LeaseGemak

What LeaseGemak does

LeaseGemak is a Dutch bike leasing company founded in 2020 that operates a leasing platform connecting private consumers, employees, and employers to a nationwide network of 1,025+ independent bike dealers. The platform supports three core product lines: Privé Leasen (private lease) for individual consumers, Zakelijk Leasen Werkgever (business lease for employers) and Zakelijk Leasen Werknemer (business lease for employees). Pricing is subscription-based with fixed monthly payments over a 36-month minimum term, after which customers can continue month-to-month at a 25% discount or return the bike; lease prices range from approximately €32 to €228 per month depending on bike type and service package, with no BKR credit check required. Two service packages (Standaard and Uitgebreid) bundle maintenance, damage and theft insurance, legal assistance, and 24/7 roadside assistance across Europe, with insurance delivered through a strategic partnership with ENRA.

The underlying technology is a multitenant lease management platform with three dedicated portals: a customer portal (mijn.leasegemak.nl), an employer portal (werkgever.leasegemak.nl), and a dealer portal (dealer.leasegemak.nl), supported by online lease calculators and a self-service application flow with approvals typically within 1–2 working days. The offering is brand-agnostic, covering more than 60 manufacturers across electric bikes, regular bikes, electric cargo bikes, cargo bikes, and electric/non-electric tricycles. Distribution is purely domestic to the Netherlands, with geographic restrictions explicitly excluding Belgium and Germany.

The revenue model is recurring monthly subscription income from lease contracts, plus economic alignment with dealers who receive the full consumer advisory price within 5 working days of delivery at no commission or margin fee. The go-to-market uses a hybrid motion: employer-led B2B field sales for corporate bike programs (positioned as cost-neutral under Dutch WKR rules), direct-to-consumer online self-serve for private leases, and a dealer-partner channel that drives in-store origination and provides last-mile service. Named enterprise customers span hospitality, real estate, cleaning services, technical services, and transportation, alongside a long tail of private consumers.

Name

LeaseGemak

Legal name

LeaseGemak

Website

https://leasegemak.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

LeaseGemak is a Dutch bike leasing company, founded in 2020, that connects private consumers, employees, and employers to a network of 1,025+ independent bike dealers via recurring monthly subscription leases with bundled maintenance, insurance, and roadside assistance.

Ownership category

akta.pro rank

Product category

Bicycle Leasing Services

NAICS

Consumer Goods Rental (5322)

SIC

Finance Lessors (6172)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

Keywords

• Bike leasing services
• Bicycle lease programs
• Employer bike benefits
• Electric bike leasing
• Corporate cycling benefits

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Lease Payments: Customers pay a fixed monthly amount for bike lease, typically over 36 months. The lease includes bike, maintenance, insurance, and roadside assistance. After the minimum lease period, customers receive 25% discount and can continue month-to-month or return the bike.
2. Dealer Commissions: Dealers receive full consumer advisory price for bikes they sell through the lease program, with no commission fees charged to dealers. The company pays dealers within 5 working days after bike delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

LeaseGemak provides subscription-based bicycle leasing to private consumers and businesses in the Netherlands, bundling the bike, bi-annual maintenance, damage and theft insurance, and 24/7 roadside assistance into a fixed monthly payment over a 36-month term. Customers lease through a network of 1,025+ independent bike dealers or directly online, with separate employer and employee programs structured around Dutch WKR tax regulation.

Product overview

LeaseGemak is a Dutch bike leasing company offering a comprehensive leasing platform with multiple product lines. The core offerings include Privé Leasen for individual consumers and Zakelijk Leasen for businesses (split into employer and employee portals). The platform operates through a network of 1,025+ independent bike dealers across the Netherlands. Service packages (Standaard and Uitgebreid) provide tiered maintenance, insurance, and roadside assistance options. The company offers various bike categories: electric bikes, regular bikes, electric cargo bikes, cargo bikes, electric tricycles, and tricycles from over 60 brands including Gazelle, Sparta, Batavus, Cortina, Urban Arrow, and others. Multiple online portals serve different customer segments: Klantenportal for lessees, Werkgeversportal for employers, and Dealerportal for the dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Privé Leasen (Private Lease) Bike leasing service for individual consumers allowing them to lease bikes for a fixed monthly fee without purchasing, including maintenance, insurance, and roadside assistance. Customers apply online or at one of 1,025+ affiliated dealers across the Netherlands.
• Zakelijk Leasen - Werkgever (Business Lease for Employers) Employer-facing bike lease program enabling companies to offer bicycles as a secondary employee benefit. The program is cost-neutral for the employer and falls outside the Dutch WKR (werkkostenregeling) framework, with administrative support via a dedicated employer portal.
• Zakelijk Leasen - Werknemer (Business Lease for Employees) Employee-oriented bike lease program accessed through participating employers, featuring a 7% bicycle allowance (bijtelling) and net salary deductions that produce preferential monthly pricing. Employees select their bike and manage their lease through the customer portal.

Quantifiable outcome

• Employees save approximately €58.32 net per month on average compared to purchasing a bike
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ENRAcoreTechnology or IntegrationENRA is the insurance provider for LeaseGemak's lease agreements, handling damage and theft insurance claims. Dealers submit claims through ENRA's online portal (enraonline.nl). ENRA directly pays dealers for approved repair claims.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leasefiets.nl: Netherlands-based private bike lease operator leveraging the WKR-outside tax framework with employer and consumer offerings; overlaps directly with LeaseGemak's Privé and Zakelijk Leasen products.
• Holland Lease & Bike: Dutch bike lease specialist operating employer 'fietsplan' programs with similar 36-month all-inclusive structures and a dealer-affiliated distribution model; directly competes for both B2B employer contracts and B2C leases.
• Swapfiets: Dutch bike subscription service offering monthly fixed-fee bikes with included maintenance and theft replacement; the closest direct competitor to LeaseGemak's recurring consumer bike model in the same geography.
• FiscFree: Dutch platform aggregating tax-advantaged employee benefits including bike leasing via the same WKR/bijtelling mechanics; competes head-to-head for employer benefit budgets and offers a similar multi-brand catalog.

Emerging players

• WorkCycles: Amsterdam-based cargo and city-bike maker/retailer offering bike subscription and lease arrangements to households and small businesses; comparable in product family (city + cargo) and in Dutch geography.
• Babboe: Leading Dutch cargo-bike brand selling family-focused cargo bikes through dealers; competes on the cargo-bike subcategory that LeaseGemak also leases, and shares the same dealer-led retail motion.

Broad incumbents

• NS Fiets: Dutch Railways' bike rental/subscription arm giving commuters public-transport-integrated bike access; broader mobility incumbent with overlapping consumer bike subscription, though anchored in last-mile rather than multi-year leases.
• Decathlon Nederland: Mass-market sporting-goods retailer selling entry-level city and e-bikes in the Netherlands; competes for the lower-ASP end of LeaseGemak's catalog and offers its own payment/credit programs.
• Gazelle (Royal Dutch Gazelle): Largest Dutch e-bike and city-bike manufacturer whose bikes are leased through LeaseGemak; also operates its own employer schemes, making it both a supplier dependency and a partial competitor in the same category.

Regional players

• Bike Totaal: Large Dutch chain of independent bike shops offering in-house leasing and financing options to consumers; overlaps on distribution (bike dealer channel) and on direct-to-consumer lease/finance offerings within the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LeaseGemak
• LinkedInlinkedin.com/company/leasegemak
• Instagraminstagram.com/LeaseGemak

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeaseGemak