Leergeld Amsterdam
Leergeld Amsterdam is a Dutch charitable foundation, founded in 2017, that provides laptops, bicycles, tutoring, school supplies, and related provisions to children aged 4–17 from low-income families in Amsterdam, funded by individual and corporate donations and municipal partnerships.
- Company typePrivate
- Founded2017
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Leergeld Amsterdam does
Leergeld Amsterdam (legally Stichting Leergeld Amsterdam) is an independent Dutch charitable foundation founded on 25 September 2017 and headquartered at Recht Boomssloot 52 in central Amsterdam. The organization is a local node within the national Leergeld network (114 foundations, originated in Tilburg in 1996, celebrating 30 years in 2026) and serves children aged 4–17 from minima-gezinnen (low-income families) in Amsterdam, a city where roughly 1 in 5 children grow up in a family that struggles financially. Beneficiaries are reached through a referral ecosystem of Ouder- en kindteams, Buurtteams, youth welfare workers, debt counselors, social workers, and schools, with applications submitted via the shared Sam& digital portal (samenvoorallekinderen.nl) co-administered with Nationaal Fonds Kinderhulp, Stichting Jarige Job, and Jeugdfonds Sport & Cultuur. After application, families undergo telephone intake and, where appropriate, a volunteer-led home visit before support is arranged. In 2025 the organization supported more than 10,000 children, up from 2,793 in 2021.
The foundation's core offering is a portfolio of material and educational provisions: laptops (€250 each, new or refurbished) for online lessons and homework, bicycles (€200 each) for school commute and sports, tutoring credits (€500 per child) to close educational backlogs, school supplies including calculators and Armoedefonds school supplies passes (€50 each), school-fee and school-trip contributions, before/after-school care support, and subsidized Squla online learning subscriptions (€36 per child per year). Adjacent programs include free vacation camps via Stichting De Ster, discounted Wereldmuseum and Efteling access, and, from 2025–2027, administration of the municipality's free public transport program for children aged 4–11 and a Stadspas pilot for undocumented children. Leergeld does not develop proprietary technology; its digital surface consists of the Sam& application portal and the leergeldamsterdam.nl donation/information website, with a Dutch-implementation GDPR-compliant (AVG) data-handling regime and ANBI status making donations tax-deductible.
Leergeld Amsterdam is funded entirely through donations — individual contributions (one-time or recurring at €25/€50/€100/€250 suggested tiers), corporate and foundation grants (with corporate gifts deductible up to 50% of profit, capped at €100,000/year), municipal subsidies (notably the €900,000 reserved for the 2026 Stadspas pilot), and event-based fundraising including Rotary club cycling tours, sponsor runs, and olive-oil sales. The 2024 operating budget was €1.7 million against a projected €450,000 funding gap. The organization is governed by a board (chairman Frank de Graaff since April 2024, vice-chairman Coen Dresen), managed operationally by manager Hille Hoogland, and supported by two regional coordinators (Chavelli Martherus, Hanneke de Groote) and approximately 12 total paid staff. It is a member of the local SAM020 alliance (alongside SINA and Jeugdfonds Sport & Cultuur) and the national Sam& voor alle kinderen alliance.
Leergeld Amsterdam firmographics
Firmographics- Name
- Leergeld Amsterdam
- Legal name
- Stichting Leergeld Amsterdam
- Website
- https://leergeldamsterdam.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leergeld Amsterdam is a Dutch charitable foundation, founded in 2017, that provides laptops, bicycles, tutoring, school supplies, and related provisions to children aged 4–17 from low-income families in Amsterdam, funded by individual and corporate donations and municipal partnerships.
- Ownership category
- akta.pro rank
Leergeld Amsterdam industry classification
Industry- Product category
- Child Welfare Services
- NAICS
- Child and Youth Services (62411), Educational Support Services (611710)
- SIC
- Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Educational Services (8200)
- akta.pro primary industry
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)
- akta.pro secondary industry
- Family Resource Centers & Wraparound Support Services (EDACALAH)
Keywords
Where Leergeld Amsterdam is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Leergeld Amsterdam business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Individual Donations: Leergeld Amsterdam relies entirely on donations from individuals. Donations are accepted as one-time or periodic contributions (monthly, quarterly, or annual). The organization has ANBI (Algemeen Nut Beogende Instelling) status, making gifts tax-deductible for donors. Donors can give via the website donation form or bank transfer.
- Corporate and Foundation Donations: Companies and charitable foundations (fondsen) provide financial support, laptop donations, and in-kind contributions. Gifts from companies are tax-deductible up to 50% of annual profit with a maximum of €100,000.
- Event-Based Fundraising: Leergeld organizes and benefits from fundraising events including sponsor runs, cycling tours, olive oil sales, birthday event donations, and corporate team activities. Rotary clubs and other organizations regularly raise funds designated for Leergeld Amsterdam.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Squla online learning platform subscription for one child per year |
| One time/ perpetual license | Pay-as-you-go | Bicycle for a child to commute to school, sports, or tutoring |
| One time/ perpetual license | Pay-as-you-go | Tutoring credit to reduce a child's school backlog |
| One time/ perpetual license | Pay-as-you-go | Laptop for homework and online lessons |
| Other | Monthly | General donation options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Leergeld Amsterdam product offering
Product offeringCore offering
Leergeld Amsterdam is a charitable foundation that provides material and educational support to children aged 4–17 from low-income families in Amsterdam, including laptops, bicycles, tutoring credits, school supplies, school trip and school fee contributions, before/after-school care, and online learning subscriptions. Families apply through the Sam& digital portal and receive assistance after a telephone intake and, in some cases, a volunteer home visit. All provisions are funded through donations from individuals, companies, and charitable foundations.
Product overview
Leergeld Amsterdam is a charitable foundation providing educational support services to children aged 4-17 from low-income families in Amsterdam. The organization offers a unified service portfolio centered on removing financial barriers to education and participation. Core offerings include laptop provision, bicycle assistance, tutoring support, school supplies, and school trip/school fee contributions. Additional services include Squla online learning subscriptions, vacation camp programs, and coordination with municipal programs like the Stadspas. All services are delivered through a personal intake process and digital application portal via Sam&, with no user-facing product modules or technical integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Laptop Assistance Program Provision of laptops (new or refurbished, €250 per device) to children aged 4–17 from low-income families in Amsterdam to enable participation in online education and completion of homework.
- Bicycle Assistance Program Provision of bicycles (€200 per bicycle) to children who need them to commute to school, sports activities, or tutoring.
- Tutoring (Bijles) Services Financial support for tutoring, exam training, and homework guidance (€500 per child tutoring credit) to help close educational gaps for children from low-income families.
- School Supplies Support Provision of school supplies including calculators, backpacks, and school supply passes (€50 each) to children in need.
- School Trip and School Fee Support Financial contributions toward school trips, school fees, and before/after-school care for children from low-income families.
- Squla Online Learning Subscription Online educational platform subscription (€36 per child per year) providing practice in all primary school subjects through interactive quizzes and games, available to children from low-income families at subsidized rates via the partnership with Squla.
- Vacation Camp Program Free vacation camps for children aged 7–17, organized by Stichting De Ster, teaching confidence, social skills, and self-expression through play. Camps are free for Leergeld Amsterdam families.
- Stadspas Pilot Program for Undocumented Children Collaboration with the Amsterdam municipality to provide undocumented children access to the Stadspas, offering sports, cultural activities, and allowances for clothing and school supplies. Leergeld Amsterdam administers the free public transport distribution for undocumented children.
Quantifiable outcome
- More than 10,000 children supported in 2025
- +2 more outcomes
Companies that use Leergeld Amsterdam
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Leergeld Amsterdam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Leergeld Amsterdam partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, secondary and minor.
- Stichting Samen Is Niet Alleen (SINA)coreWithin the SAM020 alliance, SINA and Leergeld Amsterdam jointly cover Amsterdam's low-income families. SINA focuses on household goods (furniture, bedding) while Leergeld focuses on school-related materials. Both organizations cover the entire city since 2021, having previously divided the city by district. They share referrals and collaborate closely, including on home visits.
- Jeugdfonds Sport & Cultuur AmsterdamcorePartner within SAM020. Jeugdfonds covers sports and cultural activities for children from low-income families. Together with SINA and Leergeld Amsterdam, they form the SAM020 alliance providing complementary support covering all child needs (housing, education, sport, culture).
