Leadster
Leadster is a Brazilian SaaS company, founded in 2015 and based in Curitiba, that sells AI-powered conversational marketing chatbots for proactive website lead capture, WhatsApp qualification, and e-commerce assistance. It serves SMBs and mid-market customers across B2B, software, retail, education, legal, and real estate segments in Brazil, the US, Germany, Spain, and Portugal.
- Company typePrivate
- Founded2015
- HeadquartersCuritiba, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Leadster does
Leadster is a Brazilian conversational marketing SaaS company founded in 2015 and headquartered in Curitiba, Paraná. The platform provides AI-powered chatbots that proactively engage website visitors, qualify leads through conversational flows, and route prospects to sales teams or scheduling calendars, with the company's stated value proposition centered on tripling lead generation versus passive approaches such as static WhatsApp buttons. Its core product set comprises three subscription suites: a Website Suite for proactive site engagement, a WhatsApp Suite functioning as an AI-powered Sales Development Representative (SDR com IA) that qualifies inbound WhatsApp leads 24/7, and Shopbot, a dedicated e-commerce AI agent offering 24/7 product recommendations. These are supported by three add-on modules: Live Chat for human handoff, Super Dashboard for unified Meta/Google/LinkedIn Ads analytics (built with Reportei), and Leadster AI, a generative AI layer launched in May 2025 that the company claims automatically resolves 78% of support interactions.
The platform integrates with 200+ native CRM and marketing tools and extends to 2,000+ additional applications via Zapier and webhooks. Leadster sells primarily through a product-led growth motion with a 14-day free trial (no credit card required, 5-minute activation), tiered subscription pricing starting around R$142/month annual for the Starter plan, and an enterprise/custom tier for sites exceeding 3,000 monthly visits. A partner agency program (Agências Parceiras) adds a reseller channel with R$150 referral commissions per converted purchase. The customer base spans SMBs and mid-market accounts across software, e-commerce, education, real estate, legal, investment, and B2B segments, with named logos including iFood, Engie, BG Pactual, Sankhya, VR Gente, Ashcroft, and Tozi. The company has localized self-serve sites in the United States, Germany, Spain, and Portugal, has raised approximately USD 939K across three funding rounds between 2017 and 2023 (most recently led by FGV Ventures with Silver Angels and references to Y Combinator and General Catalyst), and reports that 3,000+ websites use the platform.
Leadster firmographics
Firmographics- Name
- Leadster
- Legal name
- Leadster
- Website
- https://leadster.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leadster is a Brazilian SaaS company, founded in 2015 and based in Curitiba, that sells AI-powered conversational marketing chatbots for proactive website lead capture, WhatsApp qualification, and e-commerce assistance. It serves SMBs and mid-market customers across B2B, software, retail, education, legal, and real estate segments in Brazil, the US, Germany, Spain, and Portugal.
- Ownership category
- akta.pro rank
Leadster industry classification
Industry- Product category
- Conversational Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
Keywords
Where Leadster is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Leadster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Website Suite: Tiered subscription model based on monthly website traffic volume (access volume). Plans include Free (limited to 1,000 visits, 15 leads/month), Starter (R$142/month annual), Pro (R$154/month annual), and Full (premium tier with advanced features). All tiers offer unlimited leads and flows on higher plans.
- SaaS Subscription - WhatsApp Suite: Separate WhatsApp-focused subscription tier for sales and customer service automation via WhatsApp Business integration, with similar tier structure to Website Suite.
- SaaS Subscription - ShopBot (E-commerce): Dedicated e-commerce chatbot solution with product recommendations and shopping assistance capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier with basic features for small sites |
| Subscription | Annual | Starter plan with increased limits and chat support |
| Subscription | Annual | Pro plan - most popular tier with unlimited flows |
| Subscription | Annual | Enterprise/Custom volume for high-traffic sites |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Leadster product offering
Product offeringCore offering
Leadster is a conversational marketing platform that sells AI-powered chatbot software to capture, qualify, and route leads from websites, WhatsApp, and e-commerce stores. The platform combines proactive visitor engagement, automated lead qualification and scoring, multi-channel integration (Website, WhatsApp, E-commerce), and a proprietary generative AI layer (Leadster AI) that automates support and sales conversations 24/7. Customers subscribe to tiered SaaS plans (Website Suite, WhatsApp Suite, E-commerce Suite) based on monthly traffic volume.
