Learning Teams Inc

What Learning Teams Inc does

Learning Teams Inc is a privately held New Zealand-based company founded in 2018 (first book published August 2020) that commercializes Human and Organizational Performance (HOP) methodologies for organizations seeking to shift from blame-based safety compliance to learning-based operational excellence. The company develops and trademarks proprietary frameworks including the 4Ds (Dumb, Dangerous, Difficult, Different), 4Ls (Liked, Lacked, Longed For, Learnt), 3Ls (Listen, Learn, Lead), and STEP Framework (Site, Task, Equipment, People), and serves safety, quality, and operational leaders across high-risk industries (oil and gas, mining, manufacturing, construction, logistics, infrastructure) and Health and Safety Representative communities.

The product portfolio spans a layered ecosystem: a content and credentialing layer (books on Amazon including The Practice of Learning Teams and a seven-volume HOP Beginners Guide series, podcast on RedCircle, digital badges through Canva/Badgr for HOP Advocate/Leader/Mentor credentials), a physical and experiential training layer (Work Insight Cards sold in regional pricing across six currencies, LEGO role play and Jenga exercises), and a software layer built on top of third-party AI platforms. The HOPCoPilot product, launched in 2024, provides domain-specialized AI agents that embed the company's methodologies into Microsoft 365 Copilot, OpenAI ChatGPT, and PLAUD.AI devices for analyzing work conversations, near-miss reports, Safe Systems of Work documents, and operational investigations. The body of work is published under Creative Commons CC BY-NC-ND 4.0 for non-commercial use, with commercial licensing available through a Business Partner Program.

Revenue is generated across nine streams: one-time book sales, professional services training and workshops (public/private, plus LEGO role play at $1,950-$3,495 regional pricing), hardware sales of Work Insight Cards, annual subscriptions for HOPCoPilot AI agents (priced per Microsoft Server instance across three tiers), managed-service software subscriptions, digital credentialing, commercial licensing royalties through the Business Partner Program, and merchandise sales through buyhopmerch.com. Distribution combines direct regional field sales (three named representatives covering NZ/Europe/Africa, Americas, and Australia/Asia Pacific), e-commerce (Amazon, own storefronts), marketplace presence (Microsoft Copilot, OpenAI, PLAUD.AI), and the partner-led licensing channel. The company remains bootstrapped with five employees and no disclosed external funding.

Name

Learning Teams Inc

Legal name

Learning Teams Inc

Website

https://learningteamscommunity.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Learning Teams Inc is a New Zealand-based private company that provides Human and Organizational Performance consulting, training, AI agents (HOPCoPilot), and proprietary frameworks (4Ds, 4Ls, 3Ls) to organizations seeking to improve workplace safety and operational learning culture.

Ownership category

akta.pro rank

Product category

Workplace Safety Consulting

NAICS

Professional and Management Development Training (611430), Computer Training (611420)

akta.pro primary industry

EHS Training, Competency & Culture Programs (BPAHAJAL)

akta.pro secondary industries

Operational Risk, Reliability & Resilience (FMEA, RCA, FRACAS) (EDABAKAI), Corporate Learning & Training Content Development (EDAGAKAC), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• Human organizational performance
• Safety management training
• Operational excellence consulting
• Workplace learning frameworks
• AI safety assistants

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Book Sales: Publishing and selling books through Amazon in paperback and Kindle formats. Titles include The Practice of Learning Teams (2020), 4Ds for HOP and Learning Teams (2023), Learning Teams Journal (2022), and the HOP Beginners Guide series (Volumes 1-7 published 2024-2026).
2. Training and Workshops: Public and private workshops for building capability and practice in HOP, Learning Teams and the 4Ds. Programs include coaching and mentoring services.
3. LEGO Role Play Workshops: Multi-layered role play exercises using LEGO models for HOP advocacy training. Pricing varies by region: USA $1950-2495, Canada/Australia $2595-2995, Europe 1800-2295 EUR, NZ $2995-3495 NZD. Excludes LEGO model purchase.
4. Work Insight Cards: Physical and digital cards for leader-led and worker operational learning conversations. Sold in packs of 100, 500, and 1000 with pricing in local currencies (USD, CAD, AUD, GBP, EUR, NZD).
5. AI Agent Subscriptions: Annual license fee per Microsoft Server instance for HOPCoPilot AI agents. Three tiers: Pre-Made Agents (out of box), Customizable Instruction Sets, and Custom Build using body of knowledge. Upgrade anytime with pro-rata payment of difference.
6. Managed Service / Software Subscription: Terms of Managed Service for copyrighted software application. Subscription plans with automatic extension on expiry date. Payment extends subscription by stated amount.
7. Digital Credentials and Badges: Evidence-based digital learning credentials issued through Canva/Badgr for HOP Advocate, HOP Leader, HOP Mentor, Learning Teams credentials (Advocate, Facilitator, Coach), and Operational Learning credentials (4D Advocate, 4D Champion, 4D Leader).
8. Commercial Licensing: Commercial licensing of IP, frameworks, tools and brands including 3Ls, 4Ds, 4Ls operational learning frameworks. License programs cover promotion, consulting services, embedding in products/services, and training.
9. Merchandise Sales: HOP related merchandise sold through buyhopmerch.com.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Learning Teams Inc develops and sells proprietary Human and Organizational Performance (HOP) frameworks, an AI agent suite (HOPCoPilot), books, physical learning tools, and training/workshop services that help organisations improve safety, quality, and operational learning. Offerings are delivered through book sales, paid training, AI agent subscriptions, managed services, commercial licensing of HOP IP to business partners, and digital credentials.

