Lebepur GmbH

What Lebepur GmbH does

Lebepur GmbH is a Berlin-based, privately held German retailer of organic superfoods, plant-based protein products, and nutritional supplements, founded in late 2010 by Thomas Straßburg and Stefan Arndt. The company operates as an independent, bootstrapped family business without external investors, with a lean team of 8 employees, and distributes its products through two complementary channels: a direct-to-consumer e-commerce platform (www.lebepur.com) supporting both one-time purchases and subscriptions, and a retail wholesale network of over 5,000 drugstores and specialist health food stores in Germany and Austria, with international shipping available to broader EU countries and Switzerland.

The product portfolio spans four categories — Pflanzenpulver (plant powders including Matcha, Hojicha, Ashwagandha, and proprietary blends), Proteine (vegan protein powders, vegan protein bars, and whey), Nahrungsergänzung (over 25 capsule formulations plus tablets and liquid drops covering vitamins, minerals, omega-3, CoQ10, and targeted complexes), and Snacks (energy bars, energy balls, freeze-dried fruits, sugar-free chocolate). The underlying technology centers on raw food (Rohkost) processing standards with drying kept below 42°C to preserve enzyme activity, ultra-fine grinding for bioavailability, and proprietary barrier-layer packaging designed to prevent MOSH/MOAH mineral oil contamination and UV damage. The company supports these quality claims through a publicly accessible batch-specific laboratory analysis database providing third-party certificates for each production batch.

Lebepur's revenue model combines DTC e-commerce (subscription and one-time purchase), retail wholesale distribution through drugstores and Fachmärkte, and a promotional Vorteils-Sets bundle channel. Payment processing is integrated via PayPal, Klarna, and Mollie. Marketing relies on organic social (Facebook, Instagram), SEO, email newsletter, and a recipe content hub. The company holds organic certification under DE-ÖKO-034 and operates with full BFSG accessibility compliance and SSL/TLS-secured payment infrastructure.

Name

Lebepur GmbH

Legal name

Lebepur GmbH

Website

https://lebepur.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Lebepur GmbH is a Berlin-based organic retailer selling plant powders, nutritional supplements, proteins, and snacks via DTC e-commerce and 5,000+ drugstores and specialty stores across Germany, Austria, and broader EU/Switzerland.

Ownership category

akta.pro rank

Product category

Organic Superfoods and Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Dried and Dehydrated Food Manufacturing (311423), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Medicinal Chemicals & Botanical Products (2833), Bakery Products (2050)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Organic superfood powders
• Nutritional supplements capsules
• Plant-based protein bars
• Raw food quality products
• Healthy snacks and energy bars

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct-to-Consumer E-commerce: Lebepur generates primary revenue through direct online sales via their e-commerce storefront at www.lebepur.com, offering subscription options for regular deliveries (Abonnements).
2. Direct-to-Consumer E-commerce (One-time): One-time purchase model for individual products through their online store, with volume discounts available (Vorteils-Sets).
3. Wholesale/Retail Distribution: Revenue from distributing products through over 5,000 drugstore and specialist retail stores in Germany and Austria.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lebepur GmbH sells organic plant-based superfood powders, nutritional supplements (capsules, powders, drops), protein products, and healthy snacks directly to consumers via its own e-commerce store and through drugstore and specialist retail partners. Products are processed with raw food quality standards (drying below 42°C), ultra-fine grinding for bioavailability, and verified through batch-specific third-party laboratory testing.

