivered online, in-person, or hybrid through the LearnWorlds LMS platform and a global network of certified coaches.
Product overview
LeadMe Academy operates as a leadership development platform offering a portfolio of integrated products and services. The core offering is the 12-month Leadership Development Programme, a comprehensive blended learning solution combining self-paced micro-lessons, one-on-one coaching, peer accountability, and monthly masterclasses. This is complemented by Soft Skills Workshops & Short Courses for targeted skills training, and Executive & Team Coaching services for individual and group development. The platform also provides 23 free downloadable Leadership Toolkits covering various leadership topics, and produces the Grow to Great Podcast as a content brand. Individual and Group Coaching Sessions can be added as standalone services or bundled with the flagship programme. All offerings are delivered through an online learning platform with options for online, in-person, or hybrid delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Grow to Great Podcast: A podcast helping listeners level up in leadership and personal development, featuring interviews with industry leaders and experts on topics including purpose, culture, coaching, resilience, and workplace wellbeing.
Products and services
- Leadership Development Programme Flagship 6–12 month comprehensive leadership development journey that blends weekly micro-lessons, practical activities, and one-on-one coaching into a structured growth experience; custom-designed per team with modules on habit formation, emotional intelligence, effective communication, and high-performing teams.
- Soft Skills Workshops & Short Courses Stand-alone workshops and short courses on leadership and soft-skill topics including Effective Communication & Feedback, Resilience and Stress Management, Leading Through Change, Empathy & Emotional Intelligence, and Productivity & Time Management.
- Executive & Team Coaching One-on-one executive coaching for leaders and emerging talent, plus team coaching to improve group dynamics and performance, delivered by certified coaches using neuroscience, positive psychology, and behavioural science techniques.
- Individual Subscription Plan Monthly debit-order subscription plan for individual professionals, providing access to the LeadMe online learning platform with weekly micro-lessons, toolkit downloads, and coaching add-ons.
Quantifiable outcome
- 95% of companies expanded participation and added more people to the programme after the initial first round
- +3 more outcomes
Companies that use LeadMe Academy
Customer profileNamed customers30 records
Segments3 records
Ideal customer profiles2 records
LeadMe Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
LeadMe Academy partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights10 records
LeadMe Academy competitors and assessment
Company assessmentEmerging players
- CoachHub: Enterprise digital coaching platform offering AI-matched coaches to global organizations. Comparable in targeting enterprise leadership and talent development through technology-enabled coaching, but with significantly more venture backing and a primarily self-serve platform model.
- BetterUp: Digital coaching platform pairing enterprise employees with certified coaches via an app-based subscription model. Comparable to LeadMe in offering coaching-led leadership development but competes primarily as a tech-enabled self-serve platform rather than a customized enterprise programme.
- Emergenetics International: Behavioural science-based organization development consultancy offering team workshops and leadership development programmes grounded in cognitive and behavioural preferences. Comparable to LeadMe's science-backed, behavior-change-oriented methodology at a similar niche scale.
- Headspring (FTSE/WSJ executive development): Executive development provider offering leadership programmes to professionals and organizations. Comparable in delivering structured leadership development content with some coaching integration, but positioned more for individual executives than LeadMe's team-wide enterprise programmes.
Broad incumbents
- Korn Ferry: Global organizational consulting firm with a substantial leadership and talent development practice. Adjacent in offering enterprise leadership development and executive coaching as part of a broader talent management portfolio, but operates at significantly larger scale.
- Blanchard (The Ken Blanchard Companies): Global leadership training company known for 'The One Minute Manager' content and Situational Leadership II. Comparable in providing enterprise leadership development content and training but more established and content-focused than LeadMe's coaching-integrated model.
- FranklinCovey: Global leadership and effectiveness training company offering the '7 Habits' curriculum and enterprise leadership programmes. Direct competitor in the corporate leadership development space, with a much larger scale and broader content portfolio but less specialized in coaching-integrated behavior change.
- Dale Carnegie Training: Long-established global leadership and soft skills training company with courses in communication, leadership, and personal development. Comparable to LeadMe in targeting enterprise leadership training but operates through a global franchise network rather than integrated coaching delivery.
Direct peers
- Center for Creative Leadership (CCL): Top-tier leadership development research and training organization serving global enterprises with leadership programmes, assessments, and coaching. Most direct comparable in the leadership development market, operating at significantly larger scale with research-backed content similar to LeadMe's science-backed positioning.
- Development Dimensions International (DDI): Global leadership development firm providing leadership training, assessment, and coaching for Fortune 500 companies. Directly competes in enterprise leadership development with a strong assessment and behavioral science foundation, similar to LeadMe's science-backed methodology.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LeadMe Academy social profiles
Digital presenceLeadMe Academy compliance and trust
Trust signalCompliance2 records
LeadMe Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadMe Academy leadership team
Management profileNumber of profiles
Profiles1 record
LeadMe Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadMe Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadMe Academy
What does LeadMe Academy do?
LeadMe Academy is a leadership development agency that delivers customized, science-backed leadership development programmes for corporate clients, blending weekly micro-lessons, practical activities, one-on-one coaching, and peer accountability into structured 6–12 month journeys. It supplements its flagship programme with stand-alone soft-skills workshops, individual and group executive coaching, and free downloadable leadership toolkits, all delivered online, in-person, or hybrid through the LearnWorlds LMS platform and a global network of certified coaches.
Is LeadMe Academy a public or private company?
LeadMe Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeadMe Academy founded?
LeadMe Academy was founded in 2020. It employs 11 to 50 people.
Where is LeadMe Academy based?
LeadMe Academy is headquartered in Cape Town, South Africa, in the Africa region.
How does LeadMe Academy make money?
Four revenue lines are on record. Corporate Leadership Development Programmes are the primary driver. The others are soft Skills Workshops & Short Courses, executive & Team Coaching and individual Subscriptions.
Who are LeadMe Academy's main competitors?
Emerging players on record are CoachHub, BetterUp, Emergenetics International and Headspring (FTSE/WSJ executive development). Broad incumbents are Korn Ferry, Blanchard (The Ken Blanchard Companies), FranklinCovey and Dale Carnegie Training. Direct peers are Center for Creative Leadership (CCL) and Development Dimensions International (DDI).
Does LeadMe Academy have an API?
No public API is recorded for LeadMe Academy.
What industry is LeadMe Academy in?
LeadMe Academy's product category is Leadership Development & Executive Coaching Services. Its primary akta.pro industry code is EDABAAAA, Executive Leadership & C-Suite Development, with a secondary code of EDABANAB, Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion). Its NAICS code is 61143 and its SIC code is 8200.