Lebone Media

What Lebone Media does

Lebone Media (Pty) Ltd. is a 100% black-owned South African educational technology company headquartered in Selby, Johannesburg, Gauteng. Founded in 2017 as a subsidiary of Lebone Litho Printers (Pty) Ltd. (which itself was established in 2005 in print, pack, and distribution), the company was created to strategically focus on the digitisation, configuration, and deployment of software applications for education and business institutions. Lebone Media sells a suite of turnkey digital examination and assessment solutions to South African schools, universities, colleges, and government education departments.

The company's product portfolio consists of three integrated web-based platforms covering the examination lifecycle: PayMarker, a marker recruitment, appointment, and travel payment management application; Online Marking, an e-marking platform enabling decentralized script marking with scanning, anonymization, parallel marking, and real-time progress monitoring; and Digital Examinations, a web-based assessment design and delivery system supporting both summative and formative assessments, with offline delivery via USB/LAN, remote proctoring via webcam and smartphones, item banks, dynamic assessment formats, and accessibility accommodations for learners with disabilities. The underlying technology is proprietary web-based SaaS, purpose-built for South African educational assessment workflows, with white-labeling capability and cloud-based secure document storage.

Lebone Media operates a direct, sales-led go-to-market model with a consultative, quote-based pricing approach and turnkey deployments that include project management and quality assurance. Revenue is generated through subscription/recurring arrangements for the software suite. The company employs approximately 43 people, holds B-BBEE certification (a procurement advantage in South African public-sector tenders), and distributes its solutions solely within South Africa. No external funding rounds, named customers, patents, or partnerships are disclosed in the available data.

Name

Lebone Media

Legal name

Lebone Media (Pty) Ltd.

Website

https://lebonemedia.co.za

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Lebone Media is a 100% black-owned South African educational technology company that builds web-based examination and assessment software (PayMarker, Online Marking, Digital Examinations) for schools, universities, and government education departments.

Ownership category

akta.pro rank

Product category

Educational Assessment Software

NAICS

Educational Support Services (611710), Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Assessment & Test Prep Media (Video Lessons, Drills, Simulations) (EDAGALAD)

akta.pro secondary industries

Library/Media Center & Digital Resource Management Systems (EDAJAMAN), Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Educational assessment software
• Examination management systems
• E-marking platform
• Digital assessment tools
• Marker management software

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Educational Software Solutions: Lebone Media generates revenue through the sale and deployment of turnkey educational software solutions including PayMarker, Online Marking, and Digital Examinations platforms. The company provides digital transformation solutions according to client specifications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lebone Media develops and delivers turnkey web-based educational technology solutions for South African educational institutions and government education departments. Its core offerings include PayMarker (marker management and payment application), Online Marking (e-marking platform for digital assessment grading), and Digital Examinations (digital design and delivery of summative and formative assessments). The company provides digital transformation solutions customized to client specifications, covering the full examination lifecycle from marker appointment through digital marking to examination delivery.

Product overview

Lebone Media offers a suite of three integrated educational technology products: PayMarker (marker recruitment and payment management), Online Marking (e-marking platform for scanned exam scripts), and Digital Examinations (web-based assessment design and delivery). The products are designed to work together to support the complete examination lifecycle from marker appointment through digital marking and examination delivery.

Differentiator

Problem solved

Functional benefit

Brands

• PayMarker: A web-based application designed to make it easier for markers to apply for an upcoming marking exam session, streamlining the process of short-listing, appointing, and paying markers for an exam session.
• Online Marking
• Digital Examinations

Products and services

• PayMarker PayMarker is a web-based application that enables markers to apply online for exam marking sessions, streamlining the shortlisting, appointment, and payment processes for markers. It also handles travel payment calculations for markers traveling to allocated marking centers. It is designed for educational institutions and government education departments managing large-scale examination marker logistics.
• Online Marking Online Marking is an e-marking platform for educational institutions that enables marking of any type of assessment on a wide range of devices from decentralized locations. Features include script scanning, anonymization, parallel marking, secure cloud-based document storage, real-time progress monitoring, and simplified exam logistics. It is designed for educational institutions seeking to digitize and decentralize their marking processes.
• Digital Examinations Digital Examinations is a web-based application for the digital design and delivery of summative and formative assessments for educational institutions. It supports offline delivery via USB and LAN, secure remote proctoring via webcam and smartphones, dynamic assessment formats, item banks for archiving and reusing questions, integration with previously used awarding body platforms, and accessibility accommodations for learners with disabilities. It is designed for educational institutions modernizing their assessment processes.

Quantifiable outcome

• Reduced traveling costs for examiners through decentralized marking capabilities
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• TAO (Open Assessment Technologies): TAO is an open-source computer-based testing platform for summative and formative assessment with item banking and e-marking. Functionally aligned with Lebone's digital examination and e-marking offerings.
• Inspera: Inspera provides a digital assessment and e-marking platform for higher education and credentialing bodies, with parallel marking, item banks, and remote proctoring. Directly comparable to Lebone Media's Online Marking and Digital Examinations products in functionality and customer type.
• Questionmark: Questionmark delivers enterprise-grade online assessment software with authoring, delivery, marking, and analytics for educational institutions and credentialing programs. Closely aligned with Lebone Media's assessment delivery and marking capabilities.
• eMarking Assistant: eMarking Assistant provides script-scanning and online marking tools for educational institutions and awarding bodies. A direct functional peer to Lebone Media's Online Marking platform.
• ClassMarker: ClassMarker is an online testing and quiz platform for businesses and educators with secure delivery, marking, and analytics. Comparable to Lebone Media's Digital Examinations offering, particularly for institutional customers.
• ExamSoft: ExamSoft provides secure digital exam delivery and offline assessment workflows for professional and academic testing. Its offline-capable architecture and proctoring features overlap with Lebone Media's Digital Examinations product.

Broad incumbents

• Cambridge Assessment International Education: Cambridge Assessment delivers high-stakes international examinations with associated digital marking infrastructure. A broad incumbent in the same end-to-end exam lifecycle that Lebone Media serves.
• Prometric: Prometric operates a global test delivery and proctoring network for high-stakes certification and academic exams. Overlaps with Lebone Media on the exam-delivery side of the lifecycle.
• Kryterion: Kryterion delivers web-based test authoring and proctored exam delivery for certification programs. A broad incumbent with overlapping assessment and proctoring capabilities to Lebone Media's suite.
• Pearson Edexcel: Pearson is a global education incumbent that designs, delivers, and marks high-stakes academic assessments including Edexcel qualifications. Competes in the same institutional assessment market from a broader portfolio position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LeboneMedia
• YouTubeyoutube.com/channel/UCNfM_43YLbVTQ3VKhkLqXNg
• Facebookfacebook.com/LeboneMediaSocial
• LinkedInlinkedin.com/company/lebone-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lebone Media