- Sam& voor alle kinderen (SAM&)coreNational cooperation between Leergeld Nederland, Jeugdfonds Sport & Cultuur, Nationaal Fonds Kinderhulp, and Stichting Jarige Job. Provides a unified digital portal (samenvoorallekinderen.nl) for families to apply to all four organizations simultaneously. Leergeld Amsterdam participates in this alliance, focusing on educational materials and school-related provisions.
- Stichting Jarige JobsecondaryPartner within the national Sam& alliance. Provides birthday celebrations for children in poverty. Leergeld Amsterdam works together with Jarige Job through the shared Sam& application portal, ensuring comprehensive coverage of children's needs including educational materials, sports, culture, and birthday celebrations.
- Nationaal Fonds KinderhulpsecondaryPartner within the national Sam& alliance. Provides various forms of support for children in need. Leergeld Amsterdam works together with Nationaal Fonds Kinderhulp through the shared Sam& portal, ensuring families can access multiple support streams through one application.
- Rotary Amsterdam WestminorOrganizes fundraising events (cycling tours, olive oil sales, Hildo Krop sculpture route walks) to raise money for Leergeld Amsterdam. Multiple Rotary clubs (Rotary Centrum West, Rotary Club Halfweg, Rotary Spinoza, Rotary Nachtwacht, Rotary Zuid Amsterdam) have supported Leergeld with donations ranging from €1,000 to €3,210+ per event.
- Rotary Centrum WestminorHas supported Leergeld Amsterdam for three consecutive years through olive oil sales and other fundraising events. Raised €2,360 for Leergeld Amsterdam.
- Rotary clubs (multiple)minorMultiple Rotary clubs in the Amsterdam area have organized cycling events and other fundraisers for Leergeld. Rotary Spinoza organized a rally; RC West organized a cycling tour through Amsterdam. Combined, Rotary clubs have raised thousands of euros for Leergeld fietsen (bicycles).
- Wereldmuseum AmsterdamminorLeergeld Amsterdam partnered with Wereldmuseum Amsterdam to offer children from low-income families an unforgettable birthday celebration at the museum.
- Stichting De SterminorDe Ster organizes free vacation camps for children aged 7–17, teaching self-confidence, standing up for oneself, and social skills through play. Camps are free for Leergeld Amsterdam families, enabling children who could otherwise not afford vacation activities to attend.
- EftelingminorLeergeld and the Efteling theme park collaborate to offer families with financial challenges a magical day out. Children from families supported by Leergeld receive discounted or free access to the park.
- Gemeente Amsterdam (Municipality of Amsterdam)coreThe municipality of Amsterdam provides subsidies and collaborates on initiatives including a large bicycle campaign, free public transport for children aged 4–11 (from summer 2025 through January 2027), and a Stadspas pilot for undocumented children (€900,000 reserved for 2026, expanding to ~1,000 children from 2027). Leergeld administers free OV distribution for undocumented children.
- VolkskrantminorPublished an extensive article on Leergeld's 30-year anniversary, highlighting the organization's unique approach of personal contact, no judgment, and individual assessment of what each child truly needs.
- SqulaminorSqula is an online educational practice platform for primary school children. Leergeld Amsterdam and 25+ Leergeld foundations across the Netherlands offer Squla subscriptions to children from low-income families at heavily reduced rates. Squla allows children to practice all school subjects at their own level through games and quizzes.
- Stichting Het MaagdenhuisminorProvided office accommodation to Leergeld Amsterdam starting July 2020, offering a home for the organization after it relocated from Bos en Lommer.
- Partners voor JeugdminorYouth care institution that made laptops available to children from low-income families. Leergeld Amsterdam facilitated connections between Partners voor Jeugd and eligible families.
- Catch LegalminorAmsterdam-based law firm that organized sponsor runs and team building events for Leergeld Amsterdam. Raised €1,484.20 through a kilometer-based fundraiser, with proceeds designated for tutoring. The firm also completed a half-marathon, raising additional funds through crowdfunding.
- Stichting Buurt Talent OntwikkelingminorOrganized a summer school program in Amsterdam Zuidoost for children of newcomers, with financial support from Leergeld Amsterdam in 2024. The program combined education and recreation to prepare children for the new school year.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Leergeld Amsterdam competitors and assessment
Company assessmentBroad incumbents
- Stichting Kinderpostzegels: Major Dutch children's charity with a broader portfolio covering international and domestic child welfare. Less narrowly focused on educational support than Leergeld Amsterdam, but part of the same Dutch child poverty ecosystem and competes for donor mindshare.
