Leergeld Den Haag

What Leergeld Den Haag does

Stichting Leergeld Den Haag is a Dutch non-profit foundation (stichting zonder winstoogmerk) founded in 2000 that provides material and digital support to children and young people aged 4–18 from low-income families in The Hague. Operating under ANBI (Algemeen Nut Beogende Instelling) status, the foundation delivers a unified 'Kindpakket' (children's package) covering education (secondhand laptops, Chromebooks, computer sets, digital learning platform licenses for Squla, WoordExtra, and StudyGo Pro), mobility (bicycles and HTM/Translink public transport subscriptions), recreation (sports equipment, cultural materials, toy vouchers, Efteling theme park visits), and basic needs (winter clothing pass, school supplies pass, mobile phones). All services are provided free of charge to families holding an Ooievaarspas, the Municipality of The Hague's pass for low-income households.

The foundation's operating model centers on eligibility verification through the Ooievaarspas framework, application processing via its website (leergelddenhaag.nl), and fulfillment coordinated through a network of suppliers and partners. It is led by Director-Executive Charlie Ortega with 21 staff members and supplements its service delivery with two advisory bodies: the Raad van Kinderen (Children's Council, est. 2017) and the Raad van Ouders (Parents' Council, est. 2021). The 'Warm Welkom' program conducts home visits to first-time Oopievaarspas holders to reduce barriers to accessing support. The organization has no proprietary technology platform; its digital footprint consists of a content/informational website and standard social media presence (Twitter, Facebook, LinkedIn, Instagram), with no mobile application.

Financially, Leergeld Den Haag operates on three revenue streams: government subsidies (primarily from the Municipality of The Hague), tax-deductible charitable donations from individuals and companies enabled by ANBI status, and interest income on reserves. Specific revenue figures are not publicly disclosed. The foundation sits at the center of an integrated child poverty ecosystem formalized through its founding role in the Alliantie Kinderarmoede (Child Poverty Alliance) with housing corporations (Haag Wonen, Staedion, Vestia), welfare organizations (Xtra), and educational institutions (Lucas Onderwijs), and participates in the Gelijke Kansen Pact advocacy coalition. Its geographic scope is restricted to The Hague.

Name

Leergeld Den Haag

Legal name

Stichting Leergeld Den Haag

Website

https://leergelddenhaag.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Leergeld Den Haag is a Dutch non-profit foundation founded in 2000 that provides free material and digital support — including laptops, bicycles, clothing, public transport passes, and learning platforms — to approximately 18,000–19,000 children aged 4–18 from low-income families in The Hague holding an Ooievaarspas.

Ownership category

akta.pro rank

Product category

Charitable Child Welfare Services

NAICS

Child and Youth Services (62411)

akta.pro primary industry

Homeless, Foster Care & Highly Mobile Youth Education Services (EDAJAEAG)

Keywords

• Child poverty support
• Family social services
• Nonprofit charitable foundation
• Youth welfare programs
• Educational material assistance

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Subsidies: Government subsidies from the Municipality of The Hague and potentially other public funding bodies to support foundation operations and direct assistance to families.
2. Giften (Donations): Charitable donations from individuals, companies, and organizations. As an ANBI (Algemeen Nut Beogende Instelling), donors may deduct gifts from income or corporate tax.
3. Rentebaten (Interest income): Interest earned on reserves and financial assets held by the foundation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Stichting Leergeld Den Haag is a non-profit foundation that provides free material support to children and young people aged 4-18 from low-income families in The Hague who hold an Ooievaarspas. Through its unified "Kindpakket" program, it supplies laptops, computersets, bicycles, sports and cultural equipment, winter clothing, school supplies, public transport subscriptions, mobile phones, toy vouchers, digital learning platform access, and theme park visits — addressing educational, mobility, recreational, and social participation needs that families cannot afford on their own.

Product overview

Leergeld Den Haag is a non-profit foundation that provides a comprehensive package of material support to children and young people aged 4-18 from low-income families in The Hague. The organization offers a portfolio of 13 distinct products/services including laptops/computer sets (for homework and learning), bicycles (for mobility), sports and cultural materials, digital learning platforms (Squla, WoordExtra, StudyGo Pro), school supplies passes, winter clothing passes, public transport subscriptions, mobile phones, toy vouchers, and special experiences like Efteling theme park visits. The offering is architected as a unified "Kindpakket" (children's package) that addresses essential developmental needs across education, mobility, recreation, and social participation. The organization collaborates with the municipality's Ooievaarspas (Sparrow Hawk Pass) system and works with various partner organizations for fulfillment.

