Stichting MBO Amersfoort Onderwijs in Bedrijf

What Stichting MBO Amersfoort Onderwijs in Bedrijf does

Stichting MBO Amersfoort Onderwijs in Bedrijf is a Dutch nonprofit foundation (Stichting) that operates Leerhotel Het Klooster, a 21-room four-star learning hotel housed in a 1952 national-monument former Kruisheren monastery at Daam Fockemalaan 10, Amersfoort. The foundation functions as the operational arm of MBO Amersfoort's Onderwijs in Bedrijf (Education in Business) concept, where vocational hospitality students from Hotelschool Amersfoort deliver front-line service under professional supervision as part of their curriculum.

The property combines overnight accommodation (5 luxury rooms and 16 Kruisherenkamers standard rooms), conference and event facilities spanning nine bookable spaces (including the 400-capacity Kerkzaal Church Hall, Refter, Gastenzaal, Kruisherenzaal, Benedictuszaal, Hubertuszaal, and three boardrooms), and Restaurant Novice, a student-operated restaurant offering lunch, dinner, and event catering with seasonal and rescued-food sourcing. A dedicated Sales & Reservations team handles B2B bookings via direct phone, email, an online booking engine, and industry event presence (Event Summit, Management Support Beurs). Revenue is generated transactionally through per-night accommodation, per-day or half-day venue hire, and food and beverage service, with pricing quote-based and governed by Uniforme Voorwaarden Horeca 2024 (UVH) terms.

The foundation is part of a broader network of eight MBO Amersfoort educational companies (including First Class Amersfoort, Fit Academy Bokkeduinen, Salon de Nieuwe Stad, AdminCompany, The Garage Amersfoort, Green Outlet, and Koppel't), which together provide cross-promotion and shared best practices. Operational sustainability investments include 238 solar panels, an on-site kitchen and herb garden, and partnerships with Hotels For Trees, Instock, The Good Roll, and LIF. The organization holds PSO Step 3 certification (renewed consecutively in 2026), official 4-star hotel classification, AVG/GDPR compliance, and Quality Lodgings membership. Operating geographies are regional, focused on Amersfoort and surrounding Dutch markets, with multilingual website support (Dutch, English, German) signaling intent to attract international leisure and corporate guests.

Name

Stichting MBO Amersfoort Onderwijs in Bedrijf

Legal name

Stichting MBO Amersfoort Onderwijs in Bedrijf

Website

https://leerhotelhetklooster.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting MBO Amersfoort Onderwijs in Bedrijf is a Dutch nonprofit foundation operating Leerhotel Het Klooster, a 21-room four-star learning hotel and conference venue in a 1952 Amersfoort monastery, where MBO Amersfoort hospitality students gain practical experience while delivering accommodation, event, and restaurant services to leisure and business guests.

Ownership category

akta.pro rank

Product category

Hospitality Education Services

NAICS

Accommodation (721), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industries

Guest, Visitor & Conference Housing Services (Summer/Break Housing) (EDAEAFAN), Summer/Conference Housing & Guest Accommodations (EDALACAI)

Keywords

• Vocational hospitality education
• Hotel accommodation services
• Conference event venues
• Restaurant dining services
• Work-based learning

Headquarters

HQ city

Amersfoort, Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodations: 21 hotel rooms available for overnight stays including luxury rooms and standard Kruisherenkamers, with pricing varying by season and room type
2. Conference & Event Venue Rental: Hire of meeting rooms and halls including Kerkzaal (up to 400 persons), Refter, Gastenzaal, Kruisherenzaal, Benedictuszaal, Hubertuszaal, and three boardrooms (Carolus, Ireneus, Norbertus). Can be rented per day or half-day with various setup arrangements
3. Restaurant Novice: On-site restaurant serving lunch and dinner, including holiday dinners, benefit dinners, and catering for events
4. Education in Business Sponsorship: Support from MBO Amersfoort as an educational company where students gain practical experience through work-based learning

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The foundation operates Leerhotel Het Klooster, a four-star learning hotel housed in a former Kruisheren monastery (national monument from 1952) in Amersfoort, providing 21 overnight rooms, multiple conference and event venues, and Restaurant Novice. Services are delivered by MBO Amersfoort Hotelschool students under professional supervision as part of the Onderwijs in Bedrijf (Education in Business) concept, combining professional hospitality with vocational training.

Product overview

Stichting MBO Amersfoort Onderwijs in Bedrijf operates as a network of eight educational companies (onderwijsbedrijven) under the Education in Business concept, where vocational students learn through practical work experience. The primary offering is Leerhotel Het Klooster, a 21-room learning hotel in a former monastery (rijksmonument from 1952) offering accommodation, conference facilities (including the Kerkzaal Church Hall with capacity 400), and Restaurant Novice. Students from Hotelschool Amersfoort receive hands-on training alongside industry professionals. The broader portfolio includes First Class Amersfoort (social restaurant), Fit Academy Bokkeduinen (sports), Salon de Nieuwe Stad (beauty services), AdminCompany (financial services), The Garage Amersfoort (automotive), Green Outlet (sustainable retail), and Koppel't (marketing/events). The hotel holds a 4-star rating and PSO Step 3 certification for social entrepreneurship.

Differentiator

Problem solved

Functional benefit

Products and services

• Leerhotel Het Klooster (Hotel Accommodation) Overnight accommodation in 21 hotel rooms (5 luxury rooms and 16 standard Kruisherenkamers) inside a national monument former monastery from 1952, located in green surroundings close to Amersfoort city center. Services are delivered by Hotelschool Amersfoort students under professional guidance with quote-based, seasonal pricing.
• Conference and Event Facilities Hire of meeting rooms and halls including Kerkzaal (Church Hall, capacity up to 400), Refter, Gastenzaal, Kruisherenzaal, Benedictuszaal, Hubertuszaal, and three boardrooms (Carolus, Ireneus, Norbertus). Venues can be rented per day or half-day with included AV equipment (LCD screens, HDMI connections, flip charts) and LED lighting with adjustable brightness.
• Restaurant Novice On-site restaurant operated by MBO Amersfoort hospitality students, serving lunch, dinner, multi-course menus, wine arrangements, walking dinners, holiday dinners, benefit dinners, and catering for events. The restaurant draws on its own kitchen and herb garden and partners with Instock for rescued-food procurement.
• Monastery Tours

Quantifiable outcome

• 238 solar panels provide much of daily energy needs
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Hotels For TreesminorStrategic or Co-development PartnerPartnership where a tree is planted for every day a hotel guest chooses to skip room cleaning, contributing to CO2 offset and a greener hotel world.
• InstockminorStrategic or Co-development PartnerHospitality wholesaler for rescued products fighting food waste. Used for more sustainable purchasing through Instock Market.
• The Good RollminorStrategic or Co-development Partner100% tree-friendly and sustainable toilet paper supplier that donates 50% of net profits to toilet construction projects in Ghana.
• LIF (De Beste Verse Kruiden)minorStrategic or Co-development PartnerSupplier of herbs for LIF's own herb garden initiative with vision to contribute to a greener and healthier society.
• MBO Amersfoort Educational CompaniescoreStrategic or Co-development PartnerNetwork of 8 educational companies under MBO Amersfoort: First Class Amersfoort (restaurant), Fit Academy Bokkeduinen (sports), Salon the New City (hair/beauty), AdminCompany (financial services), The Garage Amersfoort (automotive), Green Outlet (sustainability retail), Koppel't (marketing/events). Cross-promotion and shared best practices.
• Hotelschool AmersfoortcoreStrategic or Co-development PartnerOne of 13 schools of MBO Amersfoort providing students who gain practical experience at Leerhotel Het Klooster through Education in Business concept.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Postillion Hotels: Dutch conference hotel group with large meeting capacities comparable to the Kerkzaal's 400-person theater setup; competes for the same B2B meeting and event segment in the Randstad region but without the heritage or educational positioning.
• Van der Valk Hotels & Restaurants: Largest Dutch family-run hotel and conference venue chain with 80+ properties nationwide; overlaps on conference and lodging offerings in Amersfoort but operates at far greater scale and without the educational or heritage-building angle.
• Bilderberg Hotels: Dutch collection of conference and leisure hotels with multiple large meeting venues; comparable on conference facility renting and group accommodations but B2B/MICE focused rather than heritage or education driven.
• NH Hotels (NH Hotel Group): International hotel chain with multiple Dutch city-center and conference properties including Amersfoort-area locations; overlaps on MICE and leisure lodging but at chain scale without the learning-hotel or monastery differentiation.

Regional players

• Hotel New York Rotterdam: Iconic Dutch heritage hotel in a former Holland America Line building with strong F&B and event programming; comparable on repurposed-monument lodging plus conferences and weddings, though not education-driven.
• Kasteel de Vanenburg (Bilderberg): Castle hotel and conference venue in the Veluwe offering heritage accommodations, meeting rooms, and restaurant services; overlaps on heritage lodging plus MICE in the broader central-Netherlands geography.

Direct peers

• Landgoed Hotel & Restaurant Groot Warnsborn: Boutique heritage-lodging and dining property in Arnhem area offering 4-star accommodation in an estate setting with conference/event facilities; most directly comparable for combining historic grounds, F&B, and meetings in a single regional property.
• First Class Restaurant Amersfoort: Sister educational restaurant under the same MBO Amersfoort Stichting; operates the same Education-in-Business concept for catering students, sharing PSO Step 3 certification, and serves as the closest comparable for the educational-F&B model.
• Hotelschool The Hague: Leading Dutch hospitality vocational university with applied-learning programs including a training hotel; directly comparable as an educational institution operating a hotel where students gain practical experience, similar in concept to Leerhotel Het Klooster's Education-in-Business model.

Others

• Quality Lodgings Netherlands: Collection brand of distinctive Dutch accommodations that Leerhotel Het Klooster is a member of; a peer as a peer-network rather than competitor, useful for benchmarking on positioning and distribution within the curated-lodging segment.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/leerhotelhetklooster
• LinkedInlinkedin.com/company/stichting-mbo-amersfoort-onderwijs-in-bedrijf

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting MBO Amersfoort Onderwijs in Bedrijf