Legends Haul

What Legends Haul does

Legends Haul is a Vancouver, British Columbia-based food manufacturer and wholesale distributor founded in 2018 by CEO Craig Sheridan. The company operates two complementary business lines: a B2B food service wholesale operation supplying BC's fine dining restaurants, private clubs, hotels, universities, cruise ships, caterers, and cafés with customized proteins, dry-aged steaks, hand-cut portion programs, burgers, and ready-to-go foods; and a B2C retail packaged goods business spanning multiple sub-brands including Legends Haul (sausages, burgers, bacon, sauces, falafels, cookie doughs), Woozas (Roman-style pinsa frozen pizza with a 72-hour sourdough fermentation), Château Water (lightly sparkling Canadian water donating 1% of proceeds to Water First), Little Leisure Bites (frozen appetizers), and Hills Foods (organic and game meat, acquired in 2019).

The production platform is anchored by a 30,000-square foot consolidated East Vancouver facility that opened in 2023, integrating headquarters, manufacturing, and warehouse operations after earlier multi-warehouse expansion during the 2020 pandemic grocery delivery pivot. Technical capabilities include Fessmann German ovens for smoking, cooking, roasting, baking, and cooling; a controlled-temperature dry aging program serving Michelin-starred restaurants; private butcher-style portion cutting; hand-packed precision burger production; and an Innovation Room for bespoke recipes such as soups, stocks, marinades, sauces, and cookie doughs.

The business model is wholesale/transactional on the food service side with customized per-client programs, and retail CPG distribution through grocery retailers on the consumer side, supported by a store locator tool. The company sells across British Columbia as its primary market, with Château Water extending into nationwide Canadian restaurants and retailers. Revenue is not publicly disclosed; no external funding rounds, institutional investors, or public-market signals are present, and the company remains founder-owned with a leadership team including directors across brand/marketing, procurement, finance, sales, and HR.

Name

Legends Haul

Legal name

Legends Haul

Website

https://legendshaul.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Legends Haul is a Vancouver-based food manufacturer and wholesale distributor producing premium proteins, dry-aged steaks, frozen pizzas, sparkling water, and ready-to-go foods under multiple sub-brands for BC restaurants, hotels, clubs, and grocery retailers.

Ownership category

akta.pro rank

Product category

Food Manufacturing

NAICS

Meat and Meat Product Merchant Wholesalers (424470), Meat Retailers (44524), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Sausages & Other Prepared Meat Products (2013), Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

Keywords

• Food manufacturing
• Wholesale food distribution
• Meat processing
• Frozen food products
• Food service supply

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Service Wholesale: Wholesale supply of bespoke products and innovative solutions to food service businesses including meat manufacturing and processing, pre-cooked and ready-to-go foods, custom marinades, and sauces. Primary revenue stream from BC's leading wholesale supplier relationships with restaurants, hotels, and institutions.
2. Retail Products: Sale of consumer packaged goods through retail channels including frozen and fresh meats, frozen foods, beverages. Brands include Legends Haul signature products (sausages, burgers, grinds, bacon, sauces, pastas, falafels, cookie doughs), Woozas frozen pizza, Château Water, and Little Leisure Bites.
3. Château Water: Lightly sparkling Canadian water sold in 355mL cans and 750mL glass bottles. 1% of proceeds donated to Water First. Sold to restaurants and retailers nationwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Legends Haul manufactures and distributes premium, handcrafted protein products (sausages, burgers, dry-aged steaks, bacon) and frozen foods for British Columbia's food service businesses, including fine dining restaurants, hotels, golf clubs, universities, caterers, cruise ships, and yachts. The company also sells consumer packaged goods under multiple sub-brands (Woozas frozen pizza, Chateau Water, Little Leisure Bites, and the Legends Haul signature line) through grocery retailers and other retail channels across Canada.

Product overview

Legends Haul is a multi-brand food manufacturing and distribution company operating as a single unified business with distinct product lines. The core portfolio includes: (1) Legends Haul branded meat products (sausages, burgers, bacon, ribs, grinds) and frozen foods (mac & cheese, sauces, falafels, cookie dough) under the 'Low Mess, No Stress' line; (2) Woozas, an in-house frozen pizza sub-brand featuring Roman-style pinsa dough crusts; (3) Château Water, a lightly-sparkling Canadian water brand in cans and glass bottles; (4) Little Leisure Bites, frozen appetizer bites in two flavors; and (5) Hills Foods (acquired 2019), an organic and game meat brand. The Food Service division offers wholesale customers a suite of customized services including portion cutting, Fessmann cooker capabilities, Woozas pizza crusts, dry aging, burger production, and an Innovation Room for bespoke product development.