Differentiator

Problem solved

Functional benefit

Brands

• Maak hier een punt van: Campaign by Leergeld Den Haag calling on council members to listen to stories of children and parents living with financial worries and to give all talent an equal chance.

Products and services

• Laptop (tweedehands) Free secondhand laptop provided to children from group 3 and older (6-12 years) to support homework, learning, and digital participation.
• Computerset Free computer set provided to children in groups 1 or 2 (younger children, ~4-6 years) to support early learning.
• Fiets (Bicycle) Free bicycle provided to children to enable mobility and participation in school commute and social activities.
• Sport en cultuur (Sports and Culture) Free sports equipment and cultural materials (art supplies, musical instruments) for children aged 4-17 to participate in sports clubs and cultural activities.
• Squla / WoordExtra Free access to home-based digital learning platforms providing educational games and exercises for children to learn at home.
• StudyGo Pro Free access to a comprehensive digital learning platform for students aged 12-17 combining planning tools, summaries, practice questions, and online tutoring from certified teachers.
• Schoolspullenpas (School Supplies Pass) Voucher pass for school supplies, fulfilled via partner Blackhawk/Prisma, to support children's educational needs.
• Kledingpas (Winter Clothing Pass) Voucher pass for winter clothing to ensure children have appropriate attire during cold months, fulfilled via partner Blackhawk/Prisma.
• Openbaar vervoer-abonnement (Public Transport Subscription) Free weekend and school-holiday public transport subscription for youth aged 12-17 on all HTM tram and bus lines in The Hague, sent once yearly in April via HTM/Translink.
• Mobiele telefoon (Mobile Phone) Free mobile phone provided to children to ensure connectivity for communication and digital participation.
• Speelgoedbon (Toy Voucher) Free voucher for toys to ensure children can participate in play and recreational activities, including during Sinterklaas and birthday occasions.
• De Efteling Partnership with Efteling theme park providing free magical day experiences for families facing financial hardship. Registration via website only.
• Bijzondere aanvragen (Special Requests) Handling of special, case-by-child requests when no other provisions are available, funded via Sociale Fondsen Den Haag (Social Funds The Hague).

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

16 partnerships are on record, tiered core and minor.