Product overview
Leadster is a conversational marketing platform offering three core products — Website Suite, WhatsApp Suite, and Shopbot — backed by a proprietary Leadster AI layer. Website Suite provides AI-powered chatbots for website lead capture; WhatsApp Suite delivers an AI SDR agent for WhatsApp qualification and routing; and Shopbot is a dedicated e-commerce AI agent. These core products share common infrastructure including the Super Dashboard for cross-channel analytics, Live Chat for human handoff, and over 200 native integrations with CRMs and ad platforms. The platform is positioned as a unified hub for marketing and sales conversion optimization, with plans offered as Website Suite, WhatsApp Suite, and E-commerce (Shopbot) tiers.
Differentiator
Problem solved
Functional benefit
Brands
- WhatsApp Suite: SDR com IA para WhatsApp - AI-powered lead qualification and WhatsApp customer service solution
- Shopbot
- Live Chat
- Super Dashboard
- Leadster AI
Products and services
- Website Suite AI-powered chatbot suite for websites that proactively engages visitors, captures leads, qualifies them through conversational flows, scores them, and schedules meetings directly into sales calendars. Targeted at marketing and sales teams seeking to convert more website traffic into qualified leads.
- WhatsApp Suite (SDR com IA) AI-powered Sales Development Representative (SDR) solution for WhatsApp that automatically qualifies inbound leads, triggers conversion events, and routes conversations to sales teams, operating 24/7. Targeted at sales teams that rely on WhatsApp Business for customer engagement and lead nurturing in Brazil.
- Shopbot (E-commerce Suite) Dedicated AI chatbot agent for e-commerce stores that recommends products, answers customer questions 24/7, and provides a personalized shopping journey to increase conversion rates and reduce cart abandonment. Targeted at online retailers seeking automated shopping assistance.
- Leadster AI Generative AI layer powering Leadster's chatbot platform that automatically resolves 78% of support interactions, delivers human-like conversational responses for visitor qualification, and improves overall lead quality through intelligent routing and scoring. Available across the Website Suite, WhatsApp Suite, and Shopbot products.
Quantifiable outcome
- 105% increase in results compared to passive WhatsApp button solutions (Forrester research)
- +3 more outcomes
Companies that use Leadster
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles5 records
Leadster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature10 records
Leadster partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ZapiercoreIntegration partnership allowing Leadster to connect with over 2,000 additional platforms beyond its 200+ native integrations through Zapier's automation platform.
- Google CalendarcoreNative integration enabling automatic meeting scheduling between qualified leads and sales teams directly into Google Calendar.
- Meta (Facebook/Instagram)coreNative ad integration for syncing Facebook and Instagram Ads campaigns with Leadster's lead tracking and conversion analytics.
- Google AdscoreNative integration for Google Ads event tracking and conversion analysis within the Leadster dashboard.
- LinkedIn AdscoreNative integration for LinkedIn Ads conversion tracking and lead analysis in the Leadster Super Dashboard.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Leadster competitors and assessment
Company assessmentDirect peers
- Drift: Drift is a direct conversational marketing chatbot competitor that pioneered the 'conversational marketing' category and was acquired by Salesloft in 2024. It targets the same B2B lead qualification and sales conversion use case as Leadster.
- Intercom: Intercom is a direct competitor offering AI-powered customer messaging, live chat, and chatbots for sales, marketing, and support. Its Fin AI agent and chat product overlap directly with Leadster's Website Suite and Leadster AI capabilities.
