Haag Wonen

What Haag Wonen does

Haag Wonen (legal name: Woningstichting Haag Wonen) is a Dutch social housing corporation (woningstichting) headquartered in Den Haag, Netherlands, that provides, manages, and develops affordable rental housing for households with modest incomes. The organisation owns and manages approximately 21,000 social rental dwellings across The Hague, housing roughly one in ten residents of the city, and is supported by a wholly-owned development subsidiary (Haag Wonen Ontwikkeling B.V.). Revenue is generated principally through monthly rental income on the social housing portfolio, with pricing governed by Dutch social housing regulations including the Huurprijscheck and income-linked allocation rules administered through the Woonnet Haaglanden regional housing allocation system.

The product portfolio centres on social rental housing, supplemented by commercial premises, parking and storage, repair and maintenance services, a sustainable-living energy upgrade programme, and new-build development projects such as Park Bloom, BoogieWood, and De Havenmeesters. The primary digital product is the mijnHaagWonen tenant portal, which allows residents to report repairs, adjust personal details, and manage payments. The organisation has no proprietary technology platforms, no API or AI integrations, and no disclosed third-party technology partnerships; the operating model is asset-intensive and service-driven rather than technology-led.

Haag Wonen is governed as a non-profit under Dutch social housing law (Woningwet), reinvesting rental income into property maintenance, energy retrofits, and new construction rather than distributing profit. It is led by Bestuursvoorzitter Mohamed Baba and operates with approximately 300 staff. Strategic activity is anchored by a 2018-2028 plan to add 1,000 net social homes and improve the energy performance of 10,000 existing dwellings, with execution delivered through partnerships with the municipality of The Hague, peer corporations (Staedion, Hof Wonen), and developers (BPD, Dura Vermeer, Eneco for district heating).

Name

Haag Wonen

Legal name

Woningstichting Haag Wonen

Website

https://haagwonen.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Woningstichting Haag Wonen is a Dutch non-profit social housing corporation that owns and manages approximately 21,000 affordable rental homes across The Hague, serving roughly one in ten residents. It reinvests rental income into maintenance, energy retrofits, and new construction under a 2018-2028 strategic plan.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Social rental housing
• Affordable housing
• Social housing corporation
• Property management
• Sustainable housing

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Rental income from social housing: Haag Wonen generates revenue through monthly rental payments from tenants in approximately 21,000 social rental properties. The organization operates as a non-profit housing corporation focused on providing affordable housing rather than maximizing profit.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Haag Wonen is a Dutch social housing corporation (woningstichting) that manages approximately 21,000 social rental homes across various neighbourhoods of The Hague, providing affordable housing to residents with modest incomes. The organization also develops new-build projects, renovates existing stock for energy efficiency, and offers supporting services such as repair and maintenance, home exchange, and resident participation programs. Revenue is generated through monthly rental payments and reinvested into housing stock.

Product overview

Haag Wonen is a social housing corporation (woningcorporatie) managing approximately 21,000 social rental homes in The Hague, Netherlands. The organization operates primarily as a housing provider rather than a technology product company. Its core digital offering is mijnHaagWonen, an online tenant portal through which residents manage rental affairs digitally including repairs, payments, and personal data. The product portfolio encompasses social rental housing, commercial spaces, parking/storage, and new-build developments. Supporting services include repair and maintenance, sustainable living (energy efficiency upgrades), home exchange, and resident participation programs. No API, AI, or third-party product integrations are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Rental Housing (Sociale huurwoningen) Approximately 21,000 social rental homes managed by Haag Wonen across The Hague, allocated through the Woonnet Haaglanden registration system. Serves individuals and households with modest income seeking affordable, regulated rental housing across neighbourhoods including Moerwijk, Morgenstond, Mariahoeve, Scheveningen, and Houtwijk.
• Ownership Properties (Koopwoningen) Occasional homes offered for sale to mid-income households as part of mixed new-build developments, such as Park Bloom in Leidschenveen-Ypenburg.
• Commercial Space (Bedrijfsruimte) Commercial premises available for rent through Haag Wonen as a secondary offering to its residential portfolio.
• Parking, Storage, and Garage Rentals Parking spaces, storage units, and garages available for rent, associated with Haag Wonen residential properties.
• mijnHaagWonen Online Tenant Portal Online portal enabling tenants to manage rental affairs digitally, including reporting repairs, adjusting personal details, paying rent, and submitting complaints. Most services are accessible without requiring an account.
• Repair and Maintenance Services Property maintenance and repair services for Haag Wonen tenants, including repair request submission, self-maintenance guidance, service subscriptions, and routine maintenance managed by Haag Wonen.
• Sustainable Living Program (Duurzaam Wonen) Energy efficiency improvement program for tenants covering insulation upgrades, solar panels, heat pumps, HR++ glass, and mechanical ventilation installations. Targets energy label A or better on renovated properties.
• New Build Development Projects New construction projects across The Hague including De Havenmeesters in Laakhaven (147 units, construction started March 2026), Park Bloom in Leidschenveen (132 social rental units within a 250-unit development), and BoogieWood in Binckhorst (293 units), part of efforts to expand affordable housing supply.
• Home Exchange Service (Woning Ruilen) Service enabling tenants to exchange or swap homes with another Haag Wonen tenant under certain conditions.