• HTM/TranslinkcoreOthersHTM (Haagse Tramweg Maatschappij) and Translink provide public transport (OV) weekend and holiday passes for children aged 12-17, allowing free travel on all HTM tram and bus lines. Leergeld Den Haag sends a letter by post once a year in April.
• Scholen (PO/VO/MBO)coreStrategic or Co-development PartnerSchools at primary, secondary, and vocational levels in The Hague serve as referral partners and distribution points for laptops, iPads, and Chromebooks provided to eligible children.
• Sport- en cultuurorganisaties (Stichting Jeugdfonds Sport en Cultuur)coreStrategic or Co-development PartnerSports and cultural organizations affiliated with the Ooievaarsregeling of the Municipality of The Hague, along with Stichting Jeugdfonds Sport en Cultuur, provide sports equipment and cultural materials to children supported by Leergeld Den Haag.
• Blackhawk/PrismaminorOthersProvides school supplies pass (Schoolspullenpas) and winter clothing pass (Winterkledingpas) to eligible families.
• The Rent CompanyminorOthersSupplier of Chromebooks to Leergeld Den Haag for distribution to children.
• NumWorksminorOthersProvides graphing calculators to Leergeld Den Haag for distribution.
• PaagmanminorOthersSupplier of graphing calculators to Leergeld Den Haag.
• Opticiens (Hans Anders/Pearle/Youlal Oogzorg)minorOthersOptical stores providing glasses to children through Leergeld Den Haag's provisions.
• Sociale Fondsen Den HaagcoreStrategic or Co-development PartnerSocial Funds The Hague handle special requests (Bijzondere aanvragen) when no other provisions are available for children in need.
• Prijssnijder/Radji Enterprise/De Inzet/Biking to School/Quick Rijswielen/Stichting Leren DoenminorOthersVarious bicycle suppliers providing bicycles to Leergeld Den Haag for distribution to children.
• Alliantie Kinderarmoede (Child Poverty Alliance)coreStrategic or Co-development PartnerLeergeld Den Haag founded the Child Poverty Alliance bringing together housing corporations (Haag Wonen, Staedion, Vestia), welfare organizations (Xtra), and educational institutions (Lucas Onderwijs) to take an integrated cross-domain approach to child poverty in The Hague.
• Haag Wonen, Staedion, VestiacoreStrategic or Co-development PartnerHousing corporations participating in the Alliantie Kinderarmoede, working with Leergeld Den Haag to address child poverty through housing, welfare, and education.
• Lucas OnderwijscoreStrategic or Co-development PartnerEducational organization participating in the Alliantie Kinderarmoede alongside Leergeld Den Haag.
• XtracoreStrategic or Co-development PartnerWelfare organization participating in the Alliantie Kinderarmoede alongside Leergeld Den Haag.
• Gemeente Den HaagcoreStrategic or Co-development PartnerThe Municipality of The Hague is the primary government partner, providing the Ooievaarspas framework, subsidies, and coordination of the child poverty support ecosystem in which Leergeld Den Haag operates.
• Gelijke Kansen PactcoreStrategic or Co-development PartnerCollaboration between Leergeld Den Haag and various organizations, key figures, and initiatives in the city that pool knowledge and signals to present a unified voice to politics and the municipality on child poverty and equal opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stichting Kinderpostzegels: Long-established Dutch children's charity funding projects for vulnerable children domestically and internationally. Comparable as an ANBI-registered Dutch non-profit addressing child welfare through material and educational support.
• Salvation Army Den Haag (Leger des Heils): International charitable organization providing social services including support for low-income families and children in The Hague. Comparable as an established welfare provider operating in the same city with overlapping beneficiary populations.
• Leergeld Nederland: National umbrella organization coordinating 75+ local Leergeld foundations across the Netherlands, including Leergeld Den Haag. Directly comparable in mission (providing material support to low-income children) and operational model (Kindpakket, ANBI status, volunteer-driven).

Direct peers

• Nationaal Fonds Kinderhulp: Dutch national fund that provides material support (clothing, school supplies, sports equipment, gifts) to children in poverty. Direct peer with similar Kindpakket-style offering and ANBI registration, operating at national scale rather than city scale.
• Stichting Jeugdfonds Sport en Cultuur: National Dutch fund that pays sports and cultural membership fees for children from low-income families. Direct peer in subsidizing extracurricular participation for poor children; explicitly partners with Leergeld Den Haag.
• Stichting Jarige Job: Dutch non-profit that provides birthday packages and gifts to children from low-income families. Directly comparable mission (combating child poverty through material support) and beneficiary base (children in families on welfare/minimum income in the Netherlands).
• Stichting Het Vergeten Kind: Dutch foundation focused on children growing up in poverty or unsafe situations, providing material support and advocacy. Direct peer in addressing child poverty in the Netherlands via ANBI-registered material assistance and policy advocacy.

Others

• Gemeente Den Haag — Social Domein: The Hague municipality's social affairs department, which administers the Ooievaarspas framework and provides subsidies to Leergeld Den Haag. Comparable as a strategic partner and funding counterpart, not a direct competitor, but central to Leergeld Den Haag's operating model.

Regional players

• Xtra (Welzijnsorganisatie): The Hague welfare organization providing social support to vulnerable residents, co-member of the Alliantie Kinderarmoede alongside Leergeld Den Haag. Comparable as a Den Haag-based social welfare provider with overlapping beneficiary base.
• Voedselbank Den Haag: The Hague food bank providing food parcels to low-income households. Comparable regional peer serving overlapping beneficiary populations (Ooievaarspas holders, families on minimum income) in the same city, with Leergeld's Raad van Kinderen having donated to Food Bank recipients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/leergelddenhaag
• Facebookfacebook.com/leergelddenhaag
• LinkedInlinkedin.com/company/leergeld-den-haag
• Instagraminstagram.com/leergelddenhaag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Leergeld Den Haag