- Tidio: Tidio is a direct SMB-focused conversational AI and live chat platform serving e-commerce and SaaS customers globally. Its Lyro AI assistant and chatbot flows are highly comparable to Leadster's Website Suite and Shopbot products.
- ManyChat: ManyChat is a direct competitor focused on chat automation for Instagram, WhatsApp, Messenger, and TikTok. Its WhatsApp automation and lead generation flows are highly comparable to Leadster's WhatsApp Suite.
Regional players
- Zenvia: Zenvia is a Brazilian conversational AI and CX platform offering WhatsApp Business, chatbots, and end-to-end customer communication. It is the largest Brazilian-native competitor to Leadster and competes head-to-head in LATAM.
- Take Blip: Take Blip (formerly Blip) is a Brazilian conversational AI platform owned by Locaweb, offering WhatsApp Business solutions, chatbots, and contact center automation. It directly competes with Leadster's WhatsApp Suite in the Brazilian market.
- Botmaker: Botmaker is a LATAM-focused conversational AI platform with strong presence in Argentina, Brazil, and Mexico. It serves enterprise clients with WhatsApp, web chatbots, and omnichannel messaging — directly comparable to Leadster's product set.
Broad incumbents
- HubSpot: HubSpot is a broad incumbent CRM/marketing platform whose free ChatSpot AI and Chatflows chatbot builder overlap with Leadster's core offering. It bundles conversational tools into its broader marketing/CRM suite, posing a bundling threat to standalone players.
Emerging players
- Crisp: Crisp is an emerging all-in-one multichannel customer messaging platform with chatbot, live chat, and CRM functionality. It targets SMBs and overlaps with Leadster's Website Suite and Live Chat products, particularly in international markets.
- JivoChat: JivoChat is a live chat and chatbot platform with strong presence in Brazil and LATAM targeting SMBs. It offers WhatsApp integration, lead capture, and visitor engagement features that overlap with Leadster's product capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Leadster social profiles
Digital presenceLeadster compliance and trust
Trust signalCompliance1 record
Leadster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadster leadership team
Management profileNumber of profiles
Profiles3 records
Leadster funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadster
What does Leadster do?
Leadster is a conversational marketing platform that sells AI-powered chatbot software to capture, qualify, and route leads from websites, WhatsApp, and e-commerce stores. The platform combines proactive visitor engagement, automated lead qualification and scoring, multi-channel integration (Website, WhatsApp, E-commerce), and a proprietary generative AI layer (Leadster AI) that automates support and sales conversations 24/7. Customers subscribe to tiered SaaS plans (Website Suite, WhatsApp Suite, E-commerce Suite) based on monthly traffic volume.
Is Leadster a public or private company?
Leadster is a private company. It is classified as venture growth investor backed and is currently operating.
When was Leadster founded?
Leadster was founded in 2015. It employs 11 to 50 people.
Where is Leadster based?
Leadster is headquartered in Curitiba, Brazil, in the Latin America region.
How does Leadster make money?
Three revenue lines are on record. SaaS Subscription - Website Suite is the primary driver. The others are saaS Subscription - WhatsApp Suite and saaS Subscription - ShopBot (E-commerce).
Who are Leadster's main competitors?
Direct peers on record are Drift, Intercom, Tidio and ManyChat. Regional players are Zenvia, Take Blip and Botmaker. HubSpot is listed as a broad incumbent. Emerging players are Crisp and JivoChat.
Does Leadster have an API?
Yes. Leadster provides webhook integration and Zapier connectivity to extend automation capabilities. The platform offers integration with more than 2000 platforms through Zapier and Webhook. While no dedicated API documentation or developer portal is explicitly mentioned, the platform supports native integrations with 200+ CRM systems and tools, plus webhook-based connectivity for custom integrations.
What industry is Leadster in?
Leadster's product category is Conversational Marketing Software. Its primary akta.pro industry code is BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its NAICS code is 541810 and its SIC code is 7372.