Leela Yoga Lifestyle

What Leela Yoga Lifestyle does

Leela Yoga Lifestyle is a woman-owned, single-location yoga studio operating in Baton Rouge, Louisiana, co-founded by Allie Zuber and Brittnee Castille. The studio serves local consumers seeking yoga instruction, with a leadership team that holds 500-hour yoga certifications, materially above the 200-hour industry baseline. Its core offering centers on group yoga classes for the Baton Rouge community, supplemented by retreats, workshops, and community events, including recurring free classes hosted at Hilltop Arboretum in partnership with the venue.

The studio's revenue model combines recurring memberships, class packs, paid workshops and retreats, and a new higher-ticket 200-hour Yoga Teacher Training program priced at $3,000-$3,500 per cohort, scheduled to launch in January 2027. Customer acquisition is supported by a $40 two-week trial membership and a local business partnership program that operates both paid and cross-promotional arrangements. Social/community programming includes a scholarship program targeted at students, nurses, and teachers.

Operationally, Leela Yoga runs on third-party SaaS infrastructure rather than proprietary technology: Momence for booking and membership management, Squarespace for the website, and Linktree for social aggregation. The studio employs approximately 6 people, has not raised outside funding, and operates without investor capital. The business model is therefore a bootstrapped, locally anchored service business with modest expansion ambitions rather than a scalable technology venture.

Name

Leela Yoga Lifestyle

Website

https://leelayogalifestyle.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Leela Yoga Lifestyle is a woman-owned, single-location yoga studio in Baton Rouge, Louisiana, serving local consumers with group classes, community programming, workshops, retreats, and a new 200-hour teacher training program.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Yoga studio classes
• Yoga teacher training
• Studio memberships
• Community wellness programs
• Restorative yoga sessions

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Teacher Training Programs: One-time payment for 200-hour Yoga Teacher Training certification. Pay in full option at $3,000 or payment plan at $3,500 total with $500 non-refundable deposit and remaining balance paid over 6 months.
2. Studio Memberships: Recurring membership offering unlimited yoga classes at the studio. Trial membership available for $40 for 2 weeks.
3. Studio Classes: In-person yoga classes including energizing flows and grounding restorative classes offered at the Baton Rouge studio location.
4. Community Classes: Free community classes offered to the public at external venues such as Hilltop Arboretum and throughout Baton Rouge. These serve as community outreach and brand awareness.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Leela Yoga Lifestyle is a woman-owned yoga studio in Baton Rouge, Louisiana offering in-person energizing flow and grounding restorative yoga classes, recurring memberships, free community yoga classes at external venues, and a six-month 200-hour yoga teacher certification program. The studio combines physical practice with community-building events, workshops, and retreats, and serves both casual practitioners and aspiring certified instructors.

Product overview

Leela Yoga Lifestyle operates as a single-location yoga studio offering a unified service model centered around in-studio yoga classes, community wellness programs, and a 200-hour yoga teacher certification. The core offerings include energizing flow and restorative yoga classes, free community classes at local venues, and an intensive 6-month teacher training program. The studio generates revenue through memberships (with a $40 introductory trial) and the teacher training program ($3,000-$3,500). Additional offerings include periodic events, workshops, and retreats that extend the studio's community-building mission. All class bookings and memberships are managed through the Momence third-party platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Studio Classes In-studio yoga classes at 7215 Highland Rd, Baton Rouge, including energizing flows and grounding restorative sessions designed to be accessible for every body and every season of life.
• Community Classes Free community yoga classes offered to the public at external venues such as Hilltop Arboretum (Thursdays 6pm) and monthly free sessions at the studio, with scholarships for underserved groups.
• 200-Hour Yoga Teacher Training Six-month, 8-weekend immersive yoga teacher certification program covering asana, sequencing, restorative yoga, yin yoga, ayurveda, and yoga anatomy, including unlimited studio membership and customizable payment plans.
• Studio Memberships Recurring studio membership offering unlimited access to in-studio yoga classes, with an introductory 2 Weeks Unlimited Yoga trial for $40.
• Events, Workshops, and Retreats Periodic events, workshops, and yoga retreats that extend practice beyond regular classes and foster community connection and personal transformation.

Quantifiable outcome

• 200-Hour Teacher Training program runs over 6 months with 8 immersive weekend sessions

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Hilltop ArboretumminorStrategic or Co-development PartnerHilltop Arboretum serves as a venue partner for free community yoga classes held on Thursdays at 6pm. This partnership extends Leela Yoga's reach beyond the studio and provides accessible wellness programming to the broader Baton Rouge community in an outdoor setting.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• YogaFit: Yoga training and education provider with strong teacher training programs. Comparable to Leela's YTT business line, but its primary model is instructor certification rather than studio memberships.
• Citizen Yoga: Emerging boutique yoga studio concept focused on community and accessible pricing. Comparable to Leela in community-led positioning and studio-classes-plus-events mix, though smaller and earlier-stage.

Direct peers

• Y7 Studio: Boutique yoga chain offering heated flow and restorative classes in a community-driven, lifestyle-brand format. Directly comparable to Leela in its emphasis on brand identity, accessible pricing for trials, and class variety.
• Laughing Lotus Yoga Studio: Boutique yoga studio known for vibrant brand identity, teacher training programs, and community events. Comparable to Leela in its founder-led culture, YTT focus, and community-building ethos.
• Modo Yoga: International yoga studio network with strong community, sustainability, and teacher training programs. Closely comparable to Leela's combination of studio memberships, 200-hour YTT certification, and community/retreat programming.
• Baptiste Power Yoga: Yoga brand centered on power/vinyasa flow and an extensive teacher training program. Comparable to Leela's flow-based class offerings and YTT certification, though at a much larger scale.

Broad incumbents

• YogaWorks: Established multi-location yoga studio chain offering memberships, multiple class styles, and teacher training. A broader incumbent that competes on class variety and YTT, but lacks Leela's hyper-local community model.
• Yoga Six: Franchised boutique yoga studio with multiple class styles and memberships. Comparable in membership-based revenue model and class style variety, though more standardized than Leela's community-led approach.
• CorePower Yoga: Largest U.S. boutique yoga chain with national footprint, memberships, and a 200-hour teacher training program. Represents the scaled, brand-driven incumbent against which Leela competes for premium positioning and YTT enrollment.

Others

• Glo (Yoga, Meditation, Fitness): Subscription-based digital yoga and meditation platform. Not a direct competitor for in-person classes, but represents a structural alternative for at-home practice that could pressure Leela's digital-omission strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leela-yoga-lifestyle

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leela Yoga Lifestyle