Le Diamant

What Le Diamant does

Le Diamant is a non-profit cultural performance venue located at 966 rue Saint-Jean in Old Quebec (Place D'Youville), inaugurated in 2019 by co-founders Robert Lepage and Lynda Beaulieu, with Viviane Paradis serving as Director of Programming. The venue operates a single variable-geometry performance space, the Salle Hydro-Québec, configured to host theater, circus, multidisciplinary arts, lyrical arts, and professional wrestling across an annual season of contemporary national and international productions. Co-produced works with Ex Machina, La Tohu, Usine C, the Centre national des Arts du Canada, Schaubühne Berlin, and others form the artistic backbone, with a 2026-2027 slate of fifteen productions anchored by the 2027 world premiere of Gaëtan by Robert Lepage.

The core product is the Salle Hydro-Québec auditorium supplemented by named sub-spaces (Studio Lepage Beaulieu, Foyer BMO, Foyer Desjardins, the Sandra and Alain Bouchard Atrium) and the rooftop terrace, enabling flexible configurations for productions, private events, and guided tours. Supporting products include the 75-minute guided tour ($25 + taxes), the rooftop F&B offering with Niji Sushi partnership, the Les Amants du Diamant loyalty program, and space rentals for corporate functions.

The business model blends consumer ticket sales (online via billets.lediamant.ca and at the physical box office), rooftop F&B revenue, space rental income, guided tour fees, philanthropic donations through the Les Pierres précieuses program (40+ patrons) and Les Têtes d'affiche giving circle, and corporate sponsorship from named partners including BMO, Desjardins, Bell, Ellipse Assurances, Fondation Sandra et Alain Bouchard, and Auberge Saint-Antoine. Customer segments span Quebec City residents, tourists, families and youth (with under-20 pricing), corporate event clients, and a major-donor philanthropic base. Go-to-market is event-driven with social-media-led awareness (Facebook, Instagram, LinkedIn, TikTok, YouTube), press partnerships (La Presse, Noovo, local radio), and a 50/50 lottery promotion.

Name

Le Diamant

Legal name

Théâtre Le Diamant

Website

https://lediamant.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Le Diamant is a non-profit cultural performance venue in Old Quebec (Quebec City) operating a variable-geometry auditorium that hosts contemporary theater, circus, multidisciplinary arts, and wrestling, serving local residents, tourists, corporate clients, and a major-donor philanthropic base since its 2019 inauguration.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Theater Companies and Dinner Theaters (711110), All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

akta.pro secondary industries

Screening Rooms & Cinematheques (Nonprofit/Institutional) (MPADAKAF), Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ)

Keywords

• Performing arts venue
• Theatrical performances
• Contemporary circus
• Cultural event hosting
• Venue space rentals

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket sales: Revenue from selling tickets to performances including theater, circus, multidisciplinary arts, lyrical arts, and professional wrestling events. Ticket prices range from approximately $37 to $60 for regular shows, with benefit events priced higher ($250-$500).
2. Food and beverage services: The rooftop terrace generates revenue through cocktails, mocktails, beverages, and snacks. A Niji Sushi partnership offers sushi boxes at $22+tax. The venue operates with Tuesday to Sunday hours (3 PM to 9 PM).
3. Space rentals: The venue offers spaces for rental including the main auditorium, lobbies, and studios for private events, corporate functions, and special occasions.
4. Guided visits: 75-minute guided tours of the venue at $25 + taxes, including sparkling wine and pastries. Free for children 13 and under accompanied by adults.
5. Donations and philanthropy: Annual fundraising events (like the Extravaganza du Diamant), major donor program (Les Têtes d'affiche with 40+ patrons), and private funding campaigns support the nonprofit organization's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Le Diamant is a cultural performance venue that programs and presents contemporary theater, circus, multidisciplinary arts, lyrical arts, and professional wrestling in a reconfigurable auditorium in Old Quebec City. The venue sells tickets to individual performances, operates a rooftop terrace with food and beverages, offers guided heritage tours, and rents its spaces for private and corporate events.

