Legendary Marina and Yacht Club, Gulf Shores, AL

What Legendary Marina and Yacht Club, Gulf Shores, AL does

Legendary Marina and Yacht Club is a privately held, direct-to-consumer marina operator located on the Intracoastal Waterway in Gulf Shores, Alabama (335 Waterway W Blvd, Gulf Shores, AL 36542). The company announced expansion to the site in July 2023 and began operations with its grand opening on March 1, 2024. It serves boat owners in the Gulf Shores, Orange Beach, and Perdido Key corridor, offering indoor dry boat storage for vessels up to 50 feet in a Category 5 hurricane-rated enclosed building, premium aluminum wet slips for vessels up to 65 feet, hurricane/storm storage, WaveRunner/Jet Ski storage, on-site fueling (87, 90, and non-ethanol 93 octane plus diesel), a ship store, and an on-site maintenance and parts department. The facility supports more than 200 vehicle parking spaces and over 30 side tie slips, with deep-water channel access to the Gulf of Mexico via Morgan Pass (no no-wake zones) and 1.2-mile proximity to Jack Edwards Airport.

Name

Legendary Marina and Yacht Club, Gulf Shores, AL

Legal name

Legendary Marina & Yacht Club

Website

https://legendarymarinagulfshores.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Legendary Marina & Yacht Club operates a state-of-the-art, Category 5 hurricane-rated marina in Gulf Shores, Alabama, providing indoor dry storage, wet slips, fueling, and yacht club amenities to boat owners along the Alabama Gulf Coast.

Ownership category

akta.pro rank

Headquarters

HQ city

Gulf Shores

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Dry Storage Services: Annual prepaid contracts or monthly payment plans for indoor dry boat storage accommodating vessels up to 50 feet. The company offers up to 4 months free storage for annual prepaid contracts.
2. Wet Slip Dockage: Premium aluminum dock wet slip rentals with competitive rates starting at $18 per foot per month for annual contracts, accommodating vessels up to 60 feet.
3. Fuel Sales: On-site fuel docks offering 87 Octane, 90 Octane, and Diesel fuel. Current rates: Diesel $5.639, 87 Octane $5.499, 90 Octane $5.579.
4. WaveRunner/Jet Ski Storage: Storage services starting at $250 per month for WaveRunners and Jet Skis, including unlimited launches and courtesy freshwater flush. Trailer storage also available.
5. Marina Ship Store: On-site ship store offering ice, refreshments, boating supplies, and local merchandise.
6. Boat Maintenance Services: On-site service and parts department providing boat maintenance, topside wash, and repair services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Legendary Marina & Yacht Club operates a state-of-the-art marina facility in Gulf Shores, Alabama offering indoor dry boat storage (up to 50ft vessels, Category 5 hurricane-rated), wet slip dockage (up to 65ft), on-site fuel dock, wave runner/jet ski storage, boat maintenance services, and a yacht club with dining and pool amenities. The company serves boat owners in the Gulf Shores, Orange Beach, and Perdido Key areas on the Alabama Gulf Coast.

