Leadmedia
LeadMedia is a São Paulo-based, French-origin performance marketing technology company that uses a proprietary database of 12M+ user profiles and 2M+ purchase intentions to run customer acquisition and audience campaigns for 250+ enterprise brands across Brazil.
- Company typePrivate
- Founded2008
- HeadquartersNot specified, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Leadmedia does
LeadMedia is a São Paulo-headquartered digital marketing technology and services company founded in 2008, with French origins. The company operates a managed performance marketing platform that combines proprietary audience data with behavioral segmentation to run customer acquisition and traffic-driving campaigns for enterprise brands. Its core technology asset is a first-party audience database comprising more than 12 million user profiles and over 2 million tracked purchase intentions, accumulated across seventeen years of operation and supporting both core product lines — "Acquisition" (high-volume customer acquisition campaigns) and "Driven Audience" (KPI-based custom campaigns for large brands).
LeadMedia serves an enterprise client base of more than 250 brands across at least seven verticals, including financial services (Santander, Bradesco, Visa, C6 Bank, Crefisa, Banco Pan), telecommunications (Embratel, TIM, Vivo, Claro, Sky), retail and e-commerce (Submarino, Seara), healthcare and consumer health (Johnson & Johnson, Reckitt Benckiser), automotive (Chevrolet), travel (Azul), and beauty/cosmetics (O Boticário). The company claims a global footprint spanning North and South America, Europe, and Asia, though its 32-person team and LGPD compliance positioning indicate that Brazilian enterprise advertising remains the operational core.
The business model is performance-marketing services delivered through an inbound-driven, sales-led commercial motion. Interested advertisers initiate contact via the website ("Quero Anunciar"), and the commercial team develops custom campaign strategies priced against client KPIs rather than through publicly disclosed rate cards. Revenue is generated through campaign fees tied to acquisition and traffic outcomes, and the company reports more than R$600 million in cumulative sales generated for clients — a gross transaction value figure rather than LeadMedia's own net revenue, which is not disclosed. Leadership is anchored by CEO Ricardo Bove and Co-founder/CFO Cédric de Lavalette, with functional heads for Ad Operations, Sales, and Publishing.
Leadmedia firmographics
Firmographics- Name
- Leadmedia
- Legal name
- LeadMedia
- Website
- https://leadmedia.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadMedia is a São Paulo-based, French-origin performance marketing technology company that uses a proprietary database of 12M+ user profiles and 2M+ purchase intentions to run customer acquisition and audience campaigns for 250+ enterprise brands across Brazil.
- Ownership category
- akta.pro rank
Leadmedia industry classification
Industry- Product category
- Digital Performance Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industry
- Lead Qualification & Inside Sales Support Services (BPAFAKAK)
Keywords
Where Leadmedia is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Leadmedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance Marketing Services: The company generates revenue through digital marketing campaigns for brands, utilizing their proprietary data network and audience targeting technology. Services include acquisition campaigns with high volume traffic, custom-made audience campaigns, and KPI-based purchasing models.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Leadmedia product offering
Product offeringCore offering
LeadMedia is a technology and digital marketing services company that runs performance marketing campaigns for enterprise brands. It uses proprietary technology for user-behavior segmentation and purchase-intention generation, combined with a proprietary content network, to deliver personalized brand experiences and customer acquisition campaigns tied to client-defined KPIs. Its two named campaign offerings are Acquisition (high-volume customer acquisition campaigns) and Driven Audience (custom-made audience campaigns with consumption-profile targeting priced against client KPIs).
Product overview
LeadMedia is a technology and digital marketing services company that provides performance marketing solutions. The portfolio consists of two core campaign service offerings: Acquisition (high-volume customer acquisition campaigns combining data intelligence and purchase intent) and Driven Audience (custom-made campaigns with consumption profile targeting based on client KPIs). The company leverages proprietary technology tools for user behavior segmentation and purchase intention generation, serving brands across Financial, Education, Health, Retail, B2B, e-commerce, publishers, and advertising agency sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Acquisition
Quantifiable outcome
- R$600+ million in sales generated for clients through the platform
- +2 more outcomes
Companies that use Leadmedia
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles1 record
Leadmedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Leadmedia partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Leadmedia competitors and assessment
Company assessmentBroad incumbents
- DM9DDB: Large Brazilian advertising agency within the DDB Worldwide network, serving enterprise brand advertisers across multiple verticals. Comparable incumbent competitor with much greater scale and a broader service portfolio than LeadMedia.