Product overview

Learning Teams Inc offers HOP Into Action as a comprehensive safety differently platform built around Human and Organizational Performance (HOP) principles. The core product encompasses multiple integrated frameworks including the 4Ds (Dumb, Dangerous, Difficult, Different) and 4Ls (Like, Lack, Long For, Learnt) for operational learning, the 3Ls (Listen, Learn, Lead) for leader-led work insights, and the STEP Framework for pre/post-work discussions. The HOPCoPilot AI agents platform extends these methodologies with artificial intelligence, integrating with Microsoft 365 Copilot, OpenAI ChatGPT, and PLAUD.AI devices. Additional offerings include physical Work Insight Cards, LEGO and Jenga training exercises, the HOP Beginners Guide book series, digital credentials through Canva, and a Worker Advocacy program. Together, these products form a cohesive ecosystem for building human capability, capacity, and resilience in organizational performance and safety.

Differentiator

Problem solved

Functional benefit

Brands

• BetterWork: A brand framework for designing work that is effective, efficient, and safe. Core concept of the HOP methodology focused on continuous improvement of workplace conditions.
• HOPCoPilot
• Learn-Soak-Solve-Share
• STEP Framework

Products and services

• HOPCoPilot AI Agents Subscription-based AI agent suite that operationalises Learning Teams' HOP frameworks inside the customer's existing productivity and AI tools. Designed for enterprise safety, operations, and quality practitioners who want to scale HOP practice with AI-augmented guidance.
• HOPCoPilot Managed Service Program Higher-tier managed offering that wraps the HOPCoPilot AI agents with dedicated service delivery, country-specific pricing, and enterprise support. Targeted at organisations that want a guided HOP deployment under a recurring engagement.
• Work Insight Cards Physical learning tool that brings HOP and worker insight prompts into team and workshop settings. Sold as a boxed set or single card, designed for safety teams, HSRs, and HSCs to use in conversations with workers.
• LEGO Role Play Exercise A role-play exercise delivered as part of HOP training and workshops that uses LEGO building to surface learning conversations, error traps, and systems thinking. Used by trainers and consultants delivering HOP to teams.
• Jenga Exercise A workshop exercise using Jenga blocks to teach HOP concepts such as error traps, defences, and systems interactions. Used by Learning Teams and its licensed partners in training delivery.
• Worker Advocacy Program Program offering designed to help organisations build worker advocacy into their HOP practice, intended for safety leaders, operations leaders, and HSRs/HSCs seeking to operationalise the learning-over-blame philosophy.
• Digital Learning Credentials and Badges Accredited digital credentials and badges that recognise HOP practitioner competency. Distributed through Canva and Badgr, used by individual practitioners and licensed business partners to demonstrate HOP credentials.
• The Practice of Learning Teams (Book) Book by Brent Sutton that introduces the Learning Teams framework and its application in operational settings. Sold via Amazon to individual practitioners and HSRs/HSCs.
• 4Ds for HOP and Learning Teams (Book) Book by Brent Sutton presenting the 4Ds framework as a practical HOP methodology. Sold via Amazon to HOP practitioners and operational leaders.
• HOP Beginners Guide Book Series Series of beginner guides by Brent Sutton that introduce HOP fundamentals for new practitioners, particularly HSRs and HSCs. Sold via Amazon at accessible price points as an entry-level educational product.
• Commercial Licensing of HOP Frameworks (Business Partner Program) Commercial licensing program that grants independent consultants and training providers rights to deliver Learning Teams' HOP frameworks (4Ds, 4Ls, 3Ls, Learning Teams, STEP, HOP Into Action) and the HOPCoPilot AI agents to their own clients. Targets HOP consultants and business partners who want to scale HOP delivery.
• PLAUD.AI HOP Templates Free starting-point HOP templates published in the PLAUD.AI Template Community, enabling users of PLAUD recording devices to capture and structure HOP-relevant conversations in the field.
