LEAP, Learning Enrichment & Assistance Program

What LEAP, Learning Enrichment & Assistance Program does

LEAP, Learning Enrichment & Assistance Program, is an Ohio-based privately held educational consulting and test preparation organization. Founded in 1999 in Greater Cincinnati and acquired in 2024 by Amy Seeley — who had separately founded Seeley Test Pros in Cleveland in 2006 — the combined entity now operates under unified ownership across two physical instructional sites (Rocky River, OH and Mason, OH at Hope Church) plus a Zoom-enabled virtual channel for nationwide delivery. The company serves primarily college-bound high-school students and their families, with secondary segments in middle-school HSPT/ISEE prep and college-applicant families navigating admissions, essays, and financial aid.

LEAP's core offerings include standardized test preparation for the ACT, SAT, PSAT, HSPT, and ISEE, delivered through individual 1:1 tutoring, small group classes (in-person and live online), self-paced on-demand video courses, and bundled Test Pro Packages. Two proprietary technology assets anchor the product line: the LEAP Lens diagnostic reporting system, which tracks student performance, identifies strengths and weaknesses, and produces data-driven recommendations; and Propel: Math + Grammar, a gamified adaptive subscription practice platform using algorithms to surface the highest-impact question types. The company also offers college advising, essay coaching, academic tutoring for grades 7–12, and a content library of free resources including a 40+ category blog, diagnostic tests, and a recurring webinar series.

The revenue model is hybrid: one-time course purchases range from $25 (SAT Desmos calculator prep) to $399 (ACT Prep Essentials On-Demand), with workshop-style products priced $129–$375; 1:1 tutoring is sold as recurring subscriptions or multi-hour packages; and Propel Math + Grammar is sold as a $20–$25/month auto-renewing subscription with a bundle discount. Distribution is direct-to-consumer via a Shopify-powered e-commerce storefront, complemented by inbound marketing through content (blog, podcast, social, free webinars, and earned media in Forbes, US News, Fox Business, and Money Magazine). The firm claims 3,000+ students served annually, 96% score-improvement rate, and average gains of +4.5 ACT points and 150 SAT points.

Name

LEAP, Learning Enrichment & Assistance Program

Legal name

Seeley Test Pros/ LEAP

Website

https://leaprogram.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

LEAP is an Ohio-based privately held test preparation and college admissions consulting company serving 3,000+ students annually with ACT/SAT/PSAT/HSPT/ISEE prep, academic tutoring, and college advising delivered across Cincinnati, Cleveland, and nationwide virtual channels.

Ownership category

akta.pro rank

Product category

Test Preparation & College Admissions Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College Entrance Exams (SAT/ACT/PSAT) Prep (EDANABAA)

akta.pro secondary industries

Test Strategy & Prep Integrated with Admissions (EDAFAMAE), Standardized Testing Strategy for Admissions (SAT/ACT/AP/IB/TOEFL/IELTS) (EDANAEAK), K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD)

Keywords

• Standardized test preparation
• College admissions consulting
• Private school placement prep
• Academic tutoring services
• Test prep courses

Headquarters

HQ city

Rocky River

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Test Prep Courses: One-time purchase courses including on-demand classes, workshops, and in-person classes for ACT, SAT, PSAT, HSPT, and ISEE. Students enroll individually through e-commerce platform.
2. 1:1 Tutoring Services: Individualized tutoring sessions for test prep and academic coaching. Matched to tutor expertise and schedule availability. Weekly sessions with detailed progress reporting.
3. Subscription Practice Platform: Monthly subscription to Propel Math + Grammar platform. Auto-renewing subscription with $5 monthly discount when purchasing both subjects. Cancel anytime with 30-days notice.
4. College Consulting Services: Individualized college advising, essay coaching, and career coaching. First 30-minute discovery consultation free. Ongoing engagement through workshop or 1:1 sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LEAP (operating jointly with Seeley Test Pros) sells standardized test preparation (ACT, SAT, PSAT, HSPT, ISEE) and college admissions services delivered through 1:1 tutoring, in-person and live-online group classes, on-demand recorded courses, workshops, and practice tests. The company also offers college advising, essay coaching, career coaching, and academic tutoring for grades 7-12, supported by proprietary tools including the LEAP Lens diagnostic reporting system and the Propel: Math + Grammar subscription practice platform.