Product overview

Le Diamant is a single unified cultural venue product—a performance hall in Old Quebec with variable-geometry configuration—rather than a platform-plus-modules architecture. The venue offers its core product: a multi-disciplinary performance space hosting theater, circus, multidisciplinary arts, lyrical arts, and professional wrestling. This core is complemented by related services including the Toit-terrasse du Diamant (rooftop terrace bar with food and beverage), guided tours, the Les Amants du Diamant loyalty program, online ticketing, and various named spaces (Salle Hydro-Québec, Studio Lepage Beaulieu, Foyer BMO, Foyer Desjardins). The venue also hosts periodic special events including annual benefit events and co-presentations with external artistic companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Diamant Performance Venue (Salle Hydro-Québec Programming) Multi-disciplinary performance programming in a variable-geometry auditorium covering theater, circus, multidisciplinary arts, lyrical arts, and professional wrestling for performing arts audiences.
• Le Toit-terrasse du Diamant (Rooftop Terrace) Rooftop terrace bar serving cocktails, mocktails, beverages, and snacks with panoramic views of Old Quebec's Place D'Youville, operating Tuesday-Sunday 3 PM to 9 PM with Niji Sushi boxes at $22+tax.
• Visites guidées (Guided Heritage Tours) 75-minute guided tours exploring the venue's heritage dating from 1879, architecture, and programming, including access to all major spaces and concluding with sparkling wine and pastries; priced at $25 plus taxes, free for children 13 and under.
• Les Amants du Diamant Loyalty Program (Programme d'infidélité) Loyalty program for curious and bold audiences offering 15% discount on rooftop terrace purchases, preferential rates on benefit event tickets, and chances to win lottery prizes supporting the venue's mission.
• Space Rentals (Louer des espaces) Rental of main auditorium, lobbies (BMO and Desjardins), studios, and rooftop for private events, corporate functions, galas, and special occasions through website inquiry.
• Billets / Ticketing Service Online and in-person ticketing platform for purchasing tickets to all performances, with 24/7 online availability via billets.lediamant.ca and physical pickup at the box office Tuesday-Sunday 2:30 PM-8:30 PM.

Quantifiable outcome

• 40+ patrons recruited through Les Pierres précieuses du Diamant philanthropy program
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

22 partnerships are on record, tiered major, core and minor.

