Ultimate Cup Moto

What Ultimate Cup Moto does

Ultimate Cup Moto is a privately held French motorcycle racing championship organizer founded in 2017 and headquartered in Gerzat, Auvergne-Rhône-Alpes. The company operates a multi-category championship spanning six racing series — the French Endurance Championship (run under FFM sanction), Hypersport, Challenger 1000, Ultimate 600, the Yamaha R7-exclusive Ultimate 700 Cup, and the Master Cup for riders aged 40+ — across five annual rounds at iconic French circuits (Magny-Cours, Lédenon, Le Vigeant, Nogaro, and Paul Ricard).

The underlying technology stack integrates third-party motorsport infrastructure: race registration is processed through the FFM's Engage-Sports platform, live timing is delivered via ITS Results, and broadcast and content distribution run through the Ultimate Cup TV YouTube channel, with the Ultimate 700 Cup achieving its first television broadcast in April 2026. The championship is supported by Michelin as official tire partner, with category-specific Michelin tire programs (Power Slick Perfo, Power Cup Perfo, Power Rain) supplied through a structured ordering system.

Ultimate Cup Moto monetizes through pilot registration fees (per round and season commitments), Track Day sessions on Thursdays before race weekends, Private Testing sessions on Fridays, and sponsorship agreements with brand partners. The organization had 16 employees as of the latest data, reached 31,200 social media followers with 4.23M cumulative impressions in 2024, and recorded a record 32-bike Ultimate 700 Cup grid and 21 endurance team entries during the 2026 season. The company is promoted by Vincent Vigier and operates exclusively within France.

Name

Ultimate Cup Moto

Legal name

Ultimate Cup Moto

Website

https://ultimatecupmoto.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultimate Cup Moto is a French motorcycle racing championship organizer that operates six racing categories across five annual rounds at iconic French circuits, serving amateur to elite riders with registration fees, Track Days, and sponsorship revenue.

Ownership category

akta.pro rank

Product category

Motorcycle Racing Championship

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Leagues & Series (MPAKAAAH)

akta.pro secondary industries

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorcycle racing championship
• Motorsport event management
• Endurance racing series
• Track day services
• Race registration platform

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Pilot Registration and Entry Fees: Pilots pay registration fees to compete in one or more championship rounds. Registration is managed through the FFM Engage-Sports platform. Fees vary by category and number of rounds committed. Competitors can register for individual rounds or season-long championships.
2. Track Day and Private Testing Sessions: Public Track Days (held on Thursdays before race weekends) and Private Testing sessions (Fridays before race weekends) are sold to amateur and professional riders. Sessions are open to both registered competitors and non-registered participants, providing an additional revenue stream and customer acquisition funnel.
3. Championship Prize Money and Dotations: The organization distributes prize money and in-kind dotations (free race entries, tire sets, fee reductions) to top finishers in each category. While this represents an outflow, it attracts competitive riders and enhances championship prestige.
4. Sponsorship and Official Partner Agreements: Official partners (Michelin tires, Kennol, FFMOTO, and others) provide financial or in-kind support in exchange for branding visibility across event venues, digital platforms, and official communications. Sponsors receive logo placement on the website partner section, at circuits, and in communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ultimate Cup Moto organizes and operates a multi-category motorcycle racing championship in France, hosting five annual event weekends across iconic circuits. The championship includes six racing categories (French Endurance Championship, Hypersport, Challenger 1000, Ultimate 600, Ultimate 700 Cup, Master Cup), plus supplementary Track Day and Private Testing programs and the Ultimate Cup TV digital content platform.

Product overview

Ultimate Cup Moto is a French motorcycle racing championship organized across multiple categories. The core offering includes six racing series: the Français Endurance Championship (flagship endurance event), Hypersport, Challenger 1000, Ultimate 600, Ultimate 700 Cup (exclusively for Yamaha R7), and Master Cup (for riders 40+). Supplementary services include Track Days, Private Testing sessions, and Ultimate Cup TV digital content platform. The championship operates across five iconic French circuits annually.

Differentiator

Problem solved

Functional benefit

Brands

• Ultimate 700 Cup: Category exclusively reserved for Yamaha R7 riders with exceptional prize money up to €15,000
• Master Cup
• Championnat de France d'Endurance
• Ultimate Winter Camp

Products and services

• Championnat de France d'Endurance (French Endurance Championship) National-championship-level endurance motorcycle racing series with 4-hour races for teams of 2-3 riders, run under FFM sanction across the five annual French circuit rounds. Includes night practice sessions and a unique nocturnal race format at Le Vigeant.
• Hypersport High-performance motorcycle racing category for hypersport bikes, part of the Ultimate Cup Moto championship contested across the five annual French circuit rounds.
• Challenger 1000 Racing category for 1000cc motorcycles under the Challenger designation, contested across the five annual French circuit rounds as part of the Ultimate Cup Moto championship.
• Ultimate 600 Mid-tier racing category for 600cc production-based motorcycles, positioned as an accessible intermediate competition option within the Ultimate Cup Moto championship.
• Ultimate 700 Cup One-make racing category exclusively for Yamaha R7 motorcycles with a standardized sprint format (two 20-minute free practice sessions, 20-minute qualifications, two 20-minute races per weekend) and championship prize money up to 15,000 EUR. Provides an accessible entry point into circuit racing by reducing machine disparity.
• Master Cup Dedicated championship category for motorcycle riders aged 40 and over, available in Master 600 and Master 1000 subcategories with separate scratch and sub-category titles, replacing the previous 'Gentleman' sub-classification.
• Track Days Full-day track riding sessions on Thursdays before each championship round at the five French circuits, open to all levels including non-competitors. Provides a customer acquisition funnel for amateur riders to experience racing circuits.
• Essais Privés (Private Testing) Private testing sessions held on Fridays before each championship round, open to all riders (competitors and non-competitors) for machine setup and performance optimization on the racing circuit.
• Ultimate Winter Camp 2026 Pre-season two-day training camp at Magny-Cours circuit organized in partnership with Schwartz Performances, combining technical exercises, coached riding practice, and a Challenge Pilotage competition format for motorcycle racing athletes.