Differentiator

Problem solved

Functional benefit

Brands

• Woozas: In-house pizza brand featuring Roman-inspired pinsa dough, hand-stretched with sourdough starter, available in classic and bold flavors including Pepperoni, Margherita, and Lemon Zucchini Mediterranean
• Château Water
• Little Leisure Bites
• Legends Haul Protein Line
• Low Mess, No Stress

Products and services

• Legends Haul Meat & Protein Line Expertly crafted selection of premium protein products available for retail consumers and food service customers. The line continues to expand with bold new flavors and innovative products.
• Legends Haul Frozen Foods (Low Mess, No Stress) Time-saving frozen essentials delivering big on flavor without compromising quality. Features mac & cheese, pasta sauces, falafels, cookie dough balls, soups, and more for retail consumers seeking convenient meal solutions.
• Woozas Frozen Pizza In-house frozen pizza brand featuring pillowy crusts inspired by ancient Roman pinsa dough, hand-stretched with sourdough starter and undergoing a 72-hour fermentation process. Available in Pepperoni, Margherita, and Lemon Zucchini Mediterranean flavors.
• Chateau Water Lightly sparkling Canadian water sourced from pristine freshwater reserves. Available in 355 mL sleek cans and 750 mL glass bottles. 1% of proceeds donated to Water First, supporting Indigenous water initiatives.
• Little Leisure Bites Quick, easy, crowd-pleasing appetizers in flaky, bite-sized portions. Available in Spinach Feta and Pork & Leek flavors made with premium ingredients.
• Hills Foods (Acquired Brand) Organic and game meat processing and distribution brand acquired by Legends Haul in 2019, expanding capabilities in premium protein offerings.
• Food Service Custom Programs Wholesale food service offering providing BC's restaurants, hotels, golf clubs, universities, caterers, and cruise ships with customized programs including portion cut programs, dry aging, Fessmann German oven cooking, hand-stretched Woozas pinsa crusts, precision burger production, and an Innovation Room for bespoke product development.

Quantifiable outcome

• Preferred supplier for Vancouver's Michelin-starred restaurants
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hills FoodscoreStrategic or Co-development Partner · 1 January 2019Acquired Hills Foods in 2019 - an industry leader in organic and game meat since the 1980s, based in Coquitlam, BC. This acquisition expanded Legends Haul's capabilities in premium protein offerings.
• Beretta FarmsminorOthersSupplier of premium proteins to Legends Haul for food service and retail distribution.
• Heritage FarmsminorOthersSupplier partner providing quality farm products for Legends Haul's product lines.
• JD FarmsminorOthersSupplier partner in Legends Haul's supply network.
• JohnstonsminorOthersSupplier partner in Legends Haul's product supply chain.
• Ocean FoodsminorOthersSeafood supplier partner for Legends Haul's food service operations.
• RangelandminorOthersSupplier partner providing bison and wild game products.
• RossdownminorOthersSupplier partner in Legends Haul's chicken and poultry supply.
• SungoldminorOthersSupplier partner in Legends Haul's produce and specialty items.
• Cause We CareminorStrategic or Co-development PartnerCharitable partnership for Mother's Day initiative. Jill & Craig Sheridan volunteers with Cause We Care Foundation supporting women and children in Vancouver.
• Water FirstminorStrategic or Co-development PartnerNon-profit organization committed to working with Indigenous Nations to address local water challenges through education, training, and collaboration. Legends Haul donates 1% of all Château Water proceeds to Water First.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sunterra Farms: Alberta-based premium protein producer and retailer with foodservice and retail cross-channel presence. Comparable premium protein positioning, integrated processing, and multi-channel Canadian distribution.
• Beretta Farms: Ontario-based premium organic and specialty meat producer with both retail CPG and foodservice channels. Closest comparable to Legends Haul on premium positioning, organic/specialty protein mix, and dual B2B/B2C go-to-market in Canada.
• Centennial Foodservice: British Columbia-based broadline foodservice distributor serving restaurants, hotels, and institutions across Western Canada. Direct competitor for the same food-service accounts Legends Haul targets in BC.

Emerging players

• TruLocal: Canadian direct-to-consumer premium meat brand with expansion into retail. Comparable on premium protein positioning and Canadian consumer brand-building, though more DTC-native than foodservice.
• Harlow Food Group: BC/Canadian specialty food manufacturer producing prepared proteins and ready meals across retail and foodservice. Comparable on product format (prepared meats, frozen meals) and West Coast Canadian orientation.
• Famoso Pizza: Canadian chain/restaurant and retail pizza brand including frozen offerings. Direct overlap with Legends Haul's Woozas pinsa/pizza sub-brand in the retail frozen pizza and Italian-crust segments.

Broad incumbents

• Maple Leaf Foods: Largest Canadian prepared meats and protein products manufacturer. Competes with Legends Haul's sausages, burgers, and bacon across retail and foodservice at materially greater scale and national distribution.
• Saputo: Major Canadian dairy and prepared foods manufacturer with broad retail and foodservice presence. Overlaps Legends Haul's refrigerated/packaged prepared-meat and ready-meal categories at greater scale.
• Gordon Food Service Canada: Major North American broadline foodservice distributor with a strong Canadian footprint. Competes for the same hospitality, club, and institutional customers with broader assortment and national scale.
• Sysco Canada: Canadian arm of North America's largest broadline foodservice distributor. Overlapping capabilities in specialty/premium proteins and frozen foods across the same restaurant, hotel, and institutional accounts Legends Haul pursues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/legendshaul
• LinkedInlinkedin.com/company/legends-haul
• Instagraminstagram.com/legends_haul

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legends Haul