Quantifiable outcome

• 1,000 extra social homes for rent as part of 10-year target from 2018
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• WoonInvestmajorStrategic or Co-development Partner · 25 September 2025WoonInvest transferred the Park Bloom new-build project (originally named La Fluo, later Madeliefveld) to Haag Wonen to create space in their budget. Haag Wonen took over the 250-home project consisting of social rental, mid-income rental, and owner-occupied apartments.
• Woonnet HaaglandencoreStrategic or Co-development PartnerRegional housing allocation system used by Haag Wonen to advertise available social rental homes. Tenants must register with Woonnet Haaglanden and respond to advertisements according to allocation rules.
• BPDmajorStrategic or Co-development PartnerPartner in Morgenstond (Den Haag Zuidwest) development projects for renovation and new construction of housing.
• ArchitektenkombinatiemajorImplementation/ SI/ Consulting PartnerHaagse architectenbureau (architectural firm) engaged for the design of the Complex 70 new-build plan in the Heesterbuurt. They translate neighbourhood wishes and project requirements into a clear and achievable plan.
• EMMAmajorImplementation/ SI/ Consulting PartnerHaags participatiebureau (participation bureau) that knows the city well and organizes conversations and meetings where residents can share opinions on demolition and new-build plans.
• Gemeente Den HaagcoreStrategic or Co-development PartnerThe municipality of The Hague works with Haag Wonen on urban renewal, housing development, permits, and neighbourhood development across the city.
• Dura VermeermajorImplementation/ SI/ Consulting PartnerConstruction contractor engaged for renovation and sustainability projects such as the Hendrik Zwaardecroonstraat project, working together for resident satisfaction.
• Hof WonenmajorStrategic or Co-development PartnerPartner in Veerkracht Morgenstond (Resilient Morgenstond) initiative together with Staedion and Haag Wonen, bundling forces to work on a strong and future-proof neighbourhood.
• StaedionmajorStrategic or Co-development PartnerPartner in Veerkracht Morgenstond (Resilient Morgenstond) initiative together with Hof Wonen and Haag Wonen, bundling forces to work on a strong and future-proof neighbourhood.
• Geurst & SchulzeminorImplementation/ SI/ Consulting PartnerHaagse architectenbureau that designed the 36 new social rental homes at Boekweitkamp in Mariahoeve. The architect is familiar with the neighbourhood, residents and houses.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Staedion: Major Dutch social housing corporation also operating in The Hague. Direct peer given identical regulatory framework, shared partnership in Veerkracht Morgenstond, and shared exposure to the verhuurderheffing.
• Woonbron: Dutch social housing corporation active in Rotterdam and The Hague. Comparable scale, regulatory regime, and tenant base, making it a direct peer for affordable rental housing provision.
• Hof Wonen: Dutch social housing corporation partnered with Haag Wonen and Staedion in the Veerkracht Morgenstond neighbourhood initiative. Direct peer operating under the same Dutch housing corporation framework.
• Vestia: One of the largest Dutch housing corporations, active in the Haaglanden region including The Hague. Direct peer in social rental housing provision, regulation, and landlord levy exposure.
• WoonInvest: Dutch social housing corporation that transferred the Park Bloom development to Haag Wonen in 2025. Comparable given its regulated rental model, development activity, and recent capital constraints that motivated the Park Bloom transfer.
• Portaal: Dutch housing corporation operating across multiple regions including parts of the Haaglanden area. Comparable given its non-profit rental housing model, renovation pipeline, and regulatory constraints.

Regional players

• Mitros: Utrecht-based Dutch housing corporation. Comparable non-profit rental housing and development activities, but primarily serves a different region.
• De Key: Amsterdam-based Dutch housing corporation. Operates under the same social housing framework but is geographically separate, providing a useful regional comparator rather than direct competition.
• Eigen Haard: Dutch housing corporation based in Amsterdam. Comparable social rental housing model and regulatory environment, but serves a different primary geography from Haag Wonen.

Broad incumbents

• Ymere: Large Dutch housing corporation serving Amsterdam and surrounding regions. Comparable in non-profit social housing delivery and regulatory regime, but operates at a larger, multi-regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/haagwonen
• YouTubeyoutube.com/channel/UCCLkw5IaXCfDNCkLZXFYyiw
• Facebookfacebook.com/Haag-Wonen-339072192840897
• LinkedInlinkedin.com/company/haag-wonen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haag Wonen