Product overview

Lebepur GmbH is a German online retailer of organic superfood products and nutritional supplements founded in 2010 in Berlin. The company operates a unified e-commerce platform offering four core product categories: (1) Plant Powders/Superfoods including Matcha, Hojicha, Ashwagandha, barley grass, and proprietary blend powders; (2) Nutritional Supplements encompassing over 25 capsule formulations (Ashwagandha, CoQ10, Vitamin D3+K2, Omega-3, Magnesium, Spermidine, etc.), tablets, and liquid drops; (3) Proteins including vegan protein bars and powders; and (4) Snacks such as energy bars, date-based snacks, and sugar-free chocolate. All products emphasize organic certification, raw food quality, rigorous batch-specific laboratory testing, and vegan/gluten-free formulations. The company distributes through its own online shop and through over 5,000 drugstore and specialty retail stores in Germany and Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Pflanzenpulver / Plant Powders (Superfoods) Organic plant-based superfood powders (Pflanzenpulver) for health-conscious consumers, including Ashwagandha, barley grass, smoothie mixes, beverage powders such as Matcha and Hojicha, and proprietary Lebepur blends, sold direct via the Lebepur online shop.
• Matcha Latte Mix Pulver Bio (60 g) Ready-to-mix organic Matcha latte powder combining ceremonial-grade Matcha green tea with dried coconut blossom nectar, providing 10 portions per 60 g package, targeted at consumers seeking a quick matcha latte.
• Matcha Pulver Bio
• Hojicha Pulver Bio (100 g)
• Proteine / Protein Products Protein product line for health-conscious consumers, including vegan protein bars, vegan protein powders, and whey protein supplements, sold through the Lebepur online shop.
• Schokoriegel Cacao & Almonds Bio (38 g)
• Nahrungsergänzung / Nutritional Supplements Dietary supplements (Nahrungsergänzungsmittel) range covering capsules, powders, and liquid drops with vitamins, minerals, plant extracts, and specialty formulations such as Ashwagandha, CoQ10, Vitamin D3+K2, Omega-3, Magnesium, and Spermidine, sold direct via the Lebepur online shop.
• Coenzym Q10 Kapseln
• Snacks Healthy snack product line including energy bars, energy balls, freeze-dried fruits, and sugar-free chocolate bars aimed at health-conscious consumers.
• Energieriegel Coconut Cream Bio (50 g)

Quantifiable outcome

• 100g Lebepur powder corresponds to approximately 1000g of fresh plant material
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• DE-ÖKO-034 (Organic Certification Body)coreOthersLebepur is certified as an organic handler (zertifiziert durch DE-ÖKO-034), indicating compliance with EU organic regulations for handling and trading organic products.
• DHLminorOthersDHL is used as the primary logistics partner for shipping products. All packages are shipped as climate-neutral DHL parcels (klimaneutral mit DHL).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rapunzel Naturkost: Large established German organic food manufacturer and brand with retail distribution across Drogerien and Bio-supermarkt. Comparable to Lebepur on organic certification, German sourcing, and retail-channel presence, but at meaningfully larger scale and broader category breadth.
• Pukka Herbs: Established organic herbal-tea and supplement brand with European retail distribution. Comparable to Lebepur on certified-organic botanical positioning and herbal-supplement formats, though at much larger scale.
• Zinzino: European direct-sales health and supplements company with broad botanical, omega, and supplement catalog. Comparable to Lebepur's Nahrungsergänzung portfolio, though primarily using a network-marketing go-to-market.
• Hipp (HiPP): Large German organic baby-food and supplement manufacturer. Comparable on certified-organic German manufacturing, drugstore retail presence, and quality-led brand equity — but in a different end-consumer category.

Emerging players

• Your Super: DTC superfood/supergreen mix brand with European distribution. Comparable to Lebepur's Pflanzenpulver and smoothie-mix categories and the health-conscious consumer segment, though smaller scale and more US-anchored.

Direct peers

• Dr. Jacob's Medical: German premium supplement brand with strong physician-led positioning and emphasis on quality-tested botanical and vitamin products. Comparable to Lebepur's Nahrungsergänzung assortment and quality-verification approach.
• Foodspring: Berlin-based DTC sports-nutrition and supplement brand (vegan proteins, bars, supplements). Direct overlap with Lebepur's Proteine and energy-bar/snack categories and shared DACH customer base.
• Sunday Natural: Berlin-based DTC and retail brand selling premium organic superfoods, supplements, and natural health products with strong batch-level testing and German/EU sourcing. Closely comparable to Lebepur on category mix, quality-led positioning, and DACH focus.
• nu3 (nu3 GmbH): Berlin-based DTC retailer of smart nutrition, superfoods, and supplements. Overlaps with Lebepur on plant powders, protein, and supplement SKUs served to health-conscious German consumers through e-commerce.

Regional players

• Naturya: UK-based organic superfood brand (plant powders, supplements, snacks). Comparable on product format and organic positioning, but primarily serves UK/European markets rather than German drugstores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lebepurgmbh
• Instagraminstagram.com/lebepur
• LinkedInlinkedin.com/company/lebepur-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lebepur GmbH