• Training and Workshops Custom-quoted training and workshop services delivered by Learning Teams and its licensed partners to enterprise customers, HSRs/HSCs, and operational teams. Built around the HOP frameworks, Work Insight Cards, and LEGO/Jenga exercises.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PLAUD.AIcoreTechnology or IntegrationHOPCoPilot AI agents integrated with PLAUD.AI devices for capturing and analyzing work conversations. Company builds both free non-commercial agents published in PLAUD.AI template community and custom agents for specific organizational needs. Data stored on PLAUD servers with privacy controls.
• MicrosoftcoreTechnology or IntegrationHOPCoPilot AI agents available for Microsoft 365 Copilot, SharePoint, Teams, and Copilot Studio. Agents designed for operational learning within Microsoft enterprise environment.
• OpenAIcoreTechnology or IntegrationHOPCoPilot AI agents available through OpenAI ChatGPT platform. Free ChatGPT agents available alongside premium Microsoft versions.
• EBG ConsultingminorStrategic or Co-development PartnerThe 4Ls retrospective technique was adapted from the work of Mary Gorman and Ellen Gottesdiener in Agile (EBG Consulting, 2015-2019), forming the foundation for Learning Teams Inc's 4Ls methodology.
• CanvacoreTechnology or IntegrationLearning Teams Inc is an authorized issuer of digital credentials with Canva. Digital badges for HOP Advocate, HOP Leader, HOP Mentor, and various Learning Teams credentials issued through Canva's badge platform.
• HOPCoPilot.comminorChannel Partner/ Reseller/ DistributorDedicated website (hopcopilot.com) for HOPCoPilot AI solutions, serving as the primary marketing and information channel for the AI agent products.
• Learn From WorkminorChannel Partner/ Reseller/ DistributorDedicated website (learnfromwork.com) for the 4D Worker Insight Solution, referenced in business partner materials.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• KoreNord: Specialist HOP and operational learning education provider offering training programs, workshops, and publications. Closely comparable on proprietary HOP training methodology, workshop-based delivery, and published learning framework.
• Constructing Safety: HOP training and consultancy focused on construction and infrastructure safety. Highly comparable on HOP training content, framework-led consulting, and a regional-but-globally-positioned delivery model similar to Learning Teams Inc.
• Sidetracked: Sydney-based HOP and safety differently coaching and consulting firm that helps organizations shift from blame-based safety to learning-based safety. Directly comparable in service offerings, methodology emphasis, and consultancy positioning to Learning Teams Inc's HOP practice.
• Vorwerg Safety: HOP and safety differently consulting firm based in Australia/NZ serving high-risk industries. Comparable on HOP training, framework-led consulting, and small specialist consultancy footprint mirroring Learning Teams Inc.

Broad incumbents

• iHASCO: UK-based provider of workplace health and safety, HR, and compliance e-learning courses. Comparable on training content licensing and digital credentialing for safety learners, though at significantly larger scale and with broader generalist coverage.
• SafetyCulture: Global workplace safety and quality platform serving operations, safety, and quality teams across multiple industries. Comparable on serving operational safety and quality buyers, though at vastly larger scale and with software-first rather than methodology-first delivery.
• EHS Insight: EHS management software platform for incident management, audits, and training compliance. Comparable on serving enterprise safety leaders in high-risk industries, the same buyer persona Learning Teams Inc addresses through workshops and AI agents.
• EcoOnline: EHS and chemical management software platform serving enterprise customers across high-risk industries. Comparable on serving safety/QHSE buyers in oil and gas, mining, and manufacturing - the same high-risk industries Learning Teams Inc targets.

Emerging players

• HOP Institute: Education and advocacy organization focused on Human and Organizational Performance principles. Comparable on HOP-focused educational content and credentialing, though oriented more as a community than a product company.
• DecisionSafety: HOP-aligned safety advisory services that integrate human factors into operational safety improvements. Comparable on HOP framework advisory and small-consultancy delivery in high-risk industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTuberedcircle.com/learningteamsinc
• LinkedInlinkedin.com/company/learningteams

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learning Teams Inc