Product overview

LEAP (Learning Enrichment & Assistance Program) offers a comprehensive suite of test preparation and college admissions services through multiple delivery formats. The core offerings include ACT, SAT, PSAT, HSPT, and ISEE test prep delivered via individual tutoring, group classes (in-person and live online), and on-demand courses. The company also provides proprietary platforms including Propel: Math + Grammar (a gamified subscription practice tool) and Test Pro Packages (bundled tiered offerings combining on-demand courses, tutoring, and practice). College consulting services include 1:1 advising, essay coaching, and application workshops. The business operates across three locations (Cincinnati, Cleveland, and virtual) and serves over 3,000 students annually, with a track record of 96% of students improving scores by an average of +4.5 ACT points and 150 SAT points. Free resources include diagnostic tests, webinars, and educational content through the College Bound blog.

Differentiator

Problem solved

Functional benefit

Brands

• Propel: Math + Grammar: Online math and grammar practice tool that gamifies improvement for grades 8-12, aligned with ACT, SAT, HSPT, ISEE, and SSAT tests.

Products and services

• ACT / SAT / PSAT Individual Tutoring One-on-one tutoring for ACT, SAT, and PSAT where students are matched with expert tutors based on needs, strengths, weaknesses, and schedule. Includes LEAP Lens diagnostic reporting and ongoing progress feedback.
• HSPT / ISEE Individual Tutoring One-on-one tutoring for HSPT and ISEE private-school placement exams, with diagnostic-based individualized prep plans and reported average improvement of 15-25% in composite percentile scores.
• Academic Tutoring, Grades 7-12 One-on-one academic tutoring for students in grades 7-12 covering all subjects to improve grades, study habits, and overall academic performance.
• ACT Prep Essentials Class (On-Demand, Live Online, In-Person) Comprehensive ACT prep delivering 14 instructional strategy hours over 5 video lessons (on-demand) or 6 meetings with practice tests (in-person / live online). Available on-demand, live online, and in-person in Cincinnati (Hope Church) and Cleveland (Rocky River). Updated in 2025 for the Enhanced ACT format.
• SAT / PSAT Prep Essentials Class (On-Demand, Live Online, In-Person) SAT/PSAT prep delivering 12 instructional strategy hours across reading, writing, and math, including three official SAT practice tests. Available on-demand, live online, and in-person in Cincinnati.
• ACT Workshop (In-Person and On-Demand) Six-hour ACT workshop covering English, math, reading, and science sections with two official ACT practice tests. Offered in Cleveland in-person and on-demand.
• SAT / PSAT Workshop (In-Person and On-Demand) Six-hour SAT/PSAT workshop covering all test areas including reading, writing, and math with Desmos Calculator materials. Offered in-person at Cleveland-area schools and on-demand.
• HSPT Workshop (Cleveland and Cincinnati) One-day, six-hour HSPT workshop with morning diagnostic and afternoon strategy review for all five sections. Includes textbook and four practice tests. Reported average improvement of 15-25% in composite percentile.
• ISEE Workshop - Cleveland One-day, six-hour ISEE workshop with morning diagnostic and afternoon strategy review covering all five sections. Includes textbook and four practice tests. Reported average improvement of 1-2 ISEE Stanine score points.
• HSPT On-Demand Online Course Six-hour self-paced online HSPT prep course including diagnostic test, individualized score report, and strategy reviews for all test sections. Reported average improvement of 15-25% in composite percentile.
• ISEE On-Demand Online Course Six-hour self-paced ISEE prep course with diagnostic test, score report, and comprehensive review of all test sections. Reported average improvement of 15-25% in composite percentile.
• SAT Desmos 101 Calculator Prep On-Demand 50-minute recorded on-demand course teaching students how to use the Desmos Calculator effectively on the SAT, helping achieve more correct answers and save time in testing.
• ACT and SAT Test Pro Packages Three-tiered prep bundles combining on-demand ACT/SAT courses, Propel subscription, office hours, discovery calls, and 1:1 tutoring hours at Foundations, Enhanced, and Mastery levels.
• Propel: Math + Grammar Subscription Monthly subscription gamified online math and grammar practice tool using algorithms to prioritize the 20% of question types driving the most improvement, aligned with ACT, SAT, HSPT, ISEE, and SSAT. $25/month for single subject or $20/month each when both subjects are bundled.
• Practice Test for ACT Retired ACT practice test administered in timed, pencil-to-paper format with LEAP Lens results providing deep data reports and correct answers.
• HSPT Practice Test (On-Demand) Online diagnostic HSPT test for baseline or final assessment scoring, with detailed results that can be used for self-study or tutoring planning.