Quantifiable outcome

• Record 32-bike grid for Ultimate 700 Cup at Le Vigeant 2026, demonstrating rapid category growth since its 2025 launch.
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MichelincoreStrategic or Co-development Partner · 1 January 2025Michelin is the official tire partner of the Ultimate Cup Moto championship. The partnership provides a complete tire program across all racing categories, with category-specific Michelin tire models (Power Slick Perfo, Power Cup Perfo, Power Rain) for different bike classes and conditions. Michelin provides tire order forms and a structured supply system for all competitors.
• FFM (Fédération Française de Motocyclisme)coreStrategic or Co-development PartnerThe Fédération Française de Motocyclisme (FFM) is the governing body for the French Endurance Championship, which is run under FFM sanction as part of the Ultimate Cup Moto championship. The FFM provides licensing, officiating, and regulatory oversight, and its Engage-Sports platform handles all event registrations.
• Schwartz PerformancesminorStrategic or Co-development PartnerSchwartz Performances organizes the Ultimate Winter Camp, a pre-season training event held at Magny-Cours in late February/early March. The camp offers technical exercises, coached track sessions, and a simulated race challenge. For 2026, the camp featured Gregg Black, multiple world endurance champion, as guest coach.
• KennolminorOthersOfficial partner of Ultimate Cup Moto, appearing in the partners section of the website alongside other brand partners including FFMOTO, PFP, APR, and CP Coaching.
• Legends Cars CupminorStrategic or Co-development PartnerThe Legends Cars Cup held its fifth and final 2026 round concurrently with Ultimate Cup Moto at Le Vigeant, creating a shared-event atmosphere with complementary motorsport entertainment.
• FFMOTOminorOthersOfficial partner displayed in the partners section of the Ultimate Cup Moto website.
• PFPminorOthersOfficial partner displayed in the partners section of the Ultimate Cup Moto website.
• APRminorOthersOfficial partner displayed in the partners section of the Ultimate Cup Moto website.
• CP CoachingminorOthersOfficial partner displayed in the partners section of the Ultimate Cup Moto website, specializing in mental coaching for motorsport athletes.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• British Superbike Championship (BSB): The UK's premier production-based motorcycle racing championship — directly comparable in product format (multi-category circuit racing, professional timing and broadcast) but operates in a different geography; serves as a useful benchmark for UCM's per-event monetization model.
• IDM — Internationale Deutsche Motorradmeisterschaft: Germany's national motorcycle racing championship series — comparable as a multi-category European national motorcycle racing series with elite and amateur tiers, providing a benchmark for cross-border expansion potential.
• CIV — Campionato Italiano Velocità: Italian national motorcycle road racing championship — closely comparable in format (multi-category national series under federation sanction) and a natural peer for pan-European expansion benchmarking.

Direct peers

• 24 Heures Motos du Mans: Iconic French 24-hour motorcycle endurance race — a benchmark French endurance event comparable to UCM's flagship endurance championship in category and rider audience, though UCM's product is a multi-round national championship rather than a single marquee event.
• Bol d'Or (circuit Paul Ricard): Historic French 24-hour endurance motorcycle race held at Paul Ricard — directly comparable as a long-duration French motorcycle endurance event with national prestige, sharing the same circuit on UCM's 2026 calendar (Round 5).
• FIM Endurance World Championship (EWC): Sanctioned world-level endurance motorcycle racing series — directly comparable to UCM's Championnat de France d'Endurance in format (multi-hour team relay races), rider profile, and night-racing differentiation, but operating at international scale.
• FSBK — Championnat de France Superbike: The official French Superbike championship organized under FFM sanction — directly comparable as a French motorcycle circuit-racing series targeting elite and semi-pro riders on production-based machinery, and the most direct domestic competitor for UCM's Hypersport/Challenger 1000/Ultimate 600 categories.

Broad incumbents

• Fédération Française de Motocyclisme (FFM): The national governing body that sanctions UCM's French Endurance Championship — not a competitor, but the institutional counterparty that confers championship status; relevant as both an enabler and a structural dependency.
• Yamaha Motor Racing (R7 Cup programs): Yamaha's broader R7 one-make cup programs across Europe — adjacent rather than directly competitive, but comparable as the manufacturer-side framework that the Ultimate 700 Cup is built upon and a potential international expansion template.

Emerging players

• Schwartz Performances: French motorsport training and event operator partnering with UCM on the Ultimate Winter Camp — comparable as a French motorcycle performance/training services provider and a small-scale co-marketing peer within the grassroots French motorcycle ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ultimatecuptv
• Facebookfacebook.com/ultimatecupmoto
• Instagraminstagram.com/ultimatecupmoto
• LinkedInlinkedin.com/company/ultimate-cup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Cup Moto