• BellmajorGTM or Marketing Partner · 31 August 2019Presenting partner for inaugural activities (Par cour et jardin, August 31 - September 1, 2019). Bell sponsored the opening weekend celebrations featuring circus artists, puppet installations, operatic art, and projections coordinated by Théâtre A Tempo.
• BMOcoreGTM or Marketing PartnerSponsorship of the BMO Lobby (Foyer BMO) - one of the main public spaces of the venue. Named space partnership for a key venue area.
• DesjardinscoreGTM or Marketing PartnerSponsorship of the Desjardins Lobby (Foyer Desjardins) - another major public space. Named space partnership and presenting partner for some events (Caisse d'économie solidaire Desjardins).
• Ellipse AssurancesmajorGTM or Marketing PartnerPresenting partner for Cirque Le Roux's Entre chiens et louves (Oct 2026) and Cirque Alfonse's La Noce d'Alfonse (Dec 2025).
• Festival CarrefourcoreStrategic or Co-development Partner26th edition presented at Le Diamant (May 26 - June 13, 2026). Three Festival Carrefour shows performed at Le Diamant. Major annual partnership.
• Festival d'Impro de QuébeccoreStrategic or Co-development Partner4th edition partnership (2026). PUNCH CLUB XIX championship opening event at Le Diamant. Cinplass opening night collaboration. Annual partnership.
• FCVQ - Festival de cinéma de la ville de QuébeccoreStrategic or Co-development Partner14th edition partnership (2025). Co-presented Jean-Marc Vallée: Mixtape exhibition (PHI). Annual partnership.
• North Shore Pro Wrestling (NSPW)coreStrategic or Co-development PartnerProfessional wrestling gala partner presenting multiple events per season (Sept, Nov, Jan, Feb/May). Annual partnership.
• Ex Machina / Robert LepagecoreStrategic or Co-development PartnerFounding artistic partner. Co-founder Robert Lepage co-directs programming with Viviane Paradis. Multiple co-productions including Hamlet (2025, 2026), Gaëtan (2027 world premiere). Ongoing strategic partnership since inception.
• La TohumajorStrategic or Co-development PartnerPartnership with Montreal's circular economy and circus hub. Enables co-productions and artist exchanges in the circus discipline.
• Usine CmajorStrategic or Co-development PartnerPartnership with Montreal cultural venue. Enables co-productions and artist exchanges.
• Centre national des Arts du Canada (CNA)majorStrategic or Co-development PartnerPartnership with Canada's national arts center. Enables access to national productions and co-productions including Mommy, le retour (coproduction with Théâtre français du CNA).
• The CultchminorStrategic or Co-development PartnerVancouver-based arts organization. Partnership enables touring productions and artist exchanges.
• Toronto TO LiveminorStrategic or Co-development PartnerToronto-based performing arts organization. Partnership enables cross-country touring and co-productions.
• Niji SushiminorGTM or Marketing PartnerFood partnership offering sushi boxes at $22+tax on the rooftop terrace. Limited quantities available.
• Auberge Saint-AntoinemajorGTM or Marketing PartnerPresenting partner for the 2027 Gaëtan benefit event. Local hospitality partnership supporting the nonprofit's fundraising.
• Québec en toutes lettresmajorStrategic or Co-development PartnerCo-presentation partnership for Shangri-la (Oct 2026) by Collectif Or Normes. Literary and cultural festival partnership.
• Mois MultimajorStrategic or Co-development PartnerCo-presentation partnerships with multidisciplinary arts festival. DARK-MATTER by Cherish Menzo/GRIP & Frascati Producties (Feb 2026); Thirst/Aubes by Compagnie d'Autres Cordes (Feb 2025).
• La RotondemajorStrategic or Co-development PartnerCo-presentation partnerships with Quebec City's contemporary dance venue. Danseurs du ciel by Danse Théâtre A'nó:wara (March 2024); Winterreise by José Navas/Compagnie Flak (March 2022).
• Chiguer Art ContemporainminorStrategic or Co-development PartnerGallery partnership selecting artists for Foyer Desjardins exhibitions. Artist Annie Baillargeon exhibited three works (2025).
• Les Violons du RoymajorStrategic or Co-development PartnerPartnership with Quebec City's classical music ensemble. Collaborations on Voix et jeux dans l'espace (Sept 2023), Les Miniatures (Oct 2021). Steinway piano from Gilles Tremblay collection.
• Conservatoire de musique de QuébecmajorStrategic or Co-development PartnerPartnership for cultural programming including Les Journées de la culture (Sept 2025). Students perform at the venue.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TO Live: Toronto-based performing arts organization operating multiple venues. Strategic partner of Le Diamant for cross-country touring and co-productions. Comparable as a multi-venue Canadian arts presenter in a major metropolitan market.
• La Tohu: Montreal-based cultural venue and circus hub. Strategic partner of Le Diamant for co-productions and artist exchanges in the circus discipline. Directly comparable as a French-Canadian contemporary arts venue presenting bold multidisciplinary work.
• Usine C: Montreal-based performing arts venue and strategic partner of Le Diamant for co-productions and artist exchanges. Comparable as a contemporary multidisciplinary arts presenter operating in Quebec with a similar curatorial approach.
• The Cultch: Vancouver-based performing arts venue and partner of Le Diamant for touring productions and artist exchanges. Comparable as a contemporary arts presenter with national partnership reach.
• Théâtre de Quat'Sous: Montreal-based independent theater company focused on contemporary and experimental productions. Comparable as a niche contemporary arts presenter with similar positioning to Le Diamant's curation philosophy.
• Ex Machina: Robert Lepage's production company and Le Diamant's founding artistic partner. Co-produces programming and is the staging partner for the 2027 Gaëtan world premiere benefit event. The most direct operational peer given shared leadership, creative direction, and production pipeline.
• Théâtre du Rideau Vert: Long-established Montreal theater company presenting contemporary dramatic productions. Comparable as a French-Canadian theater presenting bold contemporary works for discerning audiences.

Broad incumbents

• Cirque du Soleil: Montreal-based global circus entertainment leader. Relevant comparator because Le Diamant programs significant circus content (Cirque Alfonse, Circus Ronaldo, Cirque Le Roux) alongside theater. Major incumbent that defines Quebec's circus brand worldwide.
• Place des Arts: Montreal's largest multi-hall performing arts complex. Comparable venue-operator model (tickets, F&B, space rentals) across multiple disciplines, but at significantly larger scale with a broader portfolio including mainstream productions.
• Centre national des Arts du Canada (NAC/CNA): Canada's national arts center in Ottawa/Gatineau and a Le Diamant strategic partner. Directly comparable as a federally-supported multi-disciplinary performing arts presenter with co-production programming (e.g., Mommy, le retour).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lediamant_qc
• Facebookfacebook.com/lediamantqc
• LinkedInlinkedin.com/company/le-diamant
• Instagraminstagram.com/lediamant_qc
• TikToktiktok.com/@lediamant_qc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Diamant