- Salvation Army Netherlands (Leger des Heils): Large international NGO with a Dutch chapter providing social services including family and child support. Comparable in serving low-income families, but with a much broader, faith-based mission and significantly larger footprint than Leergeld Amsterdam.
Direct peers
- Armoedefonds: Dutch poverty-fighting foundation that directly supplies Leergeld Amsterdam with school supplies passes (€50 each) and supports local anti-poverty initiatives. Comparable mission scope and target population, operating as a complementary funding intermediary.
- Stichting Samen Is Niet Alleen (SINA): Core SAM020 alliance partner in Amsterdam covering household goods for low-income families. Together with Leergeld Amsterdam, divides complementary responsibilities (school vs. household) and shares referrals and home visits — directly comparable service model and target population.
- Nationaal Fonds Kinderhulp: National Sam& alliance partner providing multiple forms of support for children in need. Operates through the same unified intake portal as Leergeld Amsterdam and addresses the same Dutch child poverty target population.
- Stichting Jarige Job: Sam& alliance partner providing birthday celebrations for children in poverty. Shares the samenvoorallekinderen.nl digital portal with Leergeld Amsterdam and serves the same Dutch child poverty population through a donation-funded model.
- Jeugdfonds Sport & Cultuur Amsterdam: SAM020 alliance partner financing sports and cultural participation for children from low-income families. Operates within the same Sam& portal and serves the same beneficiary population in Amsterdam with a parallel donation-funded model.
- Leergeld Nederland: The national umbrella network for all 114 Leergeld foundations including Leergeld Amsterdam. Operates the same model of child poverty support, provides brand standards, and shares the Sam& digital portal — the closest structural peer.
Emerging players
- Stichting De Kindervallei: Smaller Dutch charity focused on supporting disadvantaged children including through educational provisions. Operates in the same domain with overlapping beneficiaries but a more limited geographic reach and less institutional infrastructure than Leergeld Amsterdam.
Regional players
- Gemeente Amsterdam — WPI / Inkomen: Amsterdam municipality's welfare division administers public benefits and child poverty programs (Stadspas, free public transport) that Leergeld Amsterdam complements. Functions as both a partner (referring families, co-funding pilots) and a structural alternative to Leergeld's charitable model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Leergeld Amsterdam social profiles
Digital presenceLeergeld Amsterdam compliance and trust
Trust signalCompliance2 records
Leergeld Amsterdam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leergeld Amsterdam leadership team
Management profileNumber of profiles
Profiles5 records
Leergeld Amsterdam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leergeld Amsterdam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leergeld Amsterdam
What does Leergeld Amsterdam do?
Leergeld Amsterdam is a charitable foundation that provides material and educational support to children aged 4–17 from low-income families in Amsterdam, including laptops, bicycles, tutoring credits, school supplies, school trip and school fee contributions, before/after-school care, and online learning subscriptions. Families apply through the Sam& digital portal and receive assistance after a telephone intake and, in some cases, a volunteer home visit. All provisions are funded through donations from individuals, companies, and charitable foundations.
Is Leergeld Amsterdam a public or private company?
Leergeld Amsterdam is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Leergeld Amsterdam founded?
Leergeld Amsterdam was founded in 2017. It employs 11 to 50 people.
Where is Leergeld Amsterdam based?
Leergeld Amsterdam is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Leergeld Amsterdam make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate and Foundation Donations and event-Based Fundraising.
Who are Leergeld Amsterdam's main competitors?
Broad incumbents on record are Stichting Kinderpostzegels and Salvation Army Netherlands (Leger des Heils). Direct peers are Armoedefonds, Stichting Samen Is Niet Alleen (SINA), Nationaal Fonds Kinderhulp, Stichting Jarige Job, Jeugdfonds Sport & Cultuur Amsterdam and Leergeld Nederland. Stichting De Kindervallei is listed as an emerging player. Gemeente Amsterdam — WPI / Inkomen is listed as a regional player.
Does Leergeld Amsterdam have an API?
No public API is recorded for Leergeld Amsterdam.
What industry is Leergeld Amsterdam in?
Leergeld Amsterdam's product category is Child Welfare Services. Its primary akta.pro industry code is BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits, with a secondary code of EDACALAH, Family Resource Centers & Wraparound Support Services. Its NAICS code is 62411 and its SIC code is 8300.