Quantifiable outcome

• 96% of LEAP students increase scores with average gain of +4.5 ACT points and 150 SAT points
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Huntington Learning Center: Franchised in-person tutoring and test prep chain serving K-12 students. Comparable because both deliver in-person ACT/SAT prep and academic tutoring, though Huntington's franchise model reaches more geographies than LEAP's two-metro Ohio footprint.
• Varsity Tutors: Large-scale online tutoring and test prep marketplace covering many subjects beyond ACT/SAT. Comparable as a competitor for tutoring hours and online test prep, but broader in scope than LEAP's college admissions focus.

Direct peers

• PrepScholar: Online adaptive ACT/SAT prep platform with personalized learning paths. Comparable because both emphasize adaptive algorithms and diagnostic reporting to drive score improvement, with PrepScholar representing the pure-play digital version of LEAP's hybrid model.
• The Princeton Review: National test prep company offering ACT, SAT, PSAT, GRE prep plus college admissions counseling. Directly comparable because Amy Seeley herself began her test-prep career at Princeton Review in 1994, and the two compete head-to-head on curriculum, tutor quality, and brand.
• Kaplan Test Prep: Major national test prep and admissions company with similar ACT/SAT prep, tutoring, and college consulting offerings. Comparable because both deliver multi-format test prep (live, on-demand, tutoring) to the same college-bound student segment at similar price points.
• Compass Education Group: Boutique private college admissions counseling and test prep firm. Comparable because both offer individualized, expert-led college admissions strategy and test prep to families willing to pay premium prices for personalized service.
• Target Test Prep: Online adaptive test prep platform, originally focused on GMAT and now expanding. Comparable because both emphasize data-driven adaptive algorithms and personalized study plans; relevant given LEAP's mention of GRE among its prep offerings.
• Collegewise: Private college admissions counseling and test prep company. Comparable because both provide 1:1 college advising plus test prep to families navigating selective admissions, with similar pricing models and personalized approach.
• Magoosh: Online test prep subscription platform covering GRE, GMAT, SAT, ACT, and more. Comparable because both sell recurring digital test prep subscriptions targeting college-bound students, and Magoosh is the closest price/format competitor to LEAP's Propel Math+Grammar subscription.

Emerging players

• Khan Academy (Official SAT Practice): Free official SAT prep platform built in partnership with the College Board. Comparable as a direct substitute for LEAP's paid SAT prep courses; its free, official status represents the most aggressive pricing competitor in the SAT prep segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/leaprogram
• Facebookfacebook.com/leaprogram
• LinkedInlinkedin.com/company/leaprogram
• Instagraminstagram.com/leaprogram

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEAP, Learning Enrichment & Assistance Program