- Artplan: One of Brazil's largest independent advertising agencies offering full-service creative, media, and digital campaign execution. Comparable as a major Brazilian incumbent serving the same enterprise brand advertisers (including Financial Services and Telecom), but at significantly larger scale and with broader service breadth.
Emerging players
- Lotame: Global data management platform providing audience data, enrichment, and targeting infrastructure to advertisers and publishers. Comparable as a data-licensing and audience-intelligence business, though more infrastructure-focused than LeadMedia's campaign-execution model.
- Quantcast: Audience intelligence and programmatic advertising platform built on proprietary first-party data. Comparable in leveraging owned audience data and AI-driven targeting for performance outcomes, though operating at significantly larger global scale.
- Eyeota: Global audience data platform providing data onboarding, targeting, and analytics to advertisers and publishers. Comparable as a data-centric ad-tech player, though operating primarily as infrastructure rather than executing campaigns like LeadMedia.
Direct peers
- Resultados Digitais (RD Station): Brazilian marketing automation and performance platform serving SMBs and enterprises. Directly comparable as a Brazil-focused digital marketing technology company offering campaign execution, audience targeting, and KPI-based outcomes to similar brand advertisers.
- Outbrain: Content-driven performance marketing platform using proprietary audience technology to deliver acquisition outcomes for advertisers. Comparable to LeadMedia in using a proprietary content/audience network with KPI-based pricing for brand campaigns.
- Leadster: Brazilian conversational marketing and lead generation platform using behavioral data to qualify and route leads for enterprise advertisers. Directly comparable as a Brazil-based performance marketing technology company focused on data-driven customer acquisition.
- Criteo: Global performance marketing company using proprietary first-party data and purchase-intent signals to deliver retargeting and acquisition campaigns. Directly comparable business model to LeadMedia — proprietary data network powering outcome-based digital ad campaigns.
- Taboola: Performance-driven content discovery platform monetizing proprietary audience data to drive acquisition campaigns for advertisers. Comparable as a data-driven, performance-pricing ad platform serving enterprise brands with measurable outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Leadmedia social profiles
Digital presenceLeadmedia compliance and trust
Trust signalCompliance1 record
Leadmedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadmedia leadership team
Management profileNumber of profiles
Profiles5 records
Leadmedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadmedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadmedia
What does Leadmedia do?
LeadMedia is a technology and digital marketing services company that runs performance marketing campaigns for enterprise brands. It uses proprietary technology for user-behavior segmentation and purchase-intention generation, combined with a proprietary content network, to deliver personalized brand experiences and customer acquisition campaigns tied to client-defined KPIs. Its two named campaign offerings are Acquisition (high-volume customer acquisition campaigns) and Driven Audience (custom-made audience campaigns with consumption-profile targeting priced against client KPIs).
Is Leadmedia a public or private company?
Leadmedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leadmedia founded?
Leadmedia was founded in 2008. It employs 11 to 50 people.
Where is Leadmedia based?
Leadmedia is headquartered in Not specified, Brazil, in the Latin America region.
How does Leadmedia make money?
One revenue line is on record: performance Marketing Services.
Who are Leadmedia's main competitors?
Broad incumbents on record are DM9DDB and Artplan. Emerging players are Lotame, Quantcast and Eyeota. Direct peers are Resultados Digitais (RD Station), Outbrain, Leadster, Criteo and Taboola.
Does Leadmedia have an API?
No public API is recorded for Leadmedia.
What industry is Leadmedia in?
Leadmedia's product category is Digital Performance Marketing Services. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAK, Lead Qualification & Inside Sales Support Services. Its NAICS code is 541810 and its SIC code is 7311.