Product overview

Legendary Marina & Yacht Club is a premium marina offering a comprehensive suite of boat storage and lifestyle services. The core products are Dry Boat Storage (indoor storage for vessels up to 50ft rated for Category 5 hurricane winds) and Wet Slips (protected dockage for vessels up to 65ft). Supporting services include Hurricane/Storm Storage, WaveRunner/Jet Ski Storage, Fuel Dock Services, On-Site Maintenance, and a Marina Ship Store. The marina also features member amenities including a Yacht Club, Pool, Clubhouse, and Indoor/Outdoor Dining. A proprietary mobile app enables online launch requests and service management. The facility is positioned as a luxury boating destination on the Intracoastal Waterway near Gulf Shores, Alabama.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Boat Storage State-of-the-art indoor dry storage facility for boats up to 50 feet in length, rated to withstand Category 5 hurricane wind speeds. Includes unlimited launch and retrieval services, exterior wash, engine flushes, and ground floor access for boat owners in the Gulf Shores area.
• Wet Slips Premium wet dockage in a protected marina basin accommodating vessels up to 65 feet. Features include on-site fueling, 24-hour monitored security, and easy access to the Gulf of Mexico for boat owners.
• Hurricane/Storm Storage Specialized storage service during hurricane season (June 1 - November 30) providing Category 5 wind-resistant protection, 24-hour security, ground floor access, and on-site maintenance for vessels up to 50 feet.
• WaveRunner/Jet Ski Storage Secure storage service for personal watercraft starting at $250 per month, including unlimited launches and courtesy freshwater flush. Trailer storage also available for WaveRunner and Jet Ski owners.
• On-Site Maintenance Services Professional boat maintenance including topside wash, engine flushes, and general repairs performed by the on-site service and parts department for boat owners.
• Fuel Dock Services On-site fueling station offering non-ethanol 93 gasoline with ValvTect, 87 octane, 90 octane, and diesel fuel for marina customers and transient boaters.
• Marina Ship Store On-site retail store offering ice, refreshments, boating essentials, marine supplies, and local merchandise. Features interior reclaimed wood craftsmanship.
• Yacht Club Membership Exclusive yacht club membership offering access to member lounge, clubhouse facilities, and priority services for vessel owners.
• Storage Lockers Personal storage lockers available for rent for storing boat equipment, gear, and personal items securely on-site.

Quantifiable outcome

• Free ice cream with fuel fill up as customer perk
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• The Wharf Marina: Adjacent marina located at The Wharf entertainment complex in Orange Beach, AL, directly competing for the same Gulf Shores-Orange Beach boating customer pool with wet slips, dry storage, fuel, and entertainment amenities.
• Sportsman Marina: Long-established Orange Beach, AL marina offering dry and wet storage, fuel, and boat services to the same Perdido Key and Gulf Shores boating customers that Legendary targets.
• HarborWalk Marina: Destin, FL marina offering wet slips, dry storage, and fuel services to Gulf Coast recreational boaters. Competes for transient and seasonal customers within the same broader Northwest Florida/Southern Alabama boating region.
• SanRoc Cay Marina: Marina located in Orange Beach, AL, just minutes from Legendary's Gulf Shores facility. Competes for the same coastal Alabama boating market with wet slips, dry storage, fuel, and on-site dining/retail amenities.
• Bluewater Bay Marina: Marina in Niceville, FL on Choctawhatchee Bay serving the Florida Panhandle boating community. Competes in the broader Emerald Coast/Gulf Shores region for transient and seasonal boat storage customers.

Direct peers

• Loggerhead Marinas: Regional marina operator with strong Florida and Southeastern US presence, offering dry storage, wet slips, fuel, and boat maintenance services that directly overlap with Legendary's product mix and customer base.
• Safe Harbor Marinas: Premier Marina Partners-backed operator with the largest US marina portfolio, including Gulf Coast and Florida locations. Direct competitor offering dry storage, wet slips, fuel, and yacht club amenities under a similar premium model.
• IGY Marinas: Luxury-focused international marina operator with premium dry stack, concierge, and yacht club offerings comparable to Legendary's positioning. Targets the same affluent boater segment with similar technology and amenity investments.
• Suntex Marinas: Largest US operator of inland and coastal marinas with multiple Gulf Coast properties including near Legendary's footprint. Competes directly for boat storage, wet slip, fuel, and yacht club customers with a comparable subscription model and similar amenity strategy.

Broad incumbents

• MarineMax: Largest US recreational boat retailer (NYSE: HZO) operating marinas and boat clubs as part of a broader marine portfolio. Comparable in offering premium boating storage and concierge services, though boat sales are its core focus rather than marina operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/legendarymarinagulfshores
• Instagraminstagram.com/legendarymarinagulfshores
• LinkedInlinkedin.com/company/legendary-marina-and-yacht-club-gulf-shores-al

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legendary Marina and Yacht Club